Journal of Hospitality & Tourism Management最新文献

{"title":"Exploring the Impact of Cultural Heritage on Destination Branding and Tourist Experiences: Perspective from South Korea","authors":"Cheon Meeyoung Son","doi":"10.53819/81018102t4138","DOIUrl":"https://doi.org/10.53819/81018102t4138","url":null,"abstract":"This study explored the impact of cultural heritage on destination branding and tourist experiences, using South Korea as a case study. South Korea, a country rich in cultural heritage, offers a unique opportunity to examine the integration of traditional culture into destination branding strategies and the resultant effects on tourist experiences. This research employed both qualitative and quantitative methodologies, including surveys of tourists, interviews with tourism professionals, and content analysis of promotional materials. The findings suggest that South Korea's cultural heritage significantly contributes to its destination branding. The study indicated that South Korea’s unique cultural heritage elements, such as historic sites, traditional festivals, arts, cuisine, and lifestyle, are prominently featured in its branding strategies. These components help to differentiate South Korea from other destinations, fostering a unique image that appeals to both domestic and international tourists. Moreover, the study demonstrates that cultural heritage considerably enhances tourist experiences. The authenticity and diversity of South Korea’s cultural heritage evoke feelings of novelty and curiosity among tourists, enriching their experiences. The cultural heritage sites and activities enable tourists to immerse themselves in the local culture, promoting cultural understanding and appreciation. However, the study also points out potential challenges, including over-tourism and the commodification of culture, which could threaten the integrity and authenticity of cultural heritage. In conclusion, this research reaffirms the profound impact of cultural heritage on destination branding and tourist experiences. It provides valuable insights for destination marketers and policymakers in South Korea and other destinations with rich cultural heritage, on how to effectively utilize cultural heritage for destination branding, improve tourist experiences, and promote sustainable tourism. Keywords: Cultural Heritage, Destination Branding, Tourist Experiences, South Korea, Heritage Tourism, Cultural Authenticity, Sustainable Tourism Development","PeriodicalId":189746,"journal":{"name":"Journal of Hospitality & Tourism Management","volume":"100 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131302636","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Beyond the Brochure: The Role of Diversity and Inclusion in Shaping the Future of American Tourism Industry","authors":"Stanley K. Ritchie","doi":"10.53819/81018102t4136","DOIUrl":"https://doi.org/10.53819/81018102t4136","url":null,"abstract":"This paper investigated the critical role of diversity and inclusion (D&I) in shaping the future trajectory of the American tourism industry. As global demographics shift and cultural interchanges expand, the need for a more inclusive and diverse representation in tourism becomes increasingly significant. The industry’s potential for growth hinges on its capacity to mirror this diversity, and to inclusively represent the array of experiences, identities, and backgrounds that constitute contemporary society. The research emphasizes the necessity of moving beyond the traditional brochure-style of advertising a model often laden with stereotypes and narrow perspectives. It proposes a new model that embraces diverse narratives and perspectives, reflecting the multifaceted nature of American society and the global community at large. The paper explored how this inclusive approach not only broadens market appeal but also fosters a sense of connection and belonging among underrepresented groups, thus promoting more sustainable tourism practices. Furthermore, the paper underscores the potential economic benefits of D&I in the tourism industry. It elucidates how a commitment to D&I can translate into increased revenues by attracting a broader audience base, fostering loyalty, and enabling the industry to stay relevant in a rapidly evolving global context. The study also investigated the role of technology and digital transformation in facilitating D&I, highlighting innovative solutions such as virtual reality, AI-based personalized travel experiences, and social media platforms that democratize information sharing and representation. Ultimately, this research underscores the imperative to shift from a tourism model dominated by homogeneous narratives to one that celebrates diversity and fosters inclusivity. It posits that in doing so, the American tourism industry will not only contribute to a more equitable society but also secure its own sustainable and prosperous future. Keywords: Diversity and Inclusion, American Tourism Industry, Sustainable Tourism Practices, Digital Transformation in Tourism, Representation and Narratives","PeriodicalId":189746,"journal":{"name":"Journal of Hospitality & Tourism Management","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121923950","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Influence of the Impact of Tourism Partnerships and Associated Tourism Factors on the Performance of Tourism in Beaches of Kwale County","authors":"Nassib Omar Nyahi","doi":"10.53819/81018102t4135","DOIUrl":"https://doi.org/10.53819/81018102t4135","url":null,"abstract":"Collaborative tourism governance among the stakeholders is one of the approaches used to manage tourism destinations. This approach is not devoid of bottlenecks. This study sought to determine the influence of collaborative tourism governance on tourism performance in Kwale County. The study objectives were to; review the impact of tourism partnerships on the performance of