{"title":"Influence of Consumer’s Augmented Reality Experience on the Decrease of Product Return Worriedness in Cross-Border Electronic Commerce","authors":"Hui-Hsin Cho, Hag-Min Kim","doi":"10.15798/kaici.2022.24.2.49","DOIUrl":"https://doi.org/10.15798/kaici.2022.24.2.49","url":null,"abstract":"This research emphasizes the importance of augmented reality (AR) experience technology to reduce consumers’ worries about product returns in CBEC platform. AR experience technology enables consumers to conduct virtual product trials by themselves in the surrounding environment immediately when they shop online. In this study, we developed a theoretical model for incorporating multiple research constructs cuts such as perceived information, perceived pleasure, perceived interaction, worries over product return, and purchase intention in CBEC environment. Several hypotheses in connection with the model were suggested and empirical analysis for 350 ethnic Chinese consumers around the world was made. The results of the study show that the perceived information and perceived pleasure in the AR feature can effectively reduce consumers' anxiety about returning goods. The lack of perceived interaction will weaken the relationship between perceived information and concerns over the return. In sum, the decrease in the fear of returning goods can effectively promote consumers' purchase intentions in CBEC platform. In other words, the AR experience technology can reduce consumers' psychological worriedness about returning goods, make them to trust the CBEC platform, and increase purchase intentions.","PeriodicalId":194082,"journal":{"name":"Korea Association for International Commerce and Information","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121513262","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"A Study on the Overseas Expansion Strategy and Government Support Policy of Korean Knowledge Service Startups in Northeast Asia","authors":"Sangchun Lee","doi":"10.15798/kaici.2022.24.1.59","DOIUrl":"https://doi.org/10.15798/kaici.2022.24.1.59","url":null,"abstract":"","PeriodicalId":194082,"journal":{"name":"Korea Association for International Commerce and Information","volume":"82 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115507853","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"A Study on the Limitations of Consequential Damages Resulting from Breach of Contract under the United Nations Convention on Contracts for the International Sale of Goods (CISG)","authors":"Jin-Kyu Kim, Yoonbok Lee","doi":"10.15798/kaici.2022.24.1.117","DOIUrl":"https://doi.org/10.15798/kaici.2022.24.1.117","url":null,"abstract":"","PeriodicalId":194082,"journal":{"name":"Korea Association for International Commerce and Information","volume":"230 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122152758","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Comparison between the CISG and the Product Liability Act on the Buyer's burden of proof in case of non-compliance with the commodity contrac","authors":"Eun-Bin Kim","doi":"10.15798/kaici.2022.24.1.97","DOIUrl":"https://doi.org/10.15798/kaici.2022.24.1.97","url":null,"abstract":"","PeriodicalId":194082,"journal":{"name":"Korea Association for International Commerce and Information","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131028615","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"A Study on the Export Competitiveness Reinforcement Policy of BIG3 Industry","authors":"Mun-su Park, Hohyung Lee","doi":"10.15798/kaici.2022.24.1.219","DOIUrl":"https://doi.org/10.15798/kaici.2022.24.1.219","url":null,"abstract":"","PeriodicalId":194082,"journal":{"name":"Korea Association for International Commerce and Information","volume":"20 3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125649322","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"A study on Factors Affecting FDI in Korea-US Automotive Industry","authors":"Y. Ha","doi":"10.15798/kaici.2022.24.1.77","DOIUrl":"https://doi.org/10.15798/kaici.2022.24.1.77","url":null,"abstract":"","PeriodicalId":194082,"journal":{"name":"Korea Association for International Commerce and Information","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128824403","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"An Empirical Analysis of the Import Demand of Agricultural Products in Korea","authors":"Hyun-Hee Park","doi":"10.15798/kaici.2022.24.1.287","DOIUrl":"https://doi.org/10.15798/kaici.2022.24.1.287","url":null,"abstract":"","PeriodicalId":194082,"journal":{"name":"Korea Association for International Commerce and Information","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126484825","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Analysis of the Impact of Political Relations on Anti-Dumping Measures","authors":"Xuan Zhou, C. Choi","doi":"10.15798/kaici.2022.24.1.137","DOIUrl":"https://doi.org/10.15798/kaici.2022.24.1.137","url":null,"abstract":"","PeriodicalId":194082,"journal":{"name":"Korea Association for International Commerce and Information","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133987486","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Policy Measures to Improve the Productivity of Latvian Economy","authors":"Sungjong Yun","doi":"10.15798/kaici.2022.24.1.45","DOIUrl":"https://doi.org/10.15798/kaici.2022.24.1.45","url":null,"abstract":"","PeriodicalId":194082,"journal":{"name":"Korea Association for International Commerce and Information","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122573798","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Factors Affecting the MNEs' Tax Haven Subsidiaries","authors":"Hee-jung Yeo","doi":"10.15798/kaici.2022.24.1.195","DOIUrl":"https://doi.org/10.15798/kaici.2022.24.1.195","url":null,"abstract":"","PeriodicalId":194082,"journal":{"name":"Korea Association for International Commerce and Information","volume":"50 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122794392","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}