Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis最新文献_第3页

THE EFFECT OF THE BRAND IMAGE AND LIFESTYLE TOWARD THE INTEREST OF BUYING MAKEOVERS PRODUCTS AT THE COUNTER MAKEOVER BUYER AT THE SUN PLAZA 品牌形象和生活方式对在太阳广场换装柜台购买换装产品兴趣的影响

Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Pub Date : 2022-11-01 DOI: 10.46576/ijsseh.v3i3.2972

Ajeng Retno Pratiwi, Muslim Wijaya, F. A. Nasution, Sabrina Aulia Rahmah

{"title":"THE EFFECT OF THE BRAND IMAGE AND LIFESTYLE TOWARD THE INTEREST OF BUYING MAKEOVERS PRODUCTS AT THE COUNTER MAKEOVER BUYER AT THE SUN PLAZA","authors":"Ajeng Retno Pratiwi, Muslim Wijaya, F. A. Nasution, Sabrina Aulia Rahmah","doi":"10.46576/ijsseh.v3i3.2972","DOIUrl":"https://doi.org/10.46576/ijsseh.v3i3.2972","url":null,"abstract":"ABSTRACTThe purpose of this study is to understand how brand image and sexual orientation affect the amount of product purchased during counter makeover transactions at Sun Plaza Medan. This type of analysis is an associative analysis, one that connects two or more variables. 120 people make up the sample size or respondents in this study; hence, the sampling technique that will be used is random sampling. With a population of around 120 people and an error level of less than 0.01, the sample in this study consisted of about 55 people. The analysis method used in this study is multiple linear regression analysis. Data collection was carried out using observations and questionnaires during the data collection process, which combined data from the first and second stages.According to the study's findings, Brand Image data on partial tests was positively and significantly correlated with Purchase Intention. Because Brand Image has a variable tcount number of 3,753 and a fixed tcount number of 2,004, the tcount exceeds the ttable. (3.753 > 2.004) and a lower threshold for significance (0.009 0.05). With a positive and significant effect on Lifestyle's relationship to Purchase Interest, the variable Lifestyle's tcount value is 8.540, and the ttable's value is 2.004, meaning that tcount > ttable (8.540 > 2.004), and the significance level is less than 0, 05 (0.004 0.05). In parallel, Brand Image and Goodwill increased positively and significantly with respect to the amount of MakeOver products purchased at the Sun Plaza Medan counter, with an Fcount value of 62,218 and a Sig. value of 0.000b. F count > F table (62.218 > 3.16) or significance (Sig.) 5% (0.000 0.05), as appropriate.Keywords: Brand image, good health, and solid behavior are the key words.","PeriodicalId":153315,"journal":{"name":"Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126099533","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

SUPORT SYSTEM DECISION (DSS) PRESMA ELECTIONS OF UNIKI USING SIMPLE ADDITIVE WEIGHTHING METHODE (SAW) 基于简单加性加权法的uniki支持系统决策(dss)预选(见)

Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Pub Date : 2022-08-01 DOI: 10.46576/ijsseh.v3i2.2818

Nunsina Nunsina, Cut Fadhilah, Kulbahri Kulbahri

{"title":"SUPORT SYSTEM DECISION (DSS) PRESMA ELECTIONS OF UNIKI USING SIMPLE ADDITIVE WEIGHTHING METHODE (SAW)","authors":"Nunsina Nunsina, Cut Fadhilah, Kulbahri Kulbahri","doi":"10.46576/ijsseh.v3i2.2818","DOIUrl":"https://doi.org/10.46576/ijsseh.v3i2.2818","url":null,"abstract":"ABSTRACT Since minister lukman (2014-2019) and judge saifuddin (2014-2019) presented the discourse on religious censorship, the ministry of religions has continued to develop knowledge and strengthen religious censorship narratives through various digital platforms. The study focuses on the Ministry of the Republic of Indonesia's increased religious censorship on YouTube, the most popular social media platform for today's Internet users. The study draws several conclusions by combining a content analysis method with a descriptive analysis method. First, the intensity with which the YouTube channel is used to strengthen religious censorship issues needs to be increased. Only 15 (4.71%) of the 318 videos uploaded to the ministry of religion's YouTube account contain content on censorship and religious harmony. The annual frequency remained low, and there was no content on moderation and religious harmony in 2019. Second, religious censorship is still applied primarily to intellectuals who have not reached out to millennials. Its progress in eradicating negative issues related to the government's religious regulation program remains limited. Third, reaction data on censored and harmonized video content remains low, according to warganet. According to research, netizens prefer the term harmony to moderation. This suggests that the Indonesian people prefer harmony in general, but there are still some interpretations or negative impressions of the term \"moderation\" carried by the ministry of religions. Keywords: Methode (SAW), Student presidency candidate (PRESMA), Decision-making support systems","PeriodicalId":153315,"journal":{"name":"Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125100141","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

