Muhammad Huzaifa, Aqeel Jaffar Bajwa, Muhammad Raza Majid
{"title":"INVESTIGATING THE ROLE OF TWITTER IN MANIPULATION OF PUBLIC OPINION","authors":"Muhammad Huzaifa, Aqeel Jaffar Bajwa, Muhammad Raza Majid","doi":"10.52567/pjsr.v5i02.1127","DOIUrl":"https://doi.org/10.52567/pjsr.v5i02.1127","url":null,"abstract":"The Study aimed to explore the role of twitter in manipulation of public opinion. The main purpose of this study is to find out the impact of twitter in changing or transforming or creating the mind-set of the public. The data was collected through “N capture extension powered by Nvivo”. The finding of this study demonstrates that on a remarkable level, politically exciting dissertation on Pakistani digital space was definitely observed in the months of April and May 2022. This study also revealed that using the popular hashtag derived by political parties, seems to have impact on public related to their choice to favour their liked one among political parties. Keywords: Social media, Twitter, Public Opinion, Political communication","PeriodicalId":157320,"journal":{"name":"Pakistan Journal of Social Research","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129035384","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Attiya Iram, Syed Huzzaifa Zia Bukhari, Zaki Abbas
{"title":"PORTRAYAL OF WOMEN IN ADVERTISING INDUSTRY OF PAKISTAN","authors":"Attiya Iram, Syed Huzzaifa Zia Bukhari, Zaki Abbas","doi":"10.52567/pjsr.v5i02.1129","DOIUrl":"https://doi.org/10.52567/pjsr.v5i02.1129","url":null,"abstract":"Advertising is one of the most powerful and effective tool that directly affect the buying behavior of consumers also it shapes people's perception of beauty, gender roles, and societal norms. Women representation and their objectification in advertisements have received attention throughout the world in general and particular in Pakistan. In Pakistan, the advertising industry has historically depicted women in stereotypical and objectified roles, perpetuating gender inequality and reinforcing traditional gender roles. In many Pakistani advertisements, portrayal of women is as subservient and passive with dependency upon men. Furthermore, women are often sexualized and objectified in advertisements, reducing them to mere objects of desire. This study emphasizes that how media build objectified descriptions of beauty gadget of desire, leisure rather than human. This study argues that how the stress of beauty and perfection build by media can be harmful for women and especially for young girls. This study discus the ethical issues of operating women as a sexual object by advertisers in marketing industry. This study also discuss despite these negative trends, there are some positive developments in the advertising industry in Pakistan. Some advertisements have started to challenge traditional gender roles by showing women in non-traditional roles and promoting gender equality. However, these examples are still few and far between. A semeiotic analysis through purposive sampling technique has been adopted to analyze the data. Keywords: Sexual Objectifications, Famine Beauty, Women in Advertisements, Gender, Stereotype.","PeriodicalId":157320,"journal":{"name":"Pakistan Journal of Social Research","volume":"69 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128875454","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"SCARRED FOR LIFE: THE ENDURING BATTLES OF ACID ATTACK SURVIVORS IN PAKISTAN","authors":"Beenish Ambereen, Farhan Naveed Yousaf","doi":"10.52567/pjsr.v5i02.1089","DOIUrl":"https://doi.org/10.52567/pjsr.v5i02.1089","url":null,"abstract":"The aim of this study was to examine the challenges that acid attack survivors faced in their daily lives long after the incident. A qualitative approach was used, and in-depth interviews were conducted with a purposive sample of 25 acid attack survivors using an interview guide. The collected data was analyzed using thematic analysis. The study findings revealed that acid attack survivors in Pakistan faced multiple challenges in their daily lives long after the incident. The majority of the survivors were from poor families and had little or no education. Due to their poor economic condition, they could not afford the necessary medication and treatment. They often experienced mental health issues and faced little social acceptance. To address these challenges, acid attack survivors required rehabilitation programs that empowered and educated them, helping them reintegrate into society and return