{"title":"Layers of aesthetics and ethics in Japanese pop culture","authors":"","doi":"10.32926/7","DOIUrl":"https://doi.org/10.32926/7","url":null,"abstract":"","PeriodicalId":199469,"journal":{"name":"Mutual Images Journal","volume":"39 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134385045","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Animated Encounters: Transnational Movements of Chinese Animation, 1940s–1970s by Daisy Yan Du","authors":"L. Green","doi":"10.32926/2019.7.r.gre.anima","DOIUrl":"https://doi.org/10.32926/2019.7.r.gre.anima","url":null,"abstract":"When Jonathan Clements’ Anime: A History was released in 2013, it felt like a breath of fresh air to the field of anime studies. For years, existing literature on anime – both populist and academic – had invariably focused on either the ‘contents’ of the medium, the fans viewing it, or both. We were told time and again of anime’s capacity for storytelling and visual spectacle, and why it meant so much to fans on the other side of the world from its country of origin – Japan. Clements’ study did something different [...]","PeriodicalId":199469,"journal":{"name":"Mutual Images Journal","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129375324","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Marco P Ellitteri, Independent Researcher Aurore Y AMAGATA-M ONTOYA, A. A. R. Ernández, Christopher J. H Ayes, F. D. P. Alumbo, D. M. S. Hamoon, S. C. B. O. M. B. Ellano, Jean-Marie B Ouissou, There Hans Christian Andersen
{"title":"Mediatised Images of Japan in Europe: Through the Media Kaleidoscope","authors":"Marco P Ellitteri, Independent Researcher Aurore Y AMAGATA-M ONTOYA, A. A. R. Ernández, Christopher J. H Ayes, F. D. P. Alumbo, D. M. S. Hamoon, S. C. B. O. M. B. Ellano, Jean-Marie B Ouissou, There Hans Christian Andersen","doi":"10.32926/6","DOIUrl":"https://doi.org/10.32926/6","url":null,"abstract":"A BSTRACT For many years, Japan has held the popular image of a technologically advanced nation. This image persists, especially in the last couple of years with the introduction of service and retail robots such as Softbank’s Pepper. While sometimes news publications present this as a positive image of the future, an idea of what we in the West have to look forward to, at other times, the image of technology in Japan is negative. Sometimes it has too much technology, or it has technologies that ‘we in the West’ would not see a use for. This paper uses Critical Discourse Analysis to investigate whether depictions of robots in the British press are characterised by Orientalism, but will also go beyond the usual analysis of news text, by setting depictions of robots against observation and interview-based research in Japan with technology manufacturers in order to see the extent to which the depictions are exaggerated. The study finds that Orientalist discourses inform the majority of reporting, but no single Orientalism is responsible; rather it is a combination of differing styles of Orientalism. Moreover, articles are often less concerned with the events occurring in Japan, but more with their implications for the British reader.","PeriodicalId":199469,"journal":{"name":"Mutual Images Journal","volume":"70 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125147730","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Bullshit journalism and Japan: English-language news media, Japanese higher education policy, and Frankfurt’s theory of “bullshit”","authors":"K. Steffensen","doi":"10.32926/2018.6.NAK.BULLS","DOIUrl":"https://doi.org/10.32926/2018.6.NAK.BULLS","url":null,"abstract":"The last sentence in Hans Christian Andersen’s fairy tale There is no doubt about it reads: ‘It got into the papers, it was printed; and there is no doubt about it, one little feather may easily grow into five hens.’ In September 2015 a process very similar to the rumour-mill in Andersen’s satire swept across the internet. An inaccurate–and on inspection highly implausible–report was picked up and amplified by several British and US news organisations. Thus, an improbable claim about the Japanese government’s decision to effectively abolish the social sciences and humanities quickly became established as a morally reprehensible truth. Once the ‘facts’ of the matter were reported by authoritative English-language media organisations, the outrage spread to other languages, and an online petition was launched to make the government ‘reconsider’ a decision it had not taken. In light of the ‘misunderstandings’ that had circulated in the foreign press, the Japanese Ministry of Education, Culture, Sports, Science and Technology eventually felt compelled to issue a statement, in English, to clarify that it had no intention of closing social science and humanities faculties.\u0000What transpired in these transactions between Times Higher Education, Bloomberg, the Wall Street Journal, Time, the Guardian, and other news outlets is of more than passing anecdotal interest. Consideration of the case offers insights into the dominant role of the English-using media in constituting Japan and Asia as an object of Western knowledge and of the part played in this by what Harry Frankfurt theorised as the sociolinguistic phenomenon of “bullshit”. The Times Higher Education article and the ones that followed were all examples of the “bullshit” that arguably increasingly proliferates in both journalistic and academic discourse, especially when “circumstances require someone to talk without knowing what he is talking about” (Frankfurt 2005: 63). It would appear that the kind of “bullshit journalism” represented by the global media storm in question is more