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Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You are Trying to Sell 捐赠给慈善机构作为购买激励:它们的效果如何可能取决于你想卖什么
MKTG: Affect & Emotion (Topic) Pub Date : 1998-03-01 DOI: 10.1086/209519
M. Strahilevitz, J. Myers
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引用次数: 1266
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