Jurnal Manajemen Strategi dan Aplikasi Bisnis最新文献

The effect of promotional mix on repurchase intention of lubricant customer trough attitude 促销组合对润滑油客户低谷期再购意向的影响

Jurnal Manajemen Strategi dan Aplikasi Bisnis Pub Date : 2024-06-03 DOI: 10.36407/jmsab.v7i2.1317

Andrio Hafidz Yulistyan, Triyono Arief Wahyudi

{"title":"The effect of promotional mix on repurchase intention of lubricant customer trough attitude","authors":"Andrio Hafidz Yulistyan, Triyono Arief Wahyudi","doi":"10.36407/jmsab.v7i2.1317","DOIUrl":"https://doi.org/10.36407/jmsab.v7i2.1317","url":null,"abstract":"Customer loyalty is essential in any industry, especially the oil industry. Customer loyalty is influenced by their attitude towards the product or service, which the promotional mix can influence. The promotional mix includes sales promotion, word of mouth, social media, and electronic word of mouth. This research aims to determine how the promotional mix dimensions affect customers' repurchase intention by influencing their attitude. The research sample consisted of 210 respondents who were customers who used oil in the Jabodetabek area—the results of the research hypothesis test support all hypotheses. The strongest factor influencing repurchase intention is social media promotion. The SEM method results for all variables from the promotion mix showed acceptable results, which can be implemented in company management. In conclusion, sales promotion, word of mouth, social media, and electronic word of mouth can influence customer attitudes and create repurchase intention. The limitations of this study are the limited areas of development and the fact that the dimensions analyzed were only attitudes towards promotion mix and repurchase intention","PeriodicalId":17763,"journal":{"name":"Jurnal Manajemen Strategi dan Aplikasi Bisnis","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-06-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141388864","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Preliminary model development for archipelago country logistic system 群岛国家物流系统的初步模型开发

Jurnal Manajemen Strategi dan Aplikasi Bisnis Pub Date : 2024-03-17 DOI: 10.36407/jmsab.v7i1.1141

Salahudin Rafi

引用次数: 0

Manajemen arus kas, ukuran perusahaan, leverage, tahun anomali covid-19 serta kinerja keuangan perusahaan sektor kesehatan di bursa efek indonesia 印尼证券交易所卫生行业公司的现金流管理、公司规模、杠杆率、covid-19异常年份和财务业绩

Jurnal Manajemen Strategi dan Aplikasi Bisnis Pub Date : 2024-03-06 DOI: 10.36407/jmsab.v7i1.1205

Ossi Ferli, Enny Haryanti, Robby Adam Fadlillah, Rozinur Rahman

引用次数: 0

Efektivitas advertising, brand image, dan harga kompetitif terhadap keputusan pembelian mie instan merek XYZ di kabupaten Gresik 广告、品牌形象和竞争性价格对 Gresik Regency 地区 XYZ 品牌方便面购买决策的影响。

Jurnal Manajemen Strategi dan Aplikasi Bisnis Pub Date : 2024-02-24 DOI: 10.36407/jmsab.v7i1.1238

Lintang Heydi Prahara, S. Sukaris

{"title":"Efektivitas advertising, brand image, dan harga kompetitif terhadap keputusan pembelian mie instan merek XYZ di kabupaten Gresik","authors":"Lintang Heydi Prahara, S. Sukaris","doi":"10.36407/jmsab.v7i1.1238","DOIUrl":"https://doi.org/10.36407/jmsab.v7i1.1238","url":null,"abstract":"The aim of this research is to study consumer behavior based on purchasing decisions. Based on observations in the literature, advertising, brand image, and competitive prices are components that make consumers decide what to buy. There are 150 respondents for this type of quantitative survey research. Consumers in the Gresik Regency area who have purchased or are currently consuming XYZ brand instant noodles were given a questionnaire as part of the data collection process. Hypothesis testing is made possible by multiple linear regression methodology in this study. Research findings show that in the Gresik area, advertising does not have a significant effect on purchasing XYZ brand instant noodles. Meanwhile, brand image and competitive prices have a significant influence on the decision to purchase instant noodle brand XYZ. Purchasing decision variables are influenced significantly, both partially and jointly, by advertising, brand image and competitive price variables. Future developments in this research could consider three main factors: advertising, brand image, and competitive pricing. For more comprehensive research, other variables such as product quality and psychological factors that influence purchasing decisions can also be included to provide more important contributions regarding this area of research.","PeriodicalId":17763,"journal":{"name":"Jurnal Manajemen Strategi dan Aplikasi Bisnis","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-02-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140435106","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Pengaruh manajemen sumber daya manusia ramah lingkungan terhadap perilaku green service dengan tanggung jawab sosial perusahaan sebagai pemediasi 以企业社会责任为中介，环境友好型人力资源管理对绿色服务行为的影响

Jurnal Manajemen Strategi dan Aplikasi Bisnis Pub Date : 2024-02-24 DOI: 10.36407/jmsab.v7i1.1188

