International Journal of Business and Management Review最新文献

{"title":"Innovative Marketing Skills and Business Performance of Small and Medium Scale Enterprises (SMEs) in Akwa Ibom State, Nigeria","authors":"Justina Ekom Ekong, A. Mfon, N. Ibok","doi":"10.37745/ijbmr.2013/vol11n34864","DOIUrl":"https://doi.org/10.37745/ijbmr.2013/vol11n34864","url":null,"abstract":"This study was carried out to examine the effect of innovative marketing skills and business performance of small and medium scale enterprises (SMEs) in Akwa Ibom State, Nigeria. Anchored on the disruptive innovation theory, the study adopted the survey research design as its approach. The population for the study was 576 SMEs in Akwa Ibom State as obtained from the Ministry of Industry and the Association of Entrepreneurs and Artisan in Akwa Ibom State. The Taro Yamene’s formula was used in determining the sample size of 236. Data were obtained from both primary and secondary sources. Four hypotheses were raised, analyzed and tested statistically using the simple regression analytical tool. The results of the analysis showed statistically significant and positive effects of the independent variables (improved product quality, attractive pricing patterns, creative promotional strategy, and distribution network) on business performance of SMEs in Akwa Ibom State. Based on the findings, it was recommended that owners of small and medium scale enterprises in Akwa Ibom State should offer products whose quality satisfies various needs of the consumer, engage a strong market orientation through the adoption of attractive pricing strategies (such as, conducting market research, and understanding their unique selling proposition) and adopt integrated marketing communication in the promotion of their products. SMEs owners should clearly define their target customer service level and how to reach them. Finally, they should analyze what competitors are doing in order to improve upon those activities.","PeriodicalId":221097,"journal":{"name":"International Journal of Business and Management Review","volume":"44 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116506222","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Capital Structure and Financial Performance of Quoted Manufacturing Firms in Nigeria","authors":"O. Akinrinola, Oluwatosin Gloria Tomori, Solomon Ibrahim Audu","doi":"10.37745/ijbmr.2013/vol11n32947","DOIUrl":"https://doi.org/10.37745/ijbmr.2013/vol11n32947","url":null,"abstract":"There is a divide of view on the relationship between capital structure and corporate financial performance. This study explored the effects of capital structure on financial performance of quoted manufacturing firms in Nigeria. The study used panel least square multiple regression to examine secondary data gathered from the 14 sampled organizations’ financial statements from 2011 to 2020. The null hypothesis that there is no statistically significant link between total-debt-to-total-equity and return on assets of manufacturing entities in Nigeria was accepted. The study rejected the second hypothesis relating to long-term-debt -to-total-assets. The study recommended that management of manufacturing corporations that are active on the stock market should strive to increase their long-term-debt-to-total-assets so as to improve their business operations and by extension, their financial performance. The study established that there is a beneficial link between capital structure and financial performance of manufacturing companies.","PeriodicalId":221097,"journal":{"name":"International Journal of Business and Management Review","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134621746","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Effects of Change Management on Firm Performance: A Case Study of Mira Purification LTD Abuja","authors":"U.D. Mmeje, M.T.G. Onibon, R. Rauf","doi":"10.37745/ijbmr.2013/vol11n31128","DOIUrl":"https://doi.org/10.37745/ijbmr.2013/vol11n31128","url":null,"abstract":"This study examined the effect between change management process and performance in mira purification ltd Abuja of the beverage sector. The data used in this study were collected from mainly primary source. The main research instrument was structured questionnaire and the research questions were asked to guide the respondents in order to elicit information on the subject matter. The study had a population of 110 made up of owners, employees of private firms, technical engineers, unions and association and journalists. Simple random sampling was used to administer copies of questionnaire on the respondents. The study adopted the use of descriptive statistics to analyze the demographic characteristics of the respondents while inferential statistics of simple linear regression was used to test the hypotheses in line with the objective of the study. The study found out that there is a significant and positive relationship between change management process (CMP) and Performance (PF) in mira purification ltd aspect of the beverage sector. It was recommended that based on the study examined, the management of mira purification ltd should build a solid scope and concept of the change, analyze the current and future state of the change and develop a possible and desired result that will enhance the performance of the organization in terms of project outcome. The study will advise the management to critically look at the planning of change as a clear step towards analysis, measurement and possible avoidance of resistance that is likely to occur in the course of a change to make implementation and deployment efficient for the organization. The study concludes that the activities of identification of change can influence the project outcome of the organizations performance in the beverage sector as there is a direct and positive significance and that is potent tool for managing change as it relates to performance. It will be important to say that company should invest in expert and role models to manage change management process so that improvement, participation, effectiveness, adherence and speedy execution of change can be achieved in the beverage sector.","PeriodicalId":221097,"journal":{"name":"International Journal of Business and Management Review","volume":"44 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133889773","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Cross Promotions and Brand Loyalty: International Fast-food Brands in