Journal of Entrepreneur and Business最新文献

筛选
英文 中文
Strategy Analysis in Increasing Competitiveness Taruna Nusantara High School, Magelang 提高竞争力的战略分析 马格朗 Taruna Nusantara 高中
Journal of Entrepreneur and Business Pub Date : 2024-02-27 DOI: 10.52643/joeb.v2i2.63
Radhita Anggoro Setiawan, Bachtar Bakrie, Tina Rosa
{"title":"Strategy Analysis in Increasing Competitiveness Taruna Nusantara High School, Magelang","authors":"Radhita Anggoro Setiawan, Bachtar Bakrie, Tina Rosa","doi":"10.52643/joeb.v2i2.63","DOIUrl":"https://doi.org/10.52643/joeb.v2i2.63","url":null,"abstract":"The idea of ​​making TN High School was sparked by the Minister of Defense and Security General LB Moerdani on May 20, 1985 at the Great Pavilion of Taman Siswa Yogyakarta. He has a vision to build a school that educates the best people from all over Indonesia and produces graduates who can continue the aspirations of the Proclamator. This idea was continued by signing an MoU between the TNI and Taman Siswa, which was the first educational organization in Indonesia, the TNI through the Pang Perjuangan Foundation The purpose of this study is to determine the factors To determine the factors that influence the competitiveness of both external factors and internal factors and find out the right strategy to increase competitiveness based on the SWOT analysis approach and AHP data processing tools. Data collection techniques were obtained by interview, observation and documentation. The results of this study are based on those conducted by expert respondents on the factors that influence increasing competitiveness in the Taruna Archipelago High School in Magelang. External Factors (Competitions from similar schools, students who fail selection at TN High School Gaining the trust of parents of students and the wider community for the next career path, the existence of student sanctions). The right strategy and is used based on Swot and AHP from the results of interviews with the expert team, is to choose the strategy of Strength and Opportunity in terms of the application of quality and service in educational institutions (both in terms of Sarpras and HR). \u0000  \u0000Key words: Strategy Analysis, SWOT, AHP","PeriodicalId":220245,"journal":{"name":"Journal of Entrepreneur and Business","volume":"108 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140426400","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Influence of Training And Work Environment on Employee Performance (Case Study: Tax Inspector At The Directorate General of Taxes) 培训和工作环境对员工绩效的影响(案例研究:税务总局的税务检查员)
Journal of Entrepreneur and Business Pub Date : 2024-02-27 DOI: 10.52643/joeb.v2i2.66
Maulia Githa Ustadztama, Kasful Anwar, Burhanudin
{"title":"The Influence of Training And Work Environment on Employee Performance (Case Study: Tax Inspector At The Directorate General of Taxes)","authors":"Maulia Githa Ustadztama, Kasful Anwar, Burhanudin","doi":"10.52643/joeb.v2i2.66","DOIUrl":"https://doi.org/10.52643/joeb.v2i2.66","url":null,"abstract":"There are many factors that can influence employees in an organization. The aim of this research is to find out how training and the work environment influence employee performance with competency as an intervening variable. The research method uses a quantitative approach with a questionnaire instrument, purposive sampling data collection techniques with 60 respondents, and Structural Equation Modeling (SEM) analysis methods. Based on the results of this research, it confirms: First, based on the results of this research, it confirms that training has a positive effect on employee performance. Statistical test results show that 65% of employee performance is influenced by training. Of the several indicator variables studied, it shows that the instructor's ability to provide training is the most important factor, followed by the training material factor. From the performance variables, it can be noted that achievement indicators are the strongest factor in employee performance, followed by employee behavior and characteristics. Second, the results of this research show that the work environment has a positive effect on employee performance. Statistical test results show that 46% of employee performance is influenced by the work environment. Of the several indicators studied, the influence of organizational support is the most important factor in the organizational environment, then peer relationships or support and the influence of superiors. Third, the results of this research note that employee competency has a positive influence on employee performance. Statistical test results show that 48% of employee performance is influenced by employee competency. Of the several indicators studied, employee skills/expertise are the most important factors in the competency variable, as are employee self-concept and attitudes. These three factors will have an important influence on employee performance. \u0000Keywords: Training, Work Environment, Employee Performance","PeriodicalId":220245,"journal":{"name":"Journal of Entrepreneur and Business","volume":"22 13","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140426159","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Implementation Of Tax Payment Policy Using E-Billing At The Pratama Cirebon Tax Services Office 在 Pratama Cirebon 税收服务局使用电子账单实施缴税政策