to normalcy. The challenges faced by acid attack survivors in Pakistan were significant and required immediate attention from government and non-governmental organizations. To enable acid attack survivors to recover from their trauma, comprehensive rehabilitation programs that addressed their mental, physical, and social needs needed to be implemented. By empowering and educating acid attack survivors, we could help them overcome the multiple challenges they faced and enable them to lead fulfilling lives. Keywords: Acid violence, human rights violation, women victims, lifelong challenges,","PeriodicalId":157320,"journal":{"name":"Pakistan Journal of Social Research","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126219790","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"MEDIA-HYPE CAUSING AGGRESSION IN YOUTH OF FAISALABAD: AN OPINION ANALYSIS","authors":"S. Umber, Muhammad Adil Latif, Arslan Habiab","doi":"10.52567/pjsr.v5i02.1150","DOIUrl":"https://doi.org/10.52567/pjsr.v5i02.1150","url":null,"abstract":"Aggressive behavior among adolescents was studied in this study in relation to watching of television. Information was collected through a survey (α= 0.37), from 300 males and females from different universities in Faisalabad. They were asked how long they watch TV (in hours) in a day and for which purpose they watch TV. In the last section of the questionnaire, they were questioned to measure the nature of their aggressive behavior, how much they i) get angered ii) feel disappointed iii) Use rude language iv) feel insecure v) feel captured (α= 0.32). The results show that TV watching time and the purpose of watching TV are not significantly / insignificantly associated with aggressive behavior. The point about the purpose for which young people watch TV the most, this data shows that most people watch TV for information. Males who use the TV for other purposes have more aggressive behavior than others. In the case of females, aggression in behavior didn’t affect differently with the different use of TV. Intensity of TV use (how many hours TV watched in a day) was positively and insignificantly associated with aggressive behavior in males but in females no relation was found. Keywords: aggressive behavior, television, intensity of TV viewing, TV hype.","PeriodicalId":157320,"journal":{"name":"Pakistan Journal of Social Research","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121607025","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"EFFECTIVENESS OF LEADERSHIP TRAINING PROGRAM OF PROVINCIAL INSTITUTE OF TEACHER EDUCATION FOR THE HIGHER SECONDARY SCHOOL HEADS IN KHYBER PAKHTUNKHWA","authors":"Ihtiram Khan, A. -, I. Hussain","doi":"10.52567/pjsr.v5i02.1087","DOIUrl":"https://doi.org/10.52567/pjsr.v5i02.1087","url":null,"abstract":"The study was conducted to find out the effectiveness of the “Leadership Training program of PITE (recently renamed as DPD Directorate of Professional Development) for the higher secondary school heads of Khyber Pukhtunkhwa”. The program trained the higher secondary school heads in the art of leadership. The objective of the study was to evaluate the effectiveness of the program by investigating the trained school heads in leadership and to find out the relationship between the leadership training of PITE and the school heads’ understanding and skill in the art of leadership. Initially about 250 school heads were trained in this program. These 250 schools heads is the population of the study. Random sampling technique was utilized to select 148 school heads as sample of the study. A quantitative research design was utilized. The data was collected through a questionnaire, designed on Likert scale, based on the contents of the training document. The data was analyzed through SPSS using Chi- square. The analysis of data reveals the school heads’ feedback of the program. The implications of the findings of the study proclaim the effectiveness of the training and recommend it for the development and improvement of school leadership. Keywords: Leadership, school heads, and development of school leadership.","PeriodicalId":157320,"journal":{"name":"Pakistan Journal of Social Research","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115302937","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"ARTIFICIAL INTELLIGENCE AND THE RULE OF LAW: A CRITICAL APPRAISAL OF A DEVELOPING SECTOR","authors":"Syed Hassan Gilani, Nabila Rauf, Shehla Zahoor","doi":"10.52567/pjsr.v5i02.1156","DOIUrl":"https://doi.org/10.52567/pjsr.v5i02.1156","url":null,"abstract":"Artificial