Inovbiz: Jurnal Inovasi Bisnis最新文献_第3页

SOCIAL MEDIA AND VIRAL MARKETING ANALYSIS OF PURCHASE DECISIONS THROUGH TIKTOK APPLICATIONS 通过抖音应用分析购买决策的社交媒体和病毒式营销

Inovbiz: Jurnal Inovasi Bisnis Pub Date : 2022-01-11 DOI: 10.35314/inovbiz.v9i2.2252

A. Haryanto, K. Komariah, R. Danial

引用次数: 3

The Influence of Product Completeness on Consumer Purchase Decisions at Supermarkets 88 Bengkalis (Case Study on Bengkalis City Community) 商品完备性对消费者购买决策的影响——以Bengkalis城市社区为例

Inovbiz: Jurnal Inovasi Bisnis Pub Date : 2022-01-11 DOI: 10.35314/inovbiz.v9i2.2153

Neli Nurzana, B. Bustami

{"title":"The Influence of Product Completeness on Consumer Purchase Decisions at Supermarkets 88 Bengkalis (Case Study on Bengkalis City Community)","authors":"Neli Nurzana, B. Bustami","doi":"10.35314/inovbiz.v9i2.2153","DOIUrl":"https://doi.org/10.35314/inovbiz.v9i2.2153","url":null,"abstract":"This study aims to determine the effect of product completeness on purchasing decisions and to determine the influence of product completeness on consumer purchasing decisions at 88 Bengkalis supermarkets. The object in this study is the 88 Bengkalis self-service consumers consisting of 42 men and 58 women. The type of research used in this research is associative research by distributing questionnaires to 100 respondents using nonprobability sampling with snowball sampling method. The test results show that product completeness has a positive and significant effect on purchasing decisions, meaning that the product completeness variable is one of the variables that can be used to measure purchasing decisions.The determinant coefficient (KD) is 0.578 or equal to 57.8%, which means that product completeness affects purchasing decisions. amounted to 57.8%, the rest is influenced by other variables not examined in this study. The result of the T test shows that the t value of 11, 582 is greater than the t-table of 1.984, which means that completeness of the product has a positive and significant effect on Consumer purchasing decisions.","PeriodicalId":148692,"journal":{"name":"Inovbiz: Jurnal Inovasi Bisnis","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128565605","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

The Factors Influencing Purchase Decisions in choosing Halal Cosmetic Products Bengkalis State Polytechnic Students (Case Study of Emina Cosmetic Products) 影响学生选择清真化妆品购买决策的因素(以Emina化妆品为例)

Inovbiz: Jurnal Inovasi Bisnis Pub Date : 2022-01-11 DOI: 10.35314/inovbiz.v9i2.2266

Imelda Wulandari, Tri Handayani

{"title":"The Factors Influencing Purchase Decisions in choosing Halal Cosmetic Products Bengkalis State Polytechnic Students (Case Study of Emina Cosmetic Products)","authors":"Imelda Wulandari, Tri Handayani","doi":"10.35314/inovbiz.v9i2.2266","DOIUrl":"https://doi.org/10.35314/inovbiz.v9i2.2266","url":null,"abstract":"This study aims to determine the factors that influence the decision to purchase halal cosmetic products, especially Emina products among Bengkalis State Polytechnic students. This type of research is observational by distributing questionnaires to 100 respondents using the non-probability sampling method of selecting samples. The results of this study indicate that personal factors get a mean score of 4.08 classified in high class, social factors get a mean score of 4.08 classified as high class. So the most dominant factor influencing purchasing decisions for Emina products is Personal Factors, while the lowest factors influencing purchasing decisions for Emina products are Social Factors.In general, the characteristics of consumers in choosing halal cosmetic products have a good level of understanding. The need to use halal products is the biggest indicator in reflecting personal factors and social factors. In general, consumer awareness of the importance of consuming halal products (halal cosmetics) is quite good. Local halal cosmetics industry players should be able to create products with halal labeling, so as to improve product image and product quality.","PeriodicalId":148692,"journal":{"name":"Inovbiz: Jurnal Inovasi Bisnis","volume":"71 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126349055","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Student Entrepreneurial Intention Model in Medan City 棉兰市学生创业意向模型

