Tirtayasa Ekonomika最新文献_第8页

PERAN PEMASARAN MEDIA SOSIAL DALAM MENCIPTAKAN KEPUTUSAN PEMBELIAN MELALUI KESADARAN MEREK (Studi pada Instagram Clothing Line Bangjo) 社交媒体营销在通过品牌意识创建购买决策方面的作用(Instagram Clothing Line Bangjo的研究)

Tirtayasa Ekonomika Pub Date : 2019-09-11 DOI: 10.35448/jte.v14i2.6530

Yayah Robiatul Adhawiyah, M. Anshori, Fathor As

{"title":"PERAN PEMASARAN MEDIA SOSIAL DALAM MENCIPTAKAN KEPUTUSAN PEMBELIAN MELALUI KESADARAN MEREK (Studi pada Instagram Clothing Line Bangjo)","authors":"Yayah Robiatul Adhawiyah, M. Anshori, Fathor As","doi":"10.35448/jte.v14i2.6530","DOIUrl":"https://doi.org/10.35448/jte.v14i2.6530","url":null,"abstract":"The development and great effects of the internet are beginning to be understood by many people, and competitors have made many innovations and sales through the internet. Therefore social media marketing which is part of internet marketing was chosen as the focus of research. This study aims to determine how the influence of social media marketing on purchasing decisions through brand awareness. The independent variable studied was social media marketing (X), purchasing decision (Y) as the dependent variable, while the intervening variable was brand awareness (Z). The research approach used in this study is quantitative with explanatory methods (explanatory research). The object of research is Bangjo, a clothing business that carries out marketing through online media, Instagram. The population in this study is not known for its exact number, so that in the sample calculation a formula with an infinite population is used. The sampling technique used is non-probability sampling with purposive sampling technique. With the selected sample criteria are those who use Instagram and have made purchases on Bangjo Clothing line. Data collection techniques are carried out through observation, questionnaires, interviews and documentation. The results of the analysis show the influence of social media marketing which is able to influence the creation of brand awareness by 77.3%, social media marketing towards purchasing decisions 45.7%, brand awareness of purchasing decisions by 41%, social media marketing has impact on purchasing decisions through brand awareness by 31.7%. Keyword : Social media marketing, brand awareness, purchasing decision.","PeriodicalId":162841,"journal":{"name":"Tirtayasa Ekonomika","volume":"62 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131463663","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 12

PENGARUH FAKTOR-FAKTOR FRAUD TRIANGLE TERHADAP FRAUDULENT FINANCIAL REPORTING Pengaruh因子-因子欺诈三角，即欺诈性财务报告

Tirtayasa Ekonomika Pub Date : 2019-04-30 DOI: 10.35448/JTE.V14I1.5413

Dabella Yunia, M. Nawawi

引用次数: 3

PENGARUH INTELLECTUAL CAPITAL TERHADAP KINERJA KEUANGAN DI INDUSTRI PERBANKAN YANG TERDAFTAR DI BURSA EFEK INDONESIA DENGAN COMPETITIVE ADVANTAGE SEBAGAI VARIABEL INTERVENING 英特尔资本对印尼证券交易所上市的金融表现的影响，其竞争优势为变量

Tirtayasa Ekonomika Pub Date : 2019-04-30 DOI: 10.35448/JTE.V14I1.5424

E. Nurhayati, Bustanul Arifin, Windu Mulyasari

引用次数: 11

FAKTOR – FAKTOR YANG MEMPENGARUHI AUDITOR SWITCHING (STUDI EMPIRIS PERUSAHAAN PERBANKAN YANG TERDAFTAR DI BEI PERIODE 2014 – 2017) 因素——影响转换审计师的因素(2014 - 2017年度银行实证研究)