KOLAM TOWN, DELI SERDANG DISTRICT EMPOWERMENT OF SMALL MEDIUM ENTERPRISES (UKM) Kolam镇，deli serdang区中小企业赋权(ukm)

Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Pub Date : 2022-08-01 DOI: 10.46576/ijsseh.v3i2.2819

Muya syaroh Iwanda Lubis, Muhammad Sabili

{"title":"KOLAM TOWN, DELI SERDANG DISTRICT EMPOWERMENT OF SMALL MEDIUM ENTERPRISES (UKM)","authors":"Muya syaroh Iwanda Lubis, Muhammad Sabili","doi":"10.46576/ijsseh.v3i2.2819","DOIUrl":"https://doi.org/10.46576/ijsseh.v3i2.2819","url":null,"abstract":"ABSTRACT This activity aims to improve the quality of financial accounting, the quality of packaging and the Small and Medium Enterprises (UKM) trademarks in Pond Village. The problems faced by Partners here are; (1) financial management can be said to be not maximal where only used paper is used, the calculations are only digging holes and closing holes (there is no calculation of capital and profits, it is not uncommon for capital and profits to be used for other purposes) and (2) packaging of banana chips using kilo sugar plastic so that the packaging often leaks, tears, and is not attractive and does not yet have a trademark. The solutions offered here, Partners are given training, education, mentoring, outreach, and submission of Appropriate Technology (TTG) regarding the problems faced by Partners. The method of implementing the service program will be carried out in an approach, namely obtaining initial information until the activity process is carried out by direct communication or through intensive communication tools with Partners, so that the implementation of activities can be carried out in a guided manner, with the main objective to improve the welfare of Partners in managing Small and Medium Enterprises (SME). UKM), namely banana chips business . manner, with the main objective to improve the welfare of Partners in managing Small and Medium Enterprises (SME). UKM), namely banana chips business.Keywords: Empowerment Of Small Medium Enterprises (UKM), Kolam Town","PeriodicalId":153315,"journal":{"name":"Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131796575","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

COMMUNICATION FLOW IN ORGANIZATIONS 组织中的沟通流程

Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Pub Date : 2022-08-01 DOI: 10.46576/ijsseh.v3i2.2969

Bambang Afrianto, Asrindah Nst, Buyung Solihin Hasugian

{"title":"COMMUNICATION FLOW IN ORGANIZATIONS","authors":"Bambang Afrianto, Asrindah Nst, Buyung Solihin Hasugian","doi":"10.46576/ijsseh.v3i2.2969","DOIUrl":"https://doi.org/10.46576/ijsseh.v3i2.2969","url":null,"abstract":"ABSTRACT Since the discourse on religious censorship was presented by minister lukman (2014-2019) judge saifuddin (2014-2019), the ministry of religions has continued to develop knowledge and strengthen religious censorship narratives through various platforms in the digital world. The study focuses on increased religious censorship by the ministry of the republic of Indonesia on youtube, the most popular social media platform for today's Internet users. Using a method of analysis of content with a descriptive analysis method, the study reaches several conclusions. First, in intensity, the use of the youtube channel in strengthening religious censorship issues still needs to be increased. Of the total of 318 videos uploaded to the youtube account by the ministry of religion, only 15 (4.71%) contain content on censorship and religious harmony. The annual frequency was still low, and even in 2019 there was no content on moderation and religious harmony. Second, the concept of religious censorship is still applied primarily to intellectuals who have not touched millennials. Its trend is still limited in eradicating negative issues related to the government's religious regulation program. Third, according to the warganet reaction data on censored and harmonized video content remains low. It has been found that netizens prefer the term of harmony to moderation. This suggests that the people of Indonesia in general prefer harmony, but there are still some interpretations or negative impressions of the term \"moderation\" carried by the ministry of religions.Keywords: Communication Flow, Organizations","PeriodicalId":153315,"journal":{"name":"Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128922908","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

