International Academy of Global Business and Trade最新文献_第2页

An Empirical Study on the Effect of a High Performance Work System on the Human Resource Performance of Accounting Experts in Korean Companies: Focusing on the Mediated Effect of Informal Learning 高绩效工作制度对韩国企业会计专家人力资源绩效影响的实证研究:基于非正式学习的中介效应

International Academy of Global Business and Trade Pub Date : 2023-08-31 DOI: 10.20294/jgbt.2023.19.4.37

Y. Shim, T. Mun, Jangsoon Lee

{"title":"An Empirical Study on the Effect of a High Performance Work System on the Human Resource Performance of Accounting Experts in Korean Companies: Focusing on the Mediated Effect of Informal Learning","authors":"Y. Shim, T. Mun, Jangsoon Lee","doi":"10.20294/jgbt.2023.19.4.37","DOIUrl":"https://doi.org/10.20294/jgbt.2023.19.4.37","url":null,"abstract":"Purpose – The purpose of this study is to verify the effect of a high-performance work system on human resource performance and the mediating effect of informal learning in this causal relationship. Design/Methodology/Approach – The research method of this study is a quantitative approach, and the data was aggregated to the 1st Human Capital Corporate Panel Survey II (HCCPS) by the Korea Research Institute for Vocational Education & Training (KRIVET) due to its focus on the experience of accounting experts in Korean companies. A total of 1,024 participants were included in this study. Findings – The study found that high-involvement work organization and high-commitment HRM had a positive effect on organizational commitment and job competence in Korean companies, and that informal learning had a partial mediating effect in the causal relationship between a high-involvement work organization and organizational commitment and job competence. Research Implications – From a theoretical perspective, this research highlights the importance of informal learning in linking high-performance work system with human resource performance. In addition, this study also demonstrates the relational impact of high-commitment HRM and high-involvement work organization in Korean companies, further expanding the literature on workplace performance. From a practical perspective, this study suggests that companies need to incorporate effective high performance work systems, and build an environment to enable active informal learning opportunities. In addition, institutions should promote learning initiatives to maximize human resource effectiveness, ultimately improving organizational performance.","PeriodicalId":190222,"journal":{"name":"International Academy of Global Business and Trade","volume":"86 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131480893","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Research on the Influence of Live e-Commerce Broadcasting on Consumer Purchase Intention Based on Content Marketing 基于内容营销的电商直播对消费者购买意愿的影响研究

International Academy of Global Business and Trade Pub Date : 2023-08-31 DOI: 10.20294/jgbt.2023.19.4.55

Mingli Hu, Yeong-Gil Kim, Jung-Kwon Park

{"title":"Research on the Influence of Live e-Commerce Broadcasting on Consumer Purchase Intention Based on Content Marketing","authors":"Mingli Hu, Yeong-Gil Kim, Jung-Kwon Park","doi":"10.20294/jgbt.2023.19.4.55","DOIUrl":"https://doi.org/10.20294/jgbt.2023.19.4.55","url":null,"abstract":"Purpose – In recent years, e-commerce live broadcasting has received attention from theoretical scholars and practical experts for its online interactive promotional capabilities. In the context of e-commerce live streaming, this article provides new ideas for exploring the logic of content marketing by exploring the paths of various dimensions of e-commerce live streaming content marketing on consumer purchase intention, and clarifying the interrelationships among the variables. Design/Methodology/Approach – Based on SOR theory, this article takes content marketing as the entry point to explore the influence mechanism of e-commerce live content marketing on consumer purchase intention from the perspective of consumers. Empirical data were obtained through questionnaires; 393 valid samples were analyzed using SPSS26 and AMOS26 tools, and research hypotheses were verified using structural equation modeling. Findings – The four dimensions of content marketing, functionality, entertainment, emotion, and interactivity can positively influence consumer purchase intention to varying degrees. Content marketing positively influences perceived value, perceived value positively influences purchase intention, and perceived value partially mediates the relationship between content marketing and purchase intention. Research Implications – This study reveals the mechanism of the influence of e-commerce live content marketing on consumer purchase intention, provides guidance for live anchors and e-commerce sellers, and, at the same time, helps consumers understand themselves and make more rational consumption decisions.","PeriodicalId":190222,"journal":{"name":"International Academy of Global Business and Trade","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126054640","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