Tirtayasa Ekonomika Pub Date : 2019-04-30 DOI: 10.35448/JTE.V14I1.5428

Nunung Harnanto, A. Wijayanti, E. Masitoh

引用次数: 5

FAKTOR-FAKTOR PENENTU INKLUSI KEUANGAN DI INDONESIA PERIODE TAHUN 2012-2016 2016年印尼金融包容的决定性因素

Tirtayasa Ekonomika Pub Date : 2019-04-30 DOI: 10.35448/JTE.V14I1.5425

Y. Annisa, Sugeng Setyadi, Samsul Arifin

引用次数: 0

PENGARUH STRUKTUR MODAL (LEVERAGE, DEBT EQUITY RATIO, LONG TERM DEBT TO ASSET RATIO), PROFITABILITAS, & BIAYA OPERASIONAL TERHADAP PAJAK PENGHASILAN BADAN TERHUTANG PADA PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DI BEI PERIODE TAHUN 2015 – 2017 资本结构的影响(杠杆、债务抵押债券、资产负债长期期限)、盈利能力和经营成本

Tirtayasa Ekonomika Pub Date : 2019-04-30 DOI: 10.35448/JTE.V14I1.5427

Roni Dwi Laksono

引用次数: 2

ANALISIS PERHITUNGAN DAN PENETAPAN PAJAK PENGHASILAN ATAS WAJIB PAJAK YANG MEMILIKI PEREDARAN BRUTO TERTENTU SERTA PELAPORANNYA PADA PT. ARTAMAS PRIMA NUSANTARA 计算和分配纳税人的所得税的计算和分配。纳税人持有某些资产，并提交给PT. ARTAMAS PRIMA NUSANTARA

Tirtayasa Ekonomika Pub Date : 2019-04-30 DOI: 10.35448/JTE.V14I1.5416

Faisal Amri

引用次数: 0

PENINGKATAN KINERJA BISNIS UMKM BATIK SEMARANG DENGAN MENCIPTAKAN KEUNGGULAN BERSAING 通过创造竞争优势来提高蜡染技术的性能

Tirtayasa Ekonomika Pub Date : 2019-04-30 DOI: 10.35448/JTE.V14I1.5415

Rahmi Yuliana, Eldes Willy Filatrovi

{"title":"PENINGKATAN KINERJA BISNIS UMKM BATIK SEMARANG DENGAN MENCIPTAKAN KEUNGGULAN BERSAING","authors":"Rahmi Yuliana, Eldes Willy Filatrovi","doi":"10.35448/JTE.V14I1.5415","DOIUrl":"https://doi.org/10.35448/JTE.V14I1.5415","url":null,"abstract":"The number of micro, small and medium enterprises (SMEs) in 2017 was recorded at 45 million business units. The majority of our economic actors are small and medium enterprises. In addition, this sector also absorbs 79 million people from the 100 million Indonesian workforce. Therefore, there must be various efforts made to develop small businesses in Indonesia, so that this sector develops better. Semarang City and Semarang Regency are the lowest cities for the number of batik entrepreneurs, therefore batik from Semarang City and Semarang Regency is the focus of research. If Semarangan Batik UKM cannot maintain its existence and make improvements to deal with market behavior that is increasingly open in the future, Semarangan Batik will be left far behind other batik-producing districts. population is 150 Semarangan Batik UMKM players in Semarang City and Semarang Regency as many as 150. The results of testing the effect of information technology utilization on competitive advantage is information technology has a positive effect on competitive advantage, the use of information technology has a positive effect on business performance, innovation strategies have a positive effect on excellence competing, innovation strategies do not have a positive effect on business performance and competitive advantage has a positive effect on business performance","PeriodicalId":162841,"journal":{"name":"Tirtayasa Ekonomika","volume":"80 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124626324","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

MENGELOLA TEAMWORK DAN EMOTIONAL INTELLIGENCE SUMBER DAYA MANUSIA TENAGA KEPENDIDIKAN DI KOTA SERANG 管理攻击城市教育资源的团队合作和情感情报

