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Use of Transmedia Storytelling Within the Context of Postmodern Advertisement 后现代广告语境下跨媒体叙事的运用
Advances in Media, Entertainment, and the Arts Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-5357-1.CH018
N. Tosun, M. Dönmez
{"title":"Use of Transmedia Storytelling Within the Context of Postmodern Advertisement","authors":"N. Tosun, M. Dönmez","doi":"10.4018/978-1-5225-5357-1.CH018","DOIUrl":"https://doi.org/10.4018/978-1-5225-5357-1.CH018","url":null,"abstract":"The consumer having high brand loyalty has been replaced with the consumer with low brand loyalty who change ideas rapidly together with postmodernism. Thereby brands started to seek communication methods which may attract care and interest of consumers and which will be able to maintain long-term relationships with them. Postmodern advertising which is focused on brand has gained importance in this point. Postmodern advertising approach utilizes hyperreality for taking interest of consumer and for performing functions for creating plausibility and awareness. At this point, recently transmedia storytelling takes attraction within framework of postmodern advertising. Transmedia storytelling participates to consumers actively and presents them a fictional hyperreality brand story universe where they can direct process by participating actively. Consumers can direct process by participating to communication process and may create their own reality. Thereby they maintain long-term interaction and communication media between consumers and brand.","PeriodicalId":186144,"journal":{"name":"Advances in Media, Entertainment, and the Arts","volume":"172 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116328658","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Child Swaddling or Back Wrapping During Street Trading 街头交易时用襁褓包裹儿童
Advances in Media, Entertainment, and the Arts Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-0329-4.ch012
E. Amoo, M. Ajayi, F. O. Olanrewaju, T. Olawande, A. Olawole-Isaac
{"title":"Child Swaddling or Back Wrapping During Street Trading","authors":"E. Amoo, M. Ajayi, F. O. Olanrewaju, T. Olawande, A. Olawole-Isaac","doi":"10.4018/978-1-7998-0329-4.ch012","DOIUrl":"https://doi.org/10.4018/978-1-7998-0329-4.ch012","url":null,"abstract":"The study is premised on social responsibility and social epidemiological theories and examined the exposure of back-wrapped babies to health risk during street trading. Data were collected using structured face-to-face interviews and snowballing techniques among 228 Street trading women (with children aged ≤ 11 months), in one local government area of Ogun State, Nigeria. Data analyses involved univariate and multivariate methods. The results show that 58.3% of women interviewed wrapped their babies at their back while trading on the streets, ≥80% were not aware of any campaign against baby back-wrapping, 35% viewed baby back-wrapping as medicinal for the baby, and as traditional practice (59.2%). The multivariate analysis revealed that children wrapped while trading on the street are at higher risk of exposure to illness than those not back wrapped (OR=1.778, p=0.042). The authors suggested media campaign against back-wrapping baby while trading on the street to reduce exposure to diseases, mortalities and possibly achievement of sustainable development goal (SDG-3).","PeriodicalId":186144,"journal":{"name":"Advances in Media, Entertainment, and the Arts","volume":"61 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123651491","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
Overview of the Gay Characters in the New Cinema of Turkey 土耳其新电影中的同性恋角色概述
Advances in Media, Entertainment, and the Arts Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-0128-3.CH012
Özgür İpek
{"title":"Overview of the Gay Characters in the New Cinema of Turkey","authors":"Özgür İpek","doi":"10.4018/978-1-7998-0128-3.CH012","DOIUrl":"https://doi.org/10.4018/978-1-7998-0128-3.CH012","url":null,"abstract":"Similar to the worldwide perceptions, gay characters in Turkish cinema are mostly perceived and used as elements of humor and comedy. They are also used as standards for measuring the masculinity of other male characters in some Turkish movies. And what about Today? What are the differences between the past and now? It is possible to say that Turkish cinema in 2000s involve more visible sexual identities apart from heteronormative understanding. This study will focus on the reflections and portrayals of only gay characters in New Turkish cinema.","PeriodicalId":186144,"journal":{"name":"Advances in Media, Entertainment, and the Arts","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126148033","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Health Journalism and Representation of Campaign News of Spinal Muscular Atrophy (SMA) Patients 健康新闻与脊髓性肌萎缩症(SMA)患者运动新闻的表现
Advances in Media, Entertainment, and the Arts Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-8630-3.ch017
Işık Tuncel
