Profesional De La Informacion最新文献

{"title":"Uso del vídeo 360º por los medios nativos digitales. Análisis exploratorio de los primeros pasos en el ecosistema periodístico español","authors":"S. Pérez-Seijo","doi":"10.3145/EPI.2021.MAY.04","DOIUrl":"https://doi.org/10.3145/EPI.2021.MAY.04","url":null,"abstract":"La alta tecnologia ha sido uno de los recursos a los que multiples medios de comunicacion en todo el mundo han recurrido para diferenciarse de la masa y llegar a una audiencia cada vez mas fragmentada: periodismo dron, inteligencia artificial y realidad virtual. A este respecto, a mediados de la decada de 2010 comenzo toda una etapa de experimentacion con el llamado periodismo inmersivo, una forma de producir contenido periodistico con realidad virtual y video 360o que introdujo multiples novedades tanto en el modo de contar las historias como de consumirlas. La forma mas comun es el video 360o de imagen real, por tiempo y por inversion, aunque tambien es posible encontrar experiencias de no ficcion generadas completamente por ordenador. Medios legacy como The New York Times, El pais o la BBC han estado experimentando con las posibilidades del formato inmersivo, pero… ?que sucede con los nativos digitales? Este trabajo explora precisamente el uso del video 360o por parte de los cibermedios nativos digitales en Espana con el fin de observar el grado de desarrollo de la narracion inmersiva, asi como la calidad de los trabajos disponibles mas de cinco anos despues del inicio del fenomeno. Para ello, se ha llevado a cabo un analisis de contenido de los videos 360o publicados entre 2015 y 2019 por El espanol, eldiario.es, El independiente y El HuffPost. El estudio de estos casos ha permitido advertir la ausencia de una estrategia narrativa acorde con el formato inmersivo, tratandose en general de videos simples que apenas aportan valor anadido frente al formato convencional. Ademas, los resultados permiten concluir que la historia del periodismo inmersivo en estos cibermedios ha sido tanto corta en volumen como breve en periodo de tiempo, sin apenas garantias de una continuidad futura.","PeriodicalId":20684,"journal":{"name":"Profesional De La Informacion","volume":"5 1","pages":""},"PeriodicalIF":4.2,"publicationDate":"2021-05-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75820474","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Una nota complementaria al artículo “Biblioteconomía y Documentación en España: balance de 40 años de estudios universitarios”","authors":"José López-Yepes","doi":"10.3145/EPI.2021.MAY.02","DOIUrl":"https://doi.org/10.3145/EPI.2021.MAY.02","url":null,"abstract":"","PeriodicalId":20684,"journal":{"name":"Profesional De La Informacion","volume":"54 1","pages":""},"PeriodicalIF":4.2,"publicationDate":"2021-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86891249","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Periodismo de alta tecnología: signo de los tiempos digitales del tercer milenio","authors":"Xosé López-García, Á. Vizoso","doi":"10.3145/EPI.2021.MAY.01","DOIUrl":"https://doi.org/10.3145/EPI.2021.MAY.01","url":null,"abstract":"La denominada “alta tecnologia” marca buena parte de la innovacion y de los debates del periodismo actual. Inteligencia artificial y periodismo caminan de la mano en la fase actual de la digitalizacion de los procesos. Los estudios sobre el estado de las tecnologias en las redacciones de los medios muestran una clara tendencia de los periodistas a trabajar con herramientas mas sofisticadas y a emplearlas en los desafios que tienen a la hora de realizar su cometido profesional. La tendencia, que no parece tener marcha atras, introduce renovados debates sobre las amenazas y oportunidades en un ecosistema comunicativo cada vez mas complejo y mas necesitado de respuestas para establecer modelos sostenibles que aseguren la existencia de informacion periodistica de calidad. En este texto se realiza una aproximacion al estado de la cuestion, se analizan experiencias y se situan algunos de los retos.","PeriodicalId":20684,"journal":{"name":"Profesional De La Informacion","volume":"203 1","pages":""},"PeriodicalIF":4.2,"publicationDate":"2021-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80254025","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Proyección y transferencia de los grupos de investigación de la Comunicación en España a partir del análisis de sus sitios web","authors":"Florencia Claes, A. Barranquero, E. Rodríguez-Gómez","doi":"10.3145/EPI.2021.MAR.24","DOIUrl":"https://doi.org/10.3145/EPI.2021.MAR.24","url":null,"abstract":"Research groups are professional structures that cooperate to produce knowledge and that must communicate their findings to make disciplines progress. This research analyzes how Spanish Communication research groups take advantage of the functionalities of the web 2.0 to transfer knowledge and promote closer collaboration with other academic entities. The starting point is an exhaustive census of research groups, prepared within the research project MapCom 2 and including groups belonging to communication faculties of public and private universities in Spain. Content analysis is then applied to examine how these groups use their respective websites, exploring six variables: navigability, dissemination of information and services, updating, international projection, SEO positioning, and possibilities of interaction with the audience. The analysis of the sites reveals disparate results in terms of the type of update, content, functionalities, and uses. Most of the groups listed have websites to present their