{"title":"Book review: Multimodal Chinese discourse understanding communication and society in contemporary China","authors":"Chuanqi Tao","doi":"10.1177/26349795231185574","DOIUrl":"https://doi.org/10.1177/26349795231185574","url":null,"abstract":"on communicative purposes, generic structures and multimodal resources in the e-commerce site so that the features of communication strategy in Chinese e-commerce can be revealed. The results show that e-shops construct a knowledgeable expert identity and an intimate bosom friend identity. In addition to Chinese e-commerce corporations, the tertiary institutions also use multimodal resources to brand their image. Chapter 6 Marketization and University Re-branding on Tiktok examines Peking University ’ s Tiktok video posts by a newly proposed framework based on Matthiessen ’ s (2009) register typology. Findings show that the politicalized and recreationalized reporting of campus life are the prominent features of Chinese university Tiktok videos. The author concludes four major communicative functions realized by the verbal and non-vernal resources in these videos, including promotional, relational, entertainment and educational functions. This study arouses scholars ’ attention to short videos of campus life, which is an emerging digital genre and is underexplored before.","PeriodicalId":153235,"journal":{"name":"Multimodality & Society","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123657596","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Book Review: Multimodality in English Language Learning","authors":"Vânia Soares Barbosa","doi":"10.1177/26349795231176811","DOIUrl":"https://doi.org/10.1177/26349795231176811","url":null,"abstract":"","PeriodicalId":153235,"journal":{"name":"Multimodality & Society","volume":"48 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123075871","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Equality, marginalisation, and hegemonic negotiation: Embodied understandings of the built and designed environment","authors":"Stina Ericsson","doi":"10.1177/26349795231178936","DOIUrl":"https://doi.org/10.1177/26349795231178936","url":null,"abstract":"People’s experience of interacting with the built environment, such as entering a building, varies depending on how the environment is designed. For instance, a set of steps may be tackled without conscious thought by one person while they may prevent another person from entering altogether. Such processes mean that people are being categorised in different ways. The aim of this article is to add to our knowledge of how the built and designed environment, as semiotic resources with social meanings, variously constrains and enables individuals’ participation in society, based on categorisation. Data is collected using a citizen science approach, whereby people have been invited to submit photos and comments about their experiences of the physical environment. This data is analysed using Spatial Discourse Analysis and theories of embodiment. The analysis shows how equivalence, marginalisation, and hegemonic negotiation variously inform people’s sense-making of the physical environment as a multimodal resource. The article uses this analysis to expose unspoken norms in the physical environment and to extend Spatial Discourse Analysis. It argues that multimodal analyses of the physical environment need to further consider the situated materiality of the interaction between people and the environment by accounting for individual variance.","PeriodicalId":153235,"journal":{"name":"Multimodality & Society","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124348925","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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