{"title":"Health Journalism and Representation of Campaign News of Spinal Muscular Atrophy (SMA) Patients","authors":"Işık Tuncel","doi":"10.4018/978-1-7998-8630-3.ch017","DOIUrl":"https://doi.org/10.4018/978-1-7998-8630-3.ch017","url":null,"abstract":"Health information in all forms and developments from media must benefit public health. The prime responsibility is to spread the correct information in a clear and simple way. The purpose of this study includes the evaluation of campaigns published in the Turkish press under expressions that were used specifically for reporting on spinal muscular atrophy (SMA) patients, such as “be hopeful” and “running out of time.” Discourse analysis method in the context of health journalism was used within a framework of ethical principles. In the context of this study, the discourse of language published—that is, news created by health journalists during treatment processes of SMA patients and their families—was also examined. This study was conducted in order to increase awareness of health correspondents and is informed by a basic principle of “first do no harm” to public health, consistent with medical professionals.","PeriodicalId":186144,"journal":{"name":"Advances in Media, Entertainment, and the Arts","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124621871","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Digitalization of Labor 劳动力数字化
Advances in Media, Entertainment, and the Arts Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-5357-1.CH012
Ceren Yegen
{"title":"Digitalization of Labor","authors":"Ceren Yegen","doi":"10.4018/978-1-5225-5357-1.CH012","DOIUrl":"https://doi.org/10.4018/978-1-5225-5357-1.CH012","url":null,"abstract":"The digital culture created by the new media shows itself in most of today's everyday life practices. Displacing the social structure, the digital culture also led to the digitalization of labor. In fact, while many products can be sold through Instagram today in Turkey, there are lots of accounts (pages) where handmade products (blankets, baby clothes, bags, pencil cases, etc.) are sold and many women who contribute to family budget, as well. Thus, the subject of this research is to study the knitting accounts which belong to the women making sales through Instagram. That way, it has been aimed to understand that how labor becomes digitalized by Instagram. The accounts which are making sales through Instagram and will be studied in the research are as follows: orgu.battaniyemmm, bebek_orgu_evi, and orgu_sepeti. Within the scope of this research, semi-structured in-depth interviews will be made with the owners of mentioned accounts, and through these accounts, it will be revealed that how digital culture makes labor a commodity and how digitalizes it.","PeriodicalId":186144,"journal":{"name":"Advances in Media, Entertainment, and the Arts","volume":"85 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124806369","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
The Art of Deception in Political Advertising 政治广告中的欺骗艺术
Advances in Media, Entertainment, and the Arts Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-8535-0.CH019
S. Aririguzoh
{"title":"The Art of Deception in Political Advertising","authors":"S. Aririguzoh","doi":"10.4018/978-1-5225-8535-0.CH019","DOIUrl":"https://doi.org/10.4018/978-1-5225-8535-0.CH019","url":null,"abstract":"Television advertising is a growing important aspect in presidential electoral campaigning. It accounts for a big part of the electioneering expenses. Presidential political advertisements are important sources of information to voters. Their messages may influence poll results. Using a content analytical method, this study examined 12 of the presidential campaign advertisements created for ex-president Goodluck Jonathan and his People's Democratic Party (PDP); and the opposition coalition flag bearer, Retired General Muhammadu Buhari and his All Progressives Congress during the 2015 Nigerian presidential election campaigns. The aim of this study was to identify the deceptions in these advertisements. This study found that both sides engaged in deceptive advertising. Buhari/APC engaged more in misinformation, lies, misrepresentation and spreading of unproven facts. Goodluck/PDP avoided misrepresentations and misinformation, but used lies, unproven assertions and pufferies. It is recommended that campaign advertisements be scrutinized before they are aired.","PeriodicalId":186144,"journal":{"name":"Advances in Media, Entertainment, and the Arts","volume":"60 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129455406","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
Cyberchondria in the Time of the COVID-19 Pandemic COVID-19大流行时期的网络病症
Advances in Media, Entertainment, and the Arts Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-8630-3.ch010
N. Jokić-begić, Branka Bagarić
