{"title":"Enterprise Anthropology: A New Paradigm in China’s Socio-economic Transformation—A Book Review of Enterprise Anthropology: The Fourth Revolution of Anthropology","authors":"Chen Meng","doi":"10.33423/ijba.v11i1.4288","DOIUrl":"https://doi.org/10.33423/ijba.v11i1.4288","url":null,"abstract":"In 2019, Professor Jijiao Zhang published his book:Enterprise Anthropology: The Fourth Evolution of Anthropology, a summarization of his study on Chinese enterprise anthropology for over ten years with a wealth of field researches on enterprises of the many kind in China, and their development trajectories. Zhang puts forward an overall paradigm of anthropology and neoclassical structural-functionalism under the background of China’s social-economic transformations. This work has laid a solid foundation of enterprise anthropology as an independent discipline equipped with certain research objects, paradigms, theories, directions and achievements, which is not only a positive response to “Theoretical Confidence” campaign in Chinese anthropology, but also a theoretical promotion and contribution towards a diversified and dynamic global anthropology.","PeriodicalId":219027,"journal":{"name":"International Journal of Business Anthropology","volume":"54 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116628804","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"From a Small Town to the World Stage: A Historical Survey of the Development of Maotai Liquor in China (1915-1935)","authors":"","doi":"10.33423/ijba.v11i1.4289","DOIUrl":"https://doi.org/10.33423/ijba.v11i1.4289","url":null,"abstract":"","PeriodicalId":219027,"journal":{"name":"International Journal of Business Anthropology","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128048465","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Four-Level Analysis Approach: A New Methodology in Enterprise Anthropology","authors":"Zhu Qiongli, Zhang Jiaxi","doi":"10.33423/ijba.v11i1.4285","DOIUrl":"https://doi.org/10.33423/ijba.v11i1.4285","url":null,"abstract":"The international recognition of enterprise anthropology (EA) as a sub-discipline of anthropology in 2009 launched the fourth anthropological evolution, in which Chinese anthropologists and ethnologists played a leading role in transforming the long-term tradition of following the Westernized research paradigm in anthropological research and studies. Among the important contributions of Chinese anthropologists is the proposal of the Four-Level Analysis Approach, a new methodology to study enterprises through the multiple layers of analysis from the macro, meso, and micro perspectives. This paper is intended to elaborate the theoretical and conceptual frameworks of the methodology, multi-level analysis of enterprises and its applications in research and studies in Chinese enterprises. The future development of this methodology is also discussed in the article.","PeriodicalId":219027,"journal":{"name":"International Journal of Business Anthropology","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115973409","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Craftsman Spirit: An Enterprise Anthropological Study of The Time-Honored Brand Enterprises’ Core-Competitiveness","authors":"","doi":"10.33423/ijba.v11i1.4287","DOIUrl":"https://doi.org/10.33423/ijba.v11i1.4287","url":null,"abstract":"","PeriodicalId":219027,"journal":{"name":"International Journal of Business Anthropology","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121726258","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Livelihood and Cultural Change of the Highland Miao People in Yunnan","authors":"Zhe Yu, Zhang Mengyao","doi":"10.33423/ijba.v11i1.4292","DOIUrl":"https://doi.org/10.33423/ijba.v11i1.4292","url":null,"abstract":"Culture is the core expression and reflection of ethnicity. As a south-east Asian ethnic group, the ethnicity of the Yunnan Miao most notably appears in their highland migration culture. However, their highland migration culture is the result of their shifting cultivation livelihoods rather than state effect, and was widely penetrated in their language, architecture, clothing, ceremony and religious perception. Shifting cultivation, including slash-and-burn cultivation, gathering and hunting, and exchanges with surrounding ethnic groups, together shaped the features of mobility, limits and mutual benefits of highland migration culture of Miao people in Yunnan. Nowadays, the highland migration culture is constantly changing.","PeriodicalId":219027,"journal":{"name":"International Journal of Business Anthropology","volume":"76 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130381227","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Urban-Rural Relationships in China in the Context of COVID-19: From Urban-Rural Integration to Rural Rebuilding","authors":"Jianhua Fan, Ran