Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS)最新文献_第7页

Pengaruh Brand Image dan Brand Ambassador Terhadap Purchase Decision melalui Brand Trust sebagai Intervening Pengaruh品牌形象丹品牌大使Terhadap购买决策melalui品牌信任sebagai介入

Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Pub Date : 2023-02-20 DOI: 10.47065/ekuitas.v4i3.2810

Hera Hera, Finnah Fourqoniah

{"title":"Pengaruh Brand Image dan Brand Ambassador Terhadap Purchase Decision melalui Brand Trust sebagai Intervening","authors":"Hera Hera, Finnah Fourqoniah","doi":"10.47065/ekuitas.v4i3.2810","DOIUrl":"https://doi.org/10.47065/ekuitas.v4i3.2810","url":null,"abstract":"This study aims to determine whether there is an influence of brand image and brand ambassador on purchase decision through brand trust as an intervening agent for MS Glow consumers in Samarinda City. This study used a quantitative method by collecting data by distributing questionnaires to respondents. The research was conducted on 100 female respondents in the age range of 17-41 years who live in Samarinda City and have purchased MS Glow Beauty Skincare. The sampling technique used in this study was non-probability sampling with purposive sampling method an online. The data that has been collected is then processed using the SmartPLS 3.2.9 analysis tool with the Structural Equation Modeling (SEM)-PLS method. The results of the study show that there is a positive and significant influence on brand image and brand ambassadors on brand trust. However, brand image and brand ambassador have a negative and insignificant effect on purchase decision. Based on the results of the specific indirect effect, brand trust managed to mediate in a positive and significant way the influence of brand image and brand ambassador on purchase decision. ","PeriodicalId":189604,"journal":{"name":"Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS)","volume":"67 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127113652","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Analisis Berlangganan Iklan di Marketplace Facebook Dalam Meningkatkan Penjualan : Suatu Tinjauan Marketing Syariah pada Usaha Skincare Reglow

Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Pub Date : 2023-02-20 DOI: 10.47065/ekuitas.v4i3.3024

Mohamad Anang Prasetyo, Abdur Rahman

{"title":"Analisis Berlangganan Iklan di Marketplace Facebook Dalam Meningkatkan Penjualan : Suatu Tinjauan Marketing Syariah pada Usaha Skincare Reglow","authors":"Mohamad Anang Prasetyo, Abdur Rahman","doi":"10.47065/ekuitas.v4i3.3024","DOIUrl":"https://doi.org/10.47065/ekuitas.v4i3.3024","url":null,"abstract":"This study aims to find out how subscribing to advertisements on the Facebook marketplace affects the sales rate of the reglow skincare business and how the reglow skincare business marketing strategy is reviewed in sharia marketing. This study used a qualitative descriptive method, which is a method that is more adaptive when reality changes, directly represents the relationship between the researcher and the object of research, and is more perceptive and able to adapt to the impacts of the values patterns encountered. The analysis technique used was descriptive, namely data collection in the form of description and documentation through interviews and observation. The research results obtained showed that: (1) reglow skincare business markets its products through Instagram, Facebook, subscribing to Facebook ads, Shopee, and offline. (2) among the media used in marketing the products, subscribing to advertisements on Facebook is the most dominant. From June to October, the sales rate reached 1,947 compared to the others. (3) in the review of sharia marketing, the reglow skincare business is appropriate because there is a product guarantee, taking into account the aspect of its usefulness, the marketing is by the targets and the products are guaranteed to be halal, and have already had BPOM certificate.","PeriodicalId":189604,"journal":{"name":"Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS)","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128893576","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Analisis Flypaper Effect dan Pengaruhnya Terhadap Pertumbuhan Ekonomi Melalui Mediasi Belanja Daerah 分析传单效应及其通过区域采购调解对经济增长的影响

Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Pub Date : 2023-02-20 DOI: 10.47065/ekuitas.v4i3.2692

A. Rizqullah, Meldona Meldona

引用次数: 0

Determinan NonPerformingLoan Bank yang terdaftar di Bursa Efek Indonesia Sebelum dan Selama Pandemi Covid-19 在Covid-19大流行之前和期间，在印尼证券交易所登记的未确认的银行业绩

Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Pub Date : 2023-02-20 DOI: 10.47065/ekuitas.v4i3.2603

Deandra Afifah Zerlinda Maidin, M. Susan

引用次数: 0

Penerapan Model UTAUT untuk Mengetahui Minat Perilaku Konsumen dalam Penggunaan QRIS 采用主模型以了解消费者对使用QRIS的行为的兴趣

Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Pub Date : 2023-02-20 DOI: 10.47065/ekuitas.v4i3.2808

