Journal of Business and Entrepreneurship最新文献

{"title":"FORESTRY COMPANY SATISFACTION TOWARDS ONLINE INFORMATION SYSTEM IMPLEMENTATION OF FOREST PRODUCT MANAGEMENT (SI-PUHH)","authors":"Mangatas Simanjuntak, A. Daryanto, T. Rusolono","doi":"10.17358/IJBE.2.1.12","DOIUrl":"https://doi.org/10.17358/IJBE.2.1.12","url":null,"abstract":"This research was conducted with the aim 1) to analyze gaps that occurs between perception and expectations of the company implementation of SI-PUHH Online, 2) to analyze the level of satisfaction of the company implementation of SI-PUHH Online 3) Formulate a strategy to improve the quality of service implementation PUHH Information System Online. Analysis of the data used is the Importance Performance Analysis (IPA) and the Customer Satisfaction Index (CSI). The results showed that there are five attributes that considered important in determining customer satisfaction. These five attributes are: 1) System Online has a server that is up to date with internet bandwidth that is large so it is not easy down and can be accessed quickly; 2) response rapid administrator/operator; 3) accurate data in accordance with entrian company; 4) There is a backup server; and 5) Officer SI-Online PUHH always willing to help. The fifth attribute is an attribute that has a high level of importance, but in its implementation or performance is still unsatisfactory. Customer Satisfaction Index (CSI) on the implementation of this SIPUHH Online amounted to 72,07%, meaning that customers \"satisfied\" on the performance of services carried out by the Ministry of Environment and Forestry, but must maintain and improve the performance SERVQUAL PUHH Information System Online is to be able to satisfy the users company PUHH Information System Online. Keywords: SI-PUHH Online, SERVQUAL, IPA, CSI","PeriodicalId":15119,"journal":{"name":"Journal of Business and Entrepreneurship","volume":"1 1","pages":"12-12"},"PeriodicalIF":0.0,"publicationDate":"2016-01-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84262937","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"MARKETING MIX FACTORS THAT INFLUENCE THE DESIRE TO PURCHASE FRUIT BEVERAGES IN THE CITY OF BOGOR","authors":"Iffatul Ulfah, U. Sumarwan, D. Nurrochmat","doi":"10.17358/IJBE.2.1.33","DOIUrl":"https://doi.org/10.17358/IJBE.2.1.33","url":null,"abstract":"The objectives of this research were 1) to analyze marketing mix factors that influence the desire to purchase fruit beverages, 2) to formulate the marketing strategies of fruit beverages at restaurant based on fruit beverages in the city of Bogor. This research was conducted by using descriptive methods through survey approach. Data was collected in questionnaires, using non probability sample approach with convenience sampling technique. Variables measured  were 7P’s marketing mix factors, namely product, place, price, promotion, physical evidence, process and people. The analysis that were used were descriptive analysis and discriminant analysis. The result of this research shows that price and physical evidence were two factors that discriminate consumer behaviour. This means that the purchase intention (desire) between consumers who buy and consumers who do not buy fruit beverages were affected by price and physical evidence factors. The discriminant function that discriminate consumers purchase intention is D = -3,339+0,619Physical+0,899Price and cut-off value -0,18624. This means that if discriminant value (D)is higher than -0,18624, the consumer belongs to the group of consumer who will buy the fruit beverages and vice versa. Keywords: consumer behaviour, purchase intention, marketing mix, discriminant analysis","PeriodicalId":15119,"journal":{"name":"Journal of Business and Entrepreneurship","volume":"14 1","pages":"33-33"},"PeriodicalIF":0.0,"publicationDate":"2016-01-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84226581","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"STRATEGY FOR BUSINESS PORTFOLIO DEVELOPMENT OF PT SEKAR LAUT, TBK.","authors":"Homisah Homisah, Idqan Fahmi, Ahmad Yusuf","doi":"10.17358/IJBE.2.1.1","DOIUrl":"https://doi.org/10.17358/IJBE.2.1.1","url":null,"abstract":"PT Sekar Laut, Tbk. (PTSL), as a local company, has three main business units including snack crackers, cooking spices and private label.  Due to the potentials of Indonesia, it is expected that PTSL can upscale its competitive advantage and has an ability to compete with global companies as well.  The objectives of this research were 1) analyzing relative positioning of PTSL compared with market leaders in snack and cooking spices industries, 2) analyzing Life Cycle phase per business unit, 3) analyzing positioning of each product category in portfolio matrix, 4) formulating strategic recommendations to  the management for each product category of PTSL.  