International Journal of Marketing and Digital Creative最新文献

Effect of the Internet on Enhancing Marketing among Business Organizations 互联网对加强企业组织间营销的影响

International Journal of Marketing and Digital Creative Pub Date : 2023-09-30 DOI: 10.31098/ijmadic.v1i2.1751

Sarkar Ahmed Saeed, Savo Rezhan Abas, Nada Bashir Abdalkarim

{"title":"Effect of the Internet on Enhancing Marketing among Business Organizations","authors":"Sarkar Ahmed Saeed, Savo Rezhan Abas, Nada Bashir Abdalkarim","doi":"10.31098/ijmadic.v1i2.1751","DOIUrl":"https://doi.org/10.31098/ijmadic.v1i2.1751","url":null,"abstract":"The profitability of business organizations greatly relies on utilizing the Internet for marketing purposes. Through careful and knowledgeable use of the Internet, organizations can improve various aspects of their operations, mainly marketing. This study examines the Internet's specific impact on business organizations' marketing strategies. This study aims to enhance our understanding of how Internet usage impacts effective Internet management and its potential to boost marketing efforts for businesses in achieving their goals. The study highlights the advantages of using the Internet in business, differentiating organizations that utilize it from those that do not. Additionally, it emphasizes how the Internet can make long-term tasks more manageable and less time-consuming. Using the Internet can take you to levels that may have once been just a fantasy since the beginning of your business. In this paper, we have used the relevant literature mainly about the effects of using the Internet for a business organization, such as gaining more customers, increasing profits, reaching an infinite limit, and finally succeeding. Marketing, Internet, business organization, customer, attract customer.","PeriodicalId":197497,"journal":{"name":"International Journal of Marketing and Digital Creative","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135040202","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Perception of Bank Managers on the Use of Personal Social Media for Bank Product Promotion: A Narrative Study of Nepal 银行经理对使用个人社交媒体进行银行产品推广的看法:尼泊尔的叙事研究

International Journal of Marketing and Digital Creative Pub Date : 2023-09-30 DOI: 10.31098/ijmadic.v1i2.1826

Rajendra Gautam Jaishi

引用次数: 0

Analysis Of Spotify Top Songs During Covid-19 Pandemic Covid-19大流行期间Spotify热门歌曲分析

International Journal of Marketing and Digital Creative Pub Date : 2023-09-30 DOI: 10.31098/ijmadic.v1i2.1565

Atmoko Nugroho, Danny Manongga, Hindriyanto Dwi Purnomo, Hendry Hendry

引用次数: 0

Understanding the Role of Social Media in Modern Marketing Communications 理解社交媒体在现代营销传播中的作用

International Journal of Marketing and Digital Creative Pub Date : 2023-09-30 DOI: 10.31098/ijmadic.v1i2.1609

Sanan Waheed Khan, Hui Geng, Vahid Norouzi Larsari, Zohaib Hassan Sain

{"title":"Understanding the Role of Social Media in Modern Marketing Communications","authors":"Sanan Waheed Khan, Hui Geng, Vahid Norouzi Larsari, Zohaib Hassan Sain","doi":"10.31098/ijmadic.v1i2.1609","DOIUrl":"https://doi.org/10.31098/ijmadic.v1i2.1609","url":null,"abstract":"This study’s objective is to investigate the efficacy of brand communication activities carried out by large Malaysian companies on the social media platforms Facebook, Twitter, and Instagram by analyzing the message appeals, orientation and customer reactions. The instructive message content received fewer responses than the interactive brand postings. Instagram was better suited for interactive material that combined informative and entertaining appeals, while Twitter was more successful for informational appeals. Facebook, on the other hand, functioned better for interactive postings related to amusement. On Facebook and Instagram, the post with the most replies was an interactive brand post that appealed to a variety of people, while the one with the fewest responses was a message that focused on the authors’ interests and had an instructive appeal. The findings contribute to an expansion of the marketing literature regarding the use of new media for marketing communication and advise marketing practitioners to consider and employ a variety of inventive brand communication strategies in order to boost the effectiveness of social media marketing when using multiple platforms. This is one of the first research that compares the efficiency of creative messaging strategy on numerous social media platforms. Additionally, it presents insightful insights into social media marketing practices in Malaysia.","PeriodicalId":197497,"journal":{"name":"International Journal of Marketing and Digital Creative","volume":"178 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135040212","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Marketing Mix Responses of Café De’ Nilo at Taguig City Amidst Pandemic 大流行期间，达吉市caf<s:1> De ' Nilo的营销组合反应

International Journal of Marketing and Digital Creative Pub Date : 2023-09-30 DOI: 10.31098/ijmadic.v1i2.1596

Jefferson S Marcelo, Ravenal O Dela Fuente

引用次数: 0

Exploring the Implication of ChatGPT AI for Business: Efficiency and Challenges 探讨ChatGPT人工智能对商业的影响:效率和挑战