tourism in beaches of Kwale County and to examine factors associated with influencing the successful operations of tourism partnerships for better tourism performance in Kwale County. This study adopted a descriptive research design and mixed methods of collecting quantitative and qualitative primary data. The study was conducted at the beaches of Kwale County which have a wide range of tourist attractions and a variety of tourism stakeholders. The study targeted senior officers involved in tourism activities working for the National government and its affiliated tourism agencies. The study also targeted senior tourism and trade officers working for Kwale County Government. In addition, the study targeted private associations involved in tourism activities in Kwale County. Purposive sampling techniques were used to select senior officers and officials and members of stakeholder’s associations who participated in the survey. The key informant interview schedule was used to collect data from senior officers while a semi-structured questionnaire was used to collect quantitative and qualitative data primary data from associations’ respondents. Multiple linear regression fitness model analysis was used to predict the influence of the independent variables on the dependent variable. Based on the findings of this study it can be concluded that the impact of tourism partnership and factors associated with influencing the operations of tourism alliances play a critical role in the performance of beaches in Kwale County. The study recommends for a SWOT model be developed to ensure that all the positive and negative attributes of a beach destination concerning collaborative governance are identified. Keywords: Impact, Tourism partnerships, Performance of tourism, Beaches Influence, Successful operations and Better tourism performance.","PeriodicalId":189746,"journal":{"name":"Journal of Hospitality & Tourism Management","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130840082","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Impact of Affective Destination Image on Domestic Tourist Preferences: A Study of Gaborone City, Botswana","authors":"Mmathapelo Laletsang","doi":"10.53819/81018102t4124","DOIUrl":"https://doi.org/10.53819/81018102t4124","url":null,"abstract":"Visitor preferences is a personal choice of a destination for a defined purpose of travel. In most times it is influenced by value for money, intention to re-visit and the intention to recommend the destination to others. The purpose of this study was to assess the influence destinations affective image on visitor preferences in destination Gaborone City, Botswana. Descriptive survey design was used for describing the study population and their characteristics. The target population was 3750 and a sample size of 360 domestic tourists who visited Gaborone departing through SSKIA Structured questionnaires was used to collect quantitative data, and interview schedules was used to collect qualitative data. Quantitative data was analyzed using descriptive and inferential statistics. Results were presented in tables. Thematic analysis was used to analyze qualitative data. The study findings revealed R coefficient of 0.638, implying that destinations affective image as the independent factor had a correlation of 63.8 percent with visitor preferences in Gaborone City. This was supported by coefficient of determination (R-square) of 0.408. This meant that destinations affective image explained 40.8 percent of the variations in tourist preferences in Gaborone City. The study concludes that improving destination affective image has the likelihood of enhancing visitor preferences of destination in Gaborone City, Botswana. Gaborone city has a rich cultural heritage that can be showcased through cultural tourism, including cultural festivals, traditional dance performances, and visits to local museums and historical sites. By promoting cultural tourism, Gaborone can attract a niche market of travelers interested in experiencing local cultures and traditions. The study thus recommends that tourism destinations in Gaborone city needs to have a strong marketing strategy that promotes the city's unique features and attractions, including social media campaigns, collaborations with travel bloggers and influencers, and attending travel shows and exhibitions. Keywords: Affective, Destination image, Domestic tourist, Destination preferences, Gaborone City","PeriodicalId":189746,"journal":{"name":"Journal of Hospitality & Tourism Management","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127160983","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Customer’s Food Nutrition Knowledge and Its Influence on Their Menu Choice in Restaurants","authors":"A.O. Paul Ikachoi","doi":"10.53819/81018102t4117","DOIUrl":"https://doi.org/10.53819/81018102t4117","url":null,"abstract":"Today, consumers are more cautious about the food that they eat due to the prevalence of non-communicable diseases such as obesity, cancer, and diabetes. The prevalence of these diseases has sensitized many on the need for healthy eating, which has shifted food approaches and is reflected in the selection of menu items in restaurants. The study sought to establish how consumers’ knowledge about food nutrition influences their menu choices in restaurants based on the Engel-Blackwell-Kollat model. A descriptive research design based on quantitative approach was adapted. A sample size of 330 guests and 15 Food and beverage managers were drawn from the fifteen Three-star hotels in Nairobi County. The primary data was collected using questionnaires and semi-structured interviews. The findings indicated that there was a statistically significant and positive relationship between consumer knowledge and food menu selection (r (284) =0.227, p < 0.01). These findings are beneficial to food eatery owners and managers in terms of understanding how changing