intelligence has become increasingly prevalent in our daily lives and has the potential to transform many areas of society, including the legal system. While AI has the potential to support the rule of law, it also poses significant challenges and risks, particularly around bias and discrimination. To ensure that AI is compatible with the rule of law, it is essential to take a holistic and interdisciplinary approach that considers the legal, ethical, social, and technical dimensions of AI. This involves designing and using AI systems in a way that is transparent, accountable, fair, and compliant with the law, as well as engaging with diverse stakeholders. Ensuring that AI is compatible with the rule of law is critical for promoting the values of justice, equality, and human rights in the digital age and for building a more just and equitable society. Keywords: Rule of Law, Artificial intelligence, Law enforcement.","PeriodicalId":157320,"journal":{"name":"Pakistan Journal of Social Research","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131107632","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"ENVIRONMENTAL PROTECTION LEGAL FRAMEWORK IN PAKISTAN: CHALLENGES AND RECOMMENDATIONS","authors":"Muhammad Imran, Rao Qasim Idrees, Ghulam Murtiza","doi":"10.52567/pjsr.v5i02.1179","DOIUrl":"https://doi.org/10.52567/pjsr.v5i02.1179","url":null,"abstract":"This research evaluated environmental impact assessment (EIA) advocates in Punjab, Pakistan, in order to evaluate their contributions to the profession and the obstacles they confront. The anticipated involvement of project proponents in EIA was calculated using regulations, guidelines, and suggestions. To evaluate the efforts of proponents, viewpoints from the Environmental Protection Agency (EPA), non-governmental organisations (NGOs), and consultants were extracted from the available literature. In Punjab, forty semi-structured interviews with proponents from the commercial and public sectors were undertaken to learn about the difficulties they encountered at each stage of the EIA process. It is very rare for projects to begin before receiving a permission to safeguard the local environment. In the majority of situations, proper scoping is disregarded. EIA does not significantly engage stakeholders. When project proponents fail to provide consultants with all relevant project information, the quality of the report is compromised and timely decisions are delayed.Even some supporters attempt to sway the evaluation and decision-making procedure, and with the exception of a few multinational corporations, no one can guarantee that the approval requirements will be satisfied. The decision by the EPA to distinguish between public and private initiatives was a significant source of worry for advocates. The lack of professionalism and hazy decision-making of some experts also contributed to the situation. Despite the study's regional focus, its conclusions are relevant to EIA systems worldwide, particularly in nations with similar economic systems that confront the same trade-off between economic growth and environmental sustainability. Keywords: Development; Environment; Pakistan; Punjab; Sustainability","PeriodicalId":157320,"journal":{"name":"Pakistan Journal of Social Research","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135922596","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"MAXINE HONG KINGSTON’S THE WOMAN WARRIOR: SPEAKING FOR SILENCED","authors":"Seema Safeer, Manzoor Ilahi, Sammar Ayaz","doi":"10.52567/pjsr.v5i02.1172","DOIUrl":"https://doi.org/10.52567/pjsr.v5i02.1172","url":null,"abstract":"The present research paper discusses Maxine Hong Kingston’s The Woman Warrior. Kingston being a Chinese American writer touches upon the predicaments of silenced women and her selected novel advocates for these silenced characters. The study investigates that where doe lie silence of chines-American immigrant and secondly silence of Chinese women in traditional Chinese society. Although there is the taboo “not tell” but Kingston manages to break the silence. She re-writes with the help of her experience and imaginative power and articulates the voiceless thoughts. The most important form of voice is speaking. In this respect Kingston herself realizes the importance of articulation from her own experience, besides “no name woman” she presents those characters who are capable to express their thoughts by articulation and among them brave