The method used in this study was descriptive analysis. The analysis tools used in this study were BCG matrix, Life Cycle model, IFE, IFI and GE matrix. The results showed that relative positioning of crackers and cooking spices business units in BCG matrix is in Question Marks quadrant.  The results of Life Cycle model for snack crackers, cooking spices, and private label showed that they are in Growth phase.  The result of portfolio analysis by GE matrix showed that shrimp cracker and fish cracker product categories are in Selective Growth quadrant. Vegetables cracker, cooking spices, uleg chili sauce, burger buns are in Investment and Growth quadrant. The strategic recommendation for shrimp and fish crackers is to identify the growth segment, aggressive investment and uphold position.  The strategic recommendations for vegetable cracker, cooking spices, uleg chili sauce, and burger buns are growth, seeking for dominance and maximum investment. Keywords: portfolio analyzing, crackers, cooking spices, uleg chili sauce, burger buns","PeriodicalId":15119,"journal":{"name":"Journal of Business and Entrepreneurship","volume":"6 1","pages":"1-1"},"PeriodicalIF":0.0,"publicationDate":"2016-01-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87409339","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"EFFICIENCY OF RAW MATERIAL INVENTORIES IN IMPROVING SUPPLY CHAIN PERFORMANCE of CV. FIVA FOOD","authors":"A. Nugraha, S. Sukardi, A. Rifin","doi":"10.17358/IJBE.2.1.23","DOIUrl":"https://doi.org/10.17358/IJBE.2.1.23","url":null,"abstract":"The production and number of processed food industries have slightly increased; as a result, the companies must compete to maximize their profits by conducting their efficient production process. CV. Fiva Food is one of the companies in the field of processed foods, especially in processed meat that has implemented supply chain management. It is necessary for the company to take measurements of its performance and efficiency for the entire supply chain such as procurement of raw materials. The purposes of this study were to analyze the performance of the company's supply chain and determine the most efficient  method of procurement for its raw materials as well as and to provide recommendations for the company to improve its performance of entire supply chain. This study used SCOR in analyzing the performance of supply chain and EOQ and POQ method to be compared with the method that the company uses to determine which method of procurement for raw materials is the most efficient one. The result showed that based on the matrix, the company's performance is unfavorable when it was compared to the benchmark performance of inventory days of supply. In addition, this study showed that the POQ method produces the lowest total inventory cost with savings of Rp6.647.015 for raw materials of MDM whereas EOQ method produced the lowest total inventory cost with savings of Rp222.153,78 for raw materials of FQ85CL. Keywords: performance suppy chain, SCOR, fiva food, EOQ, POQ","PeriodicalId":15119,"journal":{"name":"Journal of Business and Entrepreneurship","volume":"32 1","pages":"23-23"},"PeriodicalIF":0.0,"publicationDate":"2016-01-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80494109","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"DETERmininG SmAll AnD mEDium inDuSTRY mAin PRODuCT in BAnYumAS DiSTRiCT","authors":"Muhammad Abdul Fattah, Ari Satria, G. Suprayitno","doi":"10.17358/IJBE.2.1.61","DOIUrl":"https://doi.org/10.17358/IJBE.2.1.61","url":null,"abstract":"The purpose of this study was to determine the main product out of several alternative options of small and medium industries (IKM) main product in Banyumas District. The study was conducted by using in-depth interviews with respondents who were skillful experts with the authority to establish the main product in Banyumas. The criteria used in determining the main product come from 12 criteria set out in the Regulation of the Ministry of Home Affairs of Republic of Indonesia Number 9 of 2014. The establishment of criteria values was determined by using AHP and main product assessment with MPE. The results of the assessment indicate that the first priority of main product Banyumas is the coconut sugar. Coconut sugar products are supported by the abundance of natural resources of raw materials, while the other main product priorities include mendoan tempeh and getuk gerbong which are typical products of Banyumas. Both products are products that will facilitate economic growth through tourism as a specific sector for