Songklanakarin Journal of Science and Technology最新文献

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ERPs in Higher Education Institutions: Motivations, Challenges, and Success Factors 高等教育机构的erp:动机、挑战和成功因素
Songklanakarin Journal of Science and Technology Pub Date : 2023-02-28 DOI: 10.20428/jst.v27i2.2051
Abdulsalam K. Alhazmi, Nasr Alsakkaf, Mohammed Motahar, Ghada M. Alqubati
{"title":"ERPs in Higher Education Institutions: Motivations, Challenges, and Success Factors","authors":"Abdulsalam K. Alhazmi, Nasr Alsakkaf, Mohammed Motahar, Ghada M. Alqubati","doi":"10.20428/jst.v27i2.2051","DOIUrl":"https://doi.org/10.20428/jst.v27i2.2051","url":null,"abstract":"Enterprise Resource Planning Systems (ERPs) are of vital importance to all institutions, especially those involved in higher education (HEIs). However, the level of their implementation among these institutions has shown poor results. Currently, higher education institutions in Malaysia have yet to explore factors leading to the successful implementation of ERPs. There is a lack of research on ERP systems implemented in HEIs, especially regarding their success factors. As such, a literature review was conducted on ERPs in higher education institutions, discussing the advantages of different systems; their obstacles to implementation; and their success factors in HEIs. This review concluded with two theories by which to define the most critical and impactful factors to these systems' success. It is hoped that this review will help HEIs to understand the factors that might lead to the successful implementation of ERPs. In addition, implementing ERPs successfully in higher education will help develop a global competitive advantage, as well as affect the satisfaction levels of stakeholders in HEIs. Whilst investments in ERP systems by modern organisations are becoming increasingly common – especially amongst higher education institutions - the lack of previous empirical research in this environment has neglected the potential benefits of these systems.","PeriodicalId":21913,"journal":{"name":"Songklanakarin Journal of Science and Technology","volume":"34 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88921905","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
The Effect of Using Social Engineering for Cybersecurity on the Internet of Things Environment 物联网环境下网络安全社会工程的应用效果
Songklanakarin Journal of Science and Technology Pub Date : 2023-02-28 DOI: 10.20428/jst.v27i2.2055
Meiad Jrad Hamood Aljrad, Kawther A. Al-Dhlan
{"title":"The Effect of Using Social Engineering for Cybersecurity on the Internet of Things Environment","authors":"Meiad Jrad Hamood Aljrad, Kawther A. Al-Dhlan","doi":"10.20428/jst.v27i2.2055","DOIUrl":"https://doi.org/10.20428/jst.v27i2.2055","url":null,"abstract":"Although the Internet of Things (IoT) developers view human users as the weakest cybersecurity link and potentially a deciding factor in IoT security, IoT devices are exposed to a variety of security flaws and vulnerabilities, which most social engineers take advantage of to launch several data-collection attacks. For various purposes, this study looked at improving data security on MySQL databases and web pages by using TSL encryption protocols and the two algorithms (RSA & AES) that correlate with the Internet of Things environment and enable user authentication. The implementation was done on the proposed models and encryption methods used. This study aimed to protect the information that is shared on the Internet and connect IoT devices in a secure environment. The results revealed that the proposed study increased the level of protection with the help of complex conditions specified when registering the user and protecting it against attacks. As a result, one of the most important events that came true is the existence of cybersecurity. It is expected that this research will enhance the understanding of the IoT environment and exploit social engineering attacks to impose security on the IoT environment and preserve the rights of human users.","PeriodicalId":21913,"journal":{"name":"Songklanakarin Journal of Science and Technology","volume":"103 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90229471","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
