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TRANS Asian Journal of Marketing & Management Research (TAJMMR)最新文献

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Do customers pay attention to nutrition labels when they buy an online food product? 消费者在网上购买食品时会注意营养标签吗?
TRANS Asian Journal of Marketing & Management Research (TAJMMR) Pub Date : 2020-03-25 DOI: 10.5958/2279-0667.2020.00042.5
Baby Chandra
{"title":"Do customers pay attention to nutrition labels when they buy an online food product?","authors":"Baby Chandra","doi":"10.5958/2279-0667.2020.00042.5","DOIUrl":"https://doi.org/10.5958/2279-0667.2020.00042.5","url":null,"abstract":"Attitudes of customers towards the nutritional aspect of the foods are increasing rapidly and also in India online grocery business is at emerging stage. In this context, at the time of online purchasing nutritional label of food product play a significant role in providing the relevant information to consumers. This study was conducted with a view of identifying important nutritional labelling aspects that customers would examine at the time of online purchasing of food product. The ultimate objective was to investigate the understanding and perception of nutrition label among customer when they buy an online food product. Pre-tested structured questionnaire was employed to collect data from random sample of 168 respondents. In the analysis of data SPSS Statistics Solution has been utilized. Nonparametric tests were used in the analysis of data with no normal distribution. Mann-Whitney U in the mean comparison of 2 independent groups (Post-graduates & Undergraduates).","PeriodicalId":166863,"journal":{"name":"TRANS Asian Journal of Marketing & Management Research (TAJMMR)","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-03-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130488731","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
The impact of experiential marketing on customers’ hedonic value & attitude towards shopping malls 体验营销对顾客享乐价值和购物中心态度的影响
TRANS Asian Journal of Marketing & Management Research (TAJMMR) Pub Date : 1900-01-01 DOI: 10.5958/2279-0667.2019.00017.8
S. Mishra, P. Dubey
{"title":"The impact of experiential marketing on customers’ hedonic value & attitude towards shopping malls","authors":"S. Mishra, P. Dubey","doi":"10.5958/2279-0667.2019.00017.8","DOIUrl":"https://doi.org/10.5958/2279-0667.2019.00017.8","url":null,"abstract":"A highly competitive environment is changing the business landscape. Rising customers’ income & awareness levels have shifted customers’ preferences to better experiences. Customers of today are more empowered, well informed, digitally savvy and time compressed. The changes in lifestyle and rising expectations have made them more demanding. Customers want authentic experiences Pwc(2015) and are willing to shop in an environment that satisfies their experiential needs. Shopping malls are the one-stop destinations that serve the recreational & shopping purpose of customers. Among the various formats of retail, the shopping mall is the one where experiential factors play a crucial role in shaping the customers’ expectations. The present study (N=250) explores the impact of experiential marketing factors (4Es) on customers hedonic value which influences customers’ attitudes towards shopping malls. The study adds to the existing body of knowledge (Sadachar. A, 2014) as experiential marketing factors (4Es) remain unexplored in shopping malls of central India.","PeriodicalId":166863,"journal":{"name":"TRANS Asian Journal of Marketing & Management Research (TAJMMR)","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127259251","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The new role of Indian seaports as integral parts of global supply chains with special reference to Andhra Pradesh Sea Ports 印度海港作为全球供应链组成部分的新角色，特别提到安得拉邦海港
TRANS Asian Journal of Marketing & Management Research (TAJMMR) Pub Date : 1900-01-01 DOI: 10.5958/2279-0667.2019.00010.5
B. Rani, P. Satyanarayana, P. V. Kumar
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引用次数: 0
“A study on accessing the factors leading to the purchase of BYJU'S as a curriculum” 《BYJU’s课程购买动因探析》
TRANS Asian Journal of Marketing & Management Research (TAJMMR) Pub Date : 1900-01-01 DOI: 10.5958/2279-0667.2019.00029.4
A. Sinha, Rohit Pandey
{"title":"“A study on accessing the factors leading to the purchase of BYJU'S as a curriculum”","authors":"A. Sinha, Rohit Pandey","doi":"10.5958/2279-0667.2019.00029.4","DOIUrl":"https://doi.org/10.5958/2279-0667.2019.00029.4","url":null,"abstract":"Today, in this fast-moving life, everyone is in hurry of getting their work done as soon as possible and least efforts. This tendency of humans has also affected the field of education. Now, people have a mindset that education should also be delivered in an easy and in a way, where comfort is ensured. The entire process of delivering lectures and providing education changed drastically, when a startup named THINK AND LEARN PVT. LTD., popularly known as BYJU'S, which is one of the learning App, started to work in order to revolutionize the whole education system in India. In this study to establish a relationship as to how BYJU'S has grown this big in a little span of time and what are the factors using which BYJU'S has risen in the pyramid to effect the overall satisfaction of the user to using their learning app. Unlike the previous time he also appeared for the interviews of the three premier IIM'S i.e. A, B and C and cleared the interview round. Instead of joining any of the institutes for a professional course which could have furthered his career he saw a potential in guiding/counselling students in clearing CAT.","PeriodicalId":166863,"journal":{"name":"TRANS Asian Journal of Marketing & Management Research (TAJMMR)","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133822921","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Role of a good college in garnishing the personality of a student 一所好大学在塑造学生个性方面的作用
