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Consumer Engineering, 1920s–1970s最新文献

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Consumer Credit as a Marketing Tool: The French Experience in European and Transatlantic Comparison, 1950s–1960s 消费信贷作为一种营销工具:20世纪50 - 60年代欧洲与大西洋比较中的法国经验
Consumer Engineering, 1920s–1970s Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-14564-4_8
Sabine Effosse
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引用次数: 0
“The Consumer Crusader”—Hugo Schui and the German Consumers Association “消费者的斗士”——雨果·舒伊和德国消费者协会
Consumer Engineering, 1920s–1970s Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-14564-4_12
K. Rick
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引用次数: 0
Marketing a New Society or Engineering Kitchens? IKEA and the Swedish Consumer Agency 营销新社会还是设计厨房?宜家和瑞典消费者署
Consumer Engineering, 1920s–1970s Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-14564-4_11
Orsi Husz, K. Carlsson
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引用次数: 0
Professional Marketing as “Consumer Engineering”? A Concept in Transatlantic Perspective 专业营销是“消费者工程”?跨大西洋视角下的概念
Consumer Engineering, 1920s–1970s Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-14564-4_2
Jan L. Logemann
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引用次数: 0
Adidas and the Creation of a Transnational Market for German Athletic Shoes, 1948–1978 阿迪达斯与德国运动鞋跨国市场的建立，1948-1978
Consumer Engineering, 1920s–1970s Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-14564-4_9
T. Turner
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引用次数: 0
Consumer Engineering by Belgian Consumer Movements: From Modern Marketing with a Transnational Touch to Late-Modern Insecurities, 1957–2000 比利时消费者运动的消费者工程:从具有跨国接触的现代营销到近代不安全感，1957-2000
Consumer Engineering, 1920s–1970s Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-14564-4_13
G. Nath
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引用次数: 0
Imagined Images, Surveyed Consumers: Market Research as a Means of Consumer Engineering, 1950s–1980s 想象的形象，调查的消费者:市场研究作为消费者工程的一种手段，1950 - 1980
Consumer Engineering, 1920s–1970s Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-14564-4_10
Ingo Köhler
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引用次数: 0
German-Style Consumer Engineering: Victor Vogt’s Verkaufspraxis, 1925–1950 德国风格的消费者工程:Victor Vogt的Verkaufspraxis, 1925-1950
Consumer Engineering, 1920s–1970s Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-14564-4_7
U. Spiekermann
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引用次数: 0
Beyond the Mad Men: Consumer Engineering and the Rise of Marketing Management, 1920s–1970s 超越广告狂人:消费者工程和营销管理的兴起，20世纪20年代至70年代
Consumer Engineering, 1920s–1970s Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-14564-4_1
Jan L. Logemann, G. Cross, Ingo Köhler
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引用次数: 0
What Does “Fast Capitalism” Mean for Consumers? Examples of Consumer Engineering in the United States “快速资本主义”对消费者意味着什么?美国消费者工程的例子
Consumer Engineering, 1920s–1970s Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-14564-4_3
G. Cross
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引用次数: 1
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