culinary products of Banyumas. Keywords: main product, small and medium industries (IKM), AHP, MPE","PeriodicalId":15119,"journal":{"name":"Journal of Business and Entrepreneurship","volume":"18 1","pages":"61-61"},"PeriodicalIF":0.0,"publicationDate":"2016-01-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85388705","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"GENERAL TRADE PARTNERSHIP PERFORMANCE OF ALBASIA WOOD IN LEUWISADENG–BOGOR","authors":"Sarah Widyatami, B. Juanda, T. Andati","doi":"10.17358/IJBE.2.1.52","DOIUrl":"https://doi.org/10.17358/IJBE.2.1.52","url":null,"abstract":"Difficulty in market information access, low prices and quality of farmers’ production, lack of facilities and infrastructure, needs of wood supply in a quick and large quantity have generated a partnership scheme which governs the farmers and industries to make a contract that binds and controls elements of production without having them. This study assessed the performance of partnership between a farmer group of “Binawarga Tani” and sawmills of UD Jaya Abadi, UD Dalfa Kamila, UD Putra Mandiri in Leuwisadeng, Bogor District. Comparative descriptive analysis states that partnership between the farmer group of \"Binawarga Tani\" and three sawmills has provided adequate results for both parties (mutual benefits) with an increase in the value of production and  sales better than conditions before the partnership. UD Jaya Abadi has had a strategy of product diversification and marketing that are not owned by the competitors. Partnership influences the value of cash inflows and is able to produce a surplus of cash for the actors of the partnership. Statistical analysis shows that the cash surplus of farmer group and three sawmills before and after the partnership is significantly different. The farmer group is able to achieve business efficiency with better break-even point each year. Financial performance of farmer group and partners has been improved with delta Net Present Value (NPV) of Rp14.589.233 for the farmer group, Rp88.599.757 for UD Jaya Abadi, Rp35.726.194 for UD Dalfa Kamila, and Rp96.738.609 for UD Putra Mandiri. The partnership has created business sustainability through the certainty of market and raw material supply. Keywords: trade partnership, farmer group, sawmill, financial performance","PeriodicalId":15119,"journal":{"name":"Journal of Business and Entrepreneurship","volume":"21 1","pages":"52-52"},"PeriodicalIF":0.0,"publicationDate":"2016-01-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85363154","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"REDUCTION OF BULLWHIP EFFECT ON COMMODITY SUPPLY CHAIN IN FRESH FRUITS AND VEGETABLES WHOLESALE LOTTEMART BOGOR","authors":"Bimahri Qaulan Tsaqiela, Y. Arkeman, B. Sanim","doi":"10.17358/IJBE.2.1.43","DOIUrl":"https://doi.org/10.17358/IJBE.2.1.43","url":null,"abstract":"The purpose of this study was: (1) To identify supply chain structure of fresh fruit and vegetables in LotteMart Wholesale Bogor, (2) Analyze the value of bullwhip effect in the supply chain of fresh fruit and vegetables in LotteMart Wholesale Bogor. (3) Analyze the factors that led to the bullwhip effect in the supply chain of fresh fruit and vegetables at LotteMart Wholesale Bogor, (4) Reduce the bullwhip effect in the supply chain of fresh fruit and vegetables in LotteMart Wholesale Bogor. Method that used in this research are bullwhip effect formula to analyze the value of bullwhip effect and simulation to reduce bullwhip effect with software Arena Rockwell 14.0. The results showed that fresh fruit and vegetables in LotteMart Wholesale Bogor experienced bullwhip effect and also different scenario of time between arivals distribution able to reduce bullwhip effect value in supply chain. Keywords: supply chain, bullwhip effect, arena  simulation, LotteMart","PeriodicalId":15119,"journal":{"name":"Journal of Business and Entrepreneurship","volume":"1 1","pages":"43-43"},"PeriodicalIF":0.0,"publicationDate":"2016-01-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90235974","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"SUBJECT AND AUTHOR INDEXS","authors":"I. Volume","doi":"10.17358/IJBE.1.3.%P","DOIUrl":"https://doi.org/10.17358/IJBE.1.3.