Tirtayasa Ekonomika Pub Date : 2019-04-30 DOI: 10.35448/JTE.V14I1.5414

R. Pancasasti

{"title":"MENGELOLA TEAMWORK DAN EMOTIONAL INTELLIGENCE SUMBER DAYA MANUSIA TENAGA KEPENDIDIKAN DI KOTA SERANG","authors":"R. Pancasasti","doi":"10.35448/JTE.V14I1.5414","DOIUrl":"https://doi.org/10.35448/JTE.V14I1.5414","url":null,"abstract":"The purpose of this study was to analyze the magnitude of the influence: (1) transformational leadership on teamwork, (2) organizational climate on teamwork, (3) emotional intelligence on teamwork. The data obtained in this study were analyzed using quantitative and qualitative analysis methods. The population in this study were Human Resources for elementary school (SD) education staff in Serang City totaling 433 people. Sampling is done by random sampling method of 100 respondents. Primary data in this study comes directly from respondents. Secondary data was sourced from the Education Office and the Serang City and Banten Province Statistic Center, books, internet, and other parties related to this research. Data collection techniques were carried out by interviews, questionnaires, and documentation studies. The data obtained in this study were analyzed using quantitative and qualitative analysis methods (tabulation analysis methods, descriptive, focus group discussion (FGD), and root case analysis (RCA)). In accordance with the results of this study that Transformational Leadership (X1) has a direct effect on Teamwork (Y), Organizational Climate (X2) has a positive direct effect on Teamwork (Y), Emotional Intelliegence (X3) has a positive direct effect on Teamwork (Y)","PeriodicalId":162841,"journal":{"name":"Tirtayasa Ekonomika","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130838020","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

ANTESEDEN DAN KONSEKUENSI PENGUNGKAPAN ISLAMIC SOCIAL REPORTING (ISR)

Tirtayasa Ekonomika Pub Date : 2019-04-30 DOI: 10.35448/JTE.V14I1.5409

Purnama Siddi, F. Marwati, Yuli Chomsatu Samrotun Samrotun

{"title":"ANTESEDEN DAN KONSEKUENSI PENGUNGKAPAN ISLAMIC SOCIAL REPORTING (ISR)","authors":"Purnama Siddi, F. Marwati, Yuli Chomsatu Samrotun Samrotun","doi":"10.35448/JTE.V14I1.5409","DOIUrl":"https://doi.org/10.35448/JTE.V14I1.5409","url":null,"abstract":"Pelakasanaan CSR dalam konteks islam, terlihat dalam Islamic Social Reporting atau ISR . Akan tetapi pelaporan Islamic Social Reporting (ISR) dalam praktek dan pengungkapannya masih bersifat voluntary. Hal ini disebabkan tidak adanya standart baku secara syariah yang mengatur tentang pelaporan CSR syariah. Standar tentang pengungkapan CSR syariah yang dikeluarkan oleh Accounting and Auditing Organization for Islamic Financial Institution (AAOIFI) tidak dapat dijadikan sebagai standar pengungkapan CSR karena tidak menyebutkankan keseluruhan item-item terkait CSR yang harus diungkapkan suatu perusahaan . Tujuan penelitian ini adalah untuk mengetahui faktor-faktor yang mempengaruhi (Anteseden) dan Faktor-faktor yang dipengaruhi (Konsekuensi) pengungkapan Islamic Social Reporting (ISR) pada perusahaan yang terdaftar di Indeks Saham Syariah Indonesia (ISSI) tahun 201 4 -201 6. Faktor-faktor yang mempengaruhi (ante s eden) digunakan dalam penelitian ini, antara lain: ukuran perusahaan, profitabilitas, dan kinerja lingkungan.. Sedangkan variabe l yang dipengaruhi ISR (konsekuensi) adalah kinerja keuangan. Populasi penelitian ini adalah perusahaan yang terdaftar di Indeks Saham Syariah Indonesia (ISSI) tahun 2014-2016 , dengan tekhnik pengambilan sampel mengggunakan purposive sampling. Alat analisis menggunakan regresi linear berganda , yang sebelumnya akan dilakukan u ji asumsi klasik yang meliputi: uji normalitas, multikolinearitas, heteroskedastisitas, dan autokorelasi . Hasil penelitian menunjukan bahwa Ukuran perusahaan berpengaruh terhadap Pengungkapan ISR dan Pengungkapan ISR berpengaruh terhadap nilai perusahaan. Sedangkan Profitabilitas berpengaruh langsung terhadap nilai perusahaan. Hal ini menunjukkan bahwa variabel antecedent pengungkapan ISR hanya ukuran perusahaan dan variabel konsekuensinya adalah Nilai perusahaan.","PeriodicalId":162841,"journal":{"name":"Tirtayasa Ekonomika","volume":"47 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127684177","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0