EFFECT OF IRRIGATION FREQUENCY ON GROWTH AND YIELD OF SOYBEAN 灌溉频率对大豆生长和产量的影响
Songklanakarin Journal of Science and Technology Pub Date : 2022-12-31 DOI: 10.59125/jst.20203
B. Sinha, M. Fahmida, Md. Mizanur Rahman
{"title":"EFFECT OF IRRIGATION FREQUENCY ON GROWTH AND YIELD OF SOYBEAN","authors":"B. Sinha, M. Fahmida, Md. Mizanur Rahman","doi":"10.59125/jst.20203","DOIUrl":"https://doi.org/10.59125/jst.20203","url":null,"abstract":"A field experiment was conducted at the research field of HSTU, Dinajpur during November 2019 to March 2020 to find out the effect of irrigation frequency on the growth and yield of Soybean (Glycine max L.) cv. BARI Soybean-6. The experiment was carried out with a RCBD with four replications of irrigation treatments viz, I0= no irrigation (control), I1= one time at 20 days after sowing (DAS), I2= two times (20 and 40 DAS), I3= three times (20, 40, and 60 DAS). At 105 DAS the highest plant height (52.53 cm) was found from I2 treatment and the shortest plant (45.82 cm) from I0 treatment. The highest (5.91) leaf area index was obtained from the treatment of three irrigation (I3) at 90 DAS and the lowest (5.1) leaf area index from the control (I0). At the 90 DAS highest nodule number (9.208) and the lowest nodule number was (6.459) recorded from I3 and I0, respectively. The highest (90.09 g) fresh weight was obtained from the treatment I2 at 90 DAS and the lowest (65.64 g) was recorded in I0. I3 produced the highest amount of dry matter of (29.50 g) and the lowest amount of dry matter production at harvest (20.67 g) in I0 treatment. The highest seed yield was observed from I2 (1.638 t ha-1 ) which was statistically similar with I3 whereas, the lowest obtained from I0 (1.075 t ha-1 ). The highest small stover yield was obtained from I3 (1.759 t ha-1 ) which is statistically similar to I2 (1.754 t ha-1 ) whereas the lowest was observed from I0 (1.540 t ha-1 ) which was statistically similar to I1 (1.566 t ha-1 ). The highest biological yield was found from I2 (3.425 t ha-1 ) which is statistically similar to I3 and the lowest was obtained from I0 (2.56 t ha-1 ). The maximum harvest index was found from I2 (47.71 %) and the minimum was obtained from I0 (40.81 %). I2 treatment showed more significant results than the other treatment I0, I1 and I3. So, two times irrigation showed significant effect showed the highest yield of 1.638 t ha-1.","PeriodicalId":21913,"journal":{"name":"Songklanakarin Journal of Science and Technology","volume":"238 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80415646","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
DESIGN DEVELOPMENT AND PERFORMANCE EVALUATION OF SOLAR POWERED SPRAYER WITH WATER LEVEL INDICATOR 带水位指示器的太阳能喷雾器的设计、研制及性能评价
Songklanakarin Journal of Science and Technology Pub Date : 2022-12-31 DOI: 10.59125/jst.20206
S. Banu, Milu Farzana, M. M. Haque, M. Islam, S. Roy
{"title":"DESIGN DEVELOPMENT AND PERFORMANCE EVALUATION OF SOLAR POWERED SPRAYER WITH WATER LEVEL INDICATOR","authors":"S. Banu, Milu Farzana, M. M. Haque, M. Islam, S. Roy","doi":"10.59125/jst.20206","DOIUrl":"https://doi.org/10.59125/jst.20206","url":null,"abstract":"Currently in Bangladesh farmers use hand operated sprayer or motorized sprayer in agricultural fields. Generally in the agricultural field, traditional or conventional techniques like shoulder mounted spraying system have been used because it is cheaper, easy to use and less costly. Continuous use of traditional energy resources will have high risk of rising in price and energy depletion. Now-a-days there is a great need for ‘’conservation of energy’’ and application of renewable energy. This paper presents the design, development and evaluation of a solar powered spraying system. The specific objectives of this research is to design and fabricate the solar powered sprayer by considering parameters like desired spraying rate, low weight, low cost, faster coverage of area and high field efficiency. A two-nozzle sprayer was fabricated with MS bar frame and 4-wheel trolley with water level indicator which runs on power source as a DC battery (12 volt, 8.2 Ah) via solar panel and runs by a DC motor (12 volt, 2A). The entire unit is portable and is operated by one labor. The design mainly eliminates the shoulder mounting sprayer setup which causes back