International Journal Multidisciplinary Science最新文献_第4页

THE EFFECT OF BRAND IMAGE, PRODUCT QUALITY AND PRICE ON CONSUMER SATISFACTION IN IMPLORA PRODUCTS 品牌形象、产品质量和价格对消费者满意度的影响

International Journal Multidisciplinary Science Pub Date : 2023-02-22 DOI: 10.56127/ijml.v2i1.549

Suwardi, Alawiyah Prawita Salsabila

{"title":"THE EFFECT OF BRAND IMAGE, PRODUCT QUALITY AND PRICE ON CONSUMER SATISFACTION IN IMPLORA PRODUCTS","authors":"Suwardi, Alawiyah Prawita Salsabila","doi":"10.56127/ijml.v2i1.549","DOIUrl":"https://doi.org/10.56127/ijml.v2i1.549","url":null,"abstract":"Facial care is an obligation that cannot be abandoned by anyone, especially young people (adolescents). The purpose of this study was to analyze the effect of brand image, product quality, and price on consumer satisfaction with Implora products. The method of analysis in this study used quantitative primary data, the test stages carried out were: validity test, reliability test, normality test, linearity test, heteroscedasticity test, multicollinearity test, multiple linear regression analysis, t test, F test and coefficient of determination. The data used in this study used a questionnaire instrument, and valid data were collected by 100 respondents. The sampling method in this study was non-probability sampling with accidental sampling technique. the testing tool used was SPPS 25. The results showed that the brand image variable did not have a significant effect on customer satisfaction while the product quality and price variables had a significant effect on customer satisfaction and there was a simultaneous effect of brand image, product quality, and price on customer satisfaction. as well as the most dominant variable on consumer satisfaction is the product quality variable.","PeriodicalId":155984,"journal":{"name":"International Journal Multidisciplinary Science","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121971109","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

DETERMINANTS OF OPPO SMARTPHONE PURCHASE DECISION MAKING AMONG STUDENTS (CASE STUDY OF GUNADARMA KARAWACI STUDENTS) 大学生oppo智能手机购买决策的影响因素(以gunadarma karawaci学生为例)

International Journal Multidisciplinary Science Pub Date : 2023-02-22 DOI: 10.56127/ijml.v2i1.550

Rizki Muti Agustiani, Risa Septiani, M. Haidir, Rahmat Homza

引用次数: 0

THE DECISION TO USE GO-PAY IS INFLUENCED BY PERCEPTIONS OF CONVENIENCE WITH INTEREST AS A MEDIATION VARIABLE 使用go-pay的决定受便利性感知的影响，利息作为中介变量

International Journal Multidisciplinary Science Pub Date : 2023-02-22 DOI: 10.56127/ijml.v2i1.541

Zaenal Arief, Siti Nuryati

引用次数: 0

ANALYSIS OF FACTORS AFFECTING THE AMOUNT OF COMMUNITY SAVINGS AT PT. BANK MANDIRI TBK 影响pt银行mandiri TBK社区储蓄金额的因素分析

International Journal Multidisciplinary Science Pub Date : 2023-02-22 DOI: 10.56127/ijml.v2i1.542

Oktavia Anna Rahayu

引用次数: 0

THE INFLUENCE OF CLEAR SHAMPOO ADVERTISEMENTS ON PURCHASE DECISIONS (CASE STUDY ON CLEAR SHAMPOO ADVERTISING CELEBRITIES ENDORSER: AGNES MONICA) 清晰洗发水广告对购买决策的影响(以清晰洗发水广告名人代言:Agnes monica为例)

International Journal Multidisciplinary Science Pub Date : 2023-02-22 DOI: 10.56127/ijml.v2i1.543

Oktavia Anna Rahayu

{"title":"THE INFLUENCE OF CLEAR SHAMPOO ADVERTISEMENTS ON PURCHASE DECISIONS (CASE STUDY ON CLEAR SHAMPOO ADVERTISING CELEBRITIES ENDORSER: AGNES MONICA)","authors":"Oktavia Anna Rahayu","doi":"10.56127/ijml.v2i1.543","DOIUrl":"https://doi.org/10.56127/ijml.v2i1.543","url":null,"abstract":"Increasingly fierce competition in producing products requires producers to carry out the right strategy so that their products can survive in the market. One of the ways to do this is to carry out promotions using celebrity endorsers as good message distributors. This study used multiple linear regression tests to determine the effect of celebrity endorser: Agnes Monica on Clear shampoo advertisements on consumer purchasing decisions. From the results of the partial test of the four variables studied, only attractiveness and power variables have an effect. That means the respondents rated Agnes Monica as a celebrity endorser capable of being inspirational and charismatic who was able to increase purchasing decisions of an advertised product, namely Clear shampoo.The variables of visibility and credibility have no effect on consumer purchasing decisions. From these results we can see that consumer purchasing decisions are not only influenced by how popular a celebrity endorser is, but also by the attractiveness and power of the endorser to make consumers confident in making purchasing decisions on advertised products.From the results of the simultaneous test of the four variables studied, it turns out that overall the variables of visibility, credibility, attractiveness and power influence consumer purchasing decisions. That means Agnes Monica as a celebrity endorser has popularity and is able to communicate advertised products, as well as being an inspiration and idol for others.","PeriodicalId":155984,"journal":{"name":"International Journal Multidisciplinary Science","volume":"61 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123520484","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

THE EFFECT OF AUDITOR SWITCHING AND PROFITABILITY ON AUDIT REPORT LAG WITH THE AUDIT COMMITTEE AS A MODERATING VARIABLE 审计师转换和盈利能力对审计报告的影响滞后，审计委员会是一个调节变量