Rani Antika, Tatik Suryani

引用次数: 0

The effect of financial culture, risk management, organizational innovation on organizational performance in private higher education: Organizational resilience as mediating variable 财务文化、风险管理、组织创新对民办高等教育组织绩效的影响：以组织复原力为中介变量

Jurnal Manajemen Strategi dan Aplikasi Bisnis Pub Date : 2024-01-30 DOI: 10.36407/jmsab.v7i1.1236

Arissetyanto Nugroho, Konita Lutfiyah

{"title":"The effect of financial culture, risk management, organizational innovation on organizational performance in private higher education: Organizational resilience as mediating variable","authors":"Arissetyanto Nugroho, Konita Lutfiyah","doi":"10.36407/jmsab.v7i1.1236","DOIUrl":"https://doi.org/10.36407/jmsab.v7i1.1236","url":null,"abstract":"This study aims to determine the effect of financial culture, risk management, and organizational innovation on the performance of private tertiary institutions with organizational resilience as a mediating variable. The independent variables used are financial culture, risk management, and organizational innovation, while the dependent variable used is organizational performance, and the mediating variable used is organizational resilience. The method used in this study is a survey method, where data is obtained from the results of collection using a questionnaire. The population in this study were lecturers at private tertiary institutions in the LLDikti III area. The sampling technique was carried out using the proportionate stratified random sampling method. The sample in this study were 355 respondents. The analysis tool used is SmartPLS 3 with the path analysis method. The results of this study state that financial culture, risk management, and organizational innovation have a positive and significant effect on organizational resilience. Then financial culture, risk management, organizational innovation, and organizational resilience have a positive and significant effect on organizational performance. This research also shows that organizational resilience mediates the relationship between financial culture and organizational performance and also between organizational innovation and organizational performance. Meanwhile, organizational resilience failed to mediate the effect of risk management on organizational performance.","PeriodicalId":17763,"journal":{"name":"Jurnal Manajemen Strategi dan Aplikasi Bisnis","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-01-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140483902","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Partnership in corporate social responsibility program: Indonesia case study 企业社会责任计划中的伙伴关系：印度尼西亚案例研究

Jurnal Manajemen Strategi dan Aplikasi Bisnis Pub Date : 2024-01-30 DOI: 10.36407/jmsab.v7i1.1170

Zainal Abidin, Sandy Gunawan

{"title":"Partnership in corporate social responsibility program: Indonesia case study","authors":"Zainal Abidin, Sandy Gunawan","doi":"10.36407/jmsab.v7i1.1170","DOIUrl":"https://doi.org/10.36407/jmsab.v7i1.1170","url":null,"abstract":"This current study is a qualitative single case study focusing on the implementation program of the CSR partnership between PT Prudential Life Assurance (PLA) and Institut Kemandirian Dompet Dhuafa Republika (IKDDR) from 2012–2016. Based on purposive sampling, the main respondents in this research are representatives from three institutions: the government, corporations, and Third Sector Organizations (Organisasi et al./OST), as well as beneficiaries from the society. The study finds six conclusions: (1) the partnership of these two institutions is affected by a lack of resources, efficiency pressure, and other innovative program opportunities; (2) partner selection relies on the alignment of the vision, mission, and values of the organization, reputation, experience, and competency of a potential partner; and (3) the main considerations in program formulation are innovation and cost efficiency; (4) the most important aspects in program monitoring and evaluation are performance and punctuality; (5) program impact analysis is obtained from field observation and interview with related institution and (6) decision of the program continuation is on the authority of funder organization. ","PeriodicalId":17763,"journal":{"name":"Jurnal Manajemen Strategi dan Aplikasi Bisnis","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-01-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140485331","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Entrepreneurial leadership and innovative behavior: Manager perspective 创业领导力与创新行为：管理者视角

Jurnal Manajemen Strategi dan Aplikasi Bisnis Pub Date : 2024-01-24 DOI: 10.36407/jmsab.v7i1.1125

Ana Mariana, Bram Hadianto, Karen Karen

引用次数: 0

Pengaruh kualitas produk, harga dan promosi terhadap keputusan pembelian shampo Pantene 产品质量、价格和促销对潘婷洗发水购买决策的影响

Jurnal Manajemen Strategi dan Aplikasi Bisnis Pub Date : 2024-01-10 DOI: 10.36407/jmsab.v7i1.1163

Dellani Wulandari, S. Sukaris

引用次数: 0

Pengaruh kualitas produk, harga, dan citra merek terhadap keputusan pembelian Wardah kosmetik 产品质量、价格和品牌形象对购买 Wardah 化妆品决策的影响

Jurnal Manajemen Strategi dan Aplikasi Bisnis Pub Date : 2024-01-10 DOI: 10.36407/jmsab.v7i1.1164

Ziadatur Rohmah, S. Sukaris

引用次数: 0