{"title":"Managing Customer Satisfaction and Customer Loyalty in Organizations","authors":"Pratap Chandra Mandal","doi":"10.4018/jbe.314599","DOIUrl":"https://doi.org/10.4018/jbe.314599","url":null,"abstract":"Companies require managing customer satisfaction and loyalty to achieve growth. The objective of the study is to analyze how companies manage customer satisfaction and loyalty. The methodology adopted is a conceptual analysis of the various aspects of management of customer satisfaction and loyalty in companies. Companies require appreciating the importance of product and service qualities as drivers of customer satisfaction. They should keep track of customer satisfaction levels through effective measures. They require building customer loyalty through various strategies viz. close interactions with customers and development of loyalty programs and brand communities. They should adopt effective initiatives for managing customer satisfaction and loyalty. Academics may suggest better practices for managing and measuring customer satisfaction and loyalty. Practicing managers may adopt the best practices which will enable them to have effective management of customer satisfaction and loyalty and effective measures of customer satisfaction levels and achieve business excellence.","PeriodicalId":185290,"journal":{"name":"Journal of Business Ecosystems","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123208355","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Challenges and Opportunities for Market Adaptation of Alipay in the US","authors":"C. Xia, Dennis Anderson","doi":"10.4018/jbe.309123","DOIUrl":"https://doi.org/10.4018/jbe.309123","url":null,"abstract":"China is becoming a cashless society with rapid advancement and adoption in mobile payment in recent years, with Alipay taking the leading role. The total mobile payment transaction value reached US $41.51trillion in 2018, a more than 27-fold increase from 2013, according to the central bank China. Alipay has 900 million domestic annual active users and about 1.2 billion global users by August 2020, with its financial services covering 720 million consumers and 28 million merchants. Alipay, like other Chinese FinTech giants, is expanding into the global market. The US is among one of key global markets. This paper examines opportunities as well as problems and limitations of Alipay in the US market adoption from different perspectives with a detailed introduction of ant financial services as well. This paper also presents a discussion of the COVID-19 impact on Alipay in the end.","PeriodicalId":185290,"journal":{"name":"Journal of Business Ecosystems","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132660918","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Roles of Customer Databases and Database Marketing in Marketing Intelligence","authors":"Pratap Chandra Mandal","doi":"10.4018/jbe.313044","DOIUrl":"https://doi.org/10.4018/jbe.313044","url":null,"abstract":"Customer databases and database marketing play important roles in marketing intelligence and in building and developing customer relationships for organizations. Development of customer databases and performing database marketing are made possible mainly by the advancements in information technology. The study discusses various aspects of customer databases and database marketing and their roles in marketing intelligence and in building customer relationships. It discusses the ways in which companies can use customer databases effectively to achieve the best results. The study discusses the issues of database marketing, ways of overcoming them, internal changes in an organization required for the implementation of database marketing, and emphasizes that maintenance of customer databases and performing database marketing are not the solutions to every problem in building customer relationships. It will help practitioners and researchers in finding a direction for generating customer insights, achieving the goals in relationship management, and in achieving business excellence.","PeriodicalId":185290,"journal":{"name":"Journal of Business Ecosystems","volume":"185 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123426013","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Management Consulting Analysis and Applications of Adaptive Marketing and Organizational Strategy During COVID-19","authors":"Eugene J. M. Lewis, D. Burrell, Kevin Richardson","doi":"10.4018/jbe.314228","DOIUrl":"https://doi.org/10.4018/jbe.314228","url":null,"abstract":"This management consulting case study on adaptive marketing during COVID-19 in the real estate industry focuses on the overvaluation of housing utilizing horizontal diversification changes across demographics. Horizontal diversification is described as adding new products to an existing brand that targets existing consumers. The management consultants engaged in an action research analysis of Moreso Real Estate during COVID-19 as the organization seeks to discover innovative ways to penetrate the real estate market. Although COVID-19 still poses many challenges for businesses, this organizational development action research seeks to uncover practices in which businesses still face questions of how to meet the demand of the market. The management consulting organizational development framework utilized include the Ansoff Matrix and Balanced Scorecard Model. The intent is to influence the world of practice by providing viable strategies and recommendations from a real-world perspective.","PeriodicalId":185290,"journal":{"name":"Journal of Business Ecosystems","volume":"67 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123477047","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Business Strategy and Automation in Senior Care Franchising","authors":"Ye-Sho Chen","doi":"10.4018/jbe.314227","DOIUrl":"https://doi.org/10.4018/jbe.314227","url":null,"abstract":"Building a resilient and sustainable firm with sound strategy and intelligent automation in the context of increased challenges of business environments and technological changes is becoming a necessity for businesses, decision makers, and researchers. In this paper, the authors show a design methodology of strategic planning, putting the strategic plan into action, and aligning automation to strategic action for the senior care industry using franchising to grow their businesses. The methodology is grounded in the theories of sciences of the artificial, docility and distributed cognition, input-process-output model of strategic entrepreneurship, and digital nervous systems. Managerial implications for decision makers in senior care franchising are also discussed.","PeriodicalId":185290,"journal":{"name":"Journal of Business Ecosystems","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128396453","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Fernando L. Almeida, Domingos Oliveira, Joana Neves
