The BatukPub Date : 2019-07-31DOI: 10.3126/batuk.v5i2.30117
S. Shrestha
{"title":"Factors of Brand Image and Television Purchase in Kathmandu City","authors":"S. Shrestha","doi":"10.3126/batuk.v5i2.30117","DOIUrl":"https://doi.org/10.3126/batuk.v5i2.30117","url":null,"abstract":"This study attempted to measure factors of brand image and television purchase in Kathmandu City. Descriptive and causal research design was used. Primary cross-section data were collected. Structured questionnaires were administered and 200 data were obtained. Judgmental sample technique was applied. Structural Equation Modeling (SEM) tool was used to validate the model and testing causal relationships among exogenous and endogenous constructs. It was found consumer experience and after sales service were the important factors for creating brand image in the television markets. Brand image influenced television buying behavior. But celebrity endorsement and country of origin had no influence on building brand image.","PeriodicalId":185827,"journal":{"name":"The Batuk","volume":"43 4","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131673808","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The BatukPub Date : 2019-01-31DOI: 10.3126/batuk.v5i1.27921
P. Ghimire
{"title":"Role of Intrinsic Motivation on Professional Ethics in Public Sector Employees of Nepal","authors":"P. Ghimire","doi":"10.3126/batuk.v5i1.27921","DOIUrl":"https://doi.org/10.3126/batuk.v5i1.27921","url":null,"abstract":"The main concern of this study is to identify the relationship between intrinsic motivation and professional ethics of Federal Affairs and Ministry of General Administration office employees. With respect to this context, the study has been conducted to answer the following questions. Does the professionalism and self-motivation have create causality relation in the public sector employees? What are the factors of intrinsic motivation regulating on the public sector employees? From literature review public sector job trustworthiness as dependent variable and autonomy, relatedness and competency independent variables were identified. Researchers used the both quantitative and qualitative approach to explore the behavior, perspectives, experiences and feelings of people and emphasize the understanding of intrinsic motivation on professional ethics in public sector. Non-probability sampling (purposive sampling) applied in this study. The findings of this study showed that Public sector job trustiness had significant relationship with intrinsic motivational psychological need factors such as: Autonomy, Relatedness and Competence.","PeriodicalId":185827,"journal":{"name":"The Batuk","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128808006","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The BatukPub Date : 2019-01-31DOI: 10.3126/batuk.v5i1.27923
M. Gouli
{"title":"Forms of nature in Laxmiprasad Devkota’s “The Rain”","authors":"M. Gouli","doi":"10.3126/batuk.v5i1.27923","DOIUrl":"https://doi.org/10.3126/batuk.v5i1.27923","url":null,"abstract":"Poets use different forms of representation for nature in their poetry. Poets get relevant subject matters to produce their verse when they encounter different forms of nature in course of their daily lives. Changing seasons and different conditions of nature significantly encourage the poets to express their deeply rooted feelings in multiple ways of representation depicting multiple forms of their surroundings. This article attempts to explore how Laxmiprasad Devkota, the great poet of Nepal, represents the rain in particular and other elements of nature in general in his poem entitled “The Rain.” To deal with the representation of nature in this poem, I have used the tool of ecocriticism that facilitates to study the relationship between literature and nature as well as nature and human beings.","PeriodicalId":185827,"journal":{"name":"The Batuk","volume":"59 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131792023","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The BatukPub Date : 2019-01-31DOI: 10.3126/batuk.v5i1.27922
S. Shrestha
{"title":"Consumer Perception Towards Brand Extension","authors":"S. Shrestha","doi":"10.3126/batuk.v5i1.27922","DOIUrl":"https://doi.org/10.3126/batuk.v5i1.27922","url":null,"abstract":"This study attempts to examine consumer evaluation of brand extension in the Nepalese brand context. Major objective of the study was to how consumer perceives brand evaluation in Nepal. Two hundred convenient samples were taken in this study. Structured questionnaires were designed to collect data. Descriptive statistics and correlation analysis was used to summarize the data, to check the relation and to test the hypotheses. The research confirmed moderate correlation among brand extension with all the predictors like parent brand reputation, brand consistency, complementary features, substitutability features, transferability features, consumer innovativeness and consumer/user status.","PeriodicalId":185827,"journal":{"name":"The Batuk","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128852421","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The BatukPub Date : 2019-01-31DOI: 10.3126/batuk.v5i1.27919
B. Giri
