{"title":"Social Media Use in Minor Sports","authors":"A. Billings, N. O'Reilly, Elisabetta Zengaro","doi":"10.1142/9789811237669_0005","DOIUrl":"https://doi.org/10.1142/9789811237669_0005","url":null,"abstract":"","PeriodicalId":179527,"journal":{"name":"Social Media in Sport","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125820760","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Online Communities in Sport","authors":"David N. Wagner","doi":"10.1142/9789811237669_0003","DOIUrl":"https://doi.org/10.1142/9789811237669_0003","url":null,"abstract":"","PeriodicalId":179527,"journal":{"name":"Social Media in Sport","volume":"73 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127372380","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Social Media and Sponsorship in Sport","authors":"P. Parganas, C. Anagnostopoulos","doi":"10.1142/9789811237669_0010","DOIUrl":"https://doi.org/10.1142/9789811237669_0010","url":null,"abstract":"After reading the chapter, you will be able to do the following: \u0000 \u0000Understand the implications of social media on sponsorship \u0000 \u0000Discuss the sponsorship activation process in the social media environment \u0000 \u0000Recognize the role of social media in ambush marketing \u0000 \u0000Discuss the recent developments in celebrity endorsements \u0000 \u0000Identify the different forms of influencers and their role in sponsorship and athlete endorsement","PeriodicalId":179527,"journal":{"name":"Social Media in Sport","volume":"62 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124737729","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Revenue Generation and Return on Investment from Social Media in Sport","authors":"Rebecca M. Achen, N. O'Reilly","doi":"10.1142/9789811237669_0015","DOIUrl":"https://doi.org/10.1142/9789811237669_0015","url":null,"abstract":"","PeriodicalId":179527,"journal":{"name":"Social Media in Sport","volume":"52 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121997849","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
J. Braunstein-Minkove, Arielle Insel, Gashaw Abeza
{"title":"A Practical Guide to Social Media Management in Sport","authors":"J. Braunstein-Minkove, Arielle Insel, Gashaw Abeza","doi":"10.1142/9789811237669_0016","DOIUrl":"https://doi.org/10.1142/9789811237669_0016","url":null,"abstract":"","PeriodicalId":179527,"journal":{"name":"Social Media in Sport","volume":"30 5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123487532","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Social Media and Data Management in Sport","authors":"Yoseph Mamo, Yiran Su, Gashaw Abeza","doi":"10.1142/9789811237669_0007","DOIUrl":"https://doi.org/10.1142/9789811237669_0007","url":null,"abstract":"","PeriodicalId":179527,"journal":{"name":"Social Media in Sport","volume":"43 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121539889","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Social Media, Social and Legal Issues in Sport","authors":"Melinda R. Weathers, J. Sanderson","doi":"10.1142/9789811237669_0012","DOIUrl":"https://doi.org/10.1142/9789811237669_0012","url":null,"abstract":"","PeriodicalId":179527,"journal":{"name":"Social Media in Sport","volume":"80 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128219828","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Introduction to Social Media in Sport","authors":"Kevin Hull, Gashaw Abeza","doi":"10.1142/9789811237669_0001","DOIUrl":"https://doi.org/10.1142/9789811237669_0001","url":null,"abstract":"","PeriodicalId":179527,"journal":{"name":"Social Media in Sport","volume":"88 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130471546","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Diversity and Inclusion in Social Media and Sport","authors":"Jacob J. Bustad, Oliver J. C. Rick","doi":"10.1142/9789811237669_0014","DOIUrl":"https://doi.org/10.1142/9789811237669_0014","url":null,"abstract":"","PeriodicalId":179527,"journal":{"name":"Social Media in Sport","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122161194","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Social Media Use in Major Sports","authors":"Matthew H. Zimmerman, Kelsey Slater, L. Burch","doi":"10.1142/9789811237669_0004","DOIUrl":"https://doi.org/10.1142/9789811237669_0004","url":null,"abstract":"","PeriodicalId":179527,"journal":{"name":"Social Media in Sport","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122606189","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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