The Korean Journal of Franchise Management最新文献

{"title":"Impacts of Relative Advantage of Fast Food Restaurant’s O2O Service and Consumer Involvement on Consumer Engagement, and Store Loyalty: Focused on MZ Generations in Untact Consumption Era","authors":"Lee Young-eun, Yong-ki Lee，","doi":"10.21871/kjfm.2020.6.11.2.41","DOIUrl":"https://doi.org/10.21871/kjfm.2020.6.11.2.41","url":null,"abstract":"Purpose: Fast food franchise companies are trying a variety of innovative services to increase their competitiveness in response to changes in population composition in the fast food market and rapid changes in consumption trends due to technological development. From this point of view, franchise companies that have focused on offline store operations are providing O2O (offline to online) service as a core service for customer convenience. This new attempt is a strategy to increase loyalty by applying an interaction method based on understanding the characteristics of new generation consumers. However, existing studies are focused on the relationship between O2O service and acceptance, so very little is known about how O2O service affects customer loyalty. Therefore, this study examines the impacts of customer involvement and relative advantages of fast food O2O service on customer brand engagement (cognitive and affective engagement) and store loyalty for MZ(Millennials – Z) generations. Research design, data, and methodology: In order to achieve the purposes of this research, several hypotheses were developed. The data were collected from 247 questionnaires in their 16-30s and were analyzed using SPSS 22.0 and SmartPLS 3.0 program. Measurement model analysis was carried out to assess convergent and discriminant validity. Also, common method bias was tested using the values of VIF (variance inflation factor). The hypotheses was tested using structural equation modeling. Result: First, involvement has a positive effect on cognitive and affective engagement. Second, relative advantages have has a positive effect on cognitive and affective engagement. Third, cognitive influences affective engagement. Finally, both cognitive and affective engagement affect store loyalty, but affective engagement has a stronger effect on store loyalty than cognitive engagement. Conclusions: In the process of consumer-brand interaction, it was confirmed that store loyalty was influenced by cognitive and affective engagement sequentially. However, the results show that affective engagement has a relatively stronger on store loyalty than cognitive engagement. Therefore, it is necessary to establish an O2O service strategy to maintain long-term loyal customers by inducing cognitive participation with high-involved consumer, as well as affective interaction, in order to obtain new customers and increase customer loyalty.","PeriodicalId":187025,"journal":{"name":"The Korean Journal of Franchise Management","volume":"84 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122558499","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Impacts of the Service Quality of Coffee Shop Adapting the CoffeeSERV on Customer’s Perceived Value, Customer Satisfaction, Behavioral Intention: Focusing on Regulatory Focus Theory","authors":"Hwa-Seok Kang","doi":"10.21871/kjfm.2019.9.10.3.37","DOIUrl":"https://doi.org/10.21871/kjfm.2019.9.10.3.37","url":null,"abstract":"!\"#$%&’( !\" #$%&\" &’()*\" +,-.%/+)\" ’$+\" 0+1-’%2/&$%3\" 4+’5++/\" &+06%7+\" 8(-1%’*9\" 3+07+%6+)\" 6-1(+9\" 7(&’2.+0\" &-’%&:-7’%2/\" -/)\" 4+$-6%20-1\" %/’+/’%2/\" 2:\" 72::++\" &$23\" (&%/;\" <2::++=>?@\" &7-1+A\" B/\" ’$%&\" .2)+19\" <2::++=>?@\" &7-1+\" 72/&%&’&\" 2:\" :(/)-.+/’-1\"","PeriodicalId":187025,"journal":{"name":"The Korean Journal of Franchise Management","volume":"391 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124268285","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Effects of Service Value on Attitude, and Loyalty in Food-Service Franchise","authors":"Lee Shin Hwa, Yong-Ki Lee, Jae-Gyu Lee","doi":"10.21871/kjfm.2019.9.10.3.13","DOIUrl":"https://doi.org/10.21871/kjfm.2019.9.10.3.13","url":null,"abstract":"!\"#$%&’ ! \"! #$%! &%’%()! *&+(’$,-%! ,(./-)&0! ,-! &+1,.20! .%3%241,(56! 748%! *&+(’$,-%%-! $+3%! +! 249! :+&&,%&-! )4! %()&0! +(.! ’481%),),4(! +84(5! ’481+(,%-! ,-! ,()%(-,*0,(56! ;(! )$,-! .0(+8,’! ’481%),),3%! %(3,&4(8%()<! ’481+(,%-! (%%.! )4! *4’/-! 4(! ’/-)48%&! 1&%*%&%(’%-<! =/+2,)0<! +(.! )%’$(,’+2! ,()%&*+’%-! )4! 