体育中的社会媒体和赞助

Social Media in Sport Pub Date : 2021-08-01 DOI:10.1142/9789811237669_0010

P. Parganas, C. Anagnostopoulos

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引用次数: 0

摘要

阅读本章后，您将能够做到以下几点:了解社交媒体对赞助的影响讨论社交媒体环境下的赞助激活过程认识社交媒体在伏击营销中的作用讨论名人代言的最新发展确定不同形式的网红及其在赞助和运动员代言中的作用

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Social Media and Sponsorship in Sport

After reading the chapter, you will be able to do the following: Understand the implications of social media on sponsorship Discuss the sponsorship activation process in the social media environment Recognize the role of social media in ambush marketing Discuss the recent developments in celebrity endorsements Identify the different forms of influencers and their role in sponsorship and athlete endorsement

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来源期刊

Social Media in Sport

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