{"title":"An Empirical Study on the Relationship between Interaction Number and Marketing Effect of Movie Microblog","authors":"Siyi Wang, Jie Long","doi":"10.12691/JBMS-7-2-1","DOIUrl":"https://doi.org/10.12691/JBMS-7-2-1","url":null,"abstract":"Nowadays microblog marketing has become a major marketing way for Chinese movies. On the basis of the AISAS theory model, a first-order autoregressive model between the interaction number and marketing effect of the movie’s official microblog is constructed. Research shows that during the movie microblog marketing activities, there is a certain initial marketing effect, and interacting with fans has a certain amplification effect on the marketing effect, but eventually the marketing effect naturally declines with time.","PeriodicalId":168137,"journal":{"name":"Journal of Business and Management Sciences","volume":"136 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124262041","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Saul Ronald Jacob Saleky, Lee Cheng Wen, O. Payangan, Jusni, M. Pono
{"title":"Identification of Customer Loyalty Determinants in Service Industry","authors":"Saul Ronald Jacob Saleky, Lee Cheng Wen, O. Payangan, Jusni, M. Pono","doi":"10.12691/JBMS-6-4-5","DOIUrl":"https://doi.org/10.12691/JBMS-6-4-5","url":null,"abstract":"In the context of an increasingly competitive industry, customer loyalty is seen as a key factor in winning company. Forming a loyal customer is an important thing for company management. This article is a literature review of the factors that are the determinants of customer loyalty in the service industry. Through this article, the authors attempt to identify the various factors that are determinants of customer market share and to develop a sustainable competitive advantage. Customer’s loyalty is one key to the success in the service industry.","PeriodicalId":168137,"journal":{"name":"Journal of Business and Management Sciences","volume":"198 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-11-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133781923","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Readiness of Government Organizations for Cloud-Computing Age: An Empirical Evidence from Jordan","authors":"Ammar Salamh Mujali Al-rawahna, Chung-Wen Hung, Shih‐Chih Chen","doi":"10.12691/jbms-6-4-3","DOIUrl":"https://doi.org/10.12691/jbms-6-4-3","url":null,"abstract":"The aim of this study is examining the readiness of the Jordanian government sector to adopt cloud-computing. The study empirically applied the TOE research framework that enables targeting IT managers and IT specialists in several Jordanian organization, where 132 respondents distributed on three sub-groups were targeted. The obtained data were analyzed using Partial Least Square because of the small sample size. The result indicated that top management support, organization capability and government policy reflect the organizational readiness of government organizations to adopt cloud-computing. The multigroup analysis results revealed that Although the size of organizations varies, they have similar drivers of cloud-computing adoption. The IT-related experience has significant negative effect on intention of adoption while cloud knowledge insignificant. The study demonstrated the importance of the pre-adoption step that decision-makers should be aware of organization readiness before taking the decision of adoption, otherwise the organization will fall in cloud-computing trap. The study yielded some practical evidence, for instance, government organizational readiness will help in adopting cloud-computing appropriately to uptake its advantages; IT skills and robust IT infrastructures are both essential pillars for government organization readiness; top management support positively influences the organizational readiness and this an evidence for responsibility of top managers about success of adoption new technology; supportive government policy is substantial issue to strength government organization readiness and persuade government agencies’ managers approve transforming process from old IT model into cloud-computing and allocate essential resources.","PeriodicalId":168137,"journal":{"name":"Journal of Business and Management Sciences","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-09-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129098806","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Richard Baah-Mintah, E. Owusu-Adjei, Frederick Koomson
{"title":"Education and Training of Small-Scale Entrepreneurs: A Tool for Poverty Reduction in the Nkoranza South Municipality, Ghana","authors":"Richard Baah-Mintah, E. Owusu-Adjei, Frederick Koomson","doi":"10.12691/JBMS-6-4-2","DOIUrl":"https://doi.org/10.12691/JBMS-6-4-2","url":null,"abstract":"Educating and training of small-scale entrepreneurs has been identified as key determinants in the establishment, growth, and survival of businesses which ultimately reduce poverty levels. In spite of the relationship that exists between education and training and poverty reduction among small-scale entrepreneurs, very little empirical examination has been done. This informed the current study to examine how educating and training of small-scale entrepreneurs by the Business Advisory Centre (BAC), a promotional institution, contribute to poverty reduction in the Nkoranza South Municipality (NSM). The study employed descriptive and evaluative designs. All the small-scale entrepreneurs who were registered with the BAC were included in the study. The systematic and purposive sampling methods were used to draw 278 small-scale entrepreneurs and three members of staff of the BAC. Questionnaires, interviews guide and focus group discussion guide were principally used to collect data from the respondents. The results from the study showed that the Business Advisory Centre (BAC), with its education and training programmes in the municipality has, to a large extent helped reduce the poverty levels among entrepreneurs. This was observed in increased outputs, incomes and levels of savings among the respondents. The study recommends to the BAC to increase the coverage and intensifies its education and training within the municipality.","PeriodicalId":168137,"journal":{"name":"Journal of Business and Management Sciences","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-09-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126686518","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Integrating Knowledge from Network: How Explorative/Exploitative Innovations are Balanced","authors":"Dan-Wei Wen, S. Fang","doi":"10.12691/jbms-6-4-1","DOIUrl":"https://doi.org/10.12691/jbms-6-4-1","url":null,"abstract":"Despite consensus on the importance of balancing explorative and exploitative innovations, how organizations achieve so is unclear. This research argues that knowledge integration is the fundamental capability while organizations’ networks put their oar in the process. In order to validate our inference, this research holds preliminary interviews on an innovative triangular cooperation then further generate a computer simulation analysis.","PeriodicalId":168137,"journal":{"name":"Journal of Business and Management Sciences","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-08-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126828114","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Predictors