International Journal of Marketing and Digital Creative Pub Date : 2023-09-30 DOI: 10.31098/ijmadic.v1i2.1872

Md Arman, Umama Rashid Lamiyar

{"title":"Exploring the Implication of ChatGPT AI for Business: Efficiency and Challenges","authors":"Md Arman, Umama Rashid Lamiyar","doi":"10.31098/ijmadic.v1i2.1872","DOIUrl":"https://doi.org/10.31098/ijmadic.v1i2.1872","url":null,"abstract":"This empirical study aims to examine the impact of ChatGPT AI on various business sectors, evaluating its benefits and challenges. Specifically, the study analyzes how ChatGPT AI is transforming business operations and enhancing customer experience in customer service, e-commerce, healthcare, finance, marketing, and developer business sectors. Using a comprehensive literature review approach, this study draws on relevant academic articles to identify and analyze the key applications of AI in the business sector, the benefits realized, and the challenges faced in adopting this technology. The study explores the implications of ChatGPT AI for businesses, including its potential to improve efficiency, reduce costs, and enhance competitiveness. Additionally, ethical and legal considerations surrounding the use of ChatGPT AI in business operations are evaluated, including issues related to data privacy, bias, and transparency. The study provides insights into future directions for the application of ChatGPT AI in business and the potential impact of this technology on various business sectors. The objective is to provide a comprehensive review of the impact of ChatGPT AI on businesses, its potential benefits, and challenges for businesses looking to adopt this technology. Overall, this study highlights the importance of considering both the benefits and limitations of AI adoption in businesses, as well as the ethical and legal implications of its use.","PeriodicalId":197497,"journal":{"name":"International Journal of Marketing and Digital Creative","volume":"44 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135040529","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Mediating Effects of Self-Concept in the Relationship of Brand Image and Purchasing Buying Behavior 自我概念在品牌形象与购买行为关系中的中介作用

International Journal of Marketing and Digital Creative Pub Date : 2023-03-31 DOI: 10.31098/ijmadic.v1i1.1274

Eric S Parilla, M. E. Abadilla

引用次数: 0

Market Discipline and Its Impact on Investment Intention: An Analysis of Information and Disclosure Factors 市场纪律及其对投资意愿的影响——基于信息披露因素的分析

International Journal of Marketing and Digital Creative Pub Date : 2023-03-31 DOI: 10.31098/ijmadic.v1i1.1458

A. M. Soma, Rizka Merryanti

引用次数: 0

The Role of Financial Literacy in Strengthening the Effect of Digital Platforms and Financial Technology Peer-to-Peer Lending on Capital Access and MSME Growth: An Empirical Study of MSMEs in DKI Jakarta 金融素养在加强数字平台和金融技术p2p借贷对资本获取和中小微企业成长的影响中的作用:雅加达DKI中小微企业的实证研究

International Journal of Marketing and Digital Creative Pub Date : 2023-03-31 DOI: 10.31098/ijmadic.v1i1.1447

Zulham Efendi, Lela Nurlaela Wati, A. D. Kuraesin

引用次数: 0

Exploring the Effects of Technological Advancements on Hotel Guests and Employees in Metro Manila: A Comparative Study 探索技术进步对马尼拉大都会酒店客人和员工的影响:一个比较研究

International Journal of Marketing and Digital Creative Pub Date : 2023-03-31 DOI: 10.31098/ijmadic.v1i1.1457

Joey Legaspi, Isabel Andrea D Huerto, Ma Pauline L Advincula, Ranyel C Taperla, Jocelyn Y. Camalig

{"title":"Exploring the Effects of Technological Advancements on Hotel Guests and Employees in Metro Manila: A Comparative Study","authors":"Joey Legaspi, Isabel Andrea D Huerto, Ma Pauline L Advincula, Ranyel C Taperla, Jocelyn Y. Camalig","doi":"10.31098/ijmadic.v1i1.1457","DOIUrl":"https://doi.org/10.31098/ijmadic.v1i1.1457","url":null,"abstract":"\u0000The guests and employees of a 3-star hotel in Metro Manila share a similar perspective on the technological advancements that are being implemented and made available in their establishments. These technological advances have a positive impact on both guests and employees as they greatly improve their stay in the hotel. Although the survey identified some issues, they were mostly rated as moderate by both guests and staff, which suggests that they can be minimized or resolved. Furthermore, there was a significant difference in the impact of technological advances on guests and employees. This highlights the need for the hospitality industry to embrace technological advances in order to provide guests with improved services and employees with the tools they need to work more efficiently. However, it is important to note that this study has some limitations. It only covers guests and employees in a 3-star hotel, which may not be representative of all hotels in the area. Therefore, it is recommended to widen the scope of the study to include hotels with 4 and 5-star ratings to gain a more comprehensive understanding of the subject. Further studies could also examine how technological advances impact the hotel's bottom line and the overall guest experience.\u0000","PeriodicalId":197497,"journal":{"name":"International Journal of Marketing and Digital Creative","volume":"43 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132300180","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0