CLIMATE DEVELOPMENT AND CORPORATE ORGANIZATIONAL COMMUNICATION SATISFACTION TOWARD EMPLOYEE PERFORMANCE IMPROVEMENT 气候发展与企业组织沟通满意度对员工绩效提升的影响

Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Pub Date : 2022-08-01 DOI: 10.46576/ijsseh.v3i2.2970

Elda Elda, Muya syaroh Iwanda Lubis, N. Nurhayati

引用次数: 0

IDENTITY RECOGNITION OPTIMIZATION BASED ON LBP FEATURE EXTRACTION 基于LBP特征提取的身份识别优化

Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Pub Date : 2022-08-01 DOI: 10.46576/ijsseh.v3i2.2817

T. I. Fajri, Zulaida Rahmi

引用次数: 0

EFFECTIVE LEADER STRATEGIES IN LEADING AND MANAGING A COMPANY 领导和管理公司的有效领导策略

Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Pub Date : 2022-03-01 DOI: 10.46576/ijsseh.v3i1.2976

Zulriansyah Nur, Asrindah Nst, Muya syaroh Iwanda Lubis, Buyung Solihin Hasugian

引用次数: 0

MARKETING PRODUCTS DURING THE COVID-19 PANDEMIC UTILIZING THE USE OF E-COMMERCE 在2019冠状病毒病大流行期间利用电子商务营销产品

Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Pub Date : 2022-03-01 DOI: 10.46576/ijsseh.v3i1.2820

Asrindah Nst, M. Rizal

引用次数: 1

THE ROLE OF DIGITAL MARKETING AND SOCIAL MEDIA STRATEGIES IN THE DEVELOPMENT OF THE CULINARY BUSINESS FOR YOUNG BUSINESS LEADERS 数字营销和社交媒体策略在年轻商业领袖烹饪业务发展中的作用

Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Pub Date : 2022-03-01 DOI: 10.46576/ijsseh.v3i1.2821

Buyung Solihin Hasugian, Tara Wardha Indallah

{"title":"THE ROLE OF DIGITAL MARKETING AND SOCIAL MEDIA STRATEGIES IN THE DEVELOPMENT OF THE CULINARY BUSINESS FOR YOUNG BUSINESS LEADERS","authors":"Buyung Solihin Hasugian, Tara Wardha Indallah","doi":"10.46576/ijsseh.v3i1.2821","DOIUrl":"https://doi.org/10.46576/ijsseh.v3i1.2821","url":null,"abstract":"ABSTRACTThe use of social media for business development is not a new concept for business owners. Despite this, there are many people who work in the food industry on a small scale who benefit from social media. Many others are among those who have used social media but have experienced difficulties in using it. This study investigates the impact of social media on the growth of small businesses, particularly in the food industry, based on the opinions of those who have used it. Using a quantitative method with a focus on psychology, the findings indicate that social media use can significantly aid in the growth of businesses. In order for technology to be used to its full potential, businesses must continue to invest in social media growth. In the long run, social media is not the most important factor in increasing sales. Good product and service development is a key factor in achieving faster sales growth. The results of this study may be extended in order to obtain more precise results as a single theory of microeconomic development. Keywords : Influence of Social Media, Promotion, Marketing, Consumer Decisions","PeriodicalId":153315,"journal":{"name":"Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis","volume":"36 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128672621","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

THE INFLUENCE OF ONLINE CUSTOMER REVIEW AND ONLINE CUSTOMER RATING ON PURCHASE DECISIONS AT TOKOPEDIA (CASE STUDY OF TOKOPEDIA USERS IN MEDAN DISTRICT, JOHOR) 在线客户评论和在线客户评分对tokopedia购买决策的影响(以柔佛棉兰地区tokopedia用户为例)

Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Pub Date : 2022-03-01 DOI: 10.46576/ijsseh.v3i1.2975

Arif Rahman, Wan Rizca Amelia, F. A. Nasution, Zulham Zulham

引用次数: 2