Rio Ageng Surya Susandy, Dewi Pramesti Kusumaningrum, Maria Margarith Stely Damian Jawa
{"title":"Analisis Strategic Management Pada Bebek Gembul Resto","authors":"Rio Ageng Surya Susandy, Dewi Pramesti Kusumaningrum, Maria Margarith Stely Damian Jawa","doi":"10.58812/smb.v1i02.32","DOIUrl":"https://doi.org/10.58812/smb.v1i02.32","url":null,"abstract":"The culinary industry is currently a mainstay because it provides the fastest surplus, both from the economic side of entrepreneurs, as well as from the government's income side through taxes paid. The purpose of this analytical research is to see, describe and provide recommendations related to marketing strategies in the culinary industry. This research method is a case study using SWOT analysis. The data used is primary data. While the type of research used is qualitative research. This technique explores information by using data sources from more than one point of view, such as journals, archives, articles and others. This study uses External Environmental Analysis and Internal Environmental Analysis of Bebek Gembul Resto. The results obtained from environmental analysis, SWOT analysis and strategy analysis are Bebek Gembul Resto for its strategy is good and adapts to technological developments and times. Starting from using food bloggers for promotions to frozen food innovations.","PeriodicalId":187737,"journal":{"name":"Sanskara Manajemen Dan Bisnis","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125859384","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Pengaruh Manajemen Modal Kerja Terhadap Kinerja Perusahaan","authors":"Ghina Yasmin Mumtaz","doi":"10.58812/smb.v1i02.23","DOIUrl":"https://doi.org/10.58812/smb.v1i02.23","url":null,"abstract":"This study is aimed to analyze the effect of working capital management ratio such as average days of receivable, average days of inventory, average days of payable toward retail firms’ performance listed on IDX period 2018-2022 proxied with return on asset. Retail firms which have the characteristic of keeping high level of inventory, is related with the efficiency of working capital management in achieving the high profit. The sample selection was done by purposive sampling method and obtained 6 retail companies. The study used the quantitative approach such as descriptive statistical test, classical assumption test, panel data regression analysis using Eviews 12. The result obtained average days of receivable has positive and insignificant effect on firms’ performance, average days of inventory has positive and significant effect on firms’ performance, average days of payable has negative and significant effect on firms’ performance. ","PeriodicalId":187737,"journal":{"name":"Sanskara Manajemen Dan Bisnis","volume":"76 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114641702","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Netflix: Implementasi Strategi Korporasi pada Strategi Fungsional SDM untuk Pencapaian Keunggulan Komparatif","authors":"Ade Maryam Derek, Chandra Liu, Putri Melati","doi":"10.58812/smb.v1i02.61","DOIUrl":"https://doi.org/10.58812/smb.v1i02.61","url":null,"abstract":"This research aims to increase knowledge about information about Netflix's successful strategies and what are the competitive advantages for Netflix so that people use Netflix as a medium of entertainment. The research method used is literature study. The results of this study indicate that the strategy used by Netflix in achieving competitive advantage can be seen from Netflix's Vision, Mission and core values by using a SWOT analysis to look at internal and external factors that can affect the organization including internal strengths and weaknesses, while for external factors, namely Opportunities and Threats.","PeriodicalId":187737,"journal":{"name":"Sanskara Manajemen Dan Bisnis","volume":"48 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131111952","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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