pain, uses of fossil power which is non-renewable and hazardous and extensive use of manpower. The machine was compared to conventional sprayer and found more efficient. Pump efficiency almost 83.33% found for single nozzle and 93.33% for double nozzle and the sprayer is 58% time saving than manual sprayer. The operating cost of the machine was 802 Tk ha-1 . Also found capital recovery factor, capital consumption and annual cost of the solar operated sprayer were 0.26, Tk 1520 and Tk 41665, respectively.","PeriodicalId":21913,"journal":{"name":"Songklanakarin Journal of Science and Technology","volume":"9 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75917172","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
POVERTY AND ETHNIC MINORITY IN BANGLADESH: A SOCIOLOGICAL INVESTIGATION ON CHAKMA COMMUNITY 孟加拉贫困与少数民族:对恰克玛社区的社会学调查
Songklanakarin Journal of Science and Technology Pub Date : 2022-12-31 DOI: 10.59125/jst.20210
A. Mahmud, M. R. Islam
{"title":"POVERTY AND ETHNIC MINORITY IN BANGLADESH: A SOCIOLOGICAL INVESTIGATION ON CHAKMA COMMUNITY","authors":"A. Mahmud, M. R. Islam","doi":"10.59125/jst.20210","DOIUrl":"https://doi.org/10.59125/jst.20210","url":null,"abstract":"This paper attempts to depict the deteriorating socio-economic status of the indigenous community as an ethnic minority in Bangladesh. The study focuses on the poverty of the community, which is deprived by the majority of Bengalis. This is explained through a broad spectrum of issues that constructed the structure of the discrimination occurring against the community in Bangladesh. The article is based on an empirical study in Rangamati through a survey method using a structured questionnaire. The structure of poverty and its correlates thereof were explained following a systematic poverty measurement technique. The study includes measuring the Headcount ratio, Poverty gap, Squared poverty gap, and Gini- coefficient that made poverty rate and extent of poverty. The major findings reveal that the Chakma community is not only suffering from severe poverty but also faces discrimination and deprivation to a great extent. Results reveal that the Chakma community’s large extent of poverty is caused by belongingness to the minority group while the group has lower inequality or Gini-coefficient among the group. Based on the findings, the study suggests specific policy guidelines for comprehensive poverty alleviation programs in order to improve the socioeconomic conditions of the indigenous community in Bangladesh.","PeriodicalId":21913,"journal":{"name":"Songklanakarin Journal of Science and Technology","volume":"24 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77204441","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
THE IMPACT OF PACKAGING ON CONSUMER BUYING DECISION: AN APPLICATION ON CONSUMER GOODS 包装对消费者购买决策的影响:在消费品上的应用
Songklanakarin Journal of Science and Technology Pub Date : 2022-12-31 DOI: 10.59125/jst.20209
M. Uddin, H. Begum, M. A. Rouf
{"title":"THE IMPACT OF PACKAGING ON CONSUMER BUYING DECISION: AN APPLICATION ON CONSUMER GOODS","authors":"M. Uddin, H. Begum, M. A. Rouf","doi":"10.59125/jst.20209","DOIUrl":"https://doi.org/10.59125/jst.20209","url":null,"abstract":"The purpose of this research was to know the impact of packaging on consumer buying decision process. Both qualitative and quantitative research approach were used to achieve the objectives of the study. Respondents were selected using convenience sampling method for collecting primary data through self administrated questionnaire. 97 completely filled up questionnaires were authentic for research study. Six factors of packaging were considered as independent variables to evaluate the respondents’ opinion. The study result shows that all factors have a positive and significant relationship with buying decision of product with the highest correlation value of packaging color (.810) followed by other factors. Quality of packaging materials has highest positive impact on consumer buying decision process (β=.158, t= 4.215, p=0.001< 0.05), followed by packaging color (β=.116, t= 3.281, p=0.000< 0.05), followed by printed information of package (β=.224, t= 3.211, p=0.000< 0.05) and other factors. R square value shows 58.2% variance in consumer buying decision depends on independent variables.","PeriodicalId":21913,"journal":{"name":"Songklanakarin Journal of Science and Technology","volume":"63 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87045222","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
