Juan Manuel Lombardo, M. A. Lopez, Felipe Miron, Susana Velasco, Juan P. Sevilla, Juan Mellado
{"title":"PInCom project: SaaS Big Data Platform for and Communication Channels","authors":"Juan Manuel Lombardo, M. A. Lopez, Felipe Miron, Susana Velasco, Juan P. Sevilla, Juan Mellado","doi":"10.9781/ijimai.2016.362","DOIUrl":"https://doi.org/10.9781/ijimai.2016.362","url":null,"abstract":"The problem of optimization will be addressed in this article, based on the premise that the successful implementation of Big Data solutions requires as a determining factor not only effective -it is assumed- but the efficiency of the responsiveness of management information get the best value offered by the digital and technological environment for gaining knowledge. In adopting Big Data strategies should be identified storage technologies and appropriate extraction to enable professionals and companies from different sectors to realize the full potential of the data. A success story is the solution PInCom: Intelligent-Communications Platform that aims customer loyalty by sending multimedia communications across heterogeneous transmission channels.","PeriodicalId":143152,"journal":{"name":"Int. J. Interact. Multim. Artif. Intell.","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128446154","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Operating an Advertising Programmatic Buying Platform: A Case Study","authors":"Juan Carlos Gonzalvez-Cabañas, Francisco Mochón","doi":"10.9781/ijimai.2016.361","DOIUrl":"https://doi.org/10.9781/ijimai.2016.361","url":null,"abstract":"This paper analyses how new technological developments and the possibilities generated by the internet are shaping the online advertising market. More specifically it focuses on a programmatic advertising case study. The origin of the problem is how publishers resort to automated buying and selling when trying to shift unsold inventory. To carry out our case study, we will use a programmatic online advertising sales platform, which identifies the optimal way of promoting a given product. The platform executes, evaluates, manages and optimizes display advertising campaigns, all in real-time. The empirical analysis carried out in the case study reveals that the platform and its exclusion algorithms are suitable mechanisms for analysing the performance and efficiency of the various segments that might be used to promote products. Thanks to Big Data tools and artificial intelligence the platform performs automatically, providing information in a user-friendly and simple manner.","PeriodicalId":143152,"journal":{"name":"Int. J. Interact. Multim. Artif. Intell.","volume":"87 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124037758","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Detection of Adverse Reaction to Drugs in Elderly Patients through Predictive Modeling","authors":"R. Carrasco","doi":"10.9781/ijimai.2016.368","DOIUrl":"https://doi.org/10.9781/ijimai.2016.368","url":null,"abstract":"Geriatrics Medicine constitutes a clinical research field in which data analytics, particularly predictive modeling, can deliver compelling, reliable and long-lasting benefits, as well as non-intuitive clinical insights and net new knowledge. The research work described in this paper leverages predictive modeling to uncover new insights related to adverse reaction to drugs in elderly patients. The differentiation factor that sets this research exercise apart from traditional clinical research is the fact that it was not designed by formulating a particular hypothesis to be validated. Instead, it was data-centric, with data being mined to discover relationships or correlations among variables. Regression techniques were systematically applied to data through multiple iterations and under different configurations. The obtained results after the process was completed are explained and discussed next.","PeriodicalId":143152,"journal":{"name":"Int. J. Interact. Multim. Artif. Intell.","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128301667","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Text Analytics: the convergence of Big Data and Artificial Intelligence","authors":"Antonio Moreno-Sandoval, Teófilo Redondo","doi":"10.9781/ijimai.2016.369","DOIUrl":"https://doi.org/10.9781/ijimai.2016.369","url":null,"abstract":"The analysis of the text content in emails, blogs, tweets, forums and other forms of textual communication constitutes what we call text analytics. Text analytics is applicable to most industries: it can help analyze millions of emails; you can analyze customers� comments and questions in forums; you can perform sentiment analysis using text analytics by measuring positive or negative perceptions of a company, brand, or product. Text Analytics has also been called text mining, and is a subcategory of the Natural Language Processing (NLP) field, which is one of the founding branches of Artificial Intelligence, back