likely to be produced when the West reports about ‘the rest’. The paper uses the case of the purported existential threat to the social science and humanities in Japan to discuss wider arguments about the role of ‘bullshit’ in journalistic and academic knowledge production and dissemination about the non-Western world.","PeriodicalId":199469,"journal":{"name":"Mutual Images Journal","volume":"150 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123216622","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Art catalogue review – The Citi Exhibition: Manga マンガ - Nicole COOLIDGE ROUSMANIERE, Ryoko MATSUBA (Eds)","authors":"Bounthavy Suvilay","doi":"10.32926/2018.6.SUV.ARTCA","DOIUrl":"https://doi.org/10.32926/2018.6.SUV.ARTCA","url":null,"abstract":"The catalogue of The Citi Exhibition: Mangaマ ンガ, held at the British Museum from the 23 May to the 26 August 2019, is a mix between a “coffee table book” with coloured illustrations and detailed panels, and a reader’s digest about manga written by scholars and the curators of the exhibition. It provides a complete initiation to manga, its creative process, formats and genres. \u0000Edited by two of the three curators, Nicole Coolidge Rousmaniere and Matsuba Ryoko, the six sections of the book mirror the exhibition zones. The first one shows the manga production from drawings to the final book through interviews with artists, editors and publishers. The second section examines [...]","PeriodicalId":199469,"journal":{"name":"Mutual Images Journal","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125606477","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The perception of the Japanese in the Estonian soldiers’ letters from the Russo-Japanese war (1904-1905)","authors":"Ene Selart","doi":"10.32926/2018.6.SEL.PERCE","DOIUrl":"https://doi.org/10.32926/2018.6.SEL.PERCE","url":null,"abstract":"The Russo-Japanese war (1905-1904) had a great impact on the Estonian society as it instigated the discontent in the society that in the end lead to the turbulent events of the Russian revolution in 1905 and pursue of political independence that was achieved in 1918. It also changed the content of the Estonian printed media as these two years escalated a Japanese boom that was never seen before or after: almost in every single newspaper issue there were articles written about Japan (war news, foreign news, opinion stories, fiction, travelogues, etc). As a new genre, newspapers started to publish the letters of the soldiers who were sent to the battlefield in the Far East. On the whole about 10.000 Estonian men were mobilized that was a considerable proportion of the nation of 1 million and the Estonians back at home were eager to know every piece of information how their men are doing in the distant warfare. Consequently the war created a genre in newspapers that was providing war news without the mediation of foreign languages or journalists.\u0000In the context of the research of the Estonian printed media history, the soldiers’ letters have not been researched as a type of journalistic genre in the newspapers. The aim of the current paper is to study how did the Estonian soldiers construct in their letters the Japanese as an enemy and which topics and comparisons did they use while writing about the war. The thematic analysis was used as a research method to study the letters published in three main Estonian newspapers from spring 1904 up to spring 1905. Main topics in the letters have been divided into directly war related issues or descriptions of the surrounding environment. In both categories the positive or negative images of Japanese have been analysed.","PeriodicalId":199469,"journal":{"name":"Mutual Images Journal","volume":"48 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114788925","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Review of Teaching Japanese Popular Culture- Edited by Deborah Shamoon and Chris McMorran","authors":"Marco Pellitteri","doi":"10.32926/2018.6.R.PEL.TEACH","DOIUrl":"https://doi.org/10.32926/2018.6.R.PEL.TEACH","url":null,"abstract":"Deborah Shamoon, Chris McMorran, and Kam Thiam Huat organised a ‘Teaching Japanese Popular Culture’ international conference that was held at the National University of Singapore in 2012, with the support of the Japan Foundation. The book, however, more than a printed upshot of that athenaeum is a production of the Association for Asian Studies, which has its headquarters in the United States. In this sense, Teaching Japanese Popular Culture is to be framed as a US-American book, edited and produced in the United States by the Aas. I will get back to this detail in the final remarks of this review. \u0000Now, anybody who ever edited a book formed of contributions by various and diverse authors perfectly knows about all the issues that may come along. One of the most frequent is to find an organic trajectory, a path, an overall meaningful structure out of what often is, at first, a discontinuous group of writings that not necessarily have much in common with each other. \u0000If the editors are not inspired, or the materials selected or available aren’t mutually matching enough, there is [...]","PeriodicalId":199469,"journal":{"name":"Mutual Images Journal","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133166821","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Outside Perspective – The Treaty Port Press, the Meiji Restoration and the Image of a Modern Japan","authors":"Andreas Eichleter","doi":"10.32926/2018.6.EIC.OUTSI","DOIUrl":"https://doi.org/10.32926/2018.6.EIC.OUTSI","url":null,"abstract":"The Treaty Ports established by the Unequal Treaties in the middle of the 19th century were crucial spaces of interaction between Japan and the West. For a long time, they were the only places were foreigners were allowed to permanently reside in Japan. While the interior of the nation might be visited by Western travelers and globetrotters, the primary contacts, commercial as well as social and cultural, took place in the environment of the Treaty Ports, where the vast majority of foreigners resided and visited. Because of this exclusive role, the ports played a critical venue for the creation and formation of images of Japan, as well as their transmission abroad.