You Are the BrandPub Date : 2019-12-31DOI: 10.36019/9780813550718-013
{"title":"The Catholic Church: A Brand in Constant Crisis","authors":"","doi":"10.36019/9780813550718-013","DOIUrl":"https://doi.org/10.36019/9780813550718-013","url":null,"abstract":"","PeriodicalId":163764,"journal":{"name":"You Are the Brand","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123179036","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
You Are the BrandPub Date : 2019-12-31DOI: 10.36019/9780813550718-017
{"title":"Hospital Brands: Hospital Branding in Challenging and Uncertain Times","authors":"","doi":"10.36019/9780813550718-017","DOIUrl":"https://doi.org/10.36019/9780813550718-017","url":null,"abstract":"","PeriodicalId":163764,"journal":{"name":"You Are the Brand","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116494702","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
You Are the BrandPub Date : 2019-12-31DOI: 10.36019/9780813550718-019
{"title":"Blackwater: Changing Your Name Doesn’t Fix Your Reputation","authors":"","doi":"10.36019/9780813550718-019","DOIUrl":"https://doi.org/10.36019/9780813550718-019","url":null,"abstract":"","PeriodicalId":163764,"journal":{"name":"You Are the Brand","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121795001","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
You Are the BrandPub Date : 2019-12-31DOI: 10.36019/9780813550718-038
{"title":"Wells Fargo/Wachovia: Two Banks into One . . . the Bottom Line","authors":"","doi":"10.36019/9780813550718-038","DOIUrl":"https://doi.org/10.36019/9780813550718-038","url":null,"abstract":"","PeriodicalId":163764,"journal":{"name":"You Are the Brand","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132709065","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
You Are the BrandPub Date : 2019-12-31DOI: 10.36019/9780813550718-035
{"title":"Rutgers University: The Block R Success Story","authors":"","doi":"10.36019/9780813550718-035","DOIUrl":"https://doi.org/10.36019/9780813550718-035","url":null,"abstract":"","PeriodicalId":163764,"journal":{"name":"You Are the Brand","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121534174","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
You Are the BrandPub Date : 2019-12-31DOI: 10.36019/9780813550718-024
{"title":"Oprah: The “Babe Ruth” of Modern-Day Branding","authors":"","doi":"10.36019/9780813550718-024","DOIUrl":"https://doi.org/10.36019/9780813550718-024","url":null,"abstract":"","PeriodicalId":163764,"journal":{"name":"You Are the Brand","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122008419","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
You Are the BrandPub Date : 2019-12-31DOI: 10.36019/9780813550718-001
{"title":"Acknowledgments","authors":"","doi":"10.36019/9780813550718-001","DOIUrl":"https://doi.org/10.36019/9780813550718-001","url":null,"abstract":"","PeriodicalId":163764,"journal":{"name":"You Are the Brand","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116974122","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
You Are the BrandPub Date : 2019-12-31DOI: 10.36019/9780813550718-016
{"title":"The Kennedys: The Rise and Fall of America’s “Royal Family”","authors":"","doi":"10.36019/9780813550718-016","DOIUrl":"https://doi.org/10.36019/9780813550718-016","url":null,"abstract":"","PeriodicalId":163764,"journal":{"name":"You Are the Brand","volume":"66 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132882919","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
You Are the BrandPub Date : 2019-12-31DOI: 10.36019/9780813550718-006
{"title":"Toyota: Putting the Brakes on Its Brand","authors":"","doi":"10.36019/9780813550718-006","DOIUrl":"https://doi.org/10.36019/9780813550718-006","url":null,"abstract":"","PeriodicalId":163764,"journal":{"name":"You Are the Brand","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121710842","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
You Are the BrandPub Date : 2019-12-31DOI: 10.36019/9780813550718-028
{"title":"E*TRADE: When Your Brand Is a “Baby”","authors":"","doi":"10.36019/9780813550718-028","DOIUrl":"https://doi.org/10.36019/9780813550718-028","url":null,"abstract":"","PeriodicalId":163764,"journal":{"name":"You Are the Brand","volume":"72 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116630449","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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