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BULMIM Journal of Management and Research最新文献

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Typology for Limited Edition Products: A Study of Select Limited Edition Products Launched in India 限量版产品的类型学:对在印度推出的限量版产品的研究
BULMIM Journal of Management and Research Pub Date : 1900-01-01 DOI: 10.5958/2455-3298.2019.00006.0
Avadhanam Ramesh
{"title":"Typology for Limited Edition Products: A Study of Select Limited Edition Products Launched in India","authors":"Avadhanam Ramesh","doi":"10.5958/2455-3298.2019.00006.0","DOIUrl":"https://doi.org/10.5958/2455-3298.2019.00006.0","url":null,"abstract":"Limited edition (LE) products are launched by the marketers for varied reasons such as to bring out create excitement and buzz in the market, to bring in freshness and to address product fatigue. LE product series is created to maintain a sense of exclusivity, as it allows few selected customers to take pride and pleasure in product ownership. The hedonistic and utilitarian motives drive the customers to purchase LE products. In a way scarcity, in terms of limited quantity and availability for limited time period is used as marketing ploy. Careful and special promotion efforts are required for the success of the LE products. The article attempts to explore dimensions of (LE) products and also develop typology based on several (LE) products launched in India in the past two decades. The article also discusses the way forward for the marketers of LE products in the Indian market.","PeriodicalId":158713,"journal":{"name":"BULMIM Journal of Management and Research","volume":"103 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121137276","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Corporate Governance and M&A Performance: A Systematic Review of Literature 公司治理与并购绩效:文献综述
BULMIM Journal of Management and Research Pub Date : 1900-01-01 DOI: 10.5958/2455-3298.2022.00002.2
Harsh Gautam, Archana Singh, G. Maheshwari
{"title":"Corporate Governance and M&A Performance: A Systematic Review of Literature","authors":"Harsh Gautam, Archana Singh, G. Maheshwari","doi":"10.5958/2455-3298.2022.00002.2","DOIUrl":"https://doi.org/10.5958/2455-3298.2022.00002.2","url":null,"abstract":"","PeriodicalId":158713,"journal":{"name":"BULMIM Journal of Management and Research","volume":"85 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124141401","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Market Place Challenges for Huawei Mobiles in India Despite Being the World’s No 2 Smartphone Brand 尽管华为是全球第二大智能手机品牌，但华为在印度面临的市场挑战
BULMIM Journal of Management and Research Pub Date : 1900-01-01 DOI: 10.5958/2455-3298.2021.00001.5
H. Kiran, Shivani Rai
{"title":"Market Place Challenges for Huawei Mobiles in India Despite Being the World’s No 2 Smartphone Brand","authors":"H. Kiran, Shivani Rai","doi":"10.5958/2455-3298.2021.00001.5","DOIUrl":"https://doi.org/10.5958/2455-3298.2021.00001.5","url":null,"abstract":"","PeriodicalId":158713,"journal":{"name":"BULMIM Journal of Management and Research","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114358215","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Customer Complaining Behavior Towards Online Shopping Sites: A Study of Himachal Pradesh 顾客对网上购物网站的投诉行为:喜马偕尔邦的研究
BULMIM Journal of Management and Research Pub Date : 1900-01-01 DOI: 10.5958/2455-3298.2022.00007.1
Vipin, Jagat Bhushan Nadda
{"title":"Customer Complaining Behavior Towards Online Shopping Sites: A Study of Himachal Pradesh","authors":"Vipin, Jagat Bhushan Nadda","doi":"10.5958/2455-3298.2022.00007.1","DOIUrl":"https://doi.org/10.5958/2455-3298.2022.00007.1","url":null,"abstract":"","PeriodicalId":158713,"journal":{"name":"BULMIM Journal of Management and Research","volume":"158 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115263526","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Shaping entrepreneur mind-set among students 塑造学生的企业家心态
BULMIM Journal of Management and Research Pub Date : 1900-01-01 DOI: 10.5958/2455-3298.2023.00002.8
M. Shah
{"title":"Shaping entrepreneur mind-set among students","authors":"M. Shah","doi":"10.5958/2455-3298.2023.00002.8","DOIUrl":"https://doi.org/10.5958/2455-3298.2023.00002.8","url":null,"abstract":"","PeriodicalId":158713,"journal":{"name":"BULMIM Journal of Management and Research","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121663159","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Effect of Customer Experience in Business and Financial Performance of Banks 客户体验对银行业务和财务绩效的影响
BULMIM Journal of Management and Research Pub Date : 1900-01-01 DOI: 10.5958/2455-3298.2020.00004.5
Nancyprabha Pushparaj, Sivakumar