Nairobi, Kenya","authors":"Valarie Katemi, Robert M. Arasa, Margaret Nganu","doi":"10.37745/ijbmr.2013/vol11n3110","DOIUrl":"https://doi.org/10.37745/ijbmr.2013/vol11n3110","url":null,"abstract":"The purpose of the study was to determine the influence of cross promotions on brand loyalty of International Fast-Food brands in Nairobi, Kenya. The study adopted a descriptive survey methodology. The target population for the study encompassed 24 customer relations managers from the 24-registered fast-food brands in Kenya. The study utilized purposive sampling technique in an effort to identify the most suited respondents for the study. A structured questionnaire was utilized as the data collection tool. The questionnaire was divided into two parts containing the demographic data relating the respondent’s background in the first part and the second part covering consumer’s sales promotion techniques on brand loyalty. Questionnaire items were structured with a 5-point Likert scale. Descriptive and Inferential statistics were used in the analysis of the data. Linear regression analysis method was used to assess the associations between cross sales promotions techniques and brand loyalty. The study established cross-promotion registered a positive influence of brand loyalty of international fast-food brands. Cross-promotion strategy was found to account for 70% (β=0.400). The study concluded that cross promotion produces new value-added synergetic product which results into increased frequency of repeat purchase. The study recommends the need to enhance effectiveness of the cross-promotion strategy by identifying deficiencies among the strategy’s activities such as inter-brand online advertisement, new value-added synergetic product, role model advertisement sponsorship of the fast-food brand, social responsibility partnership strategy with global entities such as UNEP, UNICEF motivates customers’ referral.","PeriodicalId":221097,"journal":{"name":"International Journal of Business and Management Review","volume":"36 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124814113","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Learning organizations with an analysis of the role of leaders in learning organizations","authors":"S. K. Moghadam, M. Roshanfekr","doi":"10.37745/ijbmr.2013/vol11n22935","DOIUrl":"https://doi.org/10.37745/ijbmr.2013/vol11n22935","url":null,"abstract":"Organizers were already living in a stable environment and future events were the least predictable. Where managers could plan in certain circumstances. But today's rapidly changing environment. Increasing competition and complexity of the business environment is one of the characteristics of modern business. Rapid and significant changes in the field of science and technology increasingly affect the process of human society. The other traditional organizations are not able to keep pace with these changes and chances of survival is the only organization that is able to continuously adapt to changes in their environment. But such organization and environment, key to winning leader in the development of collective intelligence is the ability of your team, maintain alignment and the energy in the organization's members. Finally, efforts to customer satisfaction. In fact, such a manager to the more recent concept, as \"the organization\" leads. The present study investigated the necessity of creating a learning organization in the world today. First, the definition of these organizations deal and then causes, evolution, leadership, obstacles and causes of disability in learning organizations to consider.","PeriodicalId":221097,"journal":{"name":"International Journal of Business and Management Review","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134533183","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Dynamic Relationship Between External Financial Flows and Total Market Capitalization in The Nigerian Capital Market: VECM Approach","authors":"Thomas Olawale Folorunsho, E. Odior","doi":"10.37745/ijbmr.2013/vol11n2128","DOIUrl":"https://doi.org/10.37745/ijbmr.2013/vol11n2128","url":null,"abstract":"The study examines the extent to which external financial flows influence market capitalization of Nigerian capital market for the period spanning 1981-2020. The study employed the VECM, regressors’ and ECT t-statistics causality approaches to establish the strong, short-run and long-run relationships. The study unveiled that all the external financial flows such as FDI, FPI, remittance and others used in this study have positive impacts on total annual market capitalization in the Nigerian capital market, especially in the long-run. The stock indices movement is respective to the change in external financial flows basic. The study suggested that the policy measures aimed at directing long run capital inflows should not be the same as those aimed at changing the short run patterns of flow. The study concludes that policy should be put in place to ensure the directions of both long run and short run financial flows have a suitable time rage.","PeriodicalId":221097,"journal":{"name":"International Journal of Business and Management Review","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127803976","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Ownership Concentration and Earnings Management of Listed Manufacturing Firms in Nigeria: Audit Committee Financial Expertise","authors":"Marvis Irom Irom, J. Okpanachi, Nma Mohammed Ahmed, Samuel Eniola Agbi","doi":"10.37745/ijbmr.2013/vol11n25073","DOIUrl":"https://doi.org/10.37745/ijbmr.2013/vol11n25073","url":null,"abstract":"Significant corporate shareholders can exert undue pressure on managers to enhance earnings in order to increase corporate value, and that as a result of this undue pressure, managers to resort to earnings management practice in the corporations they manage. This study examined the moderating role of audit committee expertise on the relationship between ownership concentration and real-earnings management in Nigeria. The independent variable (ownership concentration) was measured as shareholders who have more than 5% equity stake in a company, and real-earnings management was measured using the Roychowdhury approach. Audit committee financial expertise which is the moderator, was measured in binary form, 1 if at least one member of the committee has accounting experience, and 0 otherwise. This paper used a sample of 34 manufacturing companies listed on the Nigerian