5+","PeriodicalId":187025,"journal":{"name":"The Korean Journal of Franchise Management","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129483730","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"A Study on the Foreign Countries’s cases of Strengthening the Qualifications of Franchisers - Based on the case study of USA, China, Australia, England -","authors":"H. Sangho","doi":"10.21871/kjfm.2019.9.10.3.7","DOIUrl":"https://doi.org/10.21871/kjfm.2019.9.10.3.7","url":null,"abstract":"","PeriodicalId":187025,"journal":{"name":"The Korean Journal of Franchise Management","volume":"83 5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115503045","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Impact of Franchisor’s Economic and Philanthropic CSR on Franchisees’ Economic Satisfaction, Social Satisfaction, and Loyalty","authors":"Soon-Beom Hur, Y. Nor, Debora Lee","doi":"10.21871/kjfm.2019.9.10.3.25","DOIUrl":"https://doi.org/10.21871/kjfm.2019.9.10.3.25","url":null,"abstract":"","PeriodicalId":187025,"journal":{"name":"The Korean Journal of Franchise Management","volume":"86 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115326658","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Systematic Literature Review for HRD in Korea Franchise Business","authors":"Eunsung Kim, Sang-Seub Lee","doi":"10.21871/KJFM.2019.6.10.2.33","DOIUrl":"https://doi.org/10.21871/KJFM.2019.6.10.2.33","url":null,"abstract":"","PeriodicalId":187025,"journal":{"name":"The Korean Journal of Franchise Management","volume":"499 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122731509","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Mediating Effects of Relationship Fairness Between Franchisor\"s Support Service and Performance in Food Service Franchise","authors":"Sang-Suk Lee","doi":"10.21871/KJFM.2019.6.10.2.19","DOIUrl":"https://doi.org/10.21871/KJFM.2019.6.10.2.19","url":null,"abstract":"This paper investigates the mediating effects of relationship fairness factors between franchisors’ support services and franchisees’ performance. Fairness is measured using constructs of distributive, procedure, interaction, and information, franchisors’ support service is divided into initial support services and continuous support services, and performance (re-contract intention) is measured using re-contract, contract extension, and recommendation. Our findings are fourfold. First, initial support service has a significant impact on other fairness concerns, excluding distributive fairness, and support service improvement can increase perceived fairness in the franchisor–franchisee relationship. Second, procedural, and informational fairness have a positive and significant impact on franchisees’ re-contract intention. This indicates that information sharing between franchisors and franchisees must be transparent in accordance with consistent established procedures. Third, only information fairness is found to have a partial mediating effect between continuous support services and performance, and continuous support service indirectly positively affects re-contract intention through relationship fairness. Fourth, there are differences between global and domestic franchises in the impact of continuous support services on relationship fairness, as global franchises’ continuous support service appears to have a greater effect on the relationship fairness, which should be considered for global competitiveness.","PeriodicalId":187025,"journal":{"name":"The Korean Journal of Franchise Management","volume":"263 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116063769","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Effects of Selection Attributes on Satisfaction and Loyalty of Multiplex Cinemas : Combining Quantitative and Qualitative Methods","authors":"Eunyong Cho, Chaebong Nam, Hana Cha, J. Shin, Youngmi Han","doi":"10.21871/KJFM.2019.6.10.2.49","DOIUrl":"https://doi.org/10.21871/KJFM.2019.6.10.2.49","url":null,"abstract":"","PeriodicalId":187025,"journal":{"name":"The Korean Journal of Franchise Management","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125964962","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Franchising Practices in Selected Markets around the World : A Review","authors":"Adams Adeiza","doi":"10.21871/KJFM.2019.6.10.2.7","DOIUrl":"https://doi.org/10.21871/KJFM.2019.6.10.2.7","url":null,"abstract":"","PeriodicalId":187025,"journal":{"name":"The Korean Journal of Franchise Management","volume":"122 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123111033","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Effect of Online Food Service Franchise Experiences on Satisfaction and Revisit Intention : Application of ANN Analysis","authors":"Lee Shin Hwa, Sung-Man Ahn, Younghee Lee","doi":"10.21871/KJFM.2019.6.10.2.59","DOIUrl":"https://doi.org/10.21871/KJFM.2019.6.10.2.59","url":null,"abstract":"","PeriodicalId":187025,"journal":{"name":"The Korean Journal of Franchise Management","volume":"350 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122164608","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}