{"title":"The Relevance of Management 3.0 in the Development of Dynamic Capabilities in SMEs","authors":"Fernando L. Almeida, Domingos Oliveira, Joana Neves","doi":"10.4018/jbe.309125","DOIUrl":"https://doi.org/10.4018/jbe.309125","url":null,"abstract":"This study aims to explore how Management 3.0 can assist and support the development of dynamic capabilities in SMEs. To this end, several dimensions of dynamic capabilities are considered, such as the process of identifying new market opportunities, idea generation, emergence of organizational changes, and support for innovation processes and the development of new markets. This research employs a qualitative methodology by conducting four case studies with software companies located in Portugal and Brazil. It identifies a set of key elements offered by Management 3.0 for the development of dynamic capabilities. Collaborative participation, teamwork, creativity, empowerment, agility, and entrepreneurial attitude stand out as fundamental and supported elements in the Management 3.0 paradigm for SMEs to develop their dynamic capabilities.","PeriodicalId":185290,"journal":{"name":"Journal of Business Ecosystems","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128572752","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"How does the Banking Business Model Evolve and Integrate in a Platform Ecosystem?","authors":"","doi":"10.4018/jbe.295556","DOIUrl":"https://doi.org/10.4018/jbe.295556","url":null,"abstract":"The banking environment is changing rapidly and banks, in order to stay competitive, need to take these changes into consideration. This study focusses on Open Banking, a phenomenon that has been accentuated by the regulation PSD2. Indeed, our aim is to study the impact of Open Banking on banks’ business models and to explore how this phenomenon led banks to go towards a platform-based business model. Our contribution is to suggest a business model, based on previous theoretical business models, that will suit banks’ needs to elaborate their own strategy and way of creating value by considering the recent developments in the banking sector.","PeriodicalId":185290,"journal":{"name":"Journal of Business Ecosystems","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131195491","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Resilience and adaptation of SMES sector in an emerging economy.","authors":"","doi":"10.4018/jbe.300328","DOIUrl":"https://doi.org/10.4018/jbe.300328","url":null,"abstract":"This paper has the purpose to analyze the implications of the innovative adaptation in strategic organizational resilience in Smes. It is assumed that organizational resilience has a strategic role designed and implemented to promote organizational community resilience to survive, adaptive innovation and achieve success after a disaster. The method employed is the reflective and analytical review of the theoretical and empirical literature to clarify the relevant issues of innovative innovation in strategic organizational resilience. It is concluded that innovative adaptation and engineering resilience strategies achieve organizational resilience as the capability to self-renew through innovation.","PeriodicalId":185290,"journal":{"name":"Journal of Business Ecosystems","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130851886","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"An Assessment of the Saudi Entrepreneurial Ecosystem","authors":"","doi":"10.4018/jbe.300327","DOIUrl":"https://doi.org/10.4018/jbe.300327","url":null,"abstract":"Abstract - This paper analyzes the challenges of the entrepreneurial ecosystem in Saudi Arabia. A quantitative survey based on a literature review has been conducted on fifty Saudi entrepreneurs. Recommendations to support the Saudi entrepreneurial ecosystem have been provided as a result of this work. The paper recommends improving university educational programs that encourage entrepreneurship, reducing the bureaucracy level with starting new businesses, and increasing the adoption level of new technologies. The study illustrates that government support, individual support, and education are the major factors influencing the entrepreneurship ecosystem. While the top challenges were found to be the lack of individual skills, government regulations, society culture, and economic deterioration.","PeriodicalId":185290,"journal":{"name":"Journal of Business Ecosystems","volume":"46 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115781747","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Revisiting Applications of Blockchain Technology in Business Ecosystems","authors":"I. Lokshina, C. Lanting","doi":"10.4018/jbe.295555","DOIUrl":"https://doi.org/10.4018/jbe.295555","url":null,"abstract":"In this paper, the authors provide a comprehensive analysis of blockchain technology and its emerging and state-of-the-art applications in business ecosystems. The authors define types of blockchain-enabled applications across various domains and research areas. Additionally, the authors investigate open issues of blockchain technology; identify challenges to be addressed; propose potential solutions; and mark future research directions that are of high relevance and value for both academics and practitioners.","PeriodicalId":185290,"journal":{"name":"Journal of Business Ecosystems","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116498363","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}