orchid represents the strongest voice as her name itself suggests. This qualitative study implies feministic model of Madson and content analysis content technique and interprets data accordingly. Keywords: Silence, femininity, marginalization, Chinese, American","PeriodicalId":157320,"journal":{"name":"Pakistan Journal of Social Research","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135922598","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"PARANORMAL BELIEFS AS PREDICTORS OF MALADAPTIVE EMOTIONAL SCHEMAS IN YOUNG ADULTS WITH FUNCTIONAL NEUROLOGICAL SYMPTOM DISORDER","authors":"Amber Roohee, Sonia Mairaj Ahmad, Munazza Sunbal","doi":"10.52567/pjsr.v5i02.1168","DOIUrl":"https://doi.org/10.52567/pjsr.v5i02.1168","url":null,"abstract":"There is severe threat of permanent impairment in young adults due to the effect of life stressors which bring cognitive and emotional downfall leading to functional neurological symptom disorder. The aim of this research was to measure paranormal beliefs along maladaptive emotional schemas in patients with functional neurological symptom disorder through structural equation modelling IBM SPSS (AMOS 26) analysis. Psychodynamic functions hypothesis theory was applied to describe the role of paranormal beliefs which were carried by the young patients suffering from this mysterious ailment. A purposive sample of 134 participants between 14 years to 24 years has been chosen to administer the questionnaires of RPBS (Tobacky, 2004) and LESS-II (Leahy, 2002) to assess paranormal beliefs and maladaptive emotional schemas respectively. The final results showed that the two-factor model with 10 items of LESS-II was the better fit with a model of seven factors with 26 items of RPBS. In the model, the index demonstrated good fit (X2=645.623, P<0.05, GFI=0.798, CFI=0.949, NFI=0.846, TLI=0.972, RMSEA=0.038, CMIN/df=1.407). It also showed great convergent validity and share approximately 30% of the variance. It is concluded that paranormal beliefs were positively significantly related to maladaptive emotional schemas and, only the belief of psi highly positively significantly predicted the maladaptive emotional schemas in functional neurological symptoms patients. The outcomes provide strong support for the clinical purpose to focus on the paranormal and schemas related to the patient’s perception during cognitive therapeutic approaches. Keywords: Paranormal Beliefs, Emotional Schemas, Functional Neurological Symptom Disorder, AMOS.","PeriodicalId":157320,"journal":{"name":"Pakistan Journal of Social Research","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135922605","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"IMPACT OF COVID-19 ON BUSINESS SECTOR IN DISTRICT PESHAWAR","authors":"Gulzar Ali, Abdullah Khan, Awoesha Rahat","doi":"10.52567/pjsr.v5i02.1185","DOIUrl":"https://doi.org/10.52567/pjsr.v5i02.1185","url":null,"abstract":"Covid-19 is considered one of the major natural disasters ever in history that adversely affect the social, political, and economic activities throughout the world. Covid-19 also affects the welfare and well-being of the people by suffering the income earning activities that are directly or indirectly related to the business sector. Therefore, this study investigated the impact of Covid-19 on the business sector in three main markets namely; Saddar Market, Khyber Bazar Market, and Karkhano market in District Peshawar. The collected data was firstly analysed for reliability through Cronbach’s alpha test and then the normality test is applied. After analysing and finding the data reliability and normality, the correlation test is applied and the findings show the robust inverse relation between the Covid-19 pandemic and the business sector in the studied markets. Moreover, there is also a strong correlation exists between employment and the business sector. Further, the Ordinary Least Square regression technique findings indicate the inverse and significant effect of Covid-19 on the Business sector. The study also found an imperative effect of employment on the business sector and adversely affecting employment during Covid-19 definitely effect income and business activities not only in studied area but in overall markets. Keywords: Business Sector, Covid-19 pandemic, Employment, District Peshawar.","PeriodicalId":157320,"journal":{"name":"Pakistan Journal of Social Research","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135922675","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}