{"title":"The User-journey in Online Search - An Empirical Study of the Generic-to-Branded Spillover Effect based on User-level Data","authors":"Florian Nottorf, Andreas Mastel, Burkhardt Funk","doi":"10.5220/0004052101450154","DOIUrl":"https://doi.org/10.5220/0004052101450154","url":null,"abstract":"Traditional metrics in online advertising such as the click-through rate often take into account the users’ search activities separately and do not consider any interactions between them. In understanding online search behavior, this fact may favor a certain group of search type and, therefore, may mislead managers in allocating their financial spending efficiently. We analyzed a large query log for the occurrence of user-specific interaction patterns within and across three different industries (clothing, healthcare, hotel) and were able to show that users’ online search behavior is indeed a multi-stage process, whereas e.g. a product search for sneakers typically begins with general, often referred to as generic, keywords which becomes narrowed as it proceeds by including more specific, e.g. brand-related (“sneakers adidas”), keywords. Our method to analyze the development of users’ search process within query logs helps managers to identify the role of specific activities within a respective industry and to allocate their financial spending in paid search advertising accordingly.","PeriodicalId":194465,"journal":{"name":"DCNET/ICE-B/OPTICS","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-11-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130609748","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Measurement and Concepts of Individual Application Capability of e-Business","authors":"C. Yoon, S. Hong","doi":"10.5220/0004127101290134","DOIUrl":"https://doi.org/10.5220/0004127101290134","url":null,"abstract":"Understanding measurement and concepts for an individual application capability of e-business is important to manage and improve their work ability in an e-business environment. This study presents a 17-item tool to measure an individual application capability of e-business with the measurement items, process, and method based on the previous literature. The developed tool construct were verified by factor and reliability analysis with the questionnaire survey. This tool has four measurement factors and seventeen items. The utilization of the developed tool was confirmed by applying it to a case study.","PeriodicalId":194465,"journal":{"name":"DCNET/ICE-B/OPTICS","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-11-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116778419","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
A. Ghezzi, M. Cortimiglia, A. G. Frank, R. Balocco
{"title":"Strategic Planning in Highly Dinamic Competitive Contexts - A Study of Italian Mobile Network Operators","authors":"A. Ghezzi, M. Cortimiglia, A. G. Frank, R. Balocco","doi":"10.5220/0004077501550162","DOIUrl":"https://doi.org/10.5220/0004077501550162","url":null,"abstract":"Strategic management formulation and implementation in highly dynamic competitive scenarios is a challenging task. This is the case of the Mobile Telephony segment of the Information and Communication Technology (ICT) industry. In this competitive setting, potentially disruptive changes in both marketing and technological dimensions are the norm, as attested by the recent decrease in voice-related revenues by Mobile Network Operators (MNO) and the consequent rise in mobile data traffic. In this context, this paper aims to contribute to the literature on Strategic Technology Management by proposing an interpretative framework to support strategic decision making in dynamic, competitive contexts characterized by disruptive changes in both technology and business dimensions. The proposed framework is based on empirical research conducted at the four MNOs operating in Italy and allows identifying drivers of potentially disruptive change and their implications on a firm’s business model. The framework use is illustrated through the analysis of the Italian Mobile Telephony industry. Finally, the research also highlighted the main strategic routes MNOs have at their disposal to face the turbulent competitive times ahead. These include specific strategic actions to cope with the issues of mobile bandwidth scarcity and decreasing voice-related revenues. A summary of MNOs future strategic positioning options is also","PeriodicalId":194465,"journal":{"name":"DCNET/ICE-B/OPTICS","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-11-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123633448","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
D. F. L. Marín, Carlos Rodríguez Fernández, J. Barbancho, M. Baena, F. Simón, Jesús Marín, C. León, J. Bustamante
{"title":"Computational Intelligence Applied to Monitor Bird Behaviour","authors":"D. F. L. Marín, Carlos Rodríguez Fernández, J. Barbancho, M. Baena, F. Simón, Jesús Marín, C. León, J. Bustamante","doi":"10.5220/0004068100230032","DOIUrl":"https://doi.org/10.5220/0004068100230032","url":null,"abstract":"The best way to obtain relevant information about the behaviour of animals is direct observation (of individuals). However, traditional close-up observations can interfere on the behaviour, and taking biometric measurements requires the capture of individuals, which also causes stress. This paper describes an automatic motoring system for birds breeding in nest boxes. The main goal is to significantly increase the amount and quality of data acquired on bird behaviour without stressing the individuals or interfering. This system is based in an interconnected embedded sensor network, which permits sharing this valuable information with researchers all over the world through the internet. Each device of the network is a smart nest-box that allows a cross-validation of sensor information and data quality. This system has been evaluated for the specific case of a lesser kestrel breeding colony in Southern Spain. The lesser kestrel is an insectivorous migratory falcon that readily accepts nest-boxes. The system has been named HORUS and the results obtained from a year experiment demonstrate the efficiency of this approach.","PeriodicalId":194465,"journal":{"name":"DCNET/ICE-B/OPTICS","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-11-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122219768","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Strictness of Rate-latency Service Curves","authors":"U. Klehmet, K. Hielscher","doi":"10.5220/0004123800750078","DOIUrl":"https://doi.org/10.5220/0004123800750078","url":null,"abstract":"Network Calculus (NC) offers powerful methods for performance evaluation of queueing systems, especially for the worst-case analysis of communication networks. It is often used to obtain QoS guarantees in packet switched communication systems. One issue of nowadays’ research is the applicability of NC for multiplexed flows, in particular, if the FIFO property cannot be assumed when merging the individual flows. If a node serves the different flows using another schedule than FIFO, the terms ’strict’ or ’non-strict’ service curves play an important role. In this paper, we are dealing with the problems of strict and non-strict service curves in connection with aggregate scheduling. In the literature, the strictness of the service curve of the aggregated flow is reported as a fundamental precondition to get a service curve for the single individual flows at demultiplexing, if the service node process the input flows in Non-FIFO manner. The important strictness-property is assumed to be a unique feature of the service curve alone. But we will show here that this assumption is not true in general. Only the connection with the concrete input allows to classify a service as curve strict or","PeriodicalId":194465,"journal":{"name":"DCNET/ICE-B/OPTICS","volume":"120 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-11-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134502530","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