STUDY ON GROWTH AND YIELD OF OYSTER MUSHROOM AS INFLUENCED BY COMPOSTED SAWDUST BASED SUBSTRATES 木屑堆肥基质对平菇生长及产量的影响
Songklanakarin Journal of Science and Technology Pub Date : 2022-12-31 DOI: 10.59125/jst.20202
N. Nishi, M. Akand, M. H. Rahman
{"title":"STUDY ON GROWTH AND YIELD OF OYSTER MUSHROOM AS INFLUENCED BY COMPOSTED SAWDUST BASED SUBSTRATES","authors":"N. Nishi, M. Akand, M. H. Rahman","doi":"10.59125/jst.20202","DOIUrl":"https://doi.org/10.59125/jst.20202","url":null,"abstract":"An experiment was carried out in the laboratory of the Mushroom Development Institute, Savar, Dhaka from July to December 2019 to determine the effect of the sawdust composting period on the yield and yield attributes of different oyster mushroom varieties. The experiment was laid out by following Completely Randomized Design (CRD) with three replications. Three varieties viz. V1 (Pleurotus djamor), V2 (Pleurotus ostreatus) and V3 (Pleurotus florida) with six different days of composted sawdust such as T0 (0 days), T1 (5 days), T2 (10 days), T3 (15 days), T4 (20 days), T5 (25 days) and T6 (30 days) were used in this study. The effect of different mushroom varieties and composted period of sawdust showed significant variation in growth and yield parameters. The results revealed that the highest number of the fruiting body, the effective fruiting body and biological yield were found in V2, whereas the lowest numbers were observed in V3. Besides, the maximum yield, the highest number of fruiting bodies and effective fruiting body were observed in T3. Moreover, the maximum yield (56.50 g) was produced by V2T3 combination, and the minimum yield (38.13g) was produced by V3T2. The highest biological efficiency (32.28 %) was obtained in V2T3, whereas the lowest biological efficiency (21.78%) was obtained in V3T2 sawdust. This study suggests that Pleurotus ostreatus and 15 days composted sawdust showed the best performance.","PeriodicalId":21913,"journal":{"name":"Songklanakarin Journal of Science and Technology","volume":"14 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87144051","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
EFFECT OF SMOKING AS POST-HARVEST TREATMENT ON THE RIPENING AND QUALITY OF BANANA (MUSA SP) 采后烟熏处理对香蕉成熟及品质的影响
Songklanakarin Journal of Science and Technology Pub Date : 2022-12-31 DOI: 10.59125/jst.20204
M. H. Rahman, M. Aktar, M. A. Kabir, M. Abedin
{"title":"EFFECT OF SMOKING AS POST-HARVEST TREATMENT ON THE RIPENING AND QUALITY OF BANANA (MUSA SP)","authors":"M. H. Rahman, M. Aktar, M. A. Kabir, M. Abedin","doi":"10.59125/jst.20204","DOIUrl":"https://doi.org/10.59125/jst.20204","url":null,"abstract":"The application of smoke is a traditional practice to trigger the ripening process of banana. This experiment was conducted to investigate the effects of different post-harvest treatment on the physiochemical properties of banana fruits. This experiment was laid out in a Completely Randomized Design (CRD) with three replications, which constituted the seven treatments viz. control, low density polyethylene bag, as well as 12, 18, 24, 30 and 36 hours exposed to smoke. The results indicated that smoke treatment increased physiological weight loss and pulp weight during storage whereas decreased firmness, peel weight and dry matter content. Chemical parameters such as moisture, total soluble solid, and total sugar showed an increasing trend during the storage period, whereas acidity and vitamin C increased initially up to 5 days and declined thereafter during the ripening of the banana. Smoking for 18 hours resulted in uniform ripening with yellow coloration within 5 days, whereas untreated control fruits remained green for 5 days and ripened within 8 days after storage. The present study concludes that smoke treatment is a simple but quick means of banana ripening. Exposer of banana fruits to smoke for 18 hours produced better quality and improved the shelf life.","PeriodicalId":21913,"journal":{"name":"Songklanakarin Journal of Science and Technology","volume":"4 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82127500","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