TRANS Asian Journal of Marketing & Management Research (TAJMMR) Pub Date : 1900-01-01 DOI: 10.5958/2279-0667.2019.00013.0
Kulsiffat Singh
{"title":"Role of a good college in garnishing the personality of a student","authors":"Kulsiffat Singh","doi":"10.5958/2279-0667.2019.00013.0","DOIUrl":"https://doi.org/10.5958/2279-0667.2019.00013.0","url":null,"abstract":"","PeriodicalId":166863,"journal":{"name":"TRANS Asian Journal of Marketing & Management Research (TAJMMR)","volume":"41 5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123726508","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Make in India-Lessons for India 印度制造，给印度上一课
TRANS Asian Journal of Marketing & Management Research (TAJMMR) Pub Date : 1900-01-01 DOI: 10.5958/2279-0667.2019.00015.4
Meena Rani
{"title":"Make in India-Lessons for India","authors":"Meena Rani","doi":"10.5958/2279-0667.2019.00015.4","DOIUrl":"https://doi.org/10.5958/2279-0667.2019.00015.4","url":null,"abstract":"","PeriodicalId":166863,"journal":{"name":"TRANS Asian Journal of Marketing & Management Research (TAJMMR)","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130415713","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Quality of work life as a predictor of organizational effectiveness - a case of public and private sector employees 工作生活质量作为组织效率的预测指标——以公共部门和私营部门雇员为例
TRANS Asian Journal of Marketing & Management Research (TAJMMR) Pub Date : 1900-01-01 DOI: 10.5958/2279-0667.2020.00066.8
Razia Saleem, K. Khan, Shahzeb Khan
{"title":"Quality of work life as a predictor of organizational effectiveness - a case of public and private sector employees","authors":"Razia Saleem, K. Khan, Shahzeb Khan","doi":"10.5958/2279-0667.2020.00066.8","DOIUrl":"https://doi.org/10.5958/2279-0667.2020.00066.8","url":null,"abstract":"","PeriodicalId":166863,"journal":{"name":"TRANS Asian Journal of Marketing & Management Research (TAJMMR)","volume":"66 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121138903","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
ZCSPC faculty swot analysis: Basis for human capital development plan 学校教师swot分析:人力资本发展规划的依据
TRANS Asian Journal of Marketing & Management Research (TAJMMR) Pub Date : 1900-01-01 DOI: 10.5958/2279-0667.2019.00027.0
Omar D. Ramdi
{"title":"ZCSPC faculty swot analysis: Basis for human capital development plan","authors":"Omar D. Ramdi","doi":"10.5958/2279-0667.2019.00027.0","DOIUrl":"https://doi.org/10.5958/2279-0667.2019.00027.0","url":null,"abstract":"","PeriodicalId":166863,"journal":{"name":"TRANS Asian Journal of Marketing & Management Research (TAJMMR)","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124909612","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Role of technology in informal entrepreneurship: A case study of hairdressing saloons in davangere 技术在非正式创业中的作用:以达万热美发沙龙为例
TRANS Asian Journal of Marketing & Management Research (TAJMMR) Pub Date : 1900-01-01 DOI: 10.5958/2279-0667.2019.00037.3
B. Gururaj
{"title":"Role of technology in informal entrepreneurship: A case study of hairdressing saloons in davangere","authors":"B. Gururaj","doi":"10.5958/2279-0667.2019.00037.3","DOIUrl":"https://doi.org/10.5958/2279-0667.2019.00037.3","url":null,"abstract":"Technology is an application of knowledge to solve the practical problems of human life. The technology is consisted of techniques, skills, methods, and processes used in the production of goods and services to achieve desired goals. Technology is not only confined to computer, devices but also machines. The role of technology is profound which helps in stability and growth of any industry and economy. The hairdressing saloons which are in informal sector are using machines to provide services.","PeriodicalId":166863,"journal":{"name":"TRANS Asian Journal of Marketing & Management Research (TAJMMR)","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116543866","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A study on customer preferences in a drive inn at vizag inn, Visakhapatnam 维沙卡帕特南vizag客栈汽车客栈顾客偏好研究
TRANS Asian Journal of Marketing & Management Research (TAJMMR) Pub Date : 1900-01-01 DOI: 10.5958/2279-0667.2019.00008.7
Sriram Aditya Kishore Datta, P. Rajeswari
{"title":"A study on customer preferences in a drive inn at vizag inn, Visakhapatnam","authors":"Sriram Aditya Kishore Datta, P. Rajeswari","doi":"10.5958/2279-0667.2019.00008.7","DOIUrl":"https://doi.org/10.5958/2279-0667.2019.00008.7","url":null,"abstract":"Drive inn is going to be a buzzword for Indian society. Drive inn is going to bring a significant change in the life style of Indian society, as entertainment and recreation shopping is viewed as a status symbol. The citizens of Visakhapatnam are in full swing with the advent of drive inn set up and a few more are to come up in the city as they attract them with comfort, entertainment, food court, celebrity events, quality, convenience, attractiveness and luxury. This Study focuses on the factors influencing the consumer preference towards drive inns. The research design is descriptive and primary data were collected using a survey questionnaire. The sample consisted of 116 respondents and the sampling method was convenience sampling. The respondents were potential general public visiting the drive inn. This project finally infers cleanliness, proper customer support, were the most important factors to pull the customers.","PeriodicalId":166863,"journal":{"name":"TRANS Asian Journal of Marketing & Management Research (TAJMMR)","volume":"36 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133848469","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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