İstanbul Aydın Üniversitesi iletişim çalışmaları dergisi最新文献_第2页

YENİ MEDYA HABER İLİŞKİSİ: TELEVİZYONDA WHATSAPP HABERCİLİĞİ ÖRNEĞİ ÜZERİNE BİR İNCELEME THE RELATIONSHIP BETWEEN NEW MEDIA AND NEWS: AN EXAMINATION THROUGH AN EXAMPLE OF WHATSAPP NEWS ON

İstanbul Aydın Üniversitesi iletişim çalışmaları dergisi Pub Date : 1900-01-01 DOI: 10.17932/iau.icd.2015.006/icd_v09i2003

P. Torlak, Mete Kazaz

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SİYASAL İLETİŞİM: 31 MART 2019 YEREL SEÇİMLERİ ÖZELİNDE BİR DEĞERLENDİRME POLITICAL COMMUNICATION: AN EVALUATION OF THE 31 MARCH 2019 LOCAL ELECTIONS Sİyasal İletİŞİm: 2019年3月31日yerel seÇİmlerİ Özelİnde bİr deĞerlendİrme政治传播:对2019年3月31日地方选举的评价

İstanbul Aydın Üniversitesi iletişim çalışmaları dergisi Pub Date : 1900-01-01 DOI: 10.17932/iau.icd.2015.006/icd_v08i1005

Oğuz Han Öztay

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SİCCİN 5 VE KORKU SEANSI FİLMLERİNE PSİKANALİTİK YÖNTEMLE BAKMAK LOOKING AT SICCIN 5 AND THE CONJURING MOVIES WITH A PSYCHOANALYTIC METHOD Sİccİn 5 ve korku seansi fİlmlerİne psİkanalİtİk yÖntemle bakmak用精神分析的方法看《魔法5》和魔法电影

İstanbul Aydın Üniversitesi iletişim çalışmaları dergisi Pub Date : 1900-01-01 DOI: 10.17932/iau.icd.2015.006/icd_v08i1002

Ceren Parçal

{"title":"SİCCİN 5 VE KORKU SEANSI FİLMLERİNE PSİKANALİTİK YÖNTEMLE BAKMAK LOOKING AT SICCIN 5 AND THE CONJURING MOVIES WITH A PSYCHOANALYTIC METHOD","authors":"Ceren Parçal","doi":"10.17932/iau.icd.2015.006/icd_v08i1002","DOIUrl":"https://doi.org/10.17932/iau.icd.2015.006/icd_v08i1002","url":null,"abstract":"The main problem of this research is to analyze how and with what arguments the psychoanalytic elements in the films selected from two different countries are used. Within the scope of Turkish and American horror films, the films named Siccin 5 (2013) and The Conjuring (2018) were chosen in accordance with the purposive sampling, considering that they would represent the universe. As a result of the historical origin of horror cinema and the effect of culture on the horror cinema genre, it is thought that psychoanalytic concepts take place in the films Siccin 5 and The Conjuring. These films were preferred because they are the most watched films in their countries and they are sequels. With the emergence of the horror genre, different types of fear have also been shaped as a result of cultural codes and religious references. In the selected films, the togetherness of the relationship between religion and psychology is also discussed in the cultural context. Psychoanalysis is used to analyze hidden, repressed thoughts. In this context, films are accepted as cases in psychoanalytic film criticism. Evaluated in the context of the relationship between film and subconscious, sample films are based on the doctrines of Freud and Lacan, such as dream, subconscious, Oedipus Complex, symbolic/imaginary/real, etc. analyzed in terms of concepts. As a result of the research; that films from two different countries have similar psychoanalytic characteristics; but it has been understood that the horror characters used in the movie are different in terms of places, actors, cultural and religious references. With this research, it has been concluded that the two films selected as samples can be interpreted through common psychoanalytic concepts.","PeriodicalId":204059,"journal":{"name":"İstanbul Aydın Üniversitesi iletişim çalışmaları dergisi","volume":"52 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133486132","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

ÜRÜN PAZARLAMADA AMBALAJLARIN YERİ VE TÜKETİCİ TERCİHİNDEKİ ETKİSİ THE PLACE OF PACKAGING IN PRODUCT MARKETING AND EFFECT ON CONSUMER PREFERENCE ÜrÜn pazarlamada ambalajlarin yerİ ve tÜketİcİ tercİhİndekİ etkİsİ包装在产品营销中的地位及其对消费者偏好的影响