{"title":"Contribution of Remittance in Economic Growth of Nepal","authors":"B. Giri","doi":"10.3126/batuk.v5i1.27919","DOIUrl":"https://doi.org/10.3126/batuk.v5i1.27919","url":null,"abstract":"This study paper intended to investigate how remittance income affected economic growth of Nepal. The main objectives of this study tries to find the answer on two questions: First, does the remittance inflow is contributing to the growth of an economy of Nepal? Second what is the trend of remittance inflow in Nepal over the year? We have used Unit Root Test, Ordinary Least Squared Regression Analysis, and Ratio Analysis Test. In this research, it is investigated that whether remittances have growth impact on Nepalese economy, by using data belong to 1990-2016 period. The time series regression findings show that remittance flow to Nepal have statistically meaningful and positive impact on GDP growth. This paper is based on the secondary source of information briefly explain the potentiality of remittance income for the GDP growth of Nepal.","PeriodicalId":185827,"journal":{"name":"The Batuk","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133692907","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The BatukPub Date : 2019-01-31DOI: 10.3126/batuk.v5i1.27920
Makshindra Thapa
{"title":"Environmental Disclosure Practice of Nepalese “A” Listed Companies","authors":"Makshindra Thapa","doi":"10.3126/batuk.v5i1.27920","DOIUrl":"https://doi.org/10.3126/batuk.v5i1.27920","url":null,"abstract":" The disclosure of environment related information is an inevitable component of corporate social reporting paradigm. Due to growing awareness to protect environment, firms around the globe are supposed to be involved in activities in protection and betterment of environment. The stakeholder theory suggests for considering stakeholders while making corporate strategies and reporting them information including initiations done in behalf of environmental responsibility. This paper attempts to study the corporate environmental disclosure practice of selected 45 NEPSE “A” listed companies of Nepal. Different ten measures of this environmental theme were considered for analysis. Content analysis was applied to know the extent of disclosure practice of the companies and variance test to examine variations in environmental disclosure of the companies within seven industry types. The result of content analysis indicated that disclosure status of environment information related items is very low and there is a significant variation in environmental disclosure practice of the companies across seven industry types.","PeriodicalId":185827,"journal":{"name":"The Batuk","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131859397","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The BatukPub Date : 2019-01-31DOI: 10.3126/batuk.v5i1.27942
Rocky Maharjan
{"title":"Job Satisfaction, Gender and Salary: A Study on Correlation","authors":"Rocky Maharjan","doi":"10.3126/batuk.v5i1.27942","DOIUrl":"https://doi.org/10.3126/batuk.v5i1.27942","url":null,"abstract":"From psychological perspective, job satisfaction is the pleasant feelings that results from the appraisal of the job or by the job facilities. Job satisfaction is the level of contentment a person feels regarding his or her job. This feeling is based on an individual's perception of satisfaction. Job satisfaction can be influenced by a person's ability to complete required tasks, the earning, learning in an organization, and the way management treats employees. This research tries to study the level of job satisfaction on the basis of gender and their salary among college teachers of Lalitpur district. This survey research was conducted upon 122 (male 72 and female 50) respondents by using The Minnesota Satisfaction Questionnaire (MSQ). Result of study shows male respondents were earning more than female respondents. Male respondents are more satisfied than female. The job satisfaction is positively correlated to salary.","PeriodicalId":185827,"journal":{"name":"The Batuk","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130082854","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The BatukPub Date : 2019-01-31DOI: 10.3126/batuk.v5i1.27953
S. Gautam, G. Saroj
{"title":"Curriculum Development and Education Officers in/about Culturally Responsive Pedagogy","authors":"S. Gautam, G. Saroj","doi":"10.3126/batuk.v5i1.27953","DOIUrl":"https://doi.org/10.3126/batuk.v5i1.27953","url":null,"abstract":"This paper tries to excavate the perceptions, experiences and non/cooperation of curriculum development officers and district education officers in culturally non/responsive pedagogical approaches of private schools in Nepal. This paper tries to decontextualize and culturally non responsive education cannot address the pedagogical and socio cultural requirements of the learners and multicultural societies. This research is oriented to fundamental traits of interpretivism, criticalism and postmodernism so that the varying and complicated features of culture and culturally responsive pedagogy would be met. Therefore, it would be a heuristics of multi-paradigmatic research. In this paper I have explored the views, experiences and perceptions of responsible government officials working in curriculum designing and implementation in making our educational endeavors culturally responsive. I have tried to delve into 'world of duty' to reveal how result oriented they are. Shifting of responsibilities and lack of professionalism has been found to be the major stumbling blocks.","PeriodicalId":185827,"journal":{"name":"The Batuk","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126323944","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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