Exchange (NGX) over a period of 15 years from 2007 to 2021. Data was collected from the annual financial reports of the sampled companies. Descriptive statistics, Pearson correlation and Quantile regression was employed for data analysis and the findings show OWNCON has a positive and insignificant effect on REM. However, when audit committee financial expertise was used as a moderator, the effect of ownership concentration on the real- earnings management of listed manufacturing companies in Nigeria became statistically significant. Based on the findings, the study recommends that manufacturing companies should have more concentrated owners because the higher the concentration the less tendency of REM of listed manufacturing companies in Nigeria.","PeriodicalId":221097,"journal":{"name":"International Journal of Business and Management Review","volume":"54 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121397703","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"An Evaluation of the Community Relations of Oil Companies in the Flood Ravaged Oil Producing Communities in Delta State","authors":"H. G. Igben, Gloria Timiyan","doi":"10.37745/ijbmr.2013/vol11n23649","DOIUrl":"https://doi.org/10.37745/ijbmr.2013/vol11n23649","url":null,"abstract":"This study evaluates community relations of oil producing companies in flood ravaged host communities in Delta State. The study adopted the stakeholder theory of corporate social responsibility. Responses obtained from 174 critical stakeholders among the flood victims of the host communities using questionnaire and interview data collection methods were evaluated. Findings indicate that relief materials were not provided for the flood victims even when it is evident that the community is a host community to an oil producing company. This suggests that the oil company has not put community relations to proper use in dealing with stakeholders which has consequently led to serious crisis leading to public protest by members of the host community. The study concludes that if oil companies are able to make effective use of their community relations there will be no conflict between the oil companies and their host communities. The study therefore recommends that oil companies should recognize community relations as important if they want to enjoy a peaceful and conducive working relationship with their host communities.","PeriodicalId":221097,"journal":{"name":"International Journal of Business and Management Review","volume":"80 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129127198","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Financial Literacy and Financial Inclusion for Small-Scale Enterprises in Sunyani Municipality in the Brong -Ahafo Region of Ghana","authors":"Mabel Ameyaw","doi":"10.37745/ijbmr.2013/vol10n86275","DOIUrl":"https://doi.org/10.37745/ijbmr.2013/vol10n86275","url":null,"abstract":"This study sought to examine the relationship between financial literacy and financial inclusion among owners/managers of SSEs in the Sunyani Municipality. Primarily, the research examined the financial literacy level, the extent of financial inclusion, and the relationship between financial literacy and financial inclusion for SSEs in Sunyani Municipality, which was necessary for their business. The study’s objective employed primary data and used a mixed method approach as well as a descriptive design survey design to randomly sample 230 owners/managers from five categories of SSEs in the Sunyani Municipality. The findings revealed that managers with high financial literacy were more likely to have sound judgment about financial issues, make the right decision among financial alternatives, and have sound personal finance practices. In addition, it was found that the extent of financial inclusion depended mainly on SSEs’ knowledge levels of financial products/services. The positive outcomes of being financially literate and financially inclusive were driven by behaviour such as planning expenditures and building up a financial safety net. Since financial literacy is necessary for business financial inclusiveness, it was recommended to SSEs strive for financial knowledge to enable them to make good financial decisions and aid their financial inclusiveness. Again, any policy that aims at the growth and development of SSEs with adequate training and education to help increase their financial status which will affect their financial inclusion.","PeriodicalId":221097,"journal":{"name":"International Journal of Business and Management Review","volume":"224 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122476757","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Grass is Not Always Greener on the Other Side: The Impact of Environmental Campaigns on Green Purchasing Behavior","authors":"C. Yassin","doi":"10.37745/ijbmr.2013/vol10n8120","DOIUrl":"https://doi.org/10.37745/ijbmr.2013/vol10n8120","url":null,"abstract":"As a developing country, we confront several environmental challenges. The country's environmental worth lags well behind that of wealthy countries. Nonetheless, the governments have recently paid attention to environmental issues. Aside from that, individuals display a proactive attitude regarding the importance of environmental protection efforts due to severe environmental challenges. This research article investigates the impact of the governmental environmental campaign on green purchasing behaviour in a developing country. The structural equation modelling analysis outcomes show that environmental campaigns for green awareness influence green purchasing behaviour through the green attitude, perceived behavioural control, and subjective green norms. The relationships discovered in this study provide practitioners with insight into understanding and stimulating pro-environmental consumer behaviour knowledge in developing countries. Scholars of environmental management will benefit from the study's novel comprehensive approach to analysing sustainable consumption trends and motivating its population to take action to preserve their environment. Practitioners may find our findings helpful in developing strategies to influence consumer attitudes and behaviour toward sustainable products in developing countries.","PeriodicalId":221097,"journal":{"name":"International Journal of Business and Management Review","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114981824","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}