lines of research and objectives. However, these spaces vary from one group to another (even within the same university), and many asymmetries can be detected in the information presented and in the fact that certain statements are not always accessible. The study of these variables –composed and designed for the present research– also allows us to analyze the knowledge transfer that the groups carry out, their possible level of interaction with citizens, or to determine whether they are more or less endogamic or have an external projection when promoting links with other members or groups at a local, state, or international level. The results show that Spanish groups have not yet managed to exploit the opportunities of the web 2.0 sufficiently to transfer knowledge as well as export and increase the visibility of their scientific production.","PeriodicalId":20684,"journal":{"name":"Profesional De La Informacion","volume":"6 1","pages":"13"},"PeriodicalIF":4.2,"publicationDate":"2021-04-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88395732","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Nuevas funciones de Instagram en el avance de la “política espectáculo”. Claves profesionales y estrategia visual de Vox en su despegue electoral","authors":"Pablo López-Rabadán, Hugo Doménech-Fabregat","doi":"10.3145/EPI.2021.MAR.20","DOIUrl":"https://doi.org/10.3145/EPI.2021.MAR.20","url":null,"abstract":"In recent years, Instagram has become established as a powerful tool for electoral communication and building political leadership. Our objective herein is to analyze the audiovisual management of the leading party on this social media platform, Vox, in the key period of its political consolidation in Spain. The methodological design is based on content analysis. Using our own model, inspired by the structure of the five classic journalistic questions (5W), nine thematic and formal categories associated with spectacularization have been reviewed during two key periods of the electoral year 2019. The final sample includes 189 videos published via five official accounts belonging to the party with a significant volume of followers (between 735k and 21.9k). The results of this analysis provide three main contributions: the identification of an innovative use of Instagram that includes new functions such as mobilization and political attack; the identification of a reference model for audiovisual management of social media at three strategic levels (operational, thematic, and expressive); and the integration of the results into the current debate on the spectacularization of politics, the advance of populist discourse, and its democratic consequences.\u0000\u0000Resumen\u0000En los últimos años Instagram se ha consolidado como un potente canal de comunicación electoral y construcción de liderazgo político. Nuestro objetivo es analizar la gestión audiovisual del partido líder en esta red, Vox, en un período clave de su consolidación política en España. El diseño metodológico se basa en el análisis de contenido. A partir de un modelo propio, inspirado en la estructura de las cinco preguntas periodísticas clásicas (5W), se han revisado nueve categorías temáticas y formales asociadas a la espectacularización, durante dos períodos clave del año electoral 2019. Finalmente, integran la muestra 189 videos publicados en cinco cuentas oficiales del partido con un gran volumen de seguidores (entre 735k y 21,9k). El análisis realizado ofrece tres aportaciones principales: se detecta un uso innovador de Instagram que incluye nuevas funciones como la movilización y el ataque político; se identifica un modelo de referencia para la gestión audiovisual de medios sociales a partir de tres niveles estratégicos (operativo, temático y expresivo); e integra sus resultados dentro del debate actual sobre la espectacularización de la política, el avance del discurso populista y sus consecuencias democráticas.","PeriodicalId":20684,"journal":{"name":"Profesional De La Informacion","volume":"73 1","pages":""},"PeriodicalIF":4.2,"publicationDate":"2021-04-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91277156","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"La ficción seriada desde el mitoanálisis: aproximación cualitativa a los argumentos universales en Netflix, Prime Video y HBO","authors":"Maddalena Fedele, Antonio-José Planells-de-la-Maza, Endika Rey","doi":"10.3145/EPI.2021.MAR.21","DOIUrl":"https://doi.org/10.3145/EPI.2021.MAR.21","url":null,"abstract":"Recent decades have seen an unprecedented proliferation of serialized audio-visual narratives within the backdrop of the so-called third golden age of television, in the context of meta-television and quality television. The new digital platforms of content distribution have also influenced this. This article delves into the mythanalysis of current serialized audio-visual stories by analyzing their narrative structure to detect which kind of model or mythical portrayals they present to the audience. A qualitative content analysis, combined with a close reading, which included the mythanalysis categories of Balló and Pérez (1997), was carried out on a random sample of 40 serialized fiction programs available on the main streaming platforms (Netflix, Prime Video, and HBO) from their introduction in Spain until 2020. Among the results, a dominant presence of serials stands out, as well as strong hybridization between fiction genres and subgenres. Most of the original myths are revisited in an individualistic tone and focus on the development of personal identity, in addition to a few narratives centered on collective myths. In this sense, the classic myths most present in the sample are those focused on the individual, especially those referring to self-knowledge. Also, new narrative models emerge, and we find cases where the original myths are adapted to contemporary sensitivities by providing more egalitarian portrayals, at the level of race (such as the mestizo messiah) and especially at the level of gender (such as journey of empowerment, love towards oneself, or the freed woman).