in the 1950s, when an interest in understanding text originally developed. Currently Text Analytics is often considered as the next step in Big Data analysis. Text Analytics has a number of subdivisions: Information Extraction, Named Entity Recognition, Semantic Web annotated domain�s representation, and many more. Several techniques are currently used and some of them have gained a lot of attention, such as Machine Learning, to show a semisupervised enhancement of systems, but they also present a number of limitations which make them not always the only or the best choice. We conclude with current and near future applications of Text Analytics.","PeriodicalId":143152,"journal":{"name":"Int. J. Interact. Multim. Artif. Intell.","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127700210","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Daniel Magaña Martínez, Juan Carlos Fernandez Rodríguez
{"title":"Artificial Intelligence Applied to Project Success: A Literature Review","authors":"Daniel Magaña Martínez, Juan Carlos Fernandez Rodríguez","doi":"10.9781/ijimai.2015.3510","DOIUrl":"https://doi.org/10.9781/ijimai.2015.3510","url":null,"abstract":"Project control and monitoring tools are based on expert judgement and parametric tools. Projects are the means by which companies implement their strategies. However project success rates are still very low. This is a worrying situation that has a great economic impact so alternative tools for project success prediction must be proposed in order to estimate project success or identify critical factors of success. Some of these tools are based on Artificial Intelligence. In this paper we will carry out a literature review of those papers that use Artificial Intelligence as a tool for project success estimation or critical success factor identification.","PeriodicalId":143152,"journal":{"name":"Int. J. Interact. Multim. Artif. Intell.","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2015-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123375629","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"UX of Social Network Edmodo in Undergraduate Engineering Students","authors":"A. Gómez, Á. Magreñán, Lara Orcos","doi":"10.9781/ijimai.2015.346","DOIUrl":"https://doi.org/10.9781/ijimai.2015.346","url":null,"abstract":"The main objective of this research is to describe the use that students make of an academic SNS (social network service) and detail the relationship between socio-demographic and academic factors associated with the use of EDMODO and the perception of the contribution to the acquisition of skills for the future career. In the analysis of user experience, participants positively evaluated EDMODO and found that the level of satisfaction is positively associated with the academic results obtained, and negatively with perceived usefulness in terms of the impact on their grades.","PeriodicalId":143152,"journal":{"name":"Int. J. Interact. Multim. Artif. Intell.","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2015-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121967724","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
A. Cordero, C. Jordán, E. Sanabria-Codesal, J. Torregrosa
{"title":"Towards a Better Learning Models Through OCWs and MOOCs","authors":"A. Cordero, C. Jordán, E. Sanabria-Codesal, J. Torregrosa","doi":"10.9781/ijimai.2015.345","DOIUrl":"https://doi.org/10.9781/ijimai.2015.345","url":null,"abstract":"Technological advances of XXth century have induced a profound change in society and, therefore, in the high education. Internet supposed a qualitative difference, as information and digital images flooded into homes around the world. The Universitat Polite`cnica de Vale`ncia (UPV) is a medium sized university of Spain that has been involved in the development of digital video content (Polimedia) to support teaching processes for several years. Joint with Polimedia and other learning objects (virtual laboratories, applets, etc.), the UPV promoted the construction of OCWs. Along with the improvement of technology, MOOCs appeared as e-learning material. In this work, we analyze the advantages and drawbacks of OCWs and MOOCs when they are used in our classroom. This experience has led us to incorporate in our methodology the flip teaching.","PeriodicalId":143152,"journal":{"name":"Int. J. Interact. Multim. Artif. Intell.","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2015-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128878767","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"ICTs and School Education","authors":"Nuria Aris, Lara Orcos","doi":"10.9781/ijimai.2015.342","DOIUrl":"https://doi.org/10.9781/ijimai.2015.342","url":null,"abstract":"Nowadays, there exist lots of ICTs that teachers use as teaching tools. In this work, we introduce the theoretical context of the study of using ICTs in school education, then we present the method that will be used in order to achieