OBJECTIVITY IN MEDIA: A PERSPECTIVE OF SOURCE CREDIBILITY IN SOCIETY

People's desire to learn about what's going on in their communities via social media has sparked a slew of comparison studies on the news credibility of newspaper, social media and television in general. The reliability of news sources such as social media, television, and newspapers was compared in this study. The study included both focus group discussions and surveys as part of its research approach. The researcher's theoretical basis for the study was framing theory. The study's findings indicate that respondents' level of education and familiarity with the internet have an effect on the news they choose and believe. Similarly, the majority of individuals rely on a secondary source of information after being exposed to their preferred source of information in order to verify the veracity of a news article. In addition, the study found that people who thought TV and newspaper news was more credible than social media did so because well-trained people make the news in newspapers and on TV, and there are processes in place to make sure the news is accurate and objective. Significant theoretical and practical ramifications flow from how people evaluate news organizations in terms of their reliability and credibility.