{"title":"PENGARUH HARGA, PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA TOKO VIVI JILBAB DI SUNGAI KAMBANG JAMBI","authors":"Veni Erniawanti, Maulana Yusuf, M. Taufik Ridho","doi":"10.55606/jupumi.v2i3.1093","DOIUrl":"https://doi.org/10.55606/jupumi.v2i3.1093","url":null,"abstract":"Penelitian ini bertujuan untuk mengetahui pengaruh harga, produk dan kualitas pelayanan terhadap keputusan pembelian konsumen pada toko vivi jilbab di sungai kambang jambi. Penelitian ini menggunakan pendekatan kuantitatif dan metode analisis data yang digunakan adalah analisis regresi linier berganda. Sampel sebagai responden yang digunakan dalam penelitian ini sebanyak 100 konsumen pada toko vivi jilbab di Sungai Kambang Jambi. Hasil penelitian harga secara parsial berpengaruh terhadap keputusan pembelian diperoleh nilai sebesar 3,808 > 1,985 dan nilai signifikan sebesar 0,000 < 0,05. Produk secara parsial berpengaruh terhadap keputusan pembelian diperoleh nilai sebesar 2,053 > 1,985 dan nilai signifikan sebesar 0,043 < 0,05. Kualitas pelayanan secara parsial tidak berpengaruh terhadap keputusan pembelian diperoleh nilai sebesar 1.868 < 1,985 dan nilai signifikan sebesar 0,065 > 0,05. Hasil penelitian menunjukkan bahwa uji F didapatkan nilai sig < α sebesar 0,000 < 0,05 dan nilai Fhitung>Ftabel yaitu sebesar 24,126 > 2,699. Sehingga dapat disimpulkan bahwa terdapat pengaruh yang signifikan antara harga, produk dan kualitas pelayanan secara simultan atau secara bersama-sama terhadap keputusan pembelian. Nilai adjusted R Square (R2) adalah 0,412 atau 41,2%. Hasil ini menunjukkan bahwa variabel keputusan pembelian dipengaruhi oleh variabel harga, produk dan kualitas pelayanan sebesar 41,2%. Sedangkan sisanya 58,8% dipengaruhi atau dijelaskan oleh variabel lain yang tidak diteliti dalam penelitian ini.","PeriodicalId":210957,"journal":{"name":"Jurnal Publikasi Manajemen Informatika","volume":"4 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-09-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139337867","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"PENGARUH PEMBIAYAAN, PELAYANAN, DAN KEPUASAN TERHADAP TINGKAT PENDAPATAN NASABAH PRODUK WARUNG MIKRO SYARIAH DI BSI KC JAMBI GATOT SUBROTO","authors":"M. Ridzky Aryatama, Sri Rahma","doi":"10.55606/jupumi.v2i3.1092","DOIUrl":"https://doi.org/10.55606/jupumi.v2i3.1092","url":null,"abstract":"Tujuan penelitian ini adalah untuk menjelaskan menganalisis pengaruh pembiayaan, pelayanan dan kepuasan terhadap pendapatan UMKM di BSI KC Gatot Subroto. Jenis penelitian yang digunakan dalam penelitian ini adalah penelitian kuantitatif dengan pendekatan deskriptif. Sampel digunakan dengan Proportional Stratified Random Sampling. Metode pengumpulan data menggunakan observasi, angket, dan dokumentasi. Metode analisis data dengan menggunakan Analisis Regresi Berganda. Hasil menunjukkan bahwa pembiayaan, pelayanan dan kepuasan berpengaruh secara simultan terhadap pendapatan UMKM di BSI KC Gatot Subroto. Secara parsial, pembiayaan, pelayanan dan kepuasan juga berpengaruh secara simultan terhadap pendapatan UMKM di BSI KC Gatot Subroto. Nilai Adjusted R Square sebesar 0,417 = 41,7% artinya variabel independen secara bersama-sama mempengaruhi variabel dependent sebesar 41,7% dan sisanya dipengaruhi oleh variabel lain yang tidak termasuk dalam penelitian.","PeriodicalId":210957,"journal":{"name":"Jurnal Publikasi Manajemen Informatika","volume":"17 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-09-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139338074","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pendayagunaan Dana, Zakat Melalui, Pemberdayaan Ekonomi, Masyarakat Di, Baznas Kota, Jambi Agustina, Mutia, M. Subhan