A Study on the Dispute Settlement System of Regional TradeAgreements as an Alternative to the WTO Dispute Settlement System 区域贸易协定争端解决机制对WTO争端解决机制的替代研究

International Academy of Global Business and Trade Pub Date : 2023-08-31 DOI: 10.20294/jgbt.2023.19.4.15

Sun-Tae Cheong

{"title":"A Study on the Dispute Settlement System of Regional TradeAgreements as an Alternative to the WTO Dispute Settlement System","authors":"Sun-Tae Cheong","doi":"10.20294/jgbt.2023.19.4.15","DOIUrl":"https://doi.org/10.20294/jgbt.2023.19.4.15","url":null,"abstract":"Purpose – The purpose of this study is to analyze the structure and characteristics of RTA-DSM, and to analyze the potential of RTA-DSM as an alternative to the WTO-DSM in the crisis of the WTO dispute sttlement system. Design/Methodology/Approach – This paper largely is a literature review. It adopts a method of examining the texts of regional trade agreements based on the WTO RTA database. In addition, this study does not perform legal analysis as much as possible, and analyzes RTA-DSM from an institutional point of view. Findings – RTA-DSM has a similar structure to the WTO-DSM. However, the content of RTA-DSM is insufficient compared to the WTO-DSM, and as a result, there are few cases of dispute resolution. The crisis of the Appellate Body and the rapid evolution of RTA-DSM have increased the importance of RTA-DSM as an alternative to the WTO-DSM. The introduction of dispute settlement systems in regional trade agreements is an irreversible trend, and considering the usefulness, cases of dispute resolution using RTA-DSM will increase rapidly in the future. Research Implications – RTA-DSM cannot completely replace the WTO-DSM. In the long term, WTODSM should be restored, and RTA-DSM should play a supplementary role. The centrality of the WTO, which supports the multilateral trade system, must be maintained through the restoration of the WTO-DSM.","PeriodicalId":190222,"journal":{"name":"International Academy of Global Business and Trade","volume":"130 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115566040","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

International Trade on IPR, Economic Growth, and FDI in Indonesia’s Manufacturing Sector 知识产权、经济增长与印尼制造业FDI的国际贸易

International Academy of Global Business and Trade Pub Date : 2023-08-31 DOI: 10.20294/jgbt.2023.19.4.1

Fawaiq Muhammad

{"title":"International Trade on IPR, Economic Growth, and FDI in Indonesia’s Manufacturing Sector","authors":"Fawaiq Muhammad","doi":"10.20294/jgbt.2023.19.4.1","DOIUrl":"https://doi.org/10.20294/jgbt.2023.19.4.1","url":null,"abstract":"Purpose – Indonesia has always experienced a deficit in the balance of payments in the Intellectual Property Rights (IPR) sector. However, it is hoped that the high value of Indonesian IPR imports will be beneficial in increasing the attractiveness of FDI, encouraging economic growth, and increasing IPR exports. The purpose of this research is to examine the causal relationship between IPR imports (MIPR), IPR exports (XIPR), incoming FDI in the manufacturing sector (FDI), and economic growth (GGDP) in the case of Indonesia. Design/Methodology/Approach – The data used in this research are time series data from the first quarter of 2004 to the fourth quarter of 2021. These data are analyzed using the VECM approach. Findings – The study results show that MIPR has dominated Indonesia’s total trade in this sector. The contribution of import value is 95 percent compared to exports, which are only 5 percent. The VECM estimation results show a one-way Granger causality relationship from the independent variables (FDI, GGDP, and XIPR) to MIPR as a dependent variable. In a short-term causality relationship, IPR imports encourage FDI inflows into Indonesia. Then, FDI in the manufacturing sector significantly impacts Indonesia’s IPR exports. Research Implications – Indonesia’s outflow of money to pay for the use of foreign IPR can encourage the entry of FDI in the manufacturing sector, resulting in a technology transfer that produces domestic IPR, which can be sold abroad.","PeriodicalId":190222,"journal":{"name":"International Academy of Global Business and Trade","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116876279","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Impact of Transformational Leadership and Transactional Leadership on Voice Behavior and Creative Behavior through Job Crafting 变革型领导和交易型领导对建言和创造行为的影响