International Journal Multidisciplinary Science Pub Date : 2023-02-22 DOI: 10.56127/ijml.v2i1.548

Sri Wahyuni Zanra, Zubir Zubir

引用次数: 0

ANALYSIS OF ACCOUNTING UNDERSTANDING LEVEL AND READINESS LEVEL FOR IMPLEMENTATION OF SAK EMKM IN CLOTHING MSMEs, IN DEPOK 分析服装中小企业实施SAK EMKM的会计理解水平和准备程度

International Journal Multidisciplinary Science Pub Date : 2022-10-29 DOI: 10.56127/ijml.v1i3.587

Mufid Suryani, R. Syahputra

引用次数: 0

LIPID METABOLISM OF PAJAJARAN DUCKS FED POMACEA CANALICULATA AND MANIHOT ESCULENTA CRANZT LEAF MEAL IN RATIONS CONTAINING SARDINELLA OIL LEMURU 在沙丁鱼油狐猴饲料中饲喂小管鸭和马齿苋叶粕对鸭脂代谢的影响

International Journal Multidisciplinary Science Pub Date : 2022-10-29 DOI: 10.56127/ijml.v1i3.520

Laeli Fitrah, Sumiati Sumiati, Rukmiasih Rukmiasih

{"title":"LIPID METABOLISM OF PAJAJARAN DUCKS FED POMACEA CANALICULATA AND MANIHOT ESCULENTA CRANZT LEAF MEAL IN RATIONS CONTAINING SARDINELLA OIL LEMURU","authors":"Laeli Fitrah, Sumiati Sumiati, Rukmiasih Rukmiasih","doi":"10.56127/ijml.v1i3.520","DOIUrl":"https://doi.org/10.56127/ijml.v1i3.520","url":null,"abstract":"The purpose of this study was to evaluate the effectiveness of utilizing local feed ingredients, namely Golden Snail (Pomacea Canaliculata) as a source of protein and Cassava Leaf Meal (Manihot Esculenta Cranzt) in rations containing Lemuru Fish Oil (Sardinella Lemuru) against cholesterol reduction and lipid metabolic profile in Pajajaran ducks. This study uses 28-week Pajajaran ducks with an average body weight (bw) of 1648 grams as many as 180 ducks. The diet contains cassava leaf meal and lemuru fish oil with protein 14.26-18.53 energy level 3905-4172 kcal kg-1. The study design used was Factorial 3x2 completely randomized design, with the first factor being the use of cassava leaf meal (0%, 5% 10%) and the second factor being the use of golden snail (0%, 5%). \u0000The results showed that the administration of 10% (D10K0) cassava leaf meal was significant (P<0.05) increasing feed consumption by 5.78%, the use of 5% golden snail increased the ration palatability by 5.17%. There was a significant interaction (P<0.05) between cassava leaf and golden snail meal to meat fat and cholesterol consumption, the treatment was able to reduce meat cholesterol level (27.98%). The treatment had no significant effect on blood lipid and egg profiles. The use of 5% golden snail can reduce egg MDA 37.03%, the use of 5% cassava meal decreases MDA eggs by 47.98% while at 10% use cassava leaf meal reduces egg MDA levels by 57.60% and egg fat 2.43%.","PeriodicalId":155984,"journal":{"name":"International Journal Multidisciplinary Science","volume":"58 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125509579","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

THE INFLUENCE OF BRAND AMBASSADOR, BRAND PERSONALITY, AND KOREAN WAVE ON PURCHASE DECISIONS OF SOMETHINC 品牌大使、品牌个性、韩流对购买决策的影响

International Journal Multidisciplinary Science Pub Date : 2022-10-29 DOI: 10.56127/ijml.v1i3.387

Rona Ayudia Purnandika, Mohamad Trio Febriyantoro, Zulkifli Zulkifli, Dede Suleman, Fendi Saputra, Yohanes Totok Suyoto

引用次数: 0

THE INFLUENCE OF SERVICE QUALITY AND PERCEPTION OF BENEFITS ON GO-PAY SERVICE USER SATISFACTION 服务质量和利益感知对即付即用服务用户满意度的影响

International Journal Multidisciplinary Science Pub Date : 2022-10-29 DOI: 10.56127/ijml.v1i3.437

Mas Ning Zahroh

{"title":"THE INFLUENCE OF SERVICE QUALITY AND PERCEPTION OF BENEFITS ON GO-PAY SERVICE USER SATISFACTION","authors":"Mas Ning Zahroh","doi":"10.56127/ijml.v1i3.437","DOIUrl":"https://doi.org/10.56127/ijml.v1i3.437","url":null,"abstract":"One of the electronic payment instruments is known as electronic money (emoney). E-money is a form of digital money. E-money functions to transfer the money balance data contained in our e-money to a computer or sales information system, so that the goods we want are purchased without spending additional cash. The purpose of this study was to determine the effect of service quality and perceived benefits partially and simultaneously on Go-Pay service user satisfaction. In this study, the method used is primary data, namely data taken from distributing questionnaires to Gundarma University students majoring in management class of 2017 who use Go-Pay services. The analytical tools used are Likert scale, validity test, reliability test, classic assumption test, determination, RLB, t test, and f test. \u0000From the results of the analysis tested, it can be concluded that service quality (X1) has no partial effect on user satisfaction of Go-Pay services, while the perceived benefits variable (X2) has a partial effect on user satisfaction of Go-Pay services. Service quality and perceived benefits simultaneously influence Go-Pay service user satisfaction. This confirms that perceived benefits have a positive influence on Go-Pay service user satisfaction.","PeriodicalId":155984,"journal":{"name":"International Journal Multidisciplinary Science","volume":"112 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115551327","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0