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Strategic Navigation in Global Markets: Unveiling International Marketing Challenges 全球市场的战略导航：揭开国际营销挑战的面纱
Modern Economics & Management Forum Pub Date : 2024-05-07 DOI: 10.32629/memf.v5i2.1951
Yinan Liu
{"title":"Strategic Navigation in Global Markets: Unveiling International Marketing Challenges","authors":"Yinan Liu","doi":"10.32629/memf.v5i2.1951","DOIUrl":"https://doi.org/10.32629/memf.v5i2.1951","url":null,"abstract":"In the realm of international marketing, strategic navigation proves essential as companies confront a myriad of challenges. This thesis starts from complexities surrounding global markets, shedding light on distinct facets such as psychic distance between different markets and self-reference criterion, the standardization versus adaptation dilemma, brand-name power dilution and partner selection challenges. As companies embark on the evolutionary process of entering new markets, they must navigate linguistic, cultural, and competitive disparities. Effectively addressing these challenges demands strategic foresight and adaptability in the ever-evolving global business landscape, marking a crucial aspect of successful global market engagement. Concrete examples, such as Mary Kay Cosmetics’ unique whitening products in Japanese market, IKEA’s adaptive strategies in the Chinese market and Samsung-Tesco’s commitment to overcoming brand-name power dilution in South Korean market, serve to illustrate the practical implications of these challenges.","PeriodicalId":210794,"journal":{"name":"Modern Economics & Management Forum","volume":"74 s317","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141002489","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Coupling and Coordination Research on Green Finance and Ecological Civilization Construction in Xinjiang 新疆绿色金融与生态文明建设耦合协调研究
Modern Economics & Management Forum Pub Date : 2024-05-07 DOI: 10.32629/memf.v5i2.1956
Xiaona Yi
{"title":"Coupling and Coordination Research on Green Finance and Ecological Civilization Construction in Xinjiang","authors":"Xiaona Yi","doi":"10.32629/memf.v5i2.1956","DOIUrl":"https://doi.org/10.32629/memf.v5i2.1956","url":null,"abstract":"Since the national proposal to construct a green financial system, Xinjiang has three pilot areas for green finance. The connotation of green finance shares similarities with the basic requirements of ecological civilization construction. This paper analyzes the coupling mechanism between green finance and ecological civilization construction, and conducts research based on the coupling coordination model. Through the study, it is found that the ecological civilization construction in Xinjiang is improving year by year, while the development of green finance fluctuates significantly. However, the overall trend of both tends to be of high-quality coordinated development. Green finance and ecological civilization construction can promote each other, fundamentally being a complementary relationship. Therefore, from the perspective of promoting the development of green finance, it is believed that Xinjiang should promote the development of green finance from three dimensions: broadening the sources of green finance funds, improving the mechanism of matching supply and demand of funds, and enhancing the efficiency of fund allocation.","PeriodicalId":210794,"journal":{"name":"Modern Economics & Management Forum","volume":"75 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141003195","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Impact of Financial Technology on Stock Market Volatility 金融科技对股市波动的影响
Modern Economics & Management Forum Pub Date : 2024-05-07 DOI: 10.32629/memf.v5i2.1952
Zhongqin Zhao
{"title":"The Impact of Financial Technology on Stock Market Volatility","authors":"Zhongqin Zhao","doi":"10.32629/memf.v5i2.1952","DOIUrl":"https://doi.org/10.32629/memf.v5i2.1952","url":null,"abstract":"This article explores the impact of financial technology on stock market volatility. With the development of financial technology, the speed of information transmission has been increased, the accuracy and transparency of information have been improved, and trading efficiency has been enhanced while trading costs have been reduced. Financial technology has injected more vitality into the stock market, changing traditional trading methods and exerting a profound impact on stock market volatility.","PeriodicalId":210794,"journal":{"name":"Modern Economics & Management Forum","volume":"89 s379","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141003312","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
How Brick-znd-mortar Bookstores Can Survive in Desperate Times in the Internet Era — A Qualitative Comparative Analysis of the Operation Status of 40 Physical Bookstores in 8 Provinces 实体书店如何在互联网时代绝处逢生--对 8 个省 40 家实体书店经营状况的定性比较分析
Modern Economics & Management Forum Pub Date : 2024-05-07 DOI: 10.32629/memf.v5i2.1955
Shuang Yu, Yun Qin, Yuyue Chi, Meiting Zhang