International Academy of Global Business and Trade Pub Date : 2023-06-30 DOI: 10.20294/jgbt.2023.19.3.111

H. Cui, Hyeokgi Kwon

{"title":"The Impact of Transformational Leadership and Transactional Leadership on Voice Behavior and Creative Behavior through Job Crafting","authors":"H. Cui, Hyeokgi Kwon","doi":"10.20294/jgbt.2023.19.3.111","DOIUrl":"https://doi.org/10.20294/jgbt.2023.19.3.111","url":null,"abstract":"Purpose - In the face of an increasingly competitive business environment and the growing complexity and dynamism of work activities, employee voice and creative behaviors are essential to organizational growth and survival. Consequently, this study examines how to increase voice and creative behaviors in organizational life using transformational leadership and transactional leadership as the entry points, and selecting job crafting as the mediating variable. \u0000Design/Methodology/Approach - A hypothesized model was developed to examine the relationship between the constructs. The sample for the study comprised 364 Chinese employees. Data were analyzed using SPSS and structural equation modelling in AMOS. \u0000Findings - Transformational leadership and transactional leadership positively impact job crafting, voice behavior, and creative behavior, complementing the existing theory. Furthermore, this study finds that through job crafting, transformational leadership has an enhanced impact on voice and creative behaviors. \u0000Research Implications - Transformational leadership and transactional leadership are two separate and complementary types of leadership. Therefore, organizations should develop leaders that can flexibly use both styles to improve leadership effectiveness. Furthermore, the organization should pay more attention to employee job crafting, voice behavior, and creative behavior. Organizations or supervisors should appropriately grant employees work autonomy to respond to the rapidly changing external environment.","PeriodicalId":190222,"journal":{"name":"International Academy of Global Business and Trade","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122439742","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

U.S. Re-entry into the 2015 Paris Climate Agreement and Implications for the EU, Korea, China, and Japan: A CGE Approach 美国重新加入2015年《巴黎气候协定》及其对欧盟、韩国、中国和日本的影响:CGE方法

International Academy of Global Business and Trade Pub Date : 2023-06-30 DOI: 10.20294/jgbt.2023.19.3.129

Geoffrey Musyoki Kitetu, Jong-Hwan Ko

{"title":"U.S. Re-entry into the 2015 Paris Climate Agreement and Implications for the EU, Korea, China, and Japan: A CGE Approach","authors":"Geoffrey Musyoki Kitetu, Jong-Hwan Ko","doi":"10.20294/jgbt.2023.19.3.129","DOIUrl":"https://doi.org/10.20294/jgbt.2023.19.3.129","url":null,"abstract":"Purpose - With renewed greenhouse gas (GHG) emissions, abatement commitments and the rejoining of the Paris Climate Agreement of 2015 by the U.S., this study assesses the impact of carbon dioxide (CO₂) emissions reduction, and the opportunity cost of the U.S. in implementing its nationally determined commitments (NDCs). \u0000Design/Methodology/Approach - The study employs the GTAP-E model, an extension of the static GTAP model with CO₂ emissions trading, and GTAP DB version 10A with a base year of 2014. Model implementation includes a baseline scenario that projects the global economy from 2014 to 2030, and four policy scenarios representing the implementation of U.S. NDC targets without and with emissions trading. \u0000Findings - Simulation results suggest that CO₂ emissions reduction with trading significantly lowers the emissions abatement cost compared to CO₂ emissions reduction with no trading. Furthermore, the study finds that CO₂ emissions reduction leads to a drop in industry output by all energy and most non-energy sectors. Simulation results illustrate that CO₂ emissions reduction by the U.S. significantly affects most of its trading partners’ real GDPs, welfare, export and import flows, and industry outputs. \u0000Research Implications - The study provides a comprehensive impact assessment of global CO₂ emissions reduction, including U.S. contributions to addressing climate change. Moreover, the study has quantified the opportunity cost the U.S. will likely pay for meeting its NDC targets, and the likely impact of CO₂ emissions reduction by the U.S. on its major trading partners, especially the EU, Korea, Japan, and China.","PeriodicalId":190222,"journal":{"name":"International Academy of Global Business and Trade","volume":"97 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130405772","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

