Business Strategy and Automation in Senior Care Franchising

Abstract

Building a resilient and sustainable firm with sound strategy and intelligent automation in the context of increased challenges of business environments and technological changes is becoming a necessity for businesses, decision makers, and researchers. In this paper, the authors show a design methodology of strategic planning, putting the strategic plan into action, and aligning automation to strategic action for the senior care industry using franchising to grow their businesses. The methodology is grounded in the theories of sciences of the artificial, docility and distributed cognition, input-process-output model of strategic entrepreneurship, and digital nervous systems. Managerial implications for decision makers in senior care franchising are also discussed.