of Investors’ Participation in the Egyptian Stock Market: Application of Theory of Planned Behavior","authors":"Dalia El Mosalamy, Madiha Metawie","doi":"10.12691/jbms-6-3-9","DOIUrl":"https://doi.org/10.12691/jbms-6-3-9","url":null,"abstract":"Despite the opportunities of growth for the Egyptian stock market, it still offers limited potential to attract investors. This paper explores how various factors related to attitudes, subjective norms and perceived behaviour control as indicted by the theory of planned behaviour affect stock market participation (SMP) in the emerging market of Egypt. The aim of this paper is to study how the influence of factors as financial literacy, risk, influence of others, confidence in the regulator among others, affect consumers’ investment decision to participate in the stock market. A pilot study when combined with literature review revealed eight factors that might affect the investors’ intention and behaviour in the Egyptian stock market. The study then apply TPB to develop a comprehensive model to include the most important factors that may have a strong potential to enhance the equity holding behaviour and explain SMP in the emerging market of Egypt; a market with a lot of potential but rarely studied. This model can be further tested across different developing markets as well. The study concluded that investment intention could predict the actual investment in the stock market (which represents behaviour). Nevertheless, the behaviour is not determined by only those factors tested. Other moderating factors (as change in interest rates, taxes, transaction costs…) can be examined to test the effect on SMP, which opens the room for future research.","PeriodicalId":168137,"journal":{"name":"Journal of Business and Management Sciences","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-07-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125999390","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Addressing Color Blind Awareness in the Classroom","authors":"Kevin Berisso","doi":"10.12691/JBMS-6-3-5","DOIUrl":"https://doi.org/10.12691/JBMS-6-3-5","url":null,"abstract":"On average, one out of every twelve men and one out of every 200 women do not see colors the same as everyone else. And yet engineering technology programs, not to mention industry, to often fail to take these people into account. This article discusses the types of color vision deficiencies (which are often grouped together under the misnomer of color blindness) that exist and some of the tools that will allow those who can see the full color spectrum to view things as if they had a color vision deficiency. Targeted towards educators as a call-to-action, and not intended as an article on how to teach color vision deficiencies to students, the goal of this article is to educate professors so that they can better get their messages across to those students who suffer from color vision deficiencies. Finally, a number of suggestions are offered on how to choose colors such that they do not cause confusion for those that suffer from color vision deficiencies.","PeriodicalId":168137,"journal":{"name":"Journal of Business and Management Sciences","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-06-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133607734","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Measuring Leanness and Agility of Job Shops: A Rating Scale Based on Expert Consensus","authors":"Zaki Kuruppalil","doi":"10.12691/jbms-6-3-8","DOIUrl":"https://doi.org/10.12691/jbms-6-3-8","url":null,"abstract":"The importance for job shops in manufacturing spectrum is increasing as the market requires low volume, high quality, custom and specific products. With global competition towards customization, job shops are striving to streamline their operations for better yield and exceed customer expectations by shorter speed to market and maintaining budgetary confinements of customer. In that scenario, both lean and agile manufacturing strategies are important to job shops for improving efficiencies and responding to rapidly changing customer needs. This paper presents a rapid assessment tool for job shops to determine where they stand in terms of exhibiting lean and agile characteristics.","PeriodicalId":168137,"journal":{"name":"Journal of Business and Management Sciences","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-06-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121183298","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Big Data and Data-Driven Healthcare Systems","authors":"C. Alexander, Lidong Wang","doi":"10.12691/jbms-6-3-7","DOIUrl":"https://doi.org/10.12691/jbms-6-3-7","url":null,"abstract":"Data analytics has been used in healthcare. Healthcare systems generate big data. Traditional data management techniques are often unable to manage the voluminous amounts of data produced in healthcare systems. Big Data analytics which is overcoming the limitations of traditional data analytics will bring revolutions in healthcare systems. Big data and Big Data analytics in healthcare systems are presented in this paper. Information security, privacy, and challenges of Big Data analytics in healthcare are also discussed.","PeriodicalId":168137,"journal":{"name":"Journal of Business and Management Sciences","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-06-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125512426","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"STEM Education Using Emulation Software for Hydraulic Fluid Power Applications","authors":"Jesus Pagan MS","doi":"10.12691/jbms-6-3-4","DOIUrl":"https://doi.org/10.12691/jbms-6-3-4","url":null,"abstract":"STEM education is an indispensable method to prepare students for future careers in engineering and manufacturing. Tools such as simulation software provide one way to explore and expand high school students’ knowledge of hydraulic fluid power systems. Traditionally, hydraulic fluid power college courses have used a physical trainer equipped with cylinders, valves and hoses that demonstrate various circuits important to the understanding of fluid flow and system characteristics. Using Simumatik3D, a free downloadable emulation software developed in Sweden, a group of high school students were able to assemble an emulated environment where they can create new hydraulic circuits, allowing them to learn outside of the classroom and preparing them for classroom activities with a real physical trainer. The software system was selected as the platform to emulate the trainer because of the ease of use, its 3D environment and the potential for future expansion into electromechanical emulations that leverage the use of Programmable Logic Controllers (PLCs) and Robotics. Preliminary results of a small sample of high school students show that students were responsive to the Simumatik3D software and that the project met several best practices for engineering STEM applications.","PeriodicalId":168137,"journal":{"name":"Journal of Business and Management Sciences","volume":"38 7","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-06-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121006488","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}