How Does Corporate Intelligence Level Affect Corporate Sustainability? Evidence from China 企业智力水平如何影响企业可持续发展?来自中国的证据

International Academy of Global Business and Trade Pub Date : 2023-06-30 DOI: 10.20294/jgbt.2023.19.3.45

Wenxuan Gao, Shanyue Jin

{"title":"How Does Corporate Intelligence Level Affect Corporate Sustainability? Evidence from China","authors":"Wenxuan Gao, Shanyue Jin","doi":"10.20294/jgbt.2023.19.3.45","DOIUrl":"https://doi.org/10.20294/jgbt.2023.19.3.45","url":null,"abstract":"Purpose - Facing the backdrop of the digital economy and industrial transformation, China is interested in smart manufacturing to promote transformation, economic growth, and development. Executive characteristics when employing smart technology play an important role. This study aims to explore the relationship between various qualities and the sustainable development of enterprises. \u0000Design/Methodology/Approach - This study investigates the impact of corporate intelligence level on corporate sustainability in the digital economy era using a fixed-effects model with Chinese A-share listed companies from 2011 to 2020. It also explores the moderating roles of executive technical backgrounds, overseas backgrounds, and age on the impact of corporate intelligence level on corporate sustainability. \u0000Findings - The findings show that corporate intelligence level can contribute to sustainable development. Executive technical backgrounds, overseas backgrounds, and age have positive moderating effects on corporate intelligence level, which can contribute to sustainable development. \u0000Research Implications - This study indicates that enterprises will promote sustainable development if they place value on the qualities our findings have highlighted. Our study thus enriches the relevant research on smart manufacturing and sustainable development.","PeriodicalId":190222,"journal":{"name":"International Academy of Global Business and Trade","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121520794","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

New Trade Protectionism Response to COVID-19: An Investigation on Firm Export Performance in an Emerging Country 新贸易保护主义应对COVID-19:对一个新兴国家企业出口绩效的调查

International Academy of Global Business and Trade Pub Date : 2023-06-30 DOI: 10.20294/jgbt.2023.19.3.91

N. Hoang, Tu Phan Thanh, Hee-Cheol Moon, B. Do

{"title":"New Trade Protectionism Response to COVID-19: An Investigation on Firm Export Performance in an Emerging Country","authors":"N. Hoang, Tu Phan Thanh, Hee-Cheol Moon, B. Do","doi":"10.20294/jgbt.2023.19.3.91","DOIUrl":"https://doi.org/10.20294/jgbt.2023.19.3.91","url":null,"abstract":"Purpose - Given the significance of concerns raised about the global shift toward protectionism under trade policy uncertainty context, and echoed by requests to contribute to issues that concern a wider variety of stakeholders, this study aims to review new trade protection measures in response to the pandemic crisis and their effects on export performance from an emerging country’s exporters. \u0000Design/Methodology/Approach - Research data were gathered by surveying 613 export managers of different types of exporters in Vietnam from a list of exporters provided by Ministry of Industry and Trade, and then applied a regression model for analysis. \u0000Findings - The study demonstrated a negative relationship between firm export performance and six trade protectionism measures, including industrial subsidies, public-procurement restrictions, FDI restrictions, standards protectionism, green protectionism, and regional integration. Only restrictions on migrant workers had no appreciable impact on firm export performance. Additionally, only employee number, out of the three control factors, significantly and positively affected how well firms succeed in exporting. \u0000Research Implications - The study’s findings have significant ramifications and contributions to theory and practice in international trade for an emerging country to overcome new trade protectionism measures. To support firms in expanding export markets, the government of an emerging country should concentrate on establishing and developing policies to support exporters, especially small and medium enterprises. Firms should pursue a sustainable export strategy in light of the emergence of new trade protectionism in significant import markets.","PeriodicalId":190222,"journal":{"name":"International Academy of Global Business and Trade","volume":"39 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130775135","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Effect of Perceived Service Quality on Brand Loyalty in Hotels: The Causal Role of Relationship Quality and the Mediating Effect of Employee Trust 感知服务质量对酒店品牌忠诚的影响:关系质量的因果作用和员工信任的中介作用