Inovbiz: Jurnal Inovasi Bisnis Pub Date : 2022-01-11 DOI: 10.35314/inovbiz.v9i2.2012

M. E.S., Dewi Comala Sari, Edy Sahputra Sitepu

{"title":"Student Entrepreneurial Intention Model in Medan City","authors":"M. E.S., Dewi Comala Sari, Edy Sahputra Sitepu","doi":"10.35314/inovbiz.v9i2.2012","DOIUrl":"https://doi.org/10.35314/inovbiz.v9i2.2012","url":null,"abstract":"This study aims to analyze how the influence of the variables of intellectual intelligence, emotional intelligence, and spiritual intelligence on students' entrepreneurial intentions, using the intervening variables of student creativity and learning achievement. The research was conducted at polytechnic higher education institutions (public and private) in Medan City. The number of research samples was 400 people, and the data were analyzed using a structural equation model with Amos software. For the direct effect of exogenous variables, it was found that students' intellectual intelligence and creativity had a statistically significant impact. In contrast, the variables of emotional intelligence, spiritual intelligence, and learning achievement were not statistically significant. The indirect impact variables used to estimate entrepreneurial intentions are statistically significant, except for the emotional intelligence variable. Furthermore, as an intervening variable, the learning achievement variable provides a partial mediation effect in mediating the influence of the intellectual intelligence variable on entrepreneurial intentions. The learning achievement variable also provides a partial mediation effect in mediating the impact of the spiritual intelligence variable on entrepreneurial intentions. In contrast, the learning achievement variable provides no mediation effect in mediating the influence of the emotional intelligence variable on entrepreneurial intentions.","PeriodicalId":148692,"journal":{"name":"Inovbiz: Jurnal Inovasi Bisnis","volume":"5 7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127995805","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Influence of Product Placement on Brand Awareness of Ellips Hair Vitamin on Indonesia's Next Top Model Youtube Channel 植入式广告对Ellips Hair Vitamin在印尼Next Top Model Youtube频道品牌知名度的影响

Inovbiz: Jurnal Inovasi Bisnis Pub Date : 2022-01-11 DOI: 10.35314/inovbiz.v9i2.2115

E. Emilia

{"title":"The Influence of Product Placement on Brand Awareness of Ellips Hair Vitamin on Indonesia's Next Top Model Youtube Channel","authors":"E. Emilia","doi":"10.35314/inovbiz.v9i2.2115","DOIUrl":"https://doi.org/10.35314/inovbiz.v9i2.2115","url":null,"abstract":"This research is conducted based on the phenomenon of Indonesia’s Next Top Model (further abbreviated to INTM) on YouTube which appearing the product of Ellips hair vitamin and the appearance is continuously being talked about by viewers on social media. No wonder, it seems to impact the activity of social media of Ellips itself. The research aims at finding out whether product placement influences brand awareness of Ellips hair vitamin or not. The quantitative method in this research is engaged by using a questionnaire instrument spread to the population which is the subscribers of Indonesia's Next Top Model on YouTube. The questionnaires are shared to a hundred samples gained by systematic random sampling technique. A series of tests are also conducted, namely data analysis test by using classic assumption tests, correlation coefficient test, determination coefficient test, simple linear regression test, and hypothetical test. The result shows that the activity of product placement influences positively and significantly on Ellips brand awareness as well as having a strong and direct relationship. The variable of product placement and brand awareness has a good recapitulation value of percentage which is above 80% of the whole dimension from both variables. By keeping on going on remarkable performance on product placement, it will also increase brand awareness of Ellips. To conclude, the next activities on product placement shall choose which media or program that is more attractive or engaging to the viewers accordingly to the target market of Ellips","PeriodicalId":148692,"journal":{"name":"Inovbiz: Jurnal Inovasi Bisnis","volume":"81 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127446376","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Ease of Investing in Indonesia's Capital Market Based on Improved Financial Literacy, Investment Community and Capital Market School 基于提高金融知识、投资社区和资本市场学派的印尼资本市场投资便利性

Inovbiz: Jurnal Inovasi Bisnis Pub Date : 2022-01-11 DOI: 10.35314/inovbiz.v9i2.1981