\u0000\u0000\u0000Resumen\u0000En las últimas décadas ha habido una proliferación sin precedentes de narraciones audiovisuales seriadas, en correspondencia con la llamada tercera edad de oro de la televisión, dentro del contexto de la meta-televisión y la llamada quality television, y gracias también a las nuevas plataformas digitales de distribución de contenidos. Este estudio ahonda en el mitoanálisis de los actuales relatos audiovisuales seriales a partir de sus estructuras narrativas para detectar qué tipo de representaciones modélicas o míticas pueden proporcionar a sus públicos. Se ha llevado a cabo un análisis de contenido cualitativo, combinado con una lectura en profundidad, donde se han incluido las categorías del mitoanálisis de Balló y Pérez (1997), sobre una muestra aleatoria de 40 ficciones seriadas disponibles en las principales plataformas de streaming (Netflix, Prime Video y HBO) desde su implementación en España hasta 2020. Entre los resultados destaca una presencia dominante del serial, así como una fuerte hibridación entre géneros y sub-géneros de ficción. La mayoría de los mitos originales están revisitados en clave individualista y se focalizan en el desarrollo de la identidad personal, mientras que hay pocas narrativas centradas en mitos colectivos. En este sentido, los mitos clásicos más presentes en la muestra son los centrados en el individuo, especialmente el del","PeriodicalId":20684,"journal":{"name":"Profesional De La Informacion","volume":"46 1","pages":""},"PeriodicalIF":4.2,"publicationDate":"2021-04-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90949497","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Publicidad encubierta en los kidsfluencers. Una propuesta metodológica aplicada al estudio de caso de los diez youtubers menores con más seguidores de España","authors":"Marian Núñez-Cansado, Aurora López-López, Noelia Somarriba-Arechavala","doi":"10.3145/EPI.2021.MAR.19","DOIUrl":"https://doi.org/10.3145/EPI.2021.MAR.19","url":null,"abstract":"The digital age has brought about great changes in the practice and design of marketing and advertising campaigns. In recent years, the development of new strategies such as influencer marketing has increased dramatically, involving minors who have become true protagonists in the marketing of toys, video games, fashion, etc., with the Instagram and YouTube platforms being the most widely used. This activity has been highly criticized recently, despite its occurrence worldwide with the main aim of broadcasting audiovisual content by minors, often including product placement and/or promotions that are not duly announced. However, in most cases, it is very difficult to prove the existence of a contractual relationship between the promoted brands and the minors. For this reason, a novel method was developed in this work to analyze the audiovisual content based on assertions in the message, thus enabling a determination of the characteristics and specific circumstances of the content broadcast by kidsfluencers (aged 15 or under) that would constitute camouflaged acts of illicit advertising. The results are conclusive and demonstrate the repeated presence of advertising in the videos analyzed. In Spain, this would represent a clear violation of the current legal framework and an obvious danger to minors or followers of these influencers. This situation could also be extrapolated to other societies that are dominated by the use and impact of new technologies and the internet, which should be updated and developing in accordance with new trends in the practice of marketing and advertising online.\u0000\u0000\u0000Resumen\u0000La era digital ha supuesto grandes cambios en la práctica y diseño de las campañas de marketing y publicidad. Nuevas estrategias, como la del marketing de influencers, han crecido vertiginosamente en los últimos años implicando a los más pequeños del hogar, que se han convertido en auténticos protagonistas del marketing de juguetes, videojuegos, moda, etc., siendo Instagram y YouTube las redes más utilizadas. Una actividad muy criticada en los últimos años, pese a ser una constante en todo el mundo, que tiene como principal cometido la emisión de contenidos audiovisuales por parte de menores que, sin embargo, frecuentemente son acciones de emplazamiento de producto y/o promociones no debidamente anunciadas. En la mayoría de las ocasiones resulta muy difícil demostrar la existencia de una relación contractual entre las marcas promocionadas y los menores. Para ello, en esta investigación se parte de la creación de un método propio de análisis del contenido audiovisual basado en aserciones estimativas del mensaje, mediante el cual es posible conocer las características y circunstancias concretas de los contenidos emitidos por los kidsfluencers (influencers menores de 15 años) que camuflarían actos de publicidad ilícita. Los resultados son concluyentes y demuestran la presencia reiterada de publicidad en los vídeos analizados. En España, esto supondría una","PeriodicalId":20684,"journal":{"name":"Profesional De La