JPIM (Jurnal Penelitian Ilmu Manajemen)最新文献_第2页

The Influence of Work-Life Balance on Employee Performance 工作-生活平衡对员工绩效的影响

JPIM (Jurnal Penelitian Ilmu Manajemen) Pub Date : 2023-06-13 DOI: 10.30736/jpim.v8i2.1601

Muhammad Brian Valery, Parama Santati, M. I. Hadjri

引用次数: 0

THE ROLE OF POSITIVE EMOTION AS A MEDIATOR OF SHOPPING LIFESTYLE AND HEDONIC SHOPPING MOTIVATION TOWARDS IMPULSE BUYING AT TIKTOK SHOP (Case on TikTok Shop Customers) 积极情绪在购物方式和享乐购物动机对TIKTOK商店冲动购买的中介作用(以TIKTOK商店顾客为例)

JPIM (Jurnal Penelitian Ilmu Manajemen) Pub Date : 2023-06-13 DOI: 10.30736/jpim.v8i2.1631

Tatu Nur Ajizah, Arief Teguh Nugroho

{"title":"THE ROLE OF POSITIVE EMOTION AS A MEDIATOR OF SHOPPING LIFESTYLE AND HEDONIC SHOPPING MOTIVATION TOWARDS IMPULSE BUYING AT TIKTOK SHOP (Case on TikTok Shop Customers)","authors":"Tatu Nur Ajizah, Arief Teguh Nugroho","doi":"10.30736/jpim.v8i2.1631","DOIUrl":"https://doi.org/10.30736/jpim.v8i2.1631","url":null,"abstract":"Consumer impulsivity is one of the reasons for impulse purchases. A purchase decision made on the spur of the moment without prior forethought is called an impulse buy, and it can happen to consumers who shop physically as well as those who shop online or through social media. In the TikTok Store, this study intends to explore the function of positive emotion as a mediator of shopping habits and hedonic shopping motivation for impulsive purchases. A total of 138 respondents were included in the quantitative research model employed for this study. SmartPLS 3.2.9 data processing software was used to process the research, and a Google Form was used to collect the data. Purposive sampling is used with non-probability sampling in the sampling procedure. This study discovered that there is a direct and significant positive effect of shopping lifestyle on positive emotion in TikTok Shop customers, that there is no significant effect of hedonic shopping motivation on impulse buying in TikTok Shop customers, and that the role of positive emotion as a mediator of shopping lifestyle for impulse buying in TikTok Shop customers has no significant.","PeriodicalId":210684,"journal":{"name":"JPIM (Jurnal Penelitian Ilmu Manajemen)","volume":"51 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116958242","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

THE ROLE OF BRAND AMBASSADOR AND BRAND IMAGE ON CONSUMER PURCHASE DECISIONS AT TOKOPEDIA 品牌大使和品牌形象在tokopedia消费者购买决策中的作用

JPIM (Jurnal Penelitian Ilmu Manajemen) Pub Date : 2023-06-13 DOI: 10.30736/jpim.v8i2.1619

Andhalia Liza Marie, Tri Djoko Sulistiyo, Rizkita Nurauwel

引用次数: 0

USING MARKETING STRATEGY AS AN EFFORT TO INCREASING VISIT LEVELS IN PENTAGO GARDEN TOURISM DESTINATIONS 运用市场营销策略，努力提高五子棋花园旅游目的地的访问量

JPIM (Jurnal Penelitian Ilmu Manajemen) Pub Date : 2023-06-13 DOI: 10.30736/jpim.v8i2.1618

Mira Maharani, Ikhtiara Mahreta

引用次数: 0

THE INFLUENCE OF INSTAGRAM CELEBRITY ENDORSEMENT ON PURCHASE INTEREST IN STUDENTS OF THE TRISAKTI TOURISM INSTITUTE instagram名人代言对trisakti旅游学院学生购买兴趣的影响

JPIM (Jurnal Penelitian Ilmu Manajemen) Pub Date : 2023-06-13 DOI: 10.30736/jpim.v8i2.1597

Anita Swantari, Haryo Wicaksono, P. Pramudito

引用次数: 0

GROSS OPERATING PROFIT (GOP) ACHIEVEMENT POSITIVE STRATEGY IN THE NEW NORMAL ERA (Case Study at Swiss Belresidences Hotel Kalibata Jakarta) 新常态下的总营业利润(GOP)实现积极战略(以雅加达卡利巴塔瑞士酒店为例)

JPIM (Jurnal Penelitian Ilmu Manajemen) Pub Date : 2023-06-13 DOI: 10.30736/jpim.v8i2.1595

Dede Fahruroji

{"title":"GROSS OPERATING PROFIT (GOP) ACHIEVEMENT POSITIVE STRATEGY IN THE NEW NORMAL ERA (Case Study at Swiss Belresidences Hotel Kalibata Jakarta)","authors":"Dede Fahruroji","doi":"10.30736/jpim.v8i2.1595","DOIUrl":"https://doi.org/10.30736/jpim.v8i2.1595","url":null,"abstract":"The COVID-19 pandemic has impacted various sectors of life, including the hotel business. Due to restrictions on community mobility resulting in a decrease in room occupancy rates, MICE (Meeting, Incentive, Convention, and Exhibition), and the provision of social events at the Swiss Belresidence Hotel Kalibata Jakarta. This decrease can have an impact on decreasing hotel revenues which can affect the acquisition of Gross Operating Profit (GOP) which is calculated by revenue minus costs and expenses that must still be paid. This study aims to analyze the achievement of Gross Operating Profit (GOP) during the pandemic and predict it for the next 5 years, as well as formulate a strategy so that the GOP obtained is in accordance with the target. The data in this study were obtained by SWOT analysis through observation, interviews and documentation. Informants in this study are financial statements and hotel management. The data analysis technique in this study used qualitative descriptive. The results of this study are strategies that can be formulated for Swiss-Belresidences Kalibata Hotel, such as implementing a strategy of utilizing green areas in the hotel, offering attractive promos with complete facilities and easy transportation access. So the GOP for 2021 and predictions for the next 5 years GOP obtained are positive with an average growth of around 11.39 percent.","PeriodicalId":210684,"journal":{"name":"JPIM (Jurnal Penelitian Ilmu Manajemen)","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125248188","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0