%P","url":null,"abstract":"SUBJECT INDEX IJBE VOLUME 1 EPA, 1 Agrotourism, 148 AHP, 148 balance scorecard, 63 batik tulis Rolla Junior, 23 Broiler, 90 business model canvas, 137 business performance,32 capital structure, 81 cashew industry,158 CHAID,106 CLI,42 coal transportation service,63 company’s characteristics, 81 competitive advantage, 12 competitive strategy, 127 consumer satisfaction, 51 CSI, 42 customer loyalty, 42 customer satisfaction,42 decision of visitors, 72 development strategy, 23 development,158 entrepreneurship, 32 Feasibility studies, 90 FEM, 81 gap analysis, 1 Indonesia Stock Exchange, 177 Indosat, 137 investor,177 Kawah Putih, 72 kedai sop durian lodaya (KSDL),51 klassen typology, 96 leading sector, 96 less cash society, 137 liquidity ratio, 165 location quotient, 96 logistic regression, 115 market, 177 marketing development strategy, 148 Marketing mix, 72 mobile payment, 137 modern and Traditional cage, 90 multiple regression analyse,165 multiple regression, 177 net working capital, 165 organic tofu product, 115 Padang, 106 paired comparison, 63 partnership, 1, 32 Pecking Order Theory, 81 PLS, 81 Portfolio, 96 power, 32 product quality, 51 profitability ratio, 165 Prol Tape Primadona, 127 purchase decision, 115 purchase intention, 51 purchasing interest,115 QSPM, 23, 127 refilled drinking water, 106 seed,1 segmentation, 106 SEM, 42, 51 service quality, 51 SMEs, 96 specialty coffee, 12 stock,177 strategic diagnosis,137 strategy, 158 Sukorambi Botanic Garden, 148 SWOT, 23, 127, 148, 158 SWOT-AHP, 12 tourists,72 UD. Primadona, 127 value chain, 12 VRIO,12 AUTHOR INDEX IJBE VOLUME 1 Adiningsih, Kartika Puspitasari,42 Aknesia, Vharessa,12 Amalia, Firda Rachma,90 Andati, Trias, 177 Anggraeni, Lukytawati,23 Asriani,158 Daryanto, Arief,12, 90 Djamaludin, MD., 42 Djohar, Setiadi,96 Fachrodji, Achmad,72 Fahmi, Idqan,1, 63, 127 Fasyni, Awisal,106 Hubeis, Musa,148 Iskandar, Dodi,51 Juanda, Bambang, 165 Kirbrandoko, 12, 106, 115 Lumbantoruan, Dewi Margareth,96 Maulana, TB Nur Ahmad,81 Muksin, 148 Mukti Soleh, Cecep,63 Najib, Mukhamad,106 Noor, Tajudin,81 Nugroho, Tantry,115 Nurmalina, Rita, 42, 51 Nurul Huda, Ghulam, 177 Oktaviani, Rina, 32, 137 Prasetyo, Dian Widi,1 Putra, Adetiya Prananda, 127 Rachmina, Dwi, 165 Rahayu, Isyana,72 Riani, Etty,51 Ridho Nurrochmat, Dodik,72 Ridwansyah, Fauzi,137 Rizal, 32 Rujito, Hari,90 Saptono, Imam Teguh,137 Sartono, Bagus,96 Sinaga, Bonar M., 177 Sinaga, Bonar,81 Sucipto, Edi, 32 Sumantri, Maman, 165 Sumarwan, Ujang,115 Suryadi, Ujang,23 Suryani, Indah Eko, 23 Teguh Saptono, Imam,63 Wibisono, Yossi,1, 127 Wijayanti, Tantri, 148","PeriodicalId":15119,"journal":{"name":"Journal of Business and Entrepreneurship","volume":"2005 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2015-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88364506","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"FACTORS INFLUENCING THE PURCHASE DECISION OF ORGANIC TOFU","authors":"Tantry Nugroho, U. Sumarwan, Kirbrandoko Kirbrandoko","doi":"10.17358/IJBE.1.3.115","DOIUrl":"https://doi.org/10.17358/IJBE.1.3.115","url":null,"abstract":"This study aimed to analyze the factors that influence consumers in making the decision to buy organic tofu. The theory of factors that influence the purchasing behavior developed by Kotler was used as the analytical tool, and these factors include cultural factors, social factors, personal factors, psychological factors and purchasing process. These data were collected through interview techniques and analyzed descriptively using multinomial logistic regression. The characteristics of respondents indicated the consumers who never bought organic tofu are mostly at the age of 26-35 years old and university graduates, do not work, have an expenditure from Rp 1 million to Rp 2.5 million, are highly knowledge, and have the highest scores on the perceptions on sustainable and environmentally friendly organic farming, health benefits, and a more expensive price. There are a number of factors that influence consumers in making purchase decisions of organic tofu including age, education, knowledge and product external factors. The consumers who are potentially interested in purchasing the organic tofu are at the age of 36–50 years old, university graduates, highly knowledgeable in food and organic tofu products, because the higher the education and knowledge, the greater the interest in buying the products, and they approved of the external products such as price, advertising, personal selling and places of selling which are also potentially equal. The managerial implications for the business agents of tofu organic product is that they must be more active in assuring the consumers that these products are good for them by creating a blog, an ad in the local paper, or a pamphlet containing information of the product. Keywords: purchase decision, logistic regression, organic tofu product, purchasing interest Abstrak Penelitian ini bertujuan menganalisis faktor yang mempengaruhi konsumen dalam melakukan pengambilan keputusan membeli tahu organik. Sebagai alat analisis digunakan teori faktor-faktor yang mempengaruhi perilaku pembelian yaitu teori yang