Journal of Entrepreneur and Business Pub Date : 2024-02-27 DOI: 10.52643/joeb.v2i2.67
Cipto Dwiariyanto, Mukarto Siswoyo, Endang Sutrisno
{"title":"Implementation Of Tax Payment Policy Using E-Billing At The Pratama Cirebon Tax Services Office","authors":"Cipto Dwiariyanto, Mukarto Siswoyo, Endang Sutrisno","doi":"10.52643/joeb.v2i2.67","DOIUrl":"https://doi.org/10.52643/joeb.v2i2.67","url":null,"abstract":"The vastness of the region, the large population, and the dynamic of economic activity is a challenge in upholding taxation in Indonesia. Incompatibility ratio between tens of thousands of tax employees with millions of taxpayers (WP) resulted in less optimal implementation of taxation in Indonesia. Since the launch of the electronic tax payment system, the Tax Office does not directly require the underpaying taxpayers to use the system. So the taxpayer still feels foreign to the system. In 2016, the underpayment taxpayer is required to make payments using e-Billing. Lack of knowledge about the use of e-Billing and its reliance on internet connections that must always be stable, these constraints have a significant impact on the use of the e-Billing system. Based on the policy implementation model of Daniel Mazmanian and Paul A.Sabatair, the model of analysis conducted on the implementation of the policy of Tax Payment Using E-Billing In Tax Office Pratama Cirebon, which : Characteristics of the problem, Policy characteristics and Policy environment In conducting the research, researchers used descriptive qualitative research methods. The e-Billing policy is not yet optimal for the implementation in the community because not all people know the tax payment system using e-Billing. \u0000Kata Kunci: Tax Policy; Electronic Transaction; E-Billing","PeriodicalId":220245,"journal":{"name":"Journal of Entrepreneur and Business","volume":"71 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140424008","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Determinants Related To The Behavior Of Stop Incidental Defecation In Cusrug District, Serang City 雪兰市 Cusrug 区制止随地大小便行为的相关决定因素
Journal of Entrepreneur and Business Pub Date : 2024-02-27 DOI: 10.52643/joeb.v2i2.69
Rachmadi Alnovensyah, Cicilia Purwana, Windiyaningsih
{"title":"Determinants Related To The Behavior Of Stop Incidental Defecation In Cusrug District, Serang City","authors":"Rachmadi Alnovensyah, Cicilia Purwana, Windiyaningsih","doi":"10.52643/joeb.v2i2.69","DOIUrl":"https://doi.org/10.52643/joeb.v2i2.69","url":null,"abstract":"Stop Open Defecation in the working area of ​​Curug Health Center, Serang City in 2021 is still low, while the target from the Serang City government where the requirements for an area to Stop Open Defecation must be in accordance with the Regulation of the Minister of Health (Permenkes) Number 3 of 2014 concerning Sanitation Total Community Based (STBM) with the achievement of access to sanitation / access to Stop open defecation in villages / wards is 100%. The purpose of the study was to determine the determinants related to the behavior of stopping open defecation in Curug District, Serang City in 2021. This research method is a quantitative research with a cross-sectional study approach which will be conducted in July - August 2021. The sampling technique used is proportional random sampling. The minimum sample size required to determine the proportion of household heads with Stop Open Defecation is 88 households. Data analysis was carried out using univariate analysis, namely describing the frequency distribution, bivariate analysis using Pearson correlation to determine the relationship between variables and multivariate analysis using linear regression analysis. The results of this study found that there was a relationship between knowledge, education, availability of defecation facilities, availability of clean water facilities, the role of health workers with stop defecation behavior and there was no relationship between income and stop defecation behavior. The most