Informacion","volume":"1 1","pages":""},"PeriodicalIF":4.2,"publicationDate":"2021-04-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82047324","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Activación de encuadres en red. Un modelo para repensar la circulación de sentidos en el nuevo entorno mediático","authors":"Natalia Aruguete","doi":"10.3145/EPI.2021.MAR.18","DOIUrl":"https://doi.org/10.3145/EPI.2021.MAR.18","url":null,"abstract":"This work proposes a new model of activation of frames, called network activated frames (NAF). The NAF seeks to update the study of framing as a result of the activation of frames by users in a connected network. With this objective in mind, I reconstruct the different notions of frame and framing in the political communication literature and present their limitations. The activation of frames in social networks is verified experimentally using a conjoint experiment, a technique that randomly rotates a variety of frame elements and evaluates the intention to share the content. The results provide conclusive evidence of the propensity of social network users to activate different frame elements in different regions of a social network.","PeriodicalId":20684,"journal":{"name":"Profesional De La Informacion","volume":"3 1","pages":""},"PeriodicalIF":4.2,"publicationDate":"2021-04-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84503010","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Multivariate dynamics of Spanish universities in international rankings","authors":"Mayte Gómez-Marcos, Marcelo Ruiz-Toledo, M. Vicente-Galindo, H. Martín-Rodero, Claudio Ruff-Escobar, M. Galindo-Villardón","doi":"10.3145/EPI.2021.MAR.10","DOIUrl":"https://doi.org/10.3145/EPI.2021.MAR.10","url":null,"abstract":"Global rankings help boost the international reputation of universities, which thus attempt to achieve good positions on them. These rankings attract great interest each year and are followed attentively by stakeholders in higher education. This paper investigates the trajectory of Spanish universities in the ARWU and THE rankings over the last 5 years using the dynamic biplot technique to study the relationship between a multivariate dataset obtained at more than one time point. The results demonstrate that Spanish universities achieve low positions on international rankings when analyzed using this multivariate and dynamic approach. Indeed, only a small percentage occupy good positions in both studied rankings and stand out in terms of some of the indicators, whereas most achieve weak scores in the global context. Spanish universities should attempt to improve this situation, since the prestige resulting from a good position on these lists will always be beneficial in terms of the visibility of both the universities themselves and the whole Spanish university system.","PeriodicalId":20684,"journal":{"name":"Profesional De La Informacion","volume":"30 1","pages":""},"PeriodicalIF":4.2,"publicationDate":"2021-03-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86935793","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Bases de datos de mujeres expertas: escenario global y situación en España","authors":"Marcela Campos-Rueda, Susana Herrera-Damas","doi":"10.3145/EPI.2021.MAR.07","DOIUrl":"https://doi.org/10.3145/EPI.2021.MAR.07","url":null,"abstract":"This paper examines databases of female experts as tools to promote gender parity in the sources consulted and cited by journalists. To do this, we conducted a search of databases available online (n = 88) and carried out in-depth interviews with people in charge of these databases (n = 4) as well as a survey among female scientific researchers included in the database of the Association of Women Researchers and Technologists of Spain (AMIT) (n = 919). The main results reflect the great potential of these tools but indicate that, to be effective, they require fluid communication with the media and a design that allows their incorporation into the regular routines of journalists. In Spain, their impact is still low and, as in the rest of the world, there is great fragmentation of resources accompanied by very weak interaction among the different initiatives.\u0000\u0000\u0000Resumen\u0000Se presenta un análisis de las bases de datos de mujeres expertas como herramientas para fomentar la paridad de género en las fuentes que consultan y citan los periodistas. Para informar nuestro trabajo, hemos llevado a cabo una búsqueda de las bases de datos disponibles online (n=88). En un segundo momento, la completamos con la realización de entrevistas en profundidad con las directivas al frente de estas bases (n=4) y con la realización de una encuesta a expertas científicas que participan de la base de datos de la Asociación de Mujeres Investigadoras y Tecnólogas de España (AMIT) (n=919). Los principales resultados reflejan el alto potencial de estas herramientas e indican que, para que resulten eficaces a la hora de sumar diversidad en la selección de fuentes expertas, requieren una comunicación fluida con los medios y un diseño que permita incorporarlas a las rutinas habituales de los periodistas. En España su impacto aún es bajo y, al igual que ocurre a nivel global, se aprecia una alta fragmentación de los recursos junto a un nivel casi nulo de interacción entre las distintas iniciativas.","PeriodicalId":20684,"journal":{"name":"Profesional De La Informacion","volume":"2 1","pages":""},"PeriodicalIF":4.2,"publicationDate":"2021-03-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86959604","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}