İstanbul Aydın Üniversitesi iletişim çalışmaları dergisi Pub Date : 1900-01-01 DOI: 10.17932/iau.icd.2015.006/icd_v09i2004

Ramazan Karagöl, Mehmet Şiran Gökdemi̇r

引用次数: 0

DİJİTALLEŞMEYLE BİRLİKTE TÜRKİYE’DE KİTAP YAYINCILIĞININ DÖNÜŞÜMÜNE SEKTÖREL YAKLAŞIMLAR SECTORAL APPROACHES TO THE TRANSFORMATION OF BOOK PUBLISHING WITH DIGITALIZATION DİjİtalleŞmeyle bİrlİkte tÜrkİye 'de kİtap yayinciliĞinin dÖnÜŞÜmÜne sektÖrel yaklaŞimlar数字化图书出版转型的部门方法

İstanbul Aydın Üniversitesi iletişim çalışmaları dergisi Pub Date : 1900-01-01 DOI: 10.17932/iau.icd.2015.006/icd_v09i2006

Sema Bulat Demir

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ÇOK KÜLTÜRLÜLÜK BAĞLAMINDA FARKLILIKLARIN BİRLİKTELİĞİ ve SİNEMADAKİ GÖRÜNÜMÜ: MANDARİİNİD FİLMİ ÖRNEĞİ COLLOCATION OF CULTURAL DIVERSITY WITHIN THE CONTEXT OF MULTICULTURALISM AND REFLECTION ON CINEMA: MANDARİNİİD FILM CASE

İstanbul Aydın Üniversitesi iletişim çalışmaları dergisi Pub Date : 1900-01-01 DOI: 10.17932/iau.icd.2015.006/icd_v09i2005

Seher MİDİLLİ BÜYÜKBAŞ

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MUHSİN ERTUĞRUL SİNEMASININ KURAMSAL AÇIDAN ANALİZİ THEORETICAL ANALYSIS OF MUHSIN ERTUĞRUL CINEMA

İstanbul Aydın Üniversitesi iletişim çalışmaları dergisi Pub Date : 1900-01-01 DOI: 10.17932/iau.icd.2015.006/icd_v08i3003

Gözde Sunal

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BRITISH EDITORIALS PORTRAYAL OF TURKEY DURING THE 2000S: AN ANALYSIS OF THE GUARDIAN, THE FINANCIAL TIMES, AND THE DAILY TELEGRAPH 2000’LERDE TÜRKİYE’NİN İNGİLİZ BAŞYAZILARINDA TASVİR EDİLME BİÇİMLERİ: THE GUARDIAN, THE FINANCIAL TIMES VE THE DAILY TELEGRAPH İNCELEMESİ 2000年英国社论对土耳其的描述:《卫报》、《金融时报》和《每日电讯报》的分析tÜrkİye 'nİn İngİlİz baŞyazilarinda tasvİr edİlme bİÇİmlerİ:《卫报》、《金融时报》和《每日电讯报》İncelemesİ

İstanbul Aydın Üniversitesi iletişim çalışmaları dergisi Pub Date : 1900-01-01 DOI: 10.17932/iau.icd.2015.006/icd_v08i1004