Mohd Rozi, J. Susyanti, Ety Saraswati

{"title":"The Ease of Investing in Indonesia's Capital Market Based on Improved Financial Literacy, Investment Community and Capital Market School","authors":"Mohd Rozi, J. Susyanti, Ety Saraswati","doi":"10.35314/inovbiz.v9i2.1981","DOIUrl":"https://doi.org/10.35314/inovbiz.v9i2.1981","url":null,"abstract":"Indonesia is predicted to have the 4th largest GDP in the world by 2050. One of the major contributors to GDP is investment. Based on KSEI data (2020) the number of investors in Indonesia is still 3.27 million investors or 1.73% of the total productive age population. This proves that Indonesia still needs encouragement to become the country with the 4th largest GDP in the world. One form of this encouragement is to increase people's financial literacy. Data from OJK (2019) states that the financial literacy index of the Indonesian people rose from 29.7% in 2016 to 38.03% in 2019. The investment community is one of the drivers and the ISP community is one of the capital market education activists. The importance of improving financial literacy, the investment community and capital market schools for the ease of investing is an important point to help make Indonesia a country with the 4th largest GDP in the world. The purpose of this study was to determine whether there is an influence between financial literacy, investment community and capital market schools on the ease of investing. The method that used is quantitative with a survey approach. The results show that there is an influence between financial literacy, the investment community and the capital market on the ease of investing, which means that if there is an increase in financial literacy, the investment community and capital market schools, there will also be an increase in the ease of investing.","PeriodicalId":148692,"journal":{"name":"Inovbiz: Jurnal Inovasi Bisnis","volume":"55 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133322309","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

ANALYSIS OF ADEQUACY OF FUNDS, LIQUIDITY, AND CLAIM EXPENSES ON THE HEALTH OF SHARIA INSURANCE COMPANIES 分析伊斯兰保险公司的资金充分性、流动性和健康索赔费用

Inovbiz: Jurnal Inovasi Bisnis Pub Date : 2022-01-11 DOI: 10.35314/inovbiz.v9i2.1935

Dara Almira

{"title":"ANALYSIS OF ADEQUACY OF FUNDS, LIQUIDITY, AND CLAIM EXPENSES ON THE HEALTH OF SHARIA INSURANCE COMPANIES","authors":"Dara Almira","doi":"10.35314/inovbiz.v9i2.1935","DOIUrl":"https://doi.org/10.35314/inovbiz.v9i2.1935","url":null,"abstract":"In this globalization era, the business world adhering to sharia principles has begun to develop, not only banking financial institutions, but non-banking financial institutions, one of which is insurance institution also has started to adopt the sharia principles. Insurance institutions must grant the best company performance so that they can be comprised in the criteria for a healthy and appropriate insurance company in paying their customers' claims. Public trust in insurance is influenced by the health of the insurance company and the accuracy of insurance in paying claims. One way to assess the health condition of an insurance company is to use Return on Equity.Return on Equity at PT AIA Financial was still below the unsafe percentage because almost all the percentage of Return on Equity had been below 40%. Therefore, it was important to know what things influenced Return on Equity so that Return on Equity of PT. AIA Financial could be able to be in a safe spot. Furthermore, the way to observe the financial performance of an insurance company required to calculate the level of adequacy of funds, liquidity, and claims expense in advance. The research was aimed at determining the influence of the Adequacy of Funds, Liquidity, and Claims Expenses toward Company's Health Level which was projected in Return On Equity. The research methods applied in the research were descriptive and associative. The result of the research shows that the Adequacy level of Funds does not influence Return On Equity. Meanwhile, Liquidity and Claims Expenses does influence Return On Equity.","PeriodicalId":148692,"journal":{"name":"Inovbiz: Jurnal Inovasi Bisnis","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131182470","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

THE EFFECTIVENESS OF HEALTH PROTOCOL AND COVID-19 PREVENTION ADVERTISEMENTS USING CUSTOMER RESPONSE INDEX (CRI) ON THE COMMUNITY IN BANJARMASIN CITY 利用客户响应指数(cri)在banjarmasin市社区开展卫生方案和COVID-19预防广告的效果

