Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS)最新文献

Effect of Advertising and Product Innovation on the Performance of MSMEs During The Covid-19 Pandemic: E-Commerce as the Moderator 新冠肺炎疫情期间广告和产品创新对中小微企业绩效的影响:电子商务的调节作用

Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Pub Date : 2023-05-30 DOI: 10.47065/ekuitas.v4i4.3234

Kustiadi Basuki, Ari Soeti Yani, Cheeny Eillen

{"title":"Effect of Advertising and Product Innovation on the Performance of MSMEs During The Covid-19 Pandemic: E-Commerce as the Moderator","authors":"Kustiadi Basuki, Ari Soeti Yani, Cheeny Eillen","doi":"10.47065/ekuitas.v4i4.3234","DOIUrl":"https://doi.org/10.47065/ekuitas.v4i4.3234","url":null,"abstract":"The background of this research is that some business operators have practiced or used e-commerce in their business activities, namely, in the Sunter Agung Village, North Jakarta. This research aims to identify the effect of advertising and product innovation on the performance of MSMEs during the Covid-19 pandemic with an e-commerce moderator. Advertising and Product Innovation are the independent variables and the performance of SMEs as the dependent variable in this research. In this research there is also a moderating variable, namely E-Commerce. Procedure for analyzing information using SmartPLS. The population in this research is MSMEs in the Sunter Agung Village, North Jakarta. Respondents in this study were taken using purposive sampling and produced 100 respondents. The analytical method in this study uses path analysis. The research results show that advertising has a positive and significant effect on MSME performance, product innovation has a positive and significant impact on MSME performance, E-commerce has a significant positive effect on MSME performance. Next, advertisements moderated by E-commerce have a negative and significant impact on the performance of MSMEs. Conversely, Product Innovation moderated by E-commerce has a positive and significant impact on the performance of MSMEs.","PeriodicalId":189604,"journal":{"name":"Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS)","volume":"62 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121108125","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Dampak Moderasi Fitur Rekomendasi Tiktokshop pada Kecepattanggapan Penjual dan Kepuasaan Pelanggan Terhadap Keputusan Pembelian Konsumen tiktoshop建议的适度影响是卖家对消费者购买决定的持续反应和顾客满意

Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Pub Date : 2023-05-30 DOI: 10.47065/ekuitas.v4i4.3427

Maha Martabar Mangatas Lumbanraja, Rahmat Junaidi, Sharnuke Asrilsyak

引用次数: 0

Dampak Perubahan Nilai Mata Uang Rupiah Terhadap Indeks Pasar Modal Indonesia Dimoderasi Fluktuasi Covid-19 印尼盾货币贬值对印尼资本市场索引的影响缓和了Covid-19的波动

Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Pub Date : 2023-05-30 DOI: 10.47065/ekuitas.v4i4.3425

Elvi Rahmayanti, Maha Martabar Mangatas L

引用次数: 0

Analisis Pengaruh Pengendalian Kualitas Produk dan Pengendalian Proses Produksi Terhadap Peningkatan Produktivitas Produk 分析产品质量控制和生产过程对产品生产力提高的影响

Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Pub Date : 2023-05-30 DOI: 10.47065/ekuitas.v4i4.3381

I. Putra

{"title":"Analisis Pengaruh Pengendalian Kualitas Produk dan Pengendalian Proses Produksi Terhadap Peningkatan Produktivitas Produk","authors":"I. Putra","doi":"10.47065/ekuitas.v4i4.3381","DOIUrl":"https://doi.org/10.47065/ekuitas.v4i4.3381","url":null,"abstract":"The purpose of this study was to analyze the influence of product quality control and production process control on increasing product productivity at a pharmaceutical company in Surabaya, East Java. The research design used in this study uses the quantitative associative method, namely the research conducted aims to determine the effect or relationship between the independent variables on the dependent variable. The data collection technique carried out in this study was through observation of the production process carried out with the population used in the study, namely production machines owned by the company while the sample used in this study was 30 production batches that had been controlled for product quality and control of the production process. Data analysis in this study used SPSS software by conducting hypothesis testing which consisted of a coefficient of determination test (R-square) and a partial t test. Based on the results of the data analysis that has been carried out in the first hypothesis (H1), which states that product quality control has a positive and significant effect on increasing product productivity, the t-count value is 14,685 greater than the t-table value, which is 1,701, testing the second hypothesis (H2) which states that control of the production process has a positive and significant effect on increasing product productivity, the t-count value of 13,640 is greater than the t-table value of 1,701, which means that product quality control and production process control have a positive and significant effect on increasing product productivity, while the value The R-square obtained was 0.818 which stated that the variable product quality control and production process control had an effect on increasing product productivity by 81.80% and the remaining 18.20% was influenced by other variables.","PeriodicalId":189604,"journal":{"name":"Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS)","volume":"71 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126696779","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Peran Digitalitasi Ekonomi Untuk Membentuk Kemandirian Ekonomi Pondok Pesantren 形成自立寄宿学校经济的电子产品

Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Pub Date : 2023-05-30 DOI: 10.47065/ekuitas.v4i4.3441

Abdul Majid, Heni Noviarita, Erike Anggraeni

{"title":"Peran Digitalitasi Ekonomi Untuk Membentuk Kemandirian Ekonomi Pondok Pesantren","authors":"Abdul Majid, Heni Noviarita, Erike Anggraeni","doi":"10.47065/ekuitas.v4i4.3441","DOIUrl":"https://doi.org/10.47065/ekuitas.v4i4.3441","url":null,"abstract":"Economic developments have made various economic sectors enter the digital era. Various economic sectors, both on a macro and micro scale, are starting to use digital technology in carrying out their business activities. This is done in order to develop its business activities and survive in an increasingly complex market. Darul Muttaqin Al-Islami Islamic Boarding School is an Islamic-based educational institution which has a business unit and starts using digital technology. The purpose of this study is to look at the role of digitalization in the economic independence of Islamic boarding schools. The research method used is quantitative with research field research. The sampling method uses purposive sampling or sampling with criteria. The number of samples in this study was 100 samples with data collection methods in the form of questionnaires. The results of the study show that digitalization has an effect on economic independence at the Darul Muttaqin Al-Islami Islamic boarding school. This is evidenced by the value of tcount > ttable (5.874 > 1.29007) and the effect of economic digitalization of 37.9% on the economic independence of Islamic boarding schools. This situation shows that the importance of increasing digitalization in the Darul Muttaqin Al-Islami Islamic Boarding School given its positive benefits.","PeriodicalId":189604,"journal":{"name":"Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS)","volume":"65 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116625906","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The The Influence of E-Samsat Program, Mobile Samsat, Taxpayer Satisfaction and Tax Socialization on Motor Vehicle Taxpayer Compliance E-Samsat计划、移动Samsat、纳税人满意度和税收社会化对机动车纳税人合规的影响

Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Pub Date : 2023-05-30 DOI: 10.47065/ekuitas.v4i4.3278

Ferry Setyo Wibowo, Aprilia Whetyningtyas, R. Handayani

引用次数: 0

Menganalisis Pengaruh Strategi Bauran Pemasaran Terhadap Pembelian Sertifikat Laik Operasi Tegangan Rendah (SLO-TR) 分析营销组合策略对低电压操作证书(slots - tr)的影响

Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Pub Date : 2023-05-30 DOI: 10.47065/ekuitas.v4i4.3418

M. Syahputra, E. S. Rini, Sugiharto Pujangkoro

{"title":"Menganalisis Pengaruh Strategi Bauran Pemasaran Terhadap Pembelian Sertifikat Laik Operasi Tegangan Rendah (SLO-TR)","authors":"M. Syahputra, E. S. Rini, Sugiharto Pujangkoro","doi":"10.47065/ekuitas.v4i4.3418","DOIUrl":"https://doi.org/10.47065/ekuitas.v4i4.3418","url":null,"abstract":"This research aims to analysis the significant influence between marketing mix strategy on the purchase of Low Voltage Operating Eligibility Certificate (SLO-TR). Marketing mix strategy indicator as independent variable are product (X1), price (X2), location (X3), promotion (X4), people (X5), process (X6) and physical evidence (X7). The purchase decision indicator of Low Voltage Operating Eligibility Certificate (SLO-TR) as the dependent variable is the purchasing decision (Y). Quantitative research methods are described in multiple linear regression analysis models. The population is obtained from customers who make purchasing decision for Low Voltage Operating Eligibility Certificates (SLO-TR) at PT. Serkolinas. Type of research with primary data collected by dissemination of questionnaire. Using the Slovin formula, the number of respondents who became a sample of 100 people for further analysis. Stratified proportionate sampling technique by random sampling. Research results: (1) The estimation model shows an R2 value of 0,534 which represents the value of the coefficient of determination. This means that 53,40% of the dependent variable variation is able to be explained by the independent variable in this model. The remaining 46,60% is explained by other causes that are not included in the model; 2) The regression model on the independent variable simultaneously influence the dependent variable; and (3) This research produces results that product (X1), price (X2), process (X6) and physical evidence (X7) are influential and significant in analysis the influence of marketing mix strategy on purchasing decision (Y). But, place (X3), promotion (X4) and people (X5) had no influential and were not significant in analysis the influence of marketing mix strategy on purchasing decision (Y).","PeriodicalId":189604,"journal":{"name":"Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS)","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122493682","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Kinerja Keuangan pada Kantor Pusat KSP Kopdit Pintu Air Rotat Ditinjau dari ROI, ROA dan ROE 菲律宾联邦警察总署(KSP kopps)的财务表现从ROI、ROA和ROE中得到了考虑

Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Pub Date : 2023-05-30 DOI: 10.47065/ekuitas.v4i4.3436

Maria Viviana Nurak Lewar, Maria Goreti Mao Tokan, Y. D. P. Rangga

引用次数: 1

Pengaruh Literasi Keuangan Terhadap Minat Berinvestasi Saham Pada Mahasiswa 金融素养对学生投资兴趣的影响

Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Pub Date : 2023-05-30 DOI: 10.47065/ekuitas.v4i4.3313

Dwi Pertiwi Anggraini, Suginam Suginam, Joli Afriany, Maringan Sianturi

引用次数: 0

Akuntabilitas dan Transparansi Laporan Keuangan Sebagai Faktor Penentu Tingkat Kepercayaan Muzaki terhadap LAZIS 会计责任和财务报告的透明度决定了Muzaki对LAZIS的信心水平

Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Pub Date : 2023-05-30 DOI: 10.47065/ekuitas.v4i4.3406

Mentari Ariesta Iyonu

引用次数: 0