Qi","doi":"10.33423/ijba.v11i1.4290","DOIUrl":"https://doi.org/10.33423/ijba.v11i1.4290","url":null,"abstract":"Rural villages are the foundations of Chinese Society. City and the countryside, associating with the concept of social organic cycle “falling tree leaves return to the ground,”1 have supported each other for thousands of years. However, Chinese history in modern times has not developed as it was imagined theoretically. While the city is advancing, the countryside is declining. The duality of urban and rural areas has eroded the countryside, and their relationship has undergone a fundamental transformation. This deformed social structure must be corrected. Therefore, since the founding of the People’s Republic of China in 1949, the work to reconcile the contradictions between urban-rural relationships runs through the entire process of China’s socialist modernization. This provides the logical main line of the urban-rural integration. City is a consumption group,2 and it does not have a production function, and the raw materials needed for urban development are all obtained from the countryside. Unlike cities, rural areas have always been production bases.3 However, limited by the scarce economical structure of selfsufficiency, if a rural village wants to prosper, it must rely on the urban market. As a result, the dual nature of the interaction between urban and rural economic development has conditioned that the urban-rural relationship is an interdependent, mutually restrictive and inseparable balanced one. This also means that the fundamental essence of urban-rural integration lies in the rebuilding of the rural social pattern from a modern perspective. In the spring of 2020, the COVID-19 disconnected the rural and urban areas in China, which caused a major blow to both cities and rural areas. When the organic cycle of the society is broken, the city will suffer first, and the countryside also cannot avoid economic losses. The cities and the countryside seem to have truly fallen into what Fei Xiaotong calls “the tragedy of urban bankruptcy and rural primitivization”. Examining the urban-rural relationship under the epidemic, we see that the countryside has become a buffer for social distress and a refuge for urban crises. In the post-epidemic phase, rebuilding a more flexible and resilient organic cycle is the theme of urban-rural relations.","PeriodicalId":219027,"journal":{"name":"International Journal of Business Anthropology","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124057803","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Neo-Classical Structural Functionalism: Time-Honored Brands Network Sale and Supply-Side Reform in China","authors":"Yujun Li, Li Yang","doi":"10.33423/ijba.v11i1.4286","DOIUrl":"https://doi.org/10.33423/ijba.v11i1.4286","url":null,"abstract":"This study explores the internet application of time-honored brands in China to explain the role of internet in supply-side reform with aims to understand how time-honored brands maintain a competitive advantage in market. We develop an alternative framework of internet application based on insights from neo-classical structural functionalism theory and the field survey of time-honored brands in 2011. This paper demonstrates how the plus internet approach facilitates the time-honored brands to take advantage of external structural changes that strengthen the competitiveness.","PeriodicalId":219027,"journal":{"name":"International Journal of Business Anthropology","volume":"50 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121122255","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Research on Sustainable Community-Based Conservation of the Last 150 Wild Yangtze Alligators","authors":"","doi":"10.33423/ijba.v11i1.4291","DOIUrl":"https://doi.org/10.33423/ijba.v11i1.4291","url":null,"abstract":"","PeriodicalId":219027,"journal":{"name":"International Journal of Business Anthropology","volume":"91 10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123117680","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Changing Trends in Weaving Industry of Amarapura, Myanmar","authors":"","doi":"10.33423/ijba.v10i2.3758","DOIUrl":"https://doi.org/10.33423/ijba.v10i2.3758","url":null,"abstract":"","PeriodicalId":219027,"journal":{"name":"International Journal of Business Anthropology","volume":"101 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128590447","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"A New Round of Industrialization, Marketization and Urbanization on the Perspective of Enterprise Anthropology","authors":"","doi":"10.33423/ijba.v10i2.3752","DOIUrl":"https://doi.org/10.33423/ijba.v10i2.3752","url":null,"abstract":"","PeriodicalId":219027,"journal":{"name":"International Journal of Business Anthropology","volume":"56 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131209514","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}