DETERmininG SmAll AnD mEDium inDuSTRY mAin PRODuCT in BAnYumAS DiSTRiCT

Journal of Business and Entrepreneurship Pub Date : 2016-01-25 DOI:10.17358/IJBE.2.1.61

Muhammad Abdul Fattah, Ari Satria, G. Suprayitno

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Abstract

The purpose of this study was to determine the main product out of several alternative options of small and medium industries (IKM) main product in Banyumas District. The study was conducted by using in-depth interviews with respondents who were skillful experts with the authority to establish the main product in Banyumas. The criteria used in determining the main product come from 12 criteria set out in the Regulation of the Ministry of Home Affairs of Republic of Indonesia Number 9 of 2014. The establishment of criteria values was determined by using AHP and main product assessment with MPE. The results of the assessment indicate that the first priority of main product Banyumas is the coconut sugar. Coconut sugar products are supported by the abundance of natural resources of raw materials, while the other main product priorities include mendoan tempeh and getuk gerbong which are typical products of Banyumas. Both products are products that will facilitate economic growth through tourism as a specific sector for culinary products of Banyumas. Keywords: main product, small and medium industries (IKM), AHP, MPE

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确定BAnYumAS区中小工业主要产品

本研究的目的是确定Banyumas地区中小工业(IKM)主要产品的几种替代方案中的主要产品。该研究是通过对受访者进行深入访谈进行的，受访者是熟练的专家，有权建立Banyumas的主要产品。用于确定主要产品的标准来自印度尼西亚共和国内政部2014年第9号条例中规定的12个标准。采用层次分析法和MPE主产品评价法确定标准值的建立。评价结果表明，主要产品Banyumas的优先级为椰子糖。椰子糖产品由丰富的天然原料资源支持，而其他主要产品优先包括门丹豆豉和getuk gerbong，这是Banyumas的典型产品。这两种产品都是通过旅游作为Banyumas烹饪产品的特定部门来促进经济增长的产品。关键词:主要产品，中小企业，AHP, MPE

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Journal of Business and Entrepreneurship

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