Digital Transformation: Visual Analysis Based on CNKI and Citespace

In order to cope with the new situation and new challenges, all fields of economy and society need to grasp the new opportunities of digital development and accelerate digital transformation. Focusing on the theme of "digital transformation", this paper uses CiteSpace 6.2.4 software to visualize and analyze the knowledge graph of 1,898 documents in CNKI database from 2010 to 2023. The study found that: the number of digital transformation literature has shown a significant growth trend in recent years. The partnership between scholars and institutions has to be strengthened. The research hotspots mainly cover four major themes, namely, industrial digitalization, digital governance, digital publishing, and higher education, and the hotspot evolution has shifted from the initial digital publishing and digital transformation to the research on the digital economy and enterprise digitalization. Based on the findings of the study, an outlook for future digital transformation research is proposed.