Nilüfer Türksoy

{"title":"BRITISH EDITORIALS PORTRAYAL OF TURKEY DURING THE 2000S: AN ANALYSIS OF THE GUARDIAN, THE FINANCIAL TIMES, AND THE DAILY TELEGRAPH 2000’LERDE TÜRKİYE’NİN İNGİLİZ BAŞYAZILARINDA TASVİR EDİLME BİÇİMLERİ: THE GUARDIAN, THE FINANCIAL TIMES VE THE DAILY TELEGRAPH İNCELEMESİ","authors":"Nilüfer Türksoy","doi":"10.17932/iau.icd.2015.006/icd_v08i1004","DOIUrl":"https://doi.org/10.17932/iau.icd.2015.006/icd_v08i1004","url":null,"abstract":"A leading article or editorial is an opinion piece written by the editorial staff of a newspaper and represents the opinion of the publisher. This study examines the portrayal of Turkey as presented within the broad context of political media discourse in the leading articles of three influential British quality newspapers: the Guardian, the Financial Times, and the Daily Telegraph, between 2005 and 2010. The aim is to find out what arguments/issues the editorials cover in favour of or against Turkey, and whether Turkey’s multi-dimensional EastWest transformation has influenced the political discourses and the nature of news in the British press. A qualitative content analysis was performed on three newspapers’ leading articles. Findings indicate that although editorial staff of British conservative, labour, and liberal press had a great deal to talk about apparently different subjects that constitute comments on Turkey’s turbulent relationship with the European Union, or its human rights record, unending debate on secularism versus Islamist politics or lack of ethnic minority rights domestically; at the same time, they had created a rather positive, constructive and consistent political image of Turkey, by portraying the country as a rather democratic, secular, Muslim state that can create a bridge between the West and the Middle East in international affairs.","PeriodicalId":204059,"journal":{"name":"İstanbul Aydın Üniversitesi iletişim çalışmaları dergisi","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115393772","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

HAZIR YEMEK FİRMALARININ COVİD-19 SALGINI ESNASINDA DİJİTAL PAZARLAMA ETKİNLİKLERİNİN İNCELENMESİ INVESTIGATION OF DIGITAL MARKETING ACTIVITIES DURING THE COVID-19 EPIDEMIC OF FAST FOOD COMPANIES

İstanbul Aydın Üniversitesi iletişim çalışmaları dergisi Pub Date : 1900-01-01 DOI: 10.17932/iau.icd.2015.006/icd_v08i1003

Mustafa C. Sadakaoğlu

{"title":"HAZIR YEMEK FİRMALARININ COVİD-19 SALGINI ESNASINDA DİJİTAL PAZARLAMA ETKİNLİKLERİNİN İNCELENMESİ INVESTIGATION OF DIGITAL MARKETING ACTIVITIES DURING THE COVID-19 EPIDEMIC OF FAST FOOD COMPANIES","authors":"Mustafa C. Sadakaoğlu","doi":"10.17932/iau.icd.2015.006/icd_v08i1003","DOIUrl":"https://doi.org/10.17932/iau.icd.2015.006/icd_v08i1003","url":null,"abstract":"The epidemic, which was reported to have emerged in Wuhan, China and defined as “Covid-19”, has made digital mass media a priority in maintaining daily consumption practices as well as reaching information. Therefore, on the one hand, while the epidemic caused an increase in concerns about health, on the other hand, it initiated a series of changes observed in the economy. In this regard, due to a series of preventive measures taken by public authorities in the days following the outbreak of the epidemic, there has been a noticeable increase in the marketing activities of many commercial companies from their social networks. Within the scope of the study, the Instagram accounts of two fast food companies, which were determined as a sample, are examined in order to explain the marketing communication activities that shifted to social networks within the scope of the preventive measures taken by the public authorities after the outbreak of the “Coronavirus-Covid-19” epidemic. For this purpose, the contents shared by the two fast food companies operating under the name of “Burger King Turkey” and “Mc Donald’s Turkey”, which are determined as the sample of the research, on their corporate Instagram accounts during the period between March 17 and November 27, 2020, when the restriction is applied throughout Turkey, are focused on. Quantitative data obtained by using the counting method from the contents shared through the corporate Instagram accounts of both companies are classified, organized in tables, and subjected to descriptive analysis. Thus, the new normals in eating and drinking habits due to the epidemic and the trends observed in new marketing communication activities are discussed.","PeriodicalId":204059,"journal":{"name":"İstanbul Aydın Üniversitesi iletişim çalışmaları dergisi","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123045853","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

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FREUDYEN KARAKTER ÇÖZÜMLEMESİNİN “EZEL” DİZİSİ “CENGİZ ATAY” TİPLEMESİ ÜZERİNDEN İNCELENMESİ EXAMINATION OF FREUDICIAN CHARACTER ANALYSIS THROUGH THE “EZEL” SERIES “CENGİZ ATAY” TYPING

İstanbul Aydın Üniversitesi iletişim çalışmaları dergisi Pub Date : 1900-01-01 DOI: 10.17932/iau.icd.2015.006/icd_v09i1004

Mevlüt Can Koçak, Olgun Küçük

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