{"title":"Cyberchondria in the Time of the COVID-19 Pandemic","authors":"N. Jokić-begić, Branka Bagarić","doi":"10.4018/978-1-7998-8630-3.ch010","DOIUrl":"https://doi.org/10.4018/978-1-7998-8630-3.ch010","url":null,"abstract":"The appearance of a new and unknown disease, COVID-19, provides a fertile ground for the rise of cyberchondria, an excessive online searching about coronavirus transmission, COVID-19 symptoms, and its long-term health-related effects, which is followed by more anxiety. The purpose of this chapter is to review and discuss new findings on cyberchondria in the context of the COVID-19 pandemic. This chapter presents research findings on aspects of the pandemic which may give rise to cyberchondria, potential risk factors for cyberchondria during the pandemic, the role of cyberchondria in the development of pathological anxiety in the pandemic period with an emphasis on health anxiety and OCD, and possible impacts of seasonality of the pandemic on cyberchondria. Finally, this chapter discusses possible treatment options for cyberchondria in the time of the pandemic.","PeriodicalId":186144,"journal":{"name":"Advances in Media, Entertainment, and the Arts","volume":"67 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128243102","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Vachanamrut Visualization Vachanamrut可视化
Advances in Media, Entertainment, and the Arts Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-5753-2.ch006
C. Bhatt, Bhishm Daslaniya, Ghanshyam Patel, Divyesh Patel
{"title":"Vachanamrut Visualization","authors":"C. Bhatt, Bhishm Daslaniya, Ghanshyam Patel, Divyesh Patel","doi":"10.4018/978-1-7998-5753-2.ch006","DOIUrl":"https://doi.org/10.4018/978-1-7998-5753-2.ch006","url":null,"abstract":"The authors discuss their interaction with data using various data visualization techniques, which are a quick, easy way to convey concepts universally. Currently, data has become more and more important; it is also important how one can visualize that data in the mind. This chapter is based on extracting important information from one of the holy Swaminarayan scriptures. The authors explore the content of the Vachanamrut, a unique work of prose in the Gujarati language, which contains discourses of Lord Swaminarayan and his conversation with saints and devotees. They convert the data in graphical interface using some libraries of the R tool. So, one can get the main idea of that data quickly, without a need to explain more about that data. Summing it up, this chapter examines the techniques of describing data of any ancient scripture or ancient text in any language by visualizing that data.","PeriodicalId":186144,"journal":{"name":"Advances in Media, Entertainment, and the Arts","volume":"39 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127206696","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Masculine Domination and Gender in Bourdieusian Sociology 布尔迪厄主义社会学中的男性统治与性别
Advances in Media, Entertainment, and the Arts Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-1774-1.ch014
Birol Demircan
{"title":"Masculine Domination and Gender in Bourdieusian Sociology","authors":"Birol Demircan","doi":"10.4018/978-1-7998-1774-1.ch014","DOIUrl":"https://doi.org/10.4018/978-1-7998-1774-1.ch014","url":null,"abstract":"In the study, Mexican director Alfonso Cuarón's movie Roma was examined. The movie takes place in Mexico in the 1970s, at a time when the society demanded change. Instead of questioning the traumatic background of being abandoned by the father, the director focused on the maid of the house and a disaster that happened to her. Alfonso Cuarón, who shot the film in black and white, created it as the director, producer, editor, screenwriter, and cinematographer of the movie. The movie, which is about women's loneliness and gender, will be evaluated based on Pierre Bourdieu's statements on masculine domination.","PeriodicalId":186144,"journal":{"name":"Advances in Media, Entertainment, and the Arts","volume":"133 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127366048","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Representation of Women in Feminist Cinema 女性主义电影中的女性形象
Advances in Media, Entertainment, and the Arts Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-1774-1.ch001
Elçin Akçora As, A. Parsa
{"title":"The Representation of Women in Feminist Cinema","authors":"Elçin Akçora As, A. Parsa","doi":"10.4018/978-1-7998-1774-1.ch001","DOIUrl":"https://doi.org/10.4018/978-1-7998-1774-1.ch001","url":null,"abstract":"In the art of cinema, which fulfills the function of a “dream factory” with its male-dominated narrative structure, men are represented in active roles with their actions, while women in passive roles that do not or cannot interfere with the flow of events with their inactions. This perception, which dominates the cinema, showed a change with the reflection of intellectual context of the Second Wave Feminism to the films. In this sense, in the study, Fried Green Tomatoes, regarded as a feminist film example by movie critics and directed by Jon Avnet in 1991, was chosen as a sample. In the study, structuralist narrative codes that construct meaning in the film are analyzed in the context of feminist thought and film theory paradigms. In the film, the “strong female character representations,” which are placed in the center of narrative and positioned to advance the story, are subjected in the foreground; these characters also stand against the known stereotyped roles imposed on women by traditional narrative cinema.","PeriodicalId":186144,"journal":{"name":"Advances in Media, Entertainment, and the Arts","volume":"55 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130053321","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
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