\u0000This article focuses at the image of Japan generated in these Treaty Ports in the immediate aftermath of the Meiji Restoration. It will look at how the restoration and subsequent Japanese policies of modernization were perceived by the foreign communities in East Asia and how it was presented in the foreign language press in the Treaty Ports. This will be undertaken by the study of two of the most important foreign language newspapers of East Asia at the time, the North China Herald, published in Shanghai from 1850 to 1951, and the Japan Weekly Mail, published in Yokohama from 1870 to 1917. Both were amongst the largest and most influential newspapers in their respective communities, but also further abroad, and their pages reflect the understanding these communities had of Japan at the time. Furthermore, their comparison enables us to look at the creation of images, within the wider Treaty Port network of East Asia, and analyze how it differed or remained similar across the China Sea.","PeriodicalId":199469,"journal":{"name":"Mutual Images Journal","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133154500","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"From kawaii to sophisticated beauty ideals in European advertisements Shiseidō beauty print advertisements - case study","authors":"Oana-Maria Bîrlea","doi":"10.32926/2018.6.BIR.KAWAI","DOIUrl":"https://doi.org/10.32926/2018.6.BIR.KAWAI","url":null,"abstract":"Having as a starting point one of the stereotypes of Japanese women considered a purveyor of kawaii this paper aims to explore a counterexample to Sanrio’s Hello Kitty mania offered by Shiseidō cosmetics through its overseas advertisements created during a long history on the European market. Even though the image of Japan is based mainly on the concept of kawaii Shiseidō tried at first on the local market to make a turn from that fragile, helpless and naïve perception of women to a more sophisticated one. Successful advertisements are made to answer a specific target audience’s needs, thus in order to go global there was a need to adapt typical Asian beauty standards to European ones. Shiseidō’s mission is to keep up with the times without forgetting the roots, the source of power, thus it has constantly worked in developing new strategies in order to thrive on the Western beauty market without setting aside Japanese tradition. Shiseidō corporate through its smaller brands like Majolica Majorca, Pure & Mild, Haku (meaning “white”) etc. still promote whitest white skin, a beauty ideal which prevails since the Heian period (794-1185). Considering that Shiseidō has a history of more than 50 years on the European market we propose an analysis on three beauty print advertisements elaborated during 1980-2000 in order to observe the constructed image of Japan through the imaginary of the French artist, Serge Lutens, responsible for the visual identity of the brand in Europe since 1980. The question is if it is a matter of “selling” the exotic to an unfamiliar receiver or a naive reflection of Japaneseness from a European’s perspective?\u0000Through this case study on beauty print advertisements created for the European market after 1990 we want to mirror the image of Japan in Europe as depicted through the specter of the biggest Japanese beauty conglomerate in the world, Shiseidō.","PeriodicalId":199469,"journal":{"name":"Mutual Images Journal","volume":"48 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127928685","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Re-creation of Yōkai Character Images in the Context of Contemporary Japanese Popular Culture: An Example of the Yo-kai Watch Anime Series","authors":"N. Balgimbayeva","doi":"10.32926/2018.6.BAL.RECRE","DOIUrl":"https://doi.org/10.32926/2018.6.BAL.RECRE","url":null,"abstract":"Supernatural creatures have always been an irreplaceable element of Japanese culture. Starting from the oldest collection of myths such as Kojiki to modern manga, anime and video games – they have always attracted the attention of people of all ages. However, modern yōkai have changed dramatically in terms of both visual representation and their role in the context of the work they appear in. The images of yōkai used in modern popular culture are re-created in various ways in order to appeal to tastes of different kinds of audience. Undoubtedly, the yōkai of today are not what they used to look like before: the element of fear may still be there, but after watching a TV series about yōkai both children and adults would most likely to refer to them as kawaī not kowai. To explain these changes, the author will present the yōkai image re-creation process taking place in Japanese animation on the example of the Yo-kai Watch anime TV series (the original Japanese TV series), the influence of which can be seen in modern contemporary Japanese culture.","PeriodicalId":199469,"journal":{"name":"Mutual Images Journal","volume":"59 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128660519","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}