dominant variable is the availability of defecation facilities. It is hoped that health institutions will be able to increase public knowledge and awareness by providing frequent counseling about clean and healthy lifestyles. \u0000Keywords: Stop defecation behavior, knowledge, education, availability of defecation facilities, clean water facilities and the role of health workers.","PeriodicalId":220245,"journal":{"name":"Journal of Entrepreneur and Business","volume":"34 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140427367","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Influence of Production Factors on the Productivity of Weather Modification Technology Services at the Center for Weather Modification Technology 生产因素对天气变化技术中心天气变化技术服务生产率的影响
Journal of Entrepreneur and Business Pub Date : 2024-02-27 DOI: 10.52643/joeb.v2i2.70
Jurnal Urindo, Zaldy Lijuardy Salim
{"title":"The Influence of Production Factors on the Productivity of Weather Modification Technology Services at the Center for Weather Modification Technology","authors":"Jurnal Urindo, Zaldy Lijuardy Salim","doi":"10.52643/joeb.v2i2.70","DOIUrl":"https://doi.org/10.52643/joeb.v2i2.70","url":null,"abstract":"This study aims to determine the effect of flight costs, seedlings and production factors on TMC productivity, as well as the effect of production factors simultaneously on TMC productivity, as well as the effect of TMC productivity on TMC benefits. The object of this research is the Central Bureau of Weather Modification Technology customers. Center for Weather Modification Technology with its address at Gedung Geostech 820, Kawasan Puspiptek, Setu, South Tangerang. Analysis tools using SPSS. The results of the study are the cost of flights and seedling costs not significantly positive effect on TMC productivity, HR costs have no significant negative effect on TMC productivity, also the three independent variables simultaneously have a significant positive effect on TMC productivity, but TMC productivity is found to be significantly positive effect on benefits TMC. \u0000Keywords : Production, Flight Costs, Seedling Costs, HR Costs, TMC Productivity \u0000 ","PeriodicalId":220245,"journal":{"name":"Journal of Entrepreneur and Business","volume":"23 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140424908","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Influence of Service Quality and Prices Towards Customer Loyalty of Cahaya Garden Pharmacy In Batam 服务质量和价格对巴淡岛 Cahaya Garden 药店顾客忠诚度的影响
Journal of Entrepreneur and Business Pub Date : 2024-02-27 DOI: 10.52643/joeb.v2i2.64
Nur Septi Heksiana, Elfi Husda
{"title":"Influence of Service Quality and Prices Towards Customer Loyalty of Cahaya Garden Pharmacy In Batam","authors":"Nur Septi Heksiana, Elfi Husda","doi":"10.52643/joeb.v2i2.64","DOIUrl":"https://doi.org/10.52643/joeb.v2i2.64","url":null,"abstract":"Customer loyalty is required in the business world, special in pharmaceutical companies such as pharmacies. The purpose of this study was to choose the impact of the quality and price of the service on patient loyalty at the park's lighting pharmacy. The analysis solution used in this study is a multiplex analysis method. This survey is a quantitative survey using survey methods. This survey is intended for customers who have visited several times. The sampling solution uses targeted sampling by a total of 162 respondents. The data investigation solution used to answer the hypotheses is the multiple regression analysis method. The results of the survey explained that the quality of service variables had a positive and significant impact on customer loyalty. This is clear from the important quality of service values, and the calculated t value is more important than the table value t. Price variables have a significant positive impact on customer loyalty. This is important and is evident from the value t being more important  than the value of table t. Based on this study, the Cahaya Garden pharmacy can improve the quality of services and monitor prices, so it must maintain stability and competitiveness and retain its customers. \u0000Keywords :  service quality, price, customer loyalty. \u0000 ","PeriodicalId":220245,"journal":{"name":"Journal of Entrepreneur and Business","volume":"78 8","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140424120","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Influence of Leadership Transformation, Work Motivation, and Job Satisfaction on Employee Performance Through Work Discipline 领导力变革、工作激励和工作满意度对员工通过工作纪律提高绩效的影响
Journal of Entrepreneur and Business Pub Date : 2024-02-27 DOI: 10.52643/joeb.v2i2.61
Sendi Cendiawan, Rhian Indradewa