food approaches influence consumer choice of eateries; thus how they need to address consumers’ needs. Keywords: Nutritional value of foods, traditional food, food nutrition knowledge, menu choice","PeriodicalId":189746,"journal":{"name":"Journal of Hospitality &amp; Tourism Management","volume":"54 81 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126838646","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Stakeholder Networks in Tour Operators’ Sustainable Environmental Practices and Visitor Choice Behavior in Narok County, Kenya","authors":"G. W. Ndegwa","doi":"10.53819/81018102t4110","DOIUrl":"https://doi.org/10.53819/81018102t4110","url":null,"abstract":"There is no denying the fact that tourism is the largest industry in the world in terms of earnings and employment generation. Visitor Choice Behavior is the post visit behavior intentions of visitor on future choices. The choices are based on distinctiveness of travel experience which is greatly affected by environmental degradation in destinations. Tour operators play a critical role in promoting sustainable environmental practices in destinations. The purpose of this study was to evaluate stakeholder networks in tour operators’ sustainable environmental practices and their influence on visitor choice behavior in Narok County, Kenya. The study was informed by Stakeholder theory approach theory and Rational Choice Theory. The design used was descriptive survey research design. The study population was 176 tour operators registered by Tourism Regulatory Authority, and members of Kenya Association of Tour Operators and have access to Narok county and 397 visitors visiting attractions in Narok County. Questionnaires were issued to visitors and tour operator staff to collect primary data. Interviews schedules were used to get information from high ranking official of tour operators and tourism officials. Data was analysed using statistical package for social science SPSS software version 20.0. The coefficient of tour operators’ sustainable environmental practices had a positive and statistically significant effect on visitor choice behavior (β=.557, P<0.05). The coefficient of communities indicated a positive and statistically significant effect on visitor choice behavior (β=.298, P<0.05). The study concludes that there is need for the Kenya Association of Tour Operators to partner with the Ministry of tourism with the aim of educating and sensitizing visitors about the need to protect environment. There is need of periodic sustainable tourism and environmental related seminars and workshops to sensitize both the visitors and tour operators for the need to uphold sustainable environmental practices. There is need for joint participation in the development of sustainable tourism embedded in environment conservation. Keywords: Stakeholder networks, Tour operators, Sustainable environmental practices, Visitor choice behavior, Narok County.","PeriodicalId":189746,"journal":{"name":"Journal of Hospitality &amp; Tourism Management","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123487848","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Analysis of Food Management Practices and Safe Provision in Unclassified Restaurants in Nairobi City County, Kenya","authors":"Doreen Ikala Musakala, M. Wandolo, V. Maranga","doi":"10.53819/81018102t4046","DOIUrl":"https://doi.org/10.53819/81018102t4046","url":null,"abstract":"The aim of the research was to establish how food safety practices influence safe food provision by unclassified restaurants in Nairobi City County. The Particular goals of the study were to: assess the influence of food handling practices on safe food provision, observe the role of food hygiene training on safe food provision, determine the effect of food legislation compliance on safe food provision and establish the role of management in ensuring that safety standards are achieved on safe food provision by unclassified restaurants in Nairobi City County. Descriptive survey design was employed as the blue print to guide the study. The study population was 124 unclassified restaurants in Nairobi Central Business District. Questionnaires were used in data collection, an in-depth interview guide and observation checklist. Quantitative data were analyzed through means, standard deviation, inferential models and presented in form of tables and figures. The study established that food handling practices on safe food provision by unclassified restaurants was statistically significant (χ=8.988; p value of .003<0.05), food hygiene training and safe food provision by unclassified restaurants have a significant association (χ= 5.094, p value of .019<0.05, food legislation compliance and safe food provision by unclassified restaurants have a significant association as supported (χ=4.544; p value of .025<0.05) while the role of management and safe food provision by unclassified restaurants have a significant association (χ=11.107, p value of .001<0.05). This paper concludes that food handling practices, food hygiene training, food legislation compliance and role of management impacts the safe food provision by unclassified restaurants. The study recommends for the need to periodically train restaurant workers on proper food handling practices. There is need for restaurant management to provide workers with sufficient clean dress code. The restaurant management needs to organize periodic training programs in form of short workshops, seminars and conferences with key stakeholders in the hospitality sector and food safety authorities. Keywords: Food management practices, food handling practices, food hygiene training, food legislation compliance, safe provision, unclassified restaurants.","PeriodicalId":189746,"journal":{"name":"Journal of Hospitality &amp; Tourism Management","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129743274","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}