dikembangkan oleh Kotler dimana faktor-faktor tersebut adalah: faktor budaya, faktor sosial, faktor pribadi, faktor psikologis dan proses pembelian. Data ini dikumpulkan melalui teknik wawancara serta dianalisis secara deskriptif dan uji regresi logistik multinomial. Karakteristik responden menunjukkan konsumen yang sudah pernah membeli sebagian besar berada pada usia 26–35 tahun, berpendidikan perguruan tinggi, tidak bekerja, berpengeluaran 1–2,5 juta, memiliki pengetahuan tinggi, memiliki persepsi setuju dengan skor tertinggi mengenai pertanian organik berkelanjutan, ramah lingkungan, manfaat kesehatan dan harga yang lebih mahal. Terdapat faktor-faktor yang mempengaruhi konsumen dalam pengambilan keputusan pembelian tahu organik diantaranya usia, pendidikan, pengetahuan dan faktor eksternal produk. Konsumen yang berpotensial dan berminat membeli tahu organik terdapat pada usia 36–50 tahun, pendidikan tamatan p","PeriodicalId":15119,"journal":{"name":"Journal of Business and Entrepreneurship","volume":"18 1","pages":"115-115"},"PeriodicalIF":0.0,"publicationDate":"2015-09-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87518540","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"FIT ANALYSIS OF INDOSAT DOMPETKU BUSINESS MODEL USING A STRATEGIC DIAGNOSIS APPROACH","authors":"Fauzi Ridwansyah, R. Oktaviani, I. T. Saptono","doi":"10.17358/IJBE.1.3.137","DOIUrl":"https://doi.org/10.17358/IJBE.1.3.137","url":null,"abstract":"Mobile payment is an industry's response to global and regional technological-driven, as well as national social-economical driven in less cash society development. The purposes of this study were 1) identifying positioning of PT. Indosat in providing a response to Indonesian mobile payment market, 2) analyzing Indosat’s internal capabilities and business model fit with environment turbulence, and 3) formulating the optimum mobile payment business model development design for Indosat. The method used in this study was a combination of qualitative and quantitative analysis through in-depth interviews with purposive judgment sampling. The analysis tools used in this study were Business Model Canvas (MBC) and Ansoff’s Strategic Diagnosis. The interviewees were the representatives of PT. Indosat internal management and mobile payment business value chain stakeholders. Based on BMC mapping which is then analyzed by strategic diagnosis model, a considerable gap (>1) between the current market environment and Indosat strategy of aggressiveness with the expected future of environment turbulence level was obtained. Therefore, changes in the competitive strategy that need to be conducted include 1) developing a new customer segment, 2) shifting the value proposition that leads to the extensification of mobile payment, 3) monetizing effective value proposition, and 4) integrating effective collaboration for harmonizing company’s objective with the government's vision. Keywords: business model canvas, Indosat, mobile payment, less cash society, strategic diagnosis Abstrak Mobile payment adalah sebuah respon industri terhadap dorongan teknologi global maupun regional, serta dorongan ekonomi nasional berupa pembentukan Masyarakat Non Tunai. Tujuan penelitian ini adalah 1) mengidentifikasi positioning PT. Indosat dalam memberikan respon terhadap pasar mobile payment di Indonesia, 2) menganalisis kesesuaian kapabilitas internal dan model bisnis mobile payment Indosat dengan turbulensi lingkungan, 3) memberikan rancangan pengembangan model bisnis mobile payment yang optimal bagi Indosat. Metode yang digunakan dalam penelitian ini adalah kombinasi analisis kualitatif dan kuantitatif melalui wawancara mendalam kepada narasumber ahli yang ditentukan secara purposive judgement sampling. Alat analisis yang digunakan dalam penelitian ini adalah Model Bisnis Kanvas (MBK) dan Strategic Diagnosis Ansoff. Narasumber penelitian adalah perwakilan manajemen internal PT. Indosat dan pihak-pihak pemangku kepentingan di dalam rantai nilai dasar bisnis mobile payment. Berdasarkan pemetaan MBK yang kemudian dianalisis dengan model strategic diagnosis menghasilkan adanya gap yang cukup jauh (>1) antara lingkungan pasar saat ini dan agresifitas strategi Indosat  dengan tingkat turbulensi lingkungan masa depan yang diharapkan. Oleh karena itu, perubahan strategi kompetitif yang perlu dilakukan adalah 1) membentuk segmen pelanggan baru, 2) melakukan pergeseran proposisi nilai yang men","PeriodicalId":15119,"journal":{"name":"Journal of Business and Entrepreneurship","volume":"5 1","pages":"137-137"},"PeriodicalIF":0.0,"publicationDate":"2015-09-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87130737","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}