{"title":"The Influence of Leadership Transformation, Work Motivation, and Job Satisfaction on Employee Performance Through Work Discipline","authors":"Sendi Cendiawan, Rhian Indradewa","doi":"10.52643/joeb.v2i2.61","DOIUrl":"https://doi.org/10.52643/joeb.v2i2.61","url":null,"abstract":"The ability of an organization to survive and develop properly is determined by the competence of the human resources owned by the organization through various variables that can influence it, such as transformational leadership, work motivation, job satisfaction, and work discipline. This study used a quantitative method by distributing questionnaires to respondents, totaling 170 employees at the Tanjung Priok Class I Port Health Office. Data were analyzed using the PLS Structural Equation Model (SEM). Some of the findings in this study are that transformational leadership does not affect work discipline and employee performance, work motivation has a negative effect on work discipline and employee performance, job satisfaction has a positive effect on work discipline and employee performance, and work discipline has a positive effect on employee performance. Furthermore, it is demonstrated in this study that work discipline can mediate the effects of work motivation and job satisfaction on employee performance. \u0000Keywords: Transformational leadership, work motivation, job satisfaction, work discipline, and employee performance","PeriodicalId":220245,"journal":{"name":"Journal of Entrepreneur and Business","volume":"46 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140424395","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Factors Affecting Consumer Trust And Loyalty In Calysta Skincare Products At Branch Bumi Serpong Damai (BSD) 影响 Bumi Serpong Damai (BSD) 分公司消费者对 Calysta 护肤品的信任和忠诚度的因素
Journal of Entrepreneur and Business Pub Date : 2024-02-27 DOI: 10.52643/joeb.v2i2.68
Heldy Aria, Sylvia Sari Agusseta, Rosalina, Eko Sambodo
{"title":"Factors Affecting Consumer Trust And Loyalty In Calysta Skincare Products At Branch Bumi Serpong Damai (BSD)","authors":"Heldy Aria, Sylvia Sari Agusseta, Rosalina, Eko Sambodo","doi":"10.52643/joeb.v2i2.68","DOIUrl":"https://doi.org/10.52643/joeb.v2i2.68","url":null,"abstract":"Claysta Skincare Clinic is competing to provide the best for its customers by giving more value to the clinic that differentiates it from the same competitors in the business business of Skincare clinics. Effect of product quality on Calysta Consumer confidence. Effect of product quality on Calysta Consumer loyalty, influence of service on Calysta Consumer trust, Effect of service on Calysta Consumer loyalty, price effect on Calysta Consumer trust, price effect on Calysta Consumer loyalty, influence of distribution on Calysta Consumer trust, influence of distribution on Consumer loyalty Calysta, the influence of brand image on Calysta Consumer trust, influence of brand image on Calysta Consumer loyalty, influence of consumer confidence on Calysta Consumer loyalty. Population of 80 consumers living in the Tangerang area who visited the Calyta Skincare Clinic in BSD Branch. Data collection techniques were obtained by distributing questionnaires. The data is analyzed by validity and reliability tests. The data analysis tool used in this study is Generalized Structure Component Analysis (GSCA). The results of this study indicate that product quality is not significantly positive effect on consumer trust, product quality is not significantly positive effect on customer loyalty, service has a significant positive effect on consumer trust, service has no significant positive effect on customer loyalty, price does not have a significant positive effect on consumer trust , price does not have a significant positive effect on consumer loyalty, distribution does not have a significant positive effect on consumer trust, distribution has a significant positive effect on customer loyalty, brand image has a negative significant effect on consumer trust, brand image has no significant negative effect on consumer loyalty, consumer trust no significant negative effect on consumer loyalty. \u0000Keywords: Trust, Consumer Loyalty, Product Quality, Service, Price, Distribution, Brand Image \u0000 ","PeriodicalId":220245,"journal":{"name":"Journal of Entrepreneur and Business","volume":"47 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140427499","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
He Influence Of Current Ratio (CR), Debt To Equity Ratio (DER), Total Asset Turn Over (TATO), And Net Profit Margin (NPM) On Return On Equity (ROE) In Lq-45 Companies Listed On The Indonesian Stock Exchange (BEI ) Year 2013-2018 He Influence Of Current Ratio (CR), Debt To Equity Ratio (DER), Total Asset Turn Over (TATO), and Net Profil Margin (NPM) On Return On Equity (ROE) in Lq-45 Companies Listed On the Indonesian Stock Exchange (BEI ) Year 2013-2018