FOLIAR APPLICATION OF POTASSIUM AND GIBBERELLIC ACID (GA3) TO ALLEVIATE DROUGHT STRESS IN WHEAT 叶面施钾和赤霉素缓解小麦干旱胁迫的研究
Songklanakarin Journal of Science and Technology Pub Date : 2022-12-31 DOI: 10.59125/jst.20201
M. Haque, S. Pramanik, M. Hasan, M. R. Islam, S. Sikder
{"title":"FOLIAR APPLICATION OF POTASSIUM AND GIBBERELLIC ACID (GA3) TO ALLEVIATE DROUGHT STRESS IN WHEAT","authors":"M. Haque, S. Pramanik, M. Hasan, M. R. Islam, S. Sikder","doi":"10.59125/jst.20201","DOIUrl":"https://doi.org/10.59125/jst.20201","url":null,"abstract":"To investigate the ameliorative effect of foliar application of potassium and gibberellic acid on wheat to drought stress an experiment was conducted at the research field and laboratory of Crop Physiology and Ecology Department, Hajee Mohammad Danesh Science and Technology University (HSTU), Dinajpur during the period of November 2018 to March 2019. The experiment was laid out in a split plot design with three replications. Four growing conditions viz. well water (WW), water deficit stress (WDS), foliar application of 2.23% K2SO4 under WDS and foliar application of 300 ppm GA3 under WDS were set up as the main plot treatment and two wheat varieties (Kanchan and BARI Gom-30) were set up as sub plot treatment. Non-irrigated water stress significantly reduced different physiological traits, yield and yield attributes except proline content of flag leaf of wheat, whereas foliar application of potassium and GA3 improved these traits under WDS. Foliar application of potassium improved biological yield (22.04% and 15.16%) and grain yield (3.19% and 2.59%) in Kanchan and BARI Gom-30, respectively, whereas foliar application of GA3 improved biological yield (12.12% and 17.00%) and grain yield (1.47% and 1.18%) in Kanchan and BARI Gom-30, respectively under WDS. Though, foliar application of potassium and GA3 ameliorated the adverse effect of drought on wheat but potassium was found more effective. Therefore, it may be concluded that additional foliar application of potassium along with recommended potassium could improve production of wheat under drought","PeriodicalId":21913,"journal":{"name":"Songklanakarin Journal of Science and Technology","volume":"6 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87540268","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
INVESTIGATING THE IMPACT OF SERVICE DIMENSIONS ON CUSTOMER SATISFACTION AND CUSTOMER LOYALTY: A CONTEXT ON EMERGING SERVICE ECONOMY 调查服务维度对顾客满意度和顾客忠诚度的影响:新兴服务经济的背景
Songklanakarin Journal of Science and Technology Pub Date : 2022-12-31 DOI: 10.59125/jst.20208
T. Islam, S. Habib, R. Sharmin, R. Islam
{"title":"INVESTIGATING THE IMPACT OF SERVICE DIMENSIONS ON CUSTOMER SATISFACTION AND CUSTOMER LOYALTY: A CONTEXT ON EMERGING SERVICE ECONOMY","authors":"T. Islam, S. Habib, R. Sharmin, R. Islam","doi":"10.59125/jst.20208","DOIUrl":"https://doi.org/10.59125/jst.20208","url":null,"abstract":"This is an empirical endeavor to find out the impact of service dimensions on customer satisfaction and how customer satisfaction affects customer loyalty. In order to measure service quality SEVQUAL model was used based on five dimensions of quality -tangibility, empathy, responsiveness, reliability and assurance and to investigate which service determinants have direct impact on customer satisfaction correlation between the determinants and customer satisfaction was determined. Primary data was collected from 308 respondents who are customers of financial institutions in Bangladesh and analyzed using SPSS-17. Our empirical findings reveal that independent variables, the five dimensions of service quality is strongly correlated with customer satisfaction. Customer satisfaction has positive relationship with customer loyalty. Furthermore, it is found that the most important aspect is the level of assurance for achieving customer satisfaction and customer satisfaction is a strong predictor of customer loyalty.","PeriodicalId":21913,"journal":{"name":"Songklanakarin Journal of Science and Technology","volume":"206 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77081539","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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