{"title":"Pendayagunaan Dana Zakat Melalui Pemberdayaan Ekonomi Masyarakat Di Baznas Kota Jambi","authors":"Pendayagunaan Dana, Zakat Melalui, Pemberdayaan Ekonomi, Masyarakat Di, Baznas Kota, Jambi Agustina, Mutia, M. Subhan","doi":"10.55606/jupumi.v2i3.2079","DOIUrl":"https://doi.org/10.55606/jupumi.v2i3.2079","url":null,"abstract":"This study aims to determine whether the government of the National Amil Zakat Agency (BAZNAS) has implemented empowerment to the community. This research method uses a qualitative method which is sourced from the National Amil Zakat Agency (BAZNAS) office in Jambi City. The results in the research conducted, conclusions are obtained.(1). The planning stage of the Allocation of Zakat Funds at the National Amil Zakat Agency (BA-ZNAS) has been carried out in accordance with what has been done by BAZNAS in an effort to improve the standard of living of the community, especially in Jambi City. However, the lack of community efforts in an effort to increase the level of the economy, which initially became mustahik to increase the level to become muzakki, the community was reluctant to do so.(2) The application of the Allocation of Zakat Funds for community empowerment is appropriate in the view of Islamic economics which aims to increase income, and help free from hunger, and seeks to help.(3) The use of zakat funds at the National Amil Zakat Agency (BAZNAS) can be seen from the success of the community in increasing income with the assistance of zakat funds.","PeriodicalId":210957,"journal":{"name":"Jurnal Publikasi Manajemen Informatika","volume":"72 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-09-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139341172","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Sholikhah Ratna, Dewi Uin, Sulthan Thaha, Saifuddin Jambi, Habriyanto Uin, Ahmad Syahrizal, Uin Sulthan, Thaha Saifuddin, Jambi, Strategi Marketing, Mix Dalam, Upaya Meningkatkan, Jumlah Nasabah, Pembiayaan Ijarah, Di Bmt, Al Ishlah, Kota Jambi
{"title":"STRATEGI MARKETING MIX DALAM UPAYA MENINGKATKAN JUMLAH NASABAH PEMBIAYAAN IJARAH DI BMT AL ISHLAH KOTA JAMBI","authors":"Sholikhah Ratna, Dewi Uin, Sulthan Thaha, Saifuddin Jambi, Habriyanto Uin, Ahmad Syahrizal, Uin Sulthan, Thaha Saifuddin, Jambi, Strategi Marketing, Mix Dalam, Upaya Meningkatkan, Jumlah Nasabah, Pembiayaan Ijarah, Di Bmt, Al Ishlah, Kota Jambi","doi":"10.55606/jupumi.v2i3.1257","DOIUrl":"https://doi.org/10.55606/jupumi.v2i3.1257","url":null,"abstract":"Penelitian ini bertujuan untuk mendeskripsikan strategi marketing mix dalam upaya meningkatkan jumlah nsabah pembiayaan ijarah di BMT Al-Ishlah Kota Jambi. Dalam hal ini penulis membatasi masalah yang dibahas yaitu hanya pemaparan tentang bagaimana strategi marketing mix, faktor penghambat dan upaya yang dilakukakan BMT Al-Ishlah Kota Jambi dalam meningkatkan jumlah nasabah pembiayaan ijarah. Oleh karena itu, secara tidak langsung penelitian ini dapat memberikan manfaat seperti, menambah pengetahuan dan pengalaman, sebagai bahan untuk melakukan penelitian khususnya yang memiliki relevansi dengan penelitian ini. Jenis penelitian ini adalah deskriptif analisis dengan metode kualitatif. Jenis dan sumber catat penelitian ini berupa data primer (bersumber dari hasil penelitian dilapangan) dan data sekunder (data yang tidak langsung memberikan data kepada peneliti seperti dokumen resmi website dll). Teknik pengumpulan data dilakukan dengan tiga cara, yaitu wawancara, observasi, dan dokumentasi. Analisis yang dilakukan dengan menggunakan (1) Reduksi Data, (2) Penyajian Data, (3) Conclusing Drawing/Verification. Berdasarkan hasil penelitian dan pembahasan dapat disimpulkan hal berikut. BMT Al-Ishlah menarik nasabah agar pembiayaan ijarah meningkat dengan Strategi marketing mix menggunakan 7P diantaranya yaitu: product, price, place, promotion, people, process, physical evidence, ketuju marketing mix ini sudah diterapkan akan tetapi belum berjalan maksimal dalam penerapannya. Faktor penghambat dihadapi BMT Al-Ishlah yakni dari segi sumber daya manusia, peran DPS (Dewan Pengawas Syariah) yang masih lemah, serta dana untuk mempromosikan produk-produk BMT, sarana dan prasarana seperti teknologi yang masih terbatas. Adapun