Journal of Entrepreneur and Business Pub Date : 2024-02-27 DOI: 10.52643/joeb.v2i2.65
Medianto Basuki, Tina Rosa, Burhanudin
{"title":"He Influence Of Current Ratio (CR), Debt To Equity Ratio (DER), Total Asset Turn Over (TATO), And Net Profit Margin (NPM) On Return On Equity (ROE) In Lq-45 Companies Listed On The Indonesian Stock Exchange (BEI ) Year 2013-2018","authors":"Medianto Basuki, Tina Rosa, Burhanudin","doi":"10.52643/joeb.v2i2.65","DOIUrl":"https://doi.org/10.52643/joeb.v2i2.65","url":null,"abstract":"This study aims to analyze the effect of the Current Ratio, Debt to Equity Ratio (DER), Total Asset Turn Over (TATO) and Net Profit Margin (NPM) on LQ45 companies' Return on Equity (ROE) at the Indonesia Stock Exchange in 2013 - 2018. This research is an explanatory research that explains the causality relationship using secondary data with a population of 45 companies incorporated in the LQ45 index on the Indonesia Stock Exchange in 2018. Samples of 7 companies were selected using the purposive sample method in accordance with predetermined criteria including one of which is to have a report finance in 2013-2018. The analytical method used is panel data linear regression. \u0000The results showed that at the 95% confidence level of the four dependent variables studied, namely: Current Ratio, Debt to Equity Ratio (DER), Total Asset Turn Over (TATO) and Net Profit Margin (NPM) there are three variables that have a significant effect on Return on Equity (ROE), namely Debt to Equity Ratio (DER), Total Asset Turn Over (TATO) and and Net Profit Margin (NPM). Meanwhile, if tested simultaneously, the Current Ratio, Debt to Equity Ratio (DER), Total Asset Turn Over (TATO) and Net Profit Margin (NPM) have a significant effect on Return on Equity (ROE.) \u0000Keywords : Current Ratio, Debt to Equity Ratio (DER), Total Asset Turn Over (TATO) dan Net Profit Margin (NPM) dan Return on Equity (ROE)","PeriodicalId":220245,"journal":{"name":"Journal of Entrepreneur and Business","volume":"27 8","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140425263","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Influence of Sales Promotion and Quality of Tile Products on Consumers' Interest To Buy at CV Maestro Atop Bekasi 促销和瓷砖产品质量对消费者在别克西CV Maestro Atop购买兴趣的影响
Journal of Entrepreneur and Business Pub Date : 2023-02-19 DOI: 10.52643/joeb.v2i1.5
Isna Hanifah, Asim, Kwaranto Nurminingsih, Rohmawan
{"title":"The Influence of Sales Promotion and Quality of Tile Products on Consumers' Interest To Buy at CV Maestro Atop Bekasi","authors":"Isna Hanifah, Asim, Kwaranto Nurminingsih, Rohmawan","doi":"10.52643/joeb.v2i1.5","DOIUrl":"https://doi.org/10.52643/joeb.v2i1.5","url":null,"abstract":"Roofing businesses or businesses in Indonesia have developed quite rapidly in recent years, with various formats and types. In the midst of Indonesia's economic conditions which are experiencing difficult times, the roofing business can still survive because everyone definitely needs housing, for example. The Rooftop retail business has even more potential to develop, as evidenced by the proliferation of this business from big cities to small towns. CV. Maestro Atap Bekasi is a company that sells roof tiles, pvc, tile accessories. The purpose of this study was to determine and analyze the influence of sales promotion and product quality on consumer buying interest in CV. Maestro Roof Bekasi. There are several variables that are connected, namely Sales Promotion (X1), Product Quality (X2), and Purchase Interest (Y). This method uses quantitative methods. The population in this study is Consumer CV. Maestro Roof Bekasi with a total sample of 79 respondents. Data collection techniques by distributing questionnaires. The results of data analysis show that Sales Promotion has a positive and significant direct effect on Buying Interest. Product quality has a positive and significant direct effect on Purchase Intention. And UK Sales Promotion has a positive and significant direct effect on product quality. \u0000Keywords: Effect of Sales Promotion and Product Quality on Purchase Intention","PeriodicalId":220245,"journal":{"name":"Journal of Entrepreneur and Business","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115418791","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
0
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
相关产品
×
本文献相关产品
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:604180095
Book学术官方微信