Social Semiotics最新文献

{"title":"Fighting whom? A critical approach to marketing communication of skin whitening product in Taiwan","authors":"Yi-Jing Lee","doi":"10.1080/10350330.2023.2267474","DOIUrl":"https://doi.org/10.1080/10350330.2023.2267474","url":null,"abstract":"ABSTRACTThis paper investigates the discursive formation of non-multimodal and multimodal text for promoting skin whitening products from 2006 to 2020. Text types include advertorial articles, product naming, graphic adverts, and commercial films. It is found that the fighting metaphor treating melanin or blackness as a target to expel, suppress, or eliminate is predominant in both written and visual texts. Throughout the analysis, the results suggest that the skin-whitening discourses intersect and promote the unequal power relations of the macro-structures of gender, class, and race. Following the findings, concerns about the application of fighting metaphor and rhetoric of skin whitening products in globalized society are discussed.KEYWORDS: Visual communicationmarketing communicationfighting metaphorlocalization and globalizationcritical analysisbranding Disclosure statementNo potential conflict of interest was reported by the author(s).","PeriodicalId":21775,"journal":{"name":"Social Semiotics","volume":"6 6","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135679597","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Language ideologies in a Finnish university student union’s Facebook communication practices","authors":"Mai Shirahata, Malgorzata Lahti, Marko Siitonen","doi":"10.1080/10350330.2023.2267462","DOIUrl":"https://doi.org/10.1080/10350330.2023.2267462","url":null,"abstract":"This paper examines language ideologies – sets of normative beliefs about language and its speakers – in a Finnish university student union’s Facebook communication practices. Prior research has discussed how today’s Nordic universities appear to be caught in an ideological tension between the preservation of ethnolinguistic nationalism and the pursuit of internationalization through the use of English. We are interested in the case of university student unions in the changing landscape of communication practices today. We analyzed the student union’s Facebook posts using critical discursive psychology. Our analysis identifies the university’s Finnish–English bilingualism as discursively affording an ambiguous kind of inclusion to students as Finnish-speaking/local and English-speaking/international students, and also social media communication as possibly contributing to the inclusion of all students as social media users. We argue that multimodal affordances of social media may act as an alternative discursive resource for inclusive intergroup relations among students in a student organization on an international campus.","PeriodicalId":21775,"journal":{"name":"Social Semiotics","volume":"190 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136062512","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Discourse, modes, media and meaning in an era of pandemic: a multimodal discourse analysis approach <b>Discourse, modes, media and meaning in an era of pandemic: a multimodal discourse analysis approach</b> , edited by Sabine Tan and Marissa K.L.E, New York, Routledge, 2022, 276 pp., USD $160 (hardback), ISBN 978-0-367-76707-5","authors":"Xi Wang, Xinru Chen","doi":"10.1080/10350330.2023.2265836","DOIUrl":"https://doi.org/10.1080/10350330.2023.2265836","url":null,"abstract":"","PeriodicalId":21775,"journal":{"name":"Social Semiotics","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136063707","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"“All sisters must experience the endorphin rush!” A virtual discourse-ethnographic study on neoliberalism female fitness community on Bilibili","authors":"Jingshen Ge, Weiqi Tian","doi":"10.1080/10350330.2023.2265850","DOIUrl":"https://doi.org/10.1080/10350330.2023.2265850","url":null,"abstract":"ABSTRACTTaking Bilibili as the analyzing platform, this study explores the linguistic and cultural features of neoliberalism female fitness communities on social media in China. By combining Discourse-Ethnographic Analysis (DEA), Corpus-assisted Discourse Analysis (CADA), and sentimental analysis, this study explores the construction of individual identities, societal values, and collective identities within these communities, as well as the ways in which members establish relationships and engage in fan-idol dynamics. The study reveals the presence of postfeminist biopedagogies, peer surveillance, and the formation of a fandom-centered discourse influenced by neoliberal and postfeminist values. Meanwhile, the use of terms like “sister” fosters pseudo-kin relationships, conveying both closeness and fellowship while challenging male-dominated societal norms. The findings contribute to understanding female fitness communities on social media, highlighting the construction of identity, relationships, and social values in digital spaces.KEYWORDS: Online