{"title":"OBJECTIVITY IN MEDIA: A PERSPECTIVE OF SOURCE CREDIBILITY IN SOCIETY","authors":"","doi":"10.56536/jmes.v1i.2","DOIUrl":"https://doi.org/10.56536/jmes.v1i.2","url":null,"abstract":"People's desire to learn about what's going on in their communities via social media has sparked a slew of comparison studies on the news credibility of newspaper, social media and television in general. The reliability of news sources such as social media, television, and newspapers was compared in this study. The study included both focus group discussions and surveys as part of its research approach. The researcher's theoretical basis for the study was framing theory. The study's findings indicate that respondents' level of education and familiarity with the internet have an effect on the news they choose and believe. Similarly, the majority of individuals rely on a secondary source of information after being exposed to their preferred source of information in order to verify the veracity of a news article. In addition, the study found that people who thought TV and newspaper news was more credible than social media did so because well-trained people make the news in newspapers and on TV, and there are processes in place to make sure the news is accurate and objective. Significant theoretical and practical ramifications flow from how people evaluate news organizations in terms of their reliability and credibility.","PeriodicalId":154005,"journal":{"name":"Journal of Media and Entrepreneurial Studies","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-01-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128110618","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"THE SURGE IN DIGITAL MEDIA CAMPAIGNS FOR TOURISM DEVELOPMENT","authors":"","doi":"10.56536/jmes.v1i.3","DOIUrl":"https://doi.org/10.56536/jmes.v1i.3","url":null,"abstract":"Digital media plays an important role in both the supply and demand sides of tourism, enabling places to communicate with tourists via different digital platforms, as well as recognize and respond to visitors' thoughts and assessments of offerings. The study outlines tourism locations and classifies digital networks and tourism relations. It outlines the major aspects of digital media as they relate to tourist media strategy, as well as variations in visitor behavior that affect digital media campaigns. The article's major goal is to demonstrate how digital media-aligned initiatives might assist destinations in remaining competitive. Specified guiding principles for digital media campaign are discussed, as well as crucial parts of a strong digital media campaign. Nowadays, digital media campaign is pivotal to the development of any firm in the tourist sector. This article investigates the fundamental variables of digital media campaign and their significance in the tourist sector. In the tourist business, when customers have instant access to all forms of information about the latest discounts and best prices, the need for a digital marketing campaign is greater than ever. In today's world, a digital media strategy is critical to the success of any tourism company.","PeriodicalId":154005,"journal":{"name":"Journal of Media and Entrepreneurial Studies","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-01-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133724768","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"INSTAGRAM INFLUENCER MARKETING: AN ESTABLISHED TREND IN PAKISTAN","authors":"","doi":"10.56536/jmes.v1i.5","DOIUrl":"https://doi.org/10.56536/jmes.v1i.5","url":null,"abstract":"Social media has evolved from a key medium for people all over the world to interact and communicate on a daily basis to a vital marketing tool that has a huge impact on consumer-brand relationships. Social influencers have gained a lot of attention as new marketing channels as a result of the rapid rise of online social media. Brands strive to promote their products by hiring Instagram influencers who are experts in specialized fields and have a significant following of people who share their interests. The goal of this research is to figure out and examine how Instagram influencer marketing has become a popular trend in Pakistan. According to the findings, Instagram influencer marketing is perceived as more likeable, mainly because they are more popular. The method employed was a focus group with a sample of 10 people; 5 Instagram influencers and 5 television advertising professionals. The study also provides comprehensive overview of history of Instagram influencer marketing.","PeriodicalId":154005,"journal":{"name":"Journal of Media and Entrepreneurial Studies","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-01-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123744216","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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