You Are the BrandPub Date : 2019-12-31DOI: 10.36019/9780813550718-012
{"title":"TD Bank: Beyond Colors, Letters, and Logos","authors":"","doi":"10.36019/9780813550718-012","DOIUrl":"https://doi.org/10.36019/9780813550718-012","url":null,"abstract":"","PeriodicalId":163764,"journal":{"name":"You Are the Brand","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126613816","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
You Are the BrandPub Date : 2019-12-31DOI: 10.36019/9780813550718-010
{"title":"Coke: It’s the Real Thing","authors":"","doi":"10.36019/9780813550718-010","DOIUrl":"https://doi.org/10.36019/9780813550718-010","url":null,"abstract":"","PeriodicalId":163764,"journal":{"name":"You Are the Brand","volume":"53 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127892762","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
You Are the BrandPub Date : 2019-12-31DOI: 10.36019/9780813550718-020
{"title":"Campbell Soup: Engage Your Employees . . . Awaken Your Brand","authors":"","doi":"10.36019/9780813550718-020","DOIUrl":"https://doi.org/10.36019/9780813550718-020","url":null,"abstract":"","PeriodicalId":163764,"journal":{"name":"You Are the Brand","volume":"82 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114245771","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
You Are the BrandPub Date : 2019-12-31DOI: 10.36019/9780813550718-018
{"title":"Starbucks: “Your Usual, Steve?”","authors":"","doi":"10.36019/9780813550718-018","DOIUrl":"https://doi.org/10.36019/9780813550718-018","url":null,"abstract":"","PeriodicalId":163764,"journal":{"name":"You Are the Brand","volume":"140 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123293662","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
You Are the BrandPub Date : 2019-12-31DOI: 10.36019/9780813550718-009
{"title":"Barack Obama: A Brand in Transition","authors":"","doi":"10.36019/9780813550718-009","DOIUrl":"https://doi.org/10.36019/9780813550718-009","url":null,"abstract":"","PeriodicalId":163764,"journal":{"name":"You Are the Brand","volume":"57 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116117746","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
You Are the BrandPub Date : 2019-12-31DOI: 10.36019/9780813550718-011
{"title":"Thirteen/WNET.org: Beyond Sesame Street and Bill Moyers","authors":"","doi":"10.36019/9780813550718-011","DOIUrl":"https://doi.org/10.36019/9780813550718-011","url":null,"abstract":"","PeriodicalId":163764,"journal":{"name":"You Are the Brand","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130203411","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
You Are the BrandPub Date : 2019-12-31DOI: 10.36019/9780813550718-039
{"title":"Make-A-Wish Foundation: Granting Lasting Wishes","authors":"","doi":"10.36019/9780813550718-039","DOIUrl":"https://doi.org/10.36019/9780813550718-039","url":null,"abstract":"","PeriodicalId":163764,"journal":{"name":"You Are the Brand","volume":"52 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129655827","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
You Are the BrandPub Date : 2019-12-31DOI: 10.36019/9780813550718-015
{"title":"The New York Yankees: A Lot More Than a Baseball Brand","authors":"","doi":"10.36019/9780813550718-015","DOIUrl":"https://doi.org/10.36019/9780813550718-015","url":null,"abstract":"","PeriodicalId":163764,"journal":{"name":"You Are the Brand","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129192041","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
You Are the BrandPub Date : 2019-12-31DOI: 10.36019/9780813550718-031
{"title":"Lebron James: When Your “Decision” Hurts Your Brand","authors":"","doi":"10.36019/9780813550718-031","DOIUrl":"https://doi.org/10.36019/9780813550718-031","url":null,"abstract":"","PeriodicalId":163764,"journal":{"name":"You Are the Brand","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131045984","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
You Are the BrandPub Date : 2019-12-31DOI: 10.36019/9780813550718-036
{"title":"TJ Nelligan: Doing Well by Doing Good","authors":"","doi":"10.36019/9780813550718-036","DOIUrl":"https://doi.org/10.36019/9780813550718-036","url":null,"abstract":"","PeriodicalId":163764,"journal":{"name":"You Are the Brand","volume":"55 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121453625","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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