Jurnal Manajemen Strategi dan Aplikasi Bisnis最新文献_第4页

Green marketing and purchase intention of green product: The role of environmental awareness 绿色营销与绿色产品购买意愿:环境意识的作用

Jurnal Manajemen Strategi dan Aplikasi Bisnis Pub Date : 2022-08-29 DOI: 10.36407/jmsab.v5i2.588

Krisdayanti Krisdayanti, Arief Widodo

引用次数: 3

Dampak lingkungan fisik dan kualitas pelayanan terhadap emosi pelanggan serta kepuasan konsumen sebagai variabel intervening 身体环境和服务质量对客户情绪的影响以及消费者作为可变干预变量的满意度

Jurnal Manajemen Strategi dan Aplikasi Bisnis Pub Date : 2022-07-31 DOI: 10.36407/jmsab.v5i2.684

Ambo Sakka Hadmar

引用次数: 0

Dampak kreativitas, inovasi dan strategi harga terhadap kinerja usaha mikro serta kecil 创造力、创新和价格策略对小企业和小企业绩效的影响

Jurnal Manajemen Strategi dan Aplikasi Bisnis Pub Date : 2022-07-31 DOI: 10.36407/jmsab.v5i2.685

Jatenangan Manalu

引用次数: 0

Pengaruh Disiplin dan Budaya Organisasi Terhadap Prestasi Kerja Karyawan PT. Otoparts Tbk. Divisi Shop And Drive Jakarta 组织纪律和文化对Tbk员工就业表现的影响。雅加达商会和大道司

Jurnal Manajemen Strategi dan Aplikasi Bisnis Pub Date : 2022-06-30 DOI: 10.36407/jmsab.v5i1.578

Jatenangan Manalu

{"title":"Pengaruh Disiplin dan Budaya Organisasi Terhadap Prestasi Kerja Karyawan PT. Otoparts Tbk. Divisi Shop And Drive Jakarta","authors":"Jatenangan Manalu","doi":"10.36407/jmsab.v5i1.578","DOIUrl":"https://doi.org/10.36407/jmsab.v5i1.578","url":null,"abstract":"Penelitian ini dilaksanakan di PT. Astra Otoparts Tbk. Divisi Shop & drive Jakarta, dan tujuan dari penelitian ini adalah untuk mengetahui pengaruh disiplin dan budaya organisasi terhadap prestasi kerja karyawan pada PT. Astra Otoparts Tbk. Divisi Shop & drive Jakarta. Dalam penelitian ini populasinya adalah karyawan PT.Astra Otoparts Tbk. Divisi Shop & drive Jakarta yang berjumlah 150 orang. Adapun teknik pengambilan sample dalam penelitian ini adalah dengan menggunakan rumus Slovin, dimana jumlah sample dalam penelitian ini adalah 60 orang. Prestasi kerja karyawan merupakan suatu hal yang sangat penting bagi PT. Otoparts Tbk. Divisi Shop&drive Jakarta. Pentingnya peningkatan prestasi kerja karyawan disebabkan karena adanya kenyataan bahwa tingkat prestasi kerja yang tinggi akan mendorong tercapainya tujuan dan kelangsungan hidup perusahaan \u0000Hasil penelitian menunjukkan bahwa disiplin berpengaruh 39,4% persen terhadap Prestasi kerja karyawan, dalam hal ini didukung dari hasil analisis korelasinya r= 0,628. Budaya organisasi berpengaruh 33,5% persen terhadap Prestasi kerja karyawan, hal ini didukung dari analisis korelasinya r= 0,579. Secara bersama-sama variabel disiplin dan variabel budaya organisasi nyata mempengaruhi sebesar 46,8% persen terhadap Prestasi kerja karyawan. Hal ini didukung dari hasil analisis korelasinya r= 0,684, dan sisanya 53,2% dipengaruhi faktor lain yang tidak diteliti \u0000Hasil Uji F sebesar 25,116 dengan signifikan F sebesar 0,000 ini menunjukan bahwa model adalah nyata karena diperoleh Signifikansi sebesar 0,000 < 0,05. Ini berarti H0 ditolak atau H1diterima, sehingga dapat dikatakan bahwa seluruh variabel bebas mempunyai pengaruh terhadap variabel terikat. Dengan demikian,tujuan penelitian dapat dibuktikan bahwa Disiplin dan Budaya organisasi secara simultan nyata mempengaruhi Prestasi kerja Karyawan","PeriodicalId":17763,"journal":{"name":"Jurnal Manajemen Strategi dan Aplikasi Bisnis","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77381604","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

A Case Study: Consumer Behavior of Frozen Fruit in terms of Preferences and Purchasing Power 案例研究:基于偏好和购买力的冷冻水果消费者行为

Jurnal Manajemen Strategi dan Aplikasi Bisnis Pub Date : 2022-06-30 DOI: 10.36407/jmsab.v5i1.553

Grace Putlia

{"title":"A Case Study: Consumer Behavior of Frozen Fruit in terms of Preferences and Purchasing Power","authors":"Grace Putlia","doi":"10.36407/jmsab.v5i1.553","DOIUrl":"https://doi.org/10.36407/jmsab.v5i1.553","url":null,"abstract":"Frozen food or what is known as frozen food is the result of food preservation methods that are carried out by lowering the temperature to the freezing point, this aims to slow down the spoilage process. One published study found that frozen fruit was, in some cases, more nutritious. Of course, this is suitable when conditioned during a pandemic like today, because frozen fruit is more durable, of course, it can minimize the frequency of people going out to buy stock. But on the other hand, apart from the price of frozen fruit which tends to be more expensive, there is a paradigm in the community that fresh fruit is healthier than frozen fruit. Although it is undeniable that fresh ingredients have a high amount of nutrients at harvest, the nutrients will quickly break down when the food is picked, packaged, and displayed. These nutrients will break down even more when placed in the refrigerator. This research is a qualitative research with a case study design. A total of 23 informants as end consumers really helped the completion of this research. The results of this study found that the paradigm in society that fresh fruit is healthier than frozen fruit is still rolling down and down, on the other hand factors such as price are also another cause. \u0000Keywords: Case Study, Consumer Behavior, Consumption, Frozen Fruit, Preference.","PeriodicalId":17763,"journal":{"name":"Jurnal Manajemen Strategi dan Aplikasi Bisnis","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80352221","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Analisis Volatilitas Variabel Makroekonomi dan Harga Saham Menggunakan Generalized Autoregressive Conditonal Heteroscedasticity (Garch Model)

Jurnal Manajemen Strategi dan Aplikasi Bisnis Pub Date : 2022-06-30 DOI: 10.36407/jmsab.v5i1.533

Paulina Paulina

{"title":"Analisis Volatilitas Variabel Makroekonomi dan Harga Saham Menggunakan Generalized Autoregressive Conditonal Heteroscedasticity (Garch Model)","authors":"Paulina Paulina","doi":"10.36407/jmsab.v5i1.533","DOIUrl":"https://doi.org/10.36407/jmsab.v5i1.533","url":null,"abstract":"Macroeconomic variables often have an impact on stock price volatility and this is needed especially to determine stock price policies in the future. The approach used to see the extent of the volatility of macroeconomic variables on stock prices is the ARCH/GARCH model. This study aims to analyze the nature of stock price volatility in the food and beverage industry in Indonesia using ARCH/GARCH. The data used in this study is secondary data, namely the stock prices of food and beverage industry companies during the period January 2015 to May 2021. The analysis of stock price volatility was carried out with the help of the Eviews 9 software. The results showed the characteristics of the stock price volatility of food and beverage companies based on the ARCH model. /GARCH is quite risky in the short term but not in the long term (indicated by macroeconomic variables of exchange rates, short-term interest rates), so that stock price movements can be anticipated as an early warning system of an increase or decrease in stock prices in the sector. In addition, it can be estimated that the volatility of stock prices in the future is moderate with changes in macroeconomic variables. For policy makers to anticipate changes in macroeconomic variables in certain situations, such as during the current Covid 19 pandemic.","PeriodicalId":17763,"journal":{"name":"Jurnal Manajemen Strategi dan Aplikasi Bisnis","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73116285","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Dampak Media Sosial Influencer Terhadap Minat Beli Konsumen dan Promosi Produk Sebagai Variabel Intervening 普通感冒的社交媒体对消费者的兴趣和产品作为变量干预的推广的影响