Putri Auliya, Muhammad Fikry Arransyah

{"title":"Penerapan Model UTAUT untuk Mengetahui Minat Perilaku Konsumen dalam Penggunaan QRIS","authors":"Putri Auliya, Muhammad Fikry Arransyah","doi":"10.47065/ekuitas.v4i3.2808","DOIUrl":"https://doi.org/10.47065/ekuitas.v4i3.2808","url":null,"abstract":"Technological advances in the payment system have replaced the role of cash into a more efficient and economical form of non-cash payment. Currently, there are more and more technologies that affect the payment system with a variety of applications that people use as a means of non-cash payment. Therefore, on 17 August 2019 Bank Indonesia released a Quick Response (QR) Code standard for payments through server-based electronic money applications, electronic wallets, or mobile banking called the QR Code Indonesian Standard (QRIS). This study aims to determine the factors that influence behavioral intention to use QRIS by using theoryModel Unified Theory of Acceptance and Use Technology (UTAUT). The research method used is descriptive quantitative. Sampling technique is done by using the technique nonprobability sampling that is purposive sampling with a sample of 100 respondents from QRIS users. The results of this study show performance expectancy, effort expectancy, and social influence has a positive and significant influence on behavioral intention the use of QRIS. Behavioral intention has a positive and significant influence on use behavior. Whereas, facilitating conditions has a positive and not significant effect on use behavior the use of QRIS.","PeriodicalId":189604,"journal":{"name":"Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS)","volume":"66 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122021316","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Analisis Strategi Pemasaran dalam Meningkatkan Omset Penjualan Produk Tanaman Hias Ditinjau dari Perpektif Ekonomi Islam 伊斯兰经济正在进行的市场营销战略分析

Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Pub Date : 2023-02-20 DOI: 10.47065/ekuitas.v4i3.2684

Sulton Baihaqi Ahmad, Abdur Rohman

{"title":"Analisis Strategi Pemasaran dalam Meningkatkan Omset Penjualan Produk Tanaman Hias Ditinjau dari Perpektif Ekonomi Islam","authors":"Sulton Baihaqi Ahmad, Abdur Rohman","doi":"10.47065/ekuitas.v4i3.2684","DOIUrl":"https://doi.org/10.47065/ekuitas.v4i3.2684","url":null,"abstract":"The current situation has forced MSME players to think about ways to get up after the pandemic, because previously the impact of the pandemic had greatly affected the businesses they were running. This research is aimed at exploring the marketing strategies used by Cv Crips Store Farm to increase sales turnover due to the impact of the pandemic. using descriptive qualitative research, with a field study approach, namely an approach that uses information obtained from research targets who go directly to the research site. By using primary data obtained directly through the results of interviews with informants. The results showed that 80% of all sales were focused on through the marketplace, by implementing the marketing mix strategy, by implementing the 5P strategy, namely strategy is planning, strategy is pattern, strategy is position, strategy is play, and strategy is perspective. While the implementation of the current strategy, its implementation is in accordance with Islamic legal review, by prioritizing 4 (four) characteristics of shari'ah marketing, namely divinity (rabbaniyyah), ethical (akhlaqiyyah), realistic (al-waqi'iyyah) and humanistic ( insaniyyah). The result of implementing the company's marketing strategy is an increase in the percentage of sales by 80% compared to before implementing the marketing strategy.","PeriodicalId":189604,"journal":{"name":"Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS)","volume":"2013 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127356874","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

- Quality of Financial Report Presentation: Empirical Study from Organizational Culture -财务报告列报质量:来自组织文化的实证研究

Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Pub Date : 2023-02-20 DOI: 10.47065/ekuitas.v4i3.2930

Johannes Buntoro Darmasetiawan, Rapina Rapina, S. Setiawan

{"title":"- Quality of Financial Report Presentation: Empirical Study from Organizational Culture","authors":"Johannes Buntoro Darmasetiawan, Rapina Rapina, S. Setiawan","doi":"10.47065/ekuitas.v4i3.2930","DOIUrl":"https://doi.org/10.47065/ekuitas.v4i3.2930","url":null,"abstract":"Organizational culture has the potential to improve the quality of financial statement presentation. Conditions that exist in several organizations in Indonesia indicate that the quality of financial statement presentation is still problematic, resulting in accounting information that is of poor quality. The purpose of this research is to look into the impact of organizational culture on the quality of financial statement presentation. The findings of this study are expected to provide a solution to problems with financial statement presentation quality. The information used in this study was gathered through a survey of 59 accounting and finance professionals in Indonesia. The data used is primary data collected through research instruments such as questionnaires and statistically processed using SPSS version 25 for Windows. The study's findings indicate that if there are issues with poor quality in financial report presentation, it is due to organizational culture that has not been optimally accommodated in information system applications for financial report presentation. Hypothesis testing in this study reveals that organizational culture has a significant influence on the quality of financial statement presentation.","PeriodicalId":189604,"journal":{"name":"Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS)","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122658545","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Pengaruh Product Knowledge dan Persepsi Nasabah Terhadap Preferensi Menabung di Bank Syariah dengan Disposable Income Sebagai Variabel Moderating

Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Pub Date : 2023-02-20 DOI: 10.47065/ekuitas.v4i3.2989

Khasanah Mustika Syahputri, Ahmad Amin Dalimunte

引用次数: 2

Pengaruh Role Stressor Terhadap Komitmen Organisasi dengan Pemberdayaan Karyawan Sebagai Variabel Intervening Role Stressor对一个员工作为变量干预的组织承诺的影响

Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Pub Date : 2023-01-13 DOI: 10.47065/ekuitas.v4i2.2055

A. Hakim, T. Yanti, Muhammad Rusydi Hakim, P. Permata, Amri Indah, Nurdin Ady, Ridha Tarigan, Kata Kunci, Role Stressor, Komitmen Organisasi, Pemberdayaan Karyawan

{"title":"Pengaruh Role Stressor Terhadap Komitmen Organisasi dengan Pemberdayaan Karyawan Sebagai Variabel Intervening","authors":"A. Hakim, T. Yanti, Muhammad Rusydi Hakim, P. Permata, Amri Indah, Nurdin Ady, Ridha Tarigan, Kata Kunci, Role Stressor, Komitmen Organisasi, Pemberdayaan Karyawan","doi":"10.47065/ekuitas.v4i2.2055","DOIUrl":"https://doi.org/10.47065/ekuitas.v4i2.2055","url":null,"abstract":"This study aims to determine the effect of Role Stressor on organizational commitment with employee empowerment as an intervening variable on Cv. Kotama Shoes Medan. Data collection techniques used in this study were surveys and questionnaires. The population and samples used in this study were employees at Cv. Kotama Shoes Medan as many as 100 employees as the research sample. The data analysis technique used in this study is testing the validity and reliability of the data, classical assumption test, regression test, path analysis and the coefficient of determination. Some of the variables used in this study are role conflict, role ambiguity, role overload and employee empowerment. The role conflict variable has a negative and significant effect on commitment with a value of -0.532 and a significance value of 0.013, so hypothesis 1 is accepted. The variable role ambiguity has a negative and significant effect on commitment with a value of -0.525 and a significance value of 0.008, so hypothesis 2 is accepted. The role overload variable has a positive and significant effect on commitment with a value of 0.583 and a significance value of 0.036, so hypothesis 1 is rejected. Employee empowerment variable employee empowerment is not able to mediate the effect of role conflict, role ambiguity, and role overload on organizational commitment. This is evidenced by the t-count value of the role conflict variable of -0.1579 , role ambiguity of -1.0879, and the t-count value of role overload of 1.003 , this explains that the t-count value of each variable is smaller than t table of 1,983. This means that employee empowerment cannot mediate the effect of the independent variable on the dependent variable. Based on this statement, hypotheses 2, 5 and 6 are rejected.","PeriodicalId":189604,"journal":{"name":"Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS)","volume":"110 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125246610","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Pengaruh Disiplin Kerja, Motivasi Kerja Dan Pengembangan Karir Terhadap Peningkatan Kinerja Pegawai 工作纪律、工作动机和职业发展对员工绩效改善的影响

Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Pub Date : 2023-01-13 DOI: 10.47065/ekuitas.v4i2.2374

Yasokhi Hia, Siti Zahara Lubis, Ghozali Ghozali, Didik Opralisda Butar-Butar, Aida Oktafina Saragih, Eddi Suprayitno

{"title":"Pengaruh Disiplin Kerja, Motivasi Kerja Dan Pengembangan Karir Terhadap Peningkatan Kinerja Pegawai","authors":"Yasokhi Hia, Siti Zahara Lubis, Ghozali Ghozali, Didik Opralisda Butar-Butar, Aida Oktafina Saragih, Eddi Suprayitno","doi":"10.47065/ekuitas.v4i2.2374","DOIUrl":"https://doi.org/10.47065/ekuitas.v4i2.2374","url":null,"abstract":"This research aims to find out the influence jointly or partially between work discipline, work motivation and career development to the performance of the Workers at the Dinas Pendidikan Provinsi Sumatera Utara. This research uses descriptive qualitative method using primary and secondary data. The population is the workers of the company. Sixty three workers become the sample of this research. Data analysis technique used is linear regression which shows that from the three independent variables applied to the regression model (work discipline, work motivation and career development). Work discipline is significant for 0,002 which can be concluded that work discipline affects performance (hypothesis 1 accepted). Work motivation has significant value 0,122 which can be concluded that work motivation not affects performance (hypothesis 2 rejected). Career development variable has significant value 0,020 which means that career development influences performance (hypothesis 3 accepted). Research results show that work discipline, work motivation and career development all positively influence the performance of the workers. It can be proven using the result of regression statistic test with probability value 0,000 obtained which is lower than α (α=0,05). So, it can be said that work discipline, work motivation and career development influence positively the performance of the workers. Thus, hypothesis 4 accepted.","PeriodicalId":189604,"journal":{"name":"Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS)","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133627247","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0