female fitness communitiesBilibilipostfeminismneoliberalismDEACADA AcknowledgementWe would like to express our gratitude to editors and anonymous reviewers for their extraordinarily helpful comments.Disclosure statementNo potential conflict of interest was reported by the author(s).Additional informationFundingThis work was supported by Shandong Social Science Planning Project [grant number 21DYYJ05], Basic research funds for colleges and universities in Autonomous region [grant number XJEDU2022P031], and 2022 Autonomous Region “Tianchi Talent” Introduction Plan Project.Notes on contributorsJingshen GeJingshen Ge is now a lecturer in the College of Liberal Arts, Journalism and Communication at Ocean University of China. His research interests lie at the intersections of critical discourse studies, feminism, media and cultural studies.Weiqi TianWeiqi Tian is now a lecturer in Foreign Language College at Xinjiang University and fellow of Key Research Center of Humanities and Social Sciences in Colleges and Universities，Xinjiang Uyghur Autonomous Region, China. Her research interests include Critical Discourse Studies, Corpus Linguistics, media and cultural studies.","PeriodicalId":21775,"journal":{"name":"Social Semiotics","volume":"279 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135044587","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Fueling divisions: a multimodal analysis of Canadian petro-nationalism in the social media discourse of “oil sands strong”","authors":"Weiqi Tian, Jingshen Ge","doi":"10.1080/10350330.2023.2261853","DOIUrl":"https://doi.org/10.1080/10350330.2023.2261853","url":null,"abstract":"ABSTRACTThis research conducts a multimodal critical discourse analysis of social media posts by Oil Sands Strong (OSS), examining their role in advocating for resource extraction through the use of “petro-nationalism” discourse. The analysis uncovers three key aspects: First, the posts employ multimodal semiotic resources to create dichotomies and blend nationalist and xenophobic discourses with energy discourse. Second, they integrate diverse multimodal symbolic elements from various discursive frameworks to forge a collective identity for the local Canadian community. Lastly, the posts stigmatize foreign oil producers, new energy industries, and environmentalists, employing multimodal symbols to obfuscate the argument's focal point and generate a hybrid discourse. Through visual symbols, assertive text, and argumentation of topoi, the posts present an exaggerated and distorted image of petro-nationalism. The study concludes that these multimodal posts aim to reshape Canadian energy politics, promote biased sentiments, exploit cultural prejudices, and formulate petro-nationalism narratives for resource extraction advocacy.KEYWORDS: Oil Sands Strong (OSS)Canadian petro-nationalismmultimodal critical discourse analysis (MCDA)topoisocial media posts AcknowledgementWe would like to express our gratitude to editors and anonymous reviewers for their extraordinarily helpful comments. All posts featured in this article were taken from Facebook accounts.Disclosure statementNo potential conflict of interest was reported by the author(s).Notes1 The above information is from OSS official website. https://oilsandsstrong.com/.Additional informationFundingThis work was supported by Basic research funds for colleges and universities in Autonomous region (XJEDU2022P031), 2022 Autonomous Region “Tianchi Talent” Introduction Plan Project, and Shandong Social Science Planning Project (21DYYJ05).","PeriodicalId":21775,"journal":{"name":"Social Semiotics","volume":"50 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134947823","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Review of Language, Discourse and Anxiety <b>Review of Language, Discourse and Anxiety</b> , by Luke Collins and Paul Baker, Cambridge, Cambridge UniversityPress, 2023, p. xiii+264, $105.00 (hardcover), ISBN 978-1-009-25008-5","authors":"Min Xie, Wen Li","doi":"10.1080/10350330.2023.2265839","DOIUrl":"https://doi.org/10.1080/10350330.2023.2265839","url":null,"abstract":"","PeriodicalId":21775,"journal":{"name":"Social Semiotics","volume":"68 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134947360","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Ambivalent or beneficial? An ecolinguistic study of news reports on the northward migration of a herd of Asian elephants","authors":"Zirui Xiong, Yong Wang","doi":"10.1080/10350330.2023.2258359","DOIUrl":"https://doi.org/10.1080/10350330.2023.2258359","url":null,"abstract":"ABSTRACTThis corpus-assisted ecolinguistic study examines the representation of the northward migration of a herd of Asian elephants in China’s official English-language media. The analysis reveals that the Asian elephants’ northward migration is conceptualized as a journey and an exodus. The Asian elephants in the news are represented in a mixed way: both as babies and villains. The authorities are portrayed in the news coverage as heroes: responsible