International Academy of Global Business and Trade Pub Date : 2023-06-30 DOI: 10.20294/jgbt.2023.19.3.169

Jialei Xu, Chul-jae Choi, Dae-Gyu Min

{"title":"The Effect of Perceived Service Quality on Brand Loyalty in Hotels: The Causal Role of Relationship Quality and the Mediating Effect of Employee Trust","authors":"Jialei Xu, Chul-jae Choi, Dae-Gyu Min","doi":"10.20294/jgbt.2023.19.3.169","DOIUrl":"https://doi.org/10.20294/jgbt.2023.19.3.169","url":null,"abstract":"Purpose - As the spread of COVID-19 has weakened recently, countries have switched to ‘with Corona’ policies. The hotel service industry, which has been hit hard in sales, is also making every effort to overcome difficulties through various brand strategies to provide high-quality services to customers and strengthen relationship quality through the trust of service employees at service points. Therefore, this study aims to verify the mediating role of employee trust in the relationship between perceived service quality and brand satisfaction and brand trust, and the causal effect of brand commitment by verifying whether brand satisfaction and brand trust affect brand loyalty or through brand commitment. \u0000Design/Methodology/Approach - Data were collected from consumers with experience using upscale hotels in Korea, and the research hypotheses were verified by structural equation model analysis using the SPSS 21.0 and Amos 21.0 statistical packages. \u0000Findings - First, the mediating effect of employee trust was confirmed in the relationship between perceived service quality, brand satisfaction, and brand trust. Second, brand satisfaction influenced brand trust and brand commitment, and brand trust influenced brand commitment. Third, brand satisfaction did not directly affect brand loyalty, but it did affect brand trust and brand commitment, and these constructs affected brand loyalty. \u0000Research Implications - In conclusion, it is necessary to manage service training for employees, as interactions with customers at the service point can provide the correct service and strengthen brand loyalty by identifying each component of brand relationship quality and checking the influence in the channel relationship.","PeriodicalId":190222,"journal":{"name":"International Academy of Global Business and Trade","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131705371","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Multiple User Switching Intention of Simple Payment Service (SPS): Focusing on Korean Generation Z 简单支付服务(SPS)的多用户切换意图:以韩国Z世代为中心

International Academy of Global Business and Trade Pub Date : 2023-06-30 DOI: 10.20294/jgbt.2023.19.3.71

Min-sook Kim

{"title":"Multiple User Switching Intention of Simple Payment Service (SPS): Focusing on Korean Generation Z","authors":"Min-sook Kim","doi":"10.20294/jgbt.2023.19.3.71","DOIUrl":"https://doi.org/10.20294/jgbt.2023.19.3.71","url":null,"abstract":"Purpose - Previous research on SPS (Simple Payment Service) includes studies focusing on the intention to adopt or to continue use. Therefore, there is a limitation in explaining the motivation of multiple users among Generation Z that have already adopted SPS. This study focuses on examining the factors affecting the switching intention of multiple users among Generation Z from one SPS to another based on the PPM (push, pull and mooring) model. \u0000Design/Methodology/Approach - This study applied the PPM model to explain the switching intention of multiple users. A total of 235 university students in their 20s with experience using two or more simple payment services were collected and analyzed. \u0000Findings - All three factors of the PPM model were found to have a statistically significant effect on switching intention. That is, intention to switch to other SPS was high, even though the consumers habitually used it or were reluctant to change. \u0000Research Implications - SPS providers need an effective PPM strategy to retain customers by providing benefits in terms of ease of use, versatility (online and offline payment), and price to prevent deviation from the service. It is also important to ensure the relative advantage and reliability of the service, and to implement favorable marketing tailored to the 20s.","PeriodicalId":190222,"journal":{"name":"International Academy of Global Business and Trade","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124556597","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0