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TRANS Asian Journal of Marketing & Management Research (TAJMMR)最新文献

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Unfolding the conundrum-journey of film distribution from a producer to viewer in India 揭开印度电影发行从制片人到观众的难题之旅
TRANS Asian Journal of Marketing & Management Research (TAJMMR) Pub Date : 1900-01-01 DOI: 10.5958/2279-0667.2019.00002.6
Kanika Chopra, Pratistha Poonam, Sharan Dias, Meagan Martis
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引用次数: 0
Service quality of railway services in Kashmir division 克什米尔地区铁路服务质量
TRANS Asian Journal of Marketing & Management Research (TAJMMR) Pub Date : 1900-01-01 DOI: 10.5958/2279-0667.2019.00003.8
Zameer Ahmad
{"title":"Service quality of railway services in Kashmir division","authors":"Zameer Ahmad","doi":"10.5958/2279-0667.2019.00003.8","DOIUrl":"https://doi.org/10.5958/2279-0667.2019.00003.8","url":null,"abstract":"","PeriodicalId":166863,"journal":{"name":"TRANS Asian Journal of Marketing & Management Research (TAJMMR)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129565669","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Communication drives in case of green marketing 绿色营销中的沟通驱动
TRANS Asian Journal of Marketing & Management Research (TAJMMR) Pub Date : 1900-01-01 DOI: 10.5958/2279-0667.2021.00005.5
Suvasis Saha
{"title":"Communication drives in case of green marketing","authors":"Suvasis Saha","doi":"10.5958/2279-0667.2021.00005.5","DOIUrl":"https://doi.org/10.5958/2279-0667.2021.00005.5","url":null,"abstract":"","PeriodicalId":166863,"journal":{"name":"TRANS Asian Journal of Marketing & Management Research (TAJMMR)","volume":"132 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115226741","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Stock price reaction to mergers and acquisitions announcement 股票价格对并购公告的反应
TRANS Asian Journal of Marketing & Management Research (TAJMMR) Pub Date : 1900-01-01 DOI: 10.5958/2279-0667.2019.00004.X
N. Alex, Roshna Varghese
{"title":"Stock price reaction to mergers and acquisitions announcement","authors":"N. Alex, Roshna Varghese","doi":"10.5958/2279-0667.2019.00004.X","DOIUrl":"https://doi.org/10.5958/2279-0667.2019.00004.X","url":null,"abstract":"This research work examines stock price reaction to Mergers & Acquisitions announcements to identify the post and pre-facto effect of M&A announcements on the stock prices of the bidding or acquiring firms. The investigation has been conducted using the traditional event study methodology. The Cumulative Average Abnormal Returns (CAAR) of the bidding firm's stock prices in different event windows have been analysed. paired sample analysis is done by comparing the pre and post-announcement returns as well as pre and post effective day returns of the acquiring firms’ stock prices in the event window of 3, 5, 10 and 15days. Across all the event windows, bidding firm's stock price yields positive CAAR that is significantly different from zero. It was found that the post announcement returns are significantly greater than the pre-announcement returns and post effective day returns are higher than pre effective day returns, indicative of the immediate market response to the information disclosure.","PeriodicalId":166863,"journal":{"name":"TRANS Asian Journal of Marketing & Management Research (TAJMMR)","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132542293","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Emerging trends of social marketing in creating sustainable customer value for business organisations 社会营销在为商业组织创造可持续客户价值方面的新兴趋势
TRANS Asian Journal of Marketing & Management Research (TAJMMR) Pub Date : 1900-01-01 DOI: 10.5958/2279-0667.2019.00016.6
R. Suresh
{"title":"Emerging trends of social marketing in creating sustainable customer value for business organisations","authors":"R. Suresh","doi":"10.5958/2279-0667.2019.00016.6","DOIUrl":"https://doi.org/10.5958/2279-0667.2019.00016.6","url":null,"abstract":"","PeriodicalId":166863,"journal":{"name":"TRANS Asian Journal of Marketing & Management Research (TAJMMR)","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123414576","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Factors Influencing the Consumer's Adoption of Internet Banking in India: An Exploratory Study 影响印度消费者采用网上银行的因素:一项探索性研究
TRANS Asian Journal of Marketing & Management Research (TAJMMR) Pub Date : 1900-01-01 DOI: 10.5958/2279-0667.2019.00021.x
C. Khuntia, K. Das