protectors and resourceful problem-solvers. Locals are constructed as environmentally conscious friends, in contrast to an earlier image as victims. Based on [Stibbe, A. 2021. Ecolinguistics: Language, Ecology and the Stories We Live By. 2nd ed. London: Routledge, 14] ecosophy of “Living!”, the representation of Asian elephants is seen as anthropocentric and problematic in some respects. However, the prominence given to nonhuman reports in the official media has a positive effect on raising public awareness of wildlife conservation. Therefore, the series of reports is considered an ambivalent discourse. Those responsible for the discourse play a major role in the presentation of the natural world and the promotion of beneficial discourses. In essence, the use of discursive resources by the official media is in line with the prevailing ideology of ecological civilization in China, which in the meantime serves to build a positive image of the country in the international community.KEYWORDS: Representationecolinguisticsnews discoursecorpus-assisted discourse analysisideologyAsian elephants AcknowledgementsThe authors would like to thank the editor and three anonymous reviewers for their valuable comments on the earlier version of the manuscript.Disclosure statementNo potential conflict of interest was reported by the author(s).Notes1 The use of the abbreviation AENM is not meant to objectify the elephants but for brevity.2 China Daily is a leading official English-language daily newspaper in China.3 Global Times is an English-language newspaper under the official flagship of Peoples Daily.4 CGTN stands for China Global Television Network and is a state-owned English-language news channel owned by China Central Television, a Chinese state broadcaster.5 News-www.xinhuanet.com is an English-language website operated by Xinhua News Agency, the largest and most influential media organization in China.6 The * character symbolizes zero or multiple-word tokens.7 Although naughty is generally used in non-serious, joking contexts, in this text it is considered a negative term. The use of naughty suggests that elephants behave badly because they are unwilling to obey human commands. Moreover, the word appears together with the expression a nuisance, which has a strong negative connotation.","PeriodicalId":21775,"journal":{"name":"Social Semiotics","volume":"67 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135771150","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Guided to Guider: the “∼ed” and “∼er” roles in professional development materials for guided Reading","authors":"Maria Nicholas, David Kellogg","doi":"10.1080/10350330.2023.2258362","DOIUrl":"https://doi.org/10.1080/10350330.2023.2258362","url":null,"abstract":"ABSTRACTThis paper takes a social semiotic, Bernsteinian, view of the language used to describe the Guided Reading teaching strategy in Professional Development session materials for in-service teachers in Australia. We use categories from Michael Halliday’s systemic-functional grammar and Ruqaiya Hasan’s stylistics to demonstrate a radical discontinuity between content and form. While the content of the professional development materials makes the case for greater child dynamism in reading, the grammatical roles assigned to the children by the language forms are generally less dynamic than those assigned to the teacher. We propose two changes. First, classroom language should aim at increasing child “∼er” roles. Secondly, the language of professional development materials ought to reflect, and if possible, appropriate and speak through that classroom language.KEYWORDS: systemic linguisticsteacher developmenttextbooksprimary school educationteacher education Disclosure statementNo potential conflict of interest was reported by the author(s).","PeriodicalId":21775,"journal":{"name":"Social Semiotics","volume":"39 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135393565","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"A new way to justice? Multimodal meaning construction in videoconferencing technology-based online criminal courts in China","authors":"Ziyu Wang, M. Chew","doi":"10.1080/10350330.2023.2247354","DOIUrl":"https://doi.org/10.1080/10350330.2023.2247354","url":null,"abstract":"","PeriodicalId":21775,"journal":{"name":"Social Semiotics","volume":" ","pages":""},"PeriodicalIF":2.0,"publicationDate":"2023-08-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45160531","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The geosemiotics of ethno-political graffiti in Kosovo: polyphony, emplacement and heteroglossia","authors":"Uranela Demaj, M. Vandenbroucke","doi":"10.1080/10350330.2023.2239735","DOIUrl":"https://doi.org/10.1080/10350330.2023.2239735","url":null,"abstract":"","PeriodicalId":21775,"journal":{"name":"Social Semiotics","volume":" ","pages":""},"PeriodicalIF":2.0,"publicationDate":"2023-08-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47355068","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}