George Adam, C. Bouras, A. Gkamas, V. Kapoulas, Georgios Kioumourtzis
{"title":"A Cross-layer Design for Video Transmission with TFRC in MANETs","authors":"George Adam, C. Bouras, A. Gkamas, V. Kapoulas, Georgios Kioumourtzis","doi":"10.5220/0004026200050012","DOIUrl":"https://doi.org/10.5220/0004026200050012","url":null,"abstract":"Mobile Ad hoc NETworks (MANETs) are becoming more essential to wireless communications due to growing popularity of mobile devices. However, MANETs do not seem to effectively support multimedia applications and especially video transmission. In this work, we propose a cross-layer design that aims to improve the performance of video transmission using TCP Friendly Rate Control (TFRC). Our design provides priority to video packets and exploits information from the MAC layer in order to improve TFRC’s performance. The proposed cross-layer mechanism utilizes Signal to Noise Ratio (SNR) measurements along the routing path, in order to make the route reconstruction procedure more efficient. Simulation results show that both the use of traffic categorization and the SNR utilization lead to important improvements of video transmission over the mobile Ad hoc network. More specifically, simulations indicate increased average Peak Signal to Noise Ratio (PSNR) for the received video, increased throughput and packet delivery ration, as well as reduced average end-to-end delay.","PeriodicalId":194465,"journal":{"name":"DCNET/ICE-B/OPTICS","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-11-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115799048","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Collaborative Security Management Services for Port Information Systems","authors":"Theodoros Ntouskas, Nineta Polemi","doi":"10.5220/0004076503050308","DOIUrl":"https://doi.org/10.5220/0004076503050308","url":null,"abstract":"","PeriodicalId":194465,"journal":{"name":"DCNET/ICE-B/OPTICS","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-11-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127560628","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Usability of Mobile Applications - Dissemination of Usability Engineering in Small and Medium Enterprises","authors":"B. Fuchs, Thomas Ritz, Jakob Strauch","doi":"10.5220/0004068802720277","DOIUrl":"https://doi.org/10.5220/0004068802720277","url":null,"abstract":"This paper starts from the idea that mobile enterprise software has great potential in the future but needs to fulfil usability requirements to be successful. Following mobile enterprise software Mobile enterprise software is explained with the established software engineering processes. Related to this topic usability engineering is presented with relevance to the utilization in small and medium-sized enterprises (SMEs). The relevance of the target group SMEs is demonstrated using the example of Germany. The integrated user-centered method for mobile enterprise software development integrating usability is presented. The paper closes with an analysis of the needed future research in this field.","PeriodicalId":194465,"journal":{"name":"DCNET/ICE-B/OPTICS","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-11-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125130104","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"EFilter: An Efficient Filter for Supporting Twig Query Patterns in XML Streams","authors":"I-En Liao, Wen-Chiao Hsu, Chia-Fang Li","doi":"10.5220/0004527500750082","DOIUrl":"https://doi.org/10.5220/0004527500750082","url":null,"abstract":"With the rapid development of the Internet, XML (eXtensible Markup Language) has become the standard data format for representation and exchange on the Internet. In many applications, XML files are transferred in a form of continuous streams. For example, in publishing- subscription systems, data is recorded in an XML format and the conditions of the user's subscription are expressed as queries. Thus, how to filter a continuous stream of XML documents against a large number of queries is an important issue. In this paper, we proposed an efficient filter called EFilter to support twig query patterns in XML streams. Users' queries are recorded in a compressed tree structure called Query Guide and a hash table called QLinkedList. Through a bottom-up search of Query Guide, the XML documents are processed only once as they arrive. Experimental results show that EFilter is more efficient than FiST (Kwon et al., 2005) and SFilter (Nizar, Babu and Kumar, 2009) in terms of filtering speed.","PeriodicalId":194465,"journal":{"name":"DCNET/ICE-B/OPTICS","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2013-07-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126141799","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Continuous Improvement of Geographic Data Production Processes - Approach and Results of a Case Study","authors":"W. Reinhardt, Thorsten Bockmühl","doi":"10.5220/0004530303440350","DOIUrl":"https://doi.org/10.5220/0004530303440350","url":null,"abstract":"The quality of products — in this case the quality of geographic data representing the facilities of utility companies — depends not only on the used sources and methods of data acquisition but is also significantly affected by the processes applied for the production of geographic data. Study and optimization of production processes are important topics in manufacturing for many years and are widely known as «Process-Based Quality Management». This means that besides the quality of the final product, the quality of the production processes is also of high interest. In this paper an overview concerning a three years study is given, in which a methodology for a continuous improvement of the geographic information production processes has been developed and applied. Also key figures to describe the quality of products and processes have been suggested. These key figures have been analyzed over a longer period. The overall objectives of this procedure are to reveal the quality of products and processes, to detect deficiencies and weaknesses of the processes and to prove the effectivity of changes of the processes.","PeriodicalId":194465,"journal":{"name":"DCNET/ICE-B/OPTICS","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2013-07-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129875036","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}