cara mengatasinya dengan meningkatkan jumlah nasabah dan meningkatkan sumber daya manusia dengan menerapkan 5C yaitu: character, capacity, capital,collateral, conditional of economic.","PeriodicalId":210957,"journal":{"name":"Jurnal Publikasi Manajemen Informatika","volume":"56 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-09-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139341001","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pengaruh Kinerja, Keuangan Terhadap, Harga Saham, Pada Perusahaan, Sektor Properti, Dan Real, Sulthan Thaha, Saifuddin Jambi, Ahmad Syahrizal, Uin Sulthan, Thaha Saifuddin, Jambi Novi, Ayu Lestari
{"title":"Pengaruh Kinerja Keuangan Terhadap Harga Saham Pada Perusahaan Sektor Properti Dan Real Estate","authors":"Pengaruh Kinerja, Keuangan Terhadap, Harga Saham, Pada Perusahaan, Sektor Properti, Dan Real, Sulthan Thaha, Saifuddin Jambi, Ahmad Syahrizal, Uin Sulthan, Thaha Saifuddin, Jambi Novi, Ayu Lestari","doi":"10.55606/jupumi.v2i3.2076","DOIUrl":"https://doi.org/10.55606/jupumi.v2i3.2076","url":null,"abstract":"This study aims to examine the effect of the financial performance of the liquidity ratio, Debt to assets ratio, Return on investment on stock prices in property and real estate sector companies listed on the Indonesia Stock Exchange for the 2016-2021 period. The independent variable used is financial performance and the dependent variable used is stock price. The data used in this research is secondary data. The population and sample are 8 samples multiplied by 6 years, so there are 48 samples. The sample was selected using purposive sampling method. The analytical method used in this study is multiple linear which is processed using SPSS IBM 22 and Microsoft Excel 2010. The results of this study indicate that the independent variables of financial performance from liquidity ratios, Debt to assets ratio, Return on investment have a significant effect on stock prices .","PeriodicalId":210957,"journal":{"name":"Jurnal Publikasi Manajemen Informatika","volume":"11 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-09-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139341049","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pemberdayaan Ekonomi, Masyarakat Berbasis, Budidaya Ikan, Nila Di, Desa Sarang, Burung Kecamatan, Jambi Luar, Kota Kabupaten, Muaro Jambi, Hansen Rusliani, M. Subhan, Muhammad Arif Zidni
{"title":"Pemberdayaan Ekonomi Masyarakat Berbasis Budidaya Ikan Nila Di Desa Sarang Burung Kecamatan Jambi Luar Kota Kabupaten Muaro Jambi","authors":"Pemberdayaan Ekonomi, Masyarakat Berbasis, Budidaya Ikan, Nila Di, Desa Sarang, Burung Kecamatan, Jambi Luar, Kota Kabupaten, Muaro Jambi, Hansen Rusliani, M. Subhan, Muhammad Arif Zidni","doi":"10.55606/jupumi.v2i3.2077","DOIUrl":"https://doi.org/10.55606/jupumi.v2i3.2077","url":null,"abstract":"The purpose of this study was to find out how the process of community economic empowerment based on tilapia cultivation in Sarang Burung Village, Jambi Outer City District, Muaro Jambi Regency, the type of research used was qualitative, while the data collection techniques used in the study were interviews and documentation. This empowerment experienced several obstacles, including the need for large capital to make cages, besides that the farmers were also faced with the problem of limited capital so that they found it difficult to buy tilapia seeds and feed. Unstable weather conditions are also often encountered by tilapia cultivation actors such as heavy rainfall, flooding which results in many dead fish and leakage of nets. Based on the results of research on community economic empowerment based on tilapia cultivation in the Bird's Nest Village, it has helped a lot in changing the economy of the village community, both cage owners and daily workers, the village government also supports all tilapia cultivation activities carried out by the community, the government also holds counseling by collaborating