{"title":"Factors Influencing the Consumer's Adoption of Internet Banking in India: An Exploratory Study","authors":"C. Khuntia, K. Das","doi":"10.5958/2279-0667.2019.00021.x","DOIUrl":"https://doi.org/10.5958/2279-0667.2019.00021.x","url":null,"abstract":"Technological progress in the sphere of information and communication is encouraging the use and development of new shopping methods. The newly emerged internet banking services represent an innovation where both intangible service and an innovative medium of service delivery employing high technology are present. Information technology Services is considered as the key driver for the changes taking place around the world. Internet banking (IB) is the latest and most innovative service and is the new trend among the consumers. The main objective of this research is to identify the key factors that determine Internet banking adoption of India. The research setting was in Odisha, India. This study determines the factors influencing the consumer's adoption of internet banking in India and hence investigates the influence of perceived usefulness, perceived ease of use and perceived risk on use of IB.","PeriodicalId":166863,"journal":{"name":"TRANS Asian Journal of Marketing & Management Research (TAJMMR)","volume":"75 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125545256","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Electronic payment system need of the Hour 电子支付系统的时效性
TRANS Asian Journal of Marketing & Management Research (TAJMMR) Pub Date : 1900-01-01 DOI: 10.5958/2279-0667.2019.00006.3
Monudi Mulan
{"title":"Electronic payment system need of the Hour","authors":"Monudi Mulan","doi":"10.5958/2279-0667.2019.00006.3","DOIUrl":"https://doi.org/10.5958/2279-0667.2019.00006.3","url":null,"abstract":"","PeriodicalId":166863,"journal":{"name":"TRANS Asian Journal of Marketing & Management Research (TAJMMR)","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121686251","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Review of literature on effect of mall environment on shoppers’ behaviour 商场环境对购物者行为影响的文献综述
TRANS Asian Journal of Marketing & Management Research (TAJMMR) Pub Date : 1900-01-01 DOI: 10.5958/2279-0667.2019.00036.1
K. Venkatesh
{"title":"Review of literature on effect of mall environment on shoppers’ behaviour","authors":"K. Venkatesh","doi":"10.5958/2279-0667.2019.00036.1","DOIUrl":"https://doi.org/10.5958/2279-0667.2019.00036.1","url":null,"abstract":"In India, there appears to be a mushroom growth of malls in major metropolitan cities. These malls are busy with businesses run over to crores of rupees every day and weekends. These malls witness a heavy number of footfalls every day and are really giving customers a wide range of goods, services and offering customers rich and pleasurable shopping experience (Millan & Howard, 2006). This study attempts to provide an exhaustive review of prior theoretical literature of mall shopping behaviours. Moreover, today's customers are well informed and they make shopping, after considering various factors and, once they are satisfied that shopping gives them value for money, they visit to the mall fulfilling these criteria. Further, the customers are very young in age and the lifestyle and the behavior of these customers indicate that they place much importance to the mall environment while they go for shopping. He also sounded that good ambience, such as proper layout, appropriate display of merchandise, cleanliness, courteous response of the salesmen and accessibility to stores conveniently from all quarters, led to contribute to the successful story of any retail store. Hence, the present study has been made as an attempt to analyse the effect of mall environment on shoppers’ behaviour.","PeriodicalId":166863,"journal":{"name":"TRANS Asian Journal of Marketing & Management Research (TAJMMR)","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125973733","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Impact of demographic variables on emotional intelligence and leadership behavior of executives of private insurance companies working at Nagpur 人口统计变量对那格浦尔民营保险公司高管情商和领导行为的影响
TRANS Asian Journal of Marketing & Management Research (TAJMMR) Pub Date : 1900-01-01 DOI: 10.5958/2279-0667.2019.00018.X
Y. Bhowte
{"title":"Impact of demographic variables on emotional intelligence and leadership behavior of executives of private insurance companies working at Nagpur","authors":"Y. Bhowte","doi":"10.5958/2279-0667.2019.00018.X","DOIUrl":"https://doi.org/10.5958/2279-0667.2019.00018.X","url":null,"abstract":"","PeriodicalId":166863,"journal":{"name":"TRANS Asian Journal of Marketing & Management Research (TAJMMR)","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127593532","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Information technology deployment model: A tool for business sustainability in power generation sector 信息技术部署模型:发电行业业务可持续性的工具
TRANS Asian Journal of Marketing & Management Research (TAJMMR) Pub Date : 1900-01-01 DOI: 10.5958/2279-0667.2019.00024.5
N. A. Padmalatha
{"title":"Information technology deployment model: A tool for business sustainability in power generation sector","authors":"N. A. Padmalatha","doi":"10.5958/2279-0667.2019.00024.5","DOIUrl":"https://doi.org/10.5958/2279-0667.2019.00024.5","url":null,"abstract":"","PeriodicalId":166863,"journal":{"name":"TRANS Asian Journal of Marketing & Management Research (TAJMMR)","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117180040","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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