{"title":"Effect of Customer Experience in Business and Financial Performance of Banks","authors":"Nancyprabha Pushparaj, Sivakumar","doi":"10.5958/2455-3298.2020.00004.5","DOIUrl":"https://doi.org/10.5958/2455-3298.2020.00004.5","url":null,"abstract":"Providing excellent customer service to customers in all aspects will be a challenging task. Excellent customer service leads to customer experience creation, which will affect customer satisfaction and customer loyalty. Nowadays, researchers concentrate on the idea of customer experience in Indian banks, which has a significant customer base. The purpose of this article is to develop a conceptual framework between customer experience and business and financial performance. The customer experience index (CEI) is adapted for this study. The propositions are developed to understand the cause and effect relationship of customer experience in business and financial performance of the banks in India.","PeriodicalId":158713,"journal":{"name":"BULMIM Journal of Management and Research","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134051791","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A Review Paper of Consumer Behaviour on Chatbot Adoption 消费者对聊天机器人的使用行为研究综述
BULMIM Journal of Management and Research Pub Date : 1900-01-01 DOI: 10.5958/2455-3298.2020.00005.7
Monika Ambawat, Deepti Wadera
{"title":"A Review Paper of Consumer Behaviour on Chatbot Adoption","authors":"Monika Ambawat, Deepti Wadera","doi":"10.5958/2455-3298.2020.00005.7","DOIUrl":"https://doi.org/10.5958/2455-3298.2020.00005.7","url":null,"abstract":"One of the major concerns coming forth in the management of construction projects is the engagement and management of project stakeholders in the region of KP. The successful construction project management can be carried out only, when the stakeholders are communicated and informed in well manner, and to shrink down and control potential influence of the project's stakeholders. The research aim is to find out the role of proper communication, exploring needs of the project and providing full information about the project, on stakeholders’ engagement process. Literature, related to the topic has been conducted and reviewed. A questionnaire has been developed and then distributed among professionals to get their view point about the subjected topic. Total 82 questionnaires were distributed among Govt. agencies, NGO’s and private sectors, targeting general managers, project managers, supervisors and engineering staff. It has been proved with numerical evidences from the respondent’s point of view that all three elements i-e proper communication, exploring needs of the project and providing full information about the project, is like a key to successful engagement process for any construction project in KP. One of the main recommendations of this research is that it is the responsibility of every team member to communicate positively to stakeholders for the best result of the project. \u0000Keywords: construction projects, stakeholder’s engagement, communication, factors.","PeriodicalId":158713,"journal":{"name":"BULMIM Journal of Management and Research","volume":"63 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125607357","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
A Study of Challenges and Prospects of Women Entrepreneurship in India 印度女性创业的挑战与前景研究
BULMIM Journal of Management and Research Pub Date : 1900-01-01 DOI: 10.5958/2455-3298.2021.00003.9
Deepanshi Aggarwal, Barkha
{"title":"A Study of Challenges and Prospects of Women Entrepreneurship in India","authors":"Deepanshi Aggarwal, Barkha","doi":"10.5958/2455-3298.2021.00003.9","DOIUrl":"https://doi.org/10.5958/2455-3298.2021.00003.9","url":null,"abstract":"","PeriodicalId":158713,"journal":{"name":"BULMIM Journal of Management and Research","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116517060","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Measurement of Total Factor Productivity and its Determinants in Indian Pharmaceutical Industry: An Application of Data Envelopment Analysis 印度制药业全要素生产率测度及其影响因素:数据包络分析的应用
BULMIM Journal of Management and Research Pub Date : 1900-01-01 DOI: 10.5958/2455-3298.2022.00006.x
V. Vijayalalitha, J. K. Sharma, T. Nayak, P. Sivakumar
{"title":"Measurement of Total Factor Productivity and its Determinants in Indian Pharmaceutical Industry: An Application of Data Envelopment Analysis","authors":"V. Vijayalalitha, J. K. Sharma, T. Nayak, P. Sivakumar","doi":"10.5958/2455-3298.2022.00006.x","DOIUrl":"https://doi.org/10.5958/2455-3298.2022.00006.x","url":null,"abstract":"","PeriodicalId":158713,"journal":{"name":"BULMIM Journal of Management and Research","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133201645","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A Brief Analysis of Peer to Peer (P2P) Lending in India 浅析印度的P2P借贷
BULMIM Journal of Management and Research Pub Date : 1900-01-01 DOI: 10.5958/2455-3298.2019.00008.4
R. Verma
{"title":"A Brief Analysis of Peer to Peer (P2P) Lending in India","authors":"R. Verma","doi":"10.5958/2455-3298.2019.00008.4","DOIUrl":"https://doi.org/10.5958/2455-3298.2019.00008.4","url":null,"abstract":"","PeriodicalId":158713,"journal":{"name":"BULMIM Journal of Management and Research","volume":"64 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114252198","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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