with the fisheries office of Muaro Jambi Regency so that tilapia farmers know more and explore the ins and outs of cultivating tilapia.","PeriodicalId":210957,"journal":{"name":"Jurnal Publikasi Manajemen Informatika","volume":"25 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-09-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139341182","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Analisis Peningkatan, Kesejahteraan Masyarakat, Melalui Usaha, Mikro Kecil, Dan Menengah, Di Kecamatan, Pengabuan Kabupaten, Tanjungpinang Barat, A. Mutia, Muhammad Orinaldi, M. Hasan, U. Negeri, Sulthan Thaha, Saifuddin Jambi
{"title":"Analisis Peningkatan Kesejahteraan Masyarakat Melalui Usaha Mikro Kecil Dan Menengah Di Kecamatan Pengabuan Kabupaten Tanjung Jabung Barat","authors":"Analisis Peningkatan, Kesejahteraan Masyarakat, Melalui Usaha, Mikro Kecil, Dan Menengah, Di Kecamatan, Pengabuan Kabupaten, Tanjungpinang Barat, A. Mutia, Muhammad Orinaldi, M. Hasan, U. Negeri, Sulthan Thaha, Saifuddin Jambi","doi":"10.55606/jupumi.v2i3.2078","DOIUrl":"https://doi.org/10.55606/jupumi.v2i3.2078","url":null,"abstract":"The purpose of conducting this research is to find out how the development of MSMEs in Pengabuan District, West Tanjung Jabung Regency and to find out what are the obstacles that make MSMEs in Pengabuan District, Tanjung Jabung Barat Regency slow to develop and to find out how the government contributes in advancing MSMEs to improve people's welfare in the District. The incineration of West Tanjung Jabung Regency. Fahrudin's Community Welfare Theory. How does a person or individual meet the basic needs of his life, as well as how does one support the opportunity to continue his education and have a better job to support his quality of life. The results of this study indicate that in improving the welfare of the people in Pengabuan District, Tanjung Jabung Barat Regency, it is seen by indicators of welfare, income, education and health. Of the 10 Respondents from Micro, Small and Medium Enterprises interviewed by researchers, many said that the purpose of doing this MSME business was to help the economy in the family, as well as increase income for their husbands and to help meet their daily needs and fulfill their children's education. and health for their families. And in an effort to improve the welfare of business actors, it is hoped that the contribution from the relevant government will advance their business so that their business can develop much better than before.","PeriodicalId":210957,"journal":{"name":"Jurnal Publikasi Manajemen Informatika","volume":"87 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-09-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139341248","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Jurnal Manajemen, H. Jurnal, H. Jurnal, Peran Masyarakat, Ekonominya Dalam, Meningkatkan Literasi, Keuangan Syariah, Provinsi Jambi, Asna Ningsih, Saifuddin Jambi, Dan Bisnis
{"title":"PERAN MASYARAKAT EKONOMI SYARIAH DALAM MENINGKATKAN LITERASI KEUANGAN SYARIAH PROVINSI JAMBI","authors":"Jurnal Manajemen, H. Jurnal, H. Jurnal, Peran Masyarakat, Ekonominya Dalam, Meningkatkan Literasi, Keuangan Syariah, Provinsi Jambi, Asna Ningsih, Saifuddin Jambi, Dan Bisnis","doi":"10.55606/jupumi.v1i3.701","DOIUrl":"https://doi.org/10.55606/jupumi.v1i3.701","url":null,"abstract":"Penelitian ini bertujuan untuk mengetahui kegiatan dan peran masyarakat ekonomi syariah serta bagaimana hambatan dan kendala yang dihadapi oleh masyarakat ekonomi syariah dalam meningkatkan literasi keuangan syariah. Metode yang digunakan dalam penelitian ini adalah penelitian deskriptif kualitatif. Objek penelitian ini adalah BPH MES Provinsi Jambi. Adapun sumber data yamg digumakan yaitu data primer dan data sekunder. Data didapat langsung dari responden dengan melakukan metode analisis data yaitu observasi, wawancara, dan dokumentasi secara personal, kemudian data diolah menggunakan teknik pengolahan data. Hasil penelitian ini menunjukkan kegiatan yang dilakukan oleh MES yaitu kegiatan roadshow berupa muhadatsa, dan adanya peran MES dalam peningkatan pengetahuan masyarakat terhadap penggunaan lembaga keuangan syariah di Indonesia. Dan hambatan yang dialami masyarakat ekonomi syariah yaitu kurang optimalnya pengurus dalam melaksanakan program kerja dan visi misi yang telah ditetapkan.","PeriodicalId":210957,"journal":{"name":"Jurnal Publikasi Manajemen Informatika","volume":"129 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123766789","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"PENGARUH GAJI TERHADAP MOTIVASI KERJA KARYAWAN PADA PT. SICEPAT EKSPRESS CABANG BIMA","authors":"Abd. Gafur, Muhammad Yusuf, Firmansyah Kusumayadi","doi":"10.55606/jupumi.v1i2.576","DOIUrl":"https://doi.org/10.55606/jupumi.v1i2.576","url":null,"abstract":"This study was conducted with the aim of testing the effect of leverage and firm size on Islamic social The title of the research is the influence of salary on employee work motivation at PT. Sicepat Ekspress Bima Branch. The type of research used in this study is associative. The instrument used in this research is in the form of data collection by using the method of observation, bibliography,and questionnares with a Likert scale. The population used in this study were all employee at PT. Sicepat Ekspress Bima Branch, totalling 30 people. The type of sample used in this study is saturated sampling. The location in this research is JL. Gajah Mada RT.09 RW.03 Penatoi subdistrick, Mpunda Dictrick, Bima City NTB Province with a postal code of 4115. The data analysis technique used SPSS Version 26. The data testing technique used Validity and Reliabilty test,simple linear regression test, correlation coefficient, determination, and T test or significant test.","PeriodicalId":210957,"journal":{"name":"Jurnal Publikasi Manajemen Informatika","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121623212","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
I Gst. Ngr. Jaya Agung Widagda, I Gusti Ayu Dewi Adnyani, Putu Laksmita Dewi Rahmayanti
{"title":"ANALISIS DESKRIPTIF TENTANG E-SERVICE QUALITY, UTILITARIAN VALUE, PROMOSI PENJUALAN, KEPUASAN KONSUMEN, DAN NIAT MENGGUNAKAN KEMBALI: Studi pada konsumen jasa pesan-antar makanan secara online","authors":"I Gst. Ngr. Jaya Agung Widagda, I Gusti Ayu Dewi Adnyani, Putu Laksmita Dewi Rahmayanti","doi":"10.55606/jupumi.v1i3.538","DOIUrl":"https://doi.org/10.55606/jupumi.v1i3.538","url":null,"abstract":"Tujuan penelitian ini adalah untuk memberikan gambaran tentang e-servie quality, utilitarian value, promosi penjualan, kepuasan konsumen, dan niat menggunakan kembali jasa pesan-antar makanan secara online di Kota Denpasar. Populasi penelitian ini adalah konsumen jasa pesan-antar makanan online di Kota Denpasar. Besarnya sampel yang digunakan sebanyak 210 orang dengan metode purposive sampling. Teknik analisis yang digunakan adalah analisis deskriptif. Hasil penelitian menunjukkan bahwa e-service quality dari jasa pesan antar makanan secara online di Kota Denpasar dinilai sudah sangat baik oleh konsumennya. Utilitarian value yang dirasakan konsumen termasuk kategori sangat tinggi, promosi penjualan juga dinilai sangat tinggi, dan kepuasan konsumen adalah sangat tinggi, serta niat menggunakan kembali jasa pesan antar makanan online termasuk kategori sangat tinggi. Oleh karena itu penting bagi penyedia jasa pesan-antar makanan online untuk mempertahankan e-service quality pada kategori sangat baik, utilitarian value, dan promosi penjualannya pada kategori sangat tinggi dalam rangka mempertahankan kepuasan konsumen yang sangat tinggi dan niat menggunakan kembali jasa pesan antar makanan secara online yang sangat tinggi di Kota Denpasar \u0000 ","PeriodicalId":210957,"journal":{"name":"Jurnal Publikasi Manajemen Informatika","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121595505","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}