{"title":"How Brick-znd-mortar Bookstores Can Survive in Desperate Times in the Internet Era — A Qualitative Comparative Analysis of the Operation Status of 40 Physical Bookstores in 8 Provinces","authors":"Shuang Yu, Yun Qin, Yuyue Chi, Meiting Zhang","doi":"10.32629/memf.v5i2.1955","DOIUrl":"https://doi.org/10.32629/memf.v5i2.1955","url":null,"abstract":"With the rapid development of the Internet era, physical bookstores have suffered setbacks in their development and are exploring survival measures. This study investigates the profitability path of physical bookstores in the Internet era, provides guidance for bookstores to provide products and services in the new environment, and provides a theoretical basis for the government to formulate policies to help physical bookstores and other real economy to develop in a high quality. The study uses fuzzy set qualitative comparative analysis to explore the impact of six conditions, such as diversification and economy of scale, technology and automation application, on the profit and loss of physical bookstores. The study identifies the necessary condition as well as the configuration influence paths for the profitability of physical bookstores in the context of the Internet, analyses how physical bookstores can target their development according to different paths, and puts forward practical suggestions.","PeriodicalId":210794,"journal":{"name":"Modern Economics & Management Forum","volume":"24 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141004294","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Impact of Accounting Information Quality on Corporate Investor Relations Research 会计信息质量对企业投资者关系研究的影响
Modern Economics & Management Forum Pub Date : 2024-05-07 DOI: 10.32629/memf.v5i2.1953
Shiwei Chen
{"title":"The Impact of Accounting Information Quality on Corporate Investor Relations Research","authors":"Shiwei Chen","doi":"10.32629/memf.v5i2.1953","DOIUrl":"https://doi.org/10.32629/memf.v5i2.1953","url":null,"abstract":"This paper aims to explore the impact of accounting information quality on corporate investor relations and proposes corresponding enhancement strategies. The paper begins with an overview of accounting information quality and analyzes its importance to investors. It then delves into the impact of accounting information quality on investors, such as the effects of information asymmetry and information transparency on investor decision-making and trust. Furthermore, strategies for improving accounting information quality are proposed, providing reference for enterprises to optimize their accounting information quality.","PeriodicalId":210794,"journal":{"name":"Modern Economics & Management Forum","volume":"27 43","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141004621","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Digital Transformation: Visual Analysis Based on CNKI and Citespace 数字化转型：基于 CNKI 和 Citespace 的可视化分析
Modern Economics & Management Forum Pub Date : 2024-05-07 DOI: 10.32629/memf.v5i2.1959
Jingjing Gao
{"title":"Digital Transformation: Visual Analysis Based on CNKI and Citespace","authors":"Jingjing Gao","doi":"10.32629/memf.v5i2.1959","DOIUrl":"https://doi.org/10.32629/memf.v5i2.1959","url":null,"abstract":"In order to cope with the new situation and new challenges, all fields of economy and society need to grasp the new opportunities of digital development and accelerate digital transformation. Focusing on the theme of \"digital transformation\", this paper uses CiteSpace 6.2.4 software to visualize and analyze the knowledge graph of 1,898 documents in CNKI database from 2010 to 2023. The study found that: the number of digital transformation literature has shown a significant growth trend in recent years. The partnership between scholars and institutions has to be strengthened. The research hotspots mainly cover four major themes, namely, industrial digitalization, digital governance, digital publishing, and higher education, and the hotspot evolution has shifted from the initial digital publishing and digital transformation to the research on the digital economy and enterprise digitalization. Based on the findings of the study, an outlook for future digital transformation research is proposed.","PeriodicalId":210794,"journal":{"name":"Modern Economics & Management Forum","volume":"24 42","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141004956","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Development of Low-Carbon Finance Helps the Construction of China's Low-Carbon Financial Legal System 发展低碳金融助力中国低碳金融法制建设
Modern Economics & Management Forum Pub Date : 2024-05-07 DOI: 10.32629/memf.v5i2.1954
Mengmeng Cao, Zheng Liu, Jiahui Liu, Yining Chen, Shiyu Zhang
{"title":"Development of Low-Carbon Finance Helps the Construction of China's Low-Carbon Financial Legal System","authors":"Mengmeng Cao, Zheng Liu, Jiahui Liu, Yining Chen, Shiyu Zhang","doi":"10.32629/memf.v5i2.1954","DOIUrl":"https://doi.org/10.32629/memf.v5i2.1954","url":null,"abstract":"The massive consumption of coal, oil and other resources has led to a significant increase in greenhouse gas emissions and global warming, seriously threatening the ecological environment. Achieving low-carbon development has become a common goal pursued by all countries. On this basis, China has put forward the goals of carbon peaking by 2030 and carbon neutrality by 2060. The best way to solve this problem is to promote low-carbon finance. Low energy consumption and low pollution have become the core of green economic development, which reasonably improves the status quo of serious environmental pollution and promotes the realisation of high-quality development of the social economy. Since the 19th National Congress, China's economic development has shifted from high-speed growth to the development stage of high-quality growth, and this shift not only requires sustained and stable economic growth, but also emphasises the protection of the ecological environment and sustainable development. The development of low-carbon economy not only helps to reduce greenhouse gas emissions and protect the ecological environment, but also promotes the optimisation and upgrading of the economic structure, achieving a win-win situation for the economy and the environment. However, the healthy development of low-carbon economy needs strong institutional guarantee. In particular, the improvement of the low carbon financial legal system.","PeriodicalId":210794,"journal":{"name":"Modern Economics & Management Forum","volume":"23 41","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141004789","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Impact of Consumer Credit on Household Education Investment — Empirical Research Based on CHFS Data 消费信贷对家庭教育投资的影响--基于 CHFS 数据的实证研究
Modern Economics & Management Forum Pub Date : 2024-05-07 DOI: 10.32629/memf.v5i2.1947
Yujie Shang
{"title":"The Impact of Consumer Credit on Household Education Investment — Empirical Research Based on CHFS Data","authors":"Yujie Shang","doi":"10.32629/memf.v5i2.1947","DOIUrl":"https://doi.org/10.32629/memf.v5i2.1947","url":null,"abstract":"This article employs the 2019 China Household Finance Survey data to empirically investigate the impact of consumer credit on household education investment. The research reveals that an increase in consumer credit significantly boosts household education investment. Furthermore, the study examines the mechanisms through which consumer credit influences this investment, identifying that it operates by affecting household consumption and total expenditure. The effects are particularly pronounced in households that are risk-averse and have higher incomes. This article offers fresh insights into the interplay between consumer credit, household consumption, and education investment, thereby suggesting new avenues for research on household education investment.","PeriodicalId":210794,"journal":{"name":"Modern Economics & Management Forum","volume":"4 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141005517","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Model and Application of Traditional Courtyard-style Aging-friendly Affordable Housing 传统庭院式老龄友好型经济适用房的模式与应用
Modern Economics & Management Forum Pub Date : 2024-05-07 DOI: 10.32629/memf.v5i2.1958
Huayue Wang
{"title":"Model and Application of Traditional Courtyard-style Aging-friendly Affordable Housing","authors":"Huayue Wang","doi":"10.32629/memf.v5i2.1958","DOIUrl":"https://doi.org/10.32629/memf.v5i2.1958","url":null,"abstract":"In recent years, when formulating policies for affordable housing in China, most considerations have been made from the macro perspective of policy guidance, financial support, and social and urban development. Yet, there is a lack of in-depth attention to the residents of affordable housing, especially the significant elderly population. Therefore, this study aims to focus on this demographic, delve into their actual needs, and propose targeted aging-friendly renovation suggestions.","PeriodicalId":210794,"journal":{"name":"Modern Economics & Management Forum","volume":"26 7","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141005256","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Data Analysis and Optimization Strategies in Financial Management 财务管理中的数据分析和优化策略
Modern Economics & Management Forum Pub Date : 2024-05-07 DOI: 10.32629/memf.v5i2.1949
Xinrui Wang
{"title":"Data Analysis and Optimization Strategies in Financial Management","authors":"Xinrui Wang","doi":"10.32629/memf.v5i2.1949","DOIUrl":"https://doi.org/10.32629/memf.v5i2.1949","url":null,"abstract":"In the increasingly fierce market competition, the decision-making level of enterprises can directly affect their future. Once a decision is made incorrectly, it can cause a significant crisis for the company. The information data in enterprise financial management is the most important reference for company leaders when making decisions. In corporate governance, financial analysis can comprehensively reflect the operational situation of a company. Financial analysis can provide strong data support for the production and operation of enterprises, and it is an effective way to improve operational efficiency. This article optimizes asset allocation based on data analysis and optimization strategies to achieve maximum return on investment portfolio. The current value, annual return, and risk level of stocks for different asset classes are 10 million yuan, with an annual return of 15%. The current value of the bond is 8 million yuan, with an annual yield of 6%. This article provides a reliable basis for financial management and business decision-making.","PeriodicalId":210794,"journal":{"name":"Modern Economics & Management Forum","volume":"7 7","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141005259","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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