Jurnal Manajemen Strategi dan Aplikasi Bisnis Pub Date : 2022-06-30 DOI: 10.36407/jmsab.v5i1.682

Ambo Sakka Hadmar

引用次数: 0

Pengaruh Entrepreneurial Marketing Terhadap Marketing Performance Yang Dimediasi Oleh Marketing Assistant 鹏格鲁创业营销Terhadap营销业绩杨迪迪亚斯·奥莱营销助理

Jurnal Manajemen Strategi dan Aplikasi Bisnis Pub Date : 2022-06-26 DOI: 10.36407/jmsab.v5i1.425

S. Purwanto, D. Perkasa

引用次数: 0

Working Capital Turnover, Liquidity, Solvency and Firm Size Effect on Profitability 营运资金周转率、流动性、偿付能力和企业规模对盈利能力的影响

Jurnal Manajemen Strategi dan Aplikasi Bisnis Pub Date : 2022-06-26 DOI: 10.36407/jmsab.v5i1.433

A. Darmawan, Hanif Cahyo, Fatmah Bagis, D. Rahmawati

引用次数: 0

Strategi Peningkatan Aspek Keuangan dan Manajerial Koperasi Seruni Putih 改善金融方面和白人合作管理的战略

Jurnal Manajemen Strategi dan Aplikasi Bisnis Pub Date : 2022-04-20 DOI: 10.36407/jmsab.v5i1.458

Zulfatun Ruscitasari, Nailul Fithroh, R. Nasrulloh

{"title":"Strategi Peningkatan Aspek Keuangan dan Manajerial Koperasi Seruni Putih","authors":"Zulfatun Ruscitasari, Nailul Fithroh, R. Nasrulloh","doi":"10.36407/jmsab.v5i1.458","DOIUrl":"https://doi.org/10.36407/jmsab.v5i1.458","url":null,"abstract":"This research aims to: (1) analyze monetary and managerial condition at Seruni Putih Cooperative now, (2) determine and recommend the right strategy to improve monetary and managerial aspect of Seruni Putih Cooperative. Research method used in this research is qualitative descriptive. Data retrieval techniques are carried out with interviews, observations and documentation. Data analysis techniques are using SWOT analysis. By analyzing the strengths, weaknesses, opportunities and threats, it will further facilitate to compose the right strategy in improving the financial and managerial aspects of Seruni Putih Cooperative. The results of this study show that to improve the financial aspects in Seruni Putih Cooperative can use the following strategies: (1) improve the quality of performance, both in carrying out RAT and lending services in cooperatives, (2) make letters of agreement when borrowing to minimize bad credit, (3) regenerate cooperative managers so that productivity in cooperatives is more optimal. Strategies that can be applied to improve managerial aspects in Seruni Putih Cooperative are: (1) utilizing the knowledge gained from the training of the Department and other institutions to improve the quality of Human Resources in cooperatives, (2) maximize opportunities for local resources to increase cooperative capital, (3) optimize their own capital by increasing compulsory savings.","PeriodicalId":17763,"journal":{"name":"Jurnal Manajemen Strategi dan Aplikasi Bisnis","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-04-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90530356","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1