Inovbiz: Jurnal Inovasi Bisnis Pub Date : 2022-01-11 DOI: 10.35314/inovbiz.v9i2.2000

R. Naimah, R. Haryanto, Muhammad Wahyu Wardhana

{"title":"THE EFFECTIVENESS OF HEALTH PROTOCOL AND COVID-19 PREVENTION ADVERTISEMENTS USING CUSTOMER RESPONSE INDEX (CRI) ON THE COMMUNITY IN BANJARMASIN CITY","authors":"R. Naimah, R. Haryanto, Muhammad Wahyu Wardhana","doi":"10.35314/inovbiz.v9i2.2000","DOIUrl":"https://doi.org/10.35314/inovbiz.v9i2.2000","url":null,"abstract":"The aim of this research is to determine the Awareness, Comprehend, Interest, Intention, and Action levels of people in Banjarmasin City regarding the Covid-19 prevention and health protocol through advertisements. It also aims to measure the effectiveness of this advertisement using the Customer Response Index (CRI). This research used the quantitative descriptive approach and was carried out in Banjarmasin City in August 2020 using a total sample size of 100 people. The sample comprised males and females above the age of 18 and ever saw the advertisement of health protocol and covid-19 prevention on national and local TV stations or social media. Data were obtained from the respondents using online questionnaires developed based on CRI dimensions. The result showed that the people in Banjarmasin have 79% of Awareness, 91% of Comprehend, 92% of Interest, 76% of Intention, and 93% Action after seeing the Covid-19 advertisement. Furthermore, the Customer Respond Index (CRI) was 46.75% and quite effective, while the Awareness and Intention received the lowest response among all CRI dimensions. Thus, in the future, these two variables should be further improved.","PeriodicalId":148692,"journal":{"name":"Inovbiz: Jurnal Inovasi Bisnis","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133865796","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Customers Awareness on Green-Based Practicess Empirical Study on Service Industries In Indonesia 印尼服务业消费者绿色实践意识实证研究

Inovbiz: Jurnal Inovasi Bisnis Pub Date : 2021-06-24 DOI: 10.35314/INOVBIZ.V9I1.1815

K. Batu, J. Diah, Mahendra Jaya

引用次数: 0

Does Influencer Marketing Really Improve Sustainable Brand Awareness and Sales? 网红营销真的能提高可持续的品牌知名度和销量吗?

Inovbiz: Jurnal Inovasi Bisnis Pub Date : 2021-06-24 DOI: 10.35314/INOVBIZ.V9I1.1889

Nadia Ferina, G. Sri, Luh Putu

{"title":"Does Influencer Marketing Really Improve Sustainable Brand Awareness and Sales?","authors":"Nadia Ferina, G. Sri, Luh Putu","doi":"10.35314/INOVBIZ.V9I1.1889","DOIUrl":"https://doi.org/10.35314/INOVBIZ.V9I1.1889","url":null,"abstract":"The disruption era has pushed all business activities to move to digital. The emergence of these digital activities also made many brands try to maintain their existence by increasing digital marketing activities, one of which is influencer marketing. The use of this influencer technique is on the rise, but it is also reaping various controversies about the result of its application because not all business fields experience the optimal result of increasing brand awareness and sales. The purpose of the study is to determine whether influencer marketing can improve sustainable brand awareness and sales, especially for start-up businesses.This research was conducted in Denpasar City with a phenomenological qualitative method to find out what the informants thought about the influencer marketing phenomenon to improve sustainable brand awareness and sales. Resource persons were interviewed in-depth. The data validity method is source triangulation. The results of the study indicate that influencer marketing affects the improvement of brand awareness temporally. Brands must be adaptive to apply other strategies and take advantage of the momentum to achieve optimal sales. The challenges that exist can be minimized by brands related to actively selecting influencers and adapting to other digital marketing methods, as well as conducting good communication before and after collaboration. Influencer marketing is the right marketing technique in the disruption era but must be accompanied by other marketing strategies to support maximum results. ","PeriodicalId":148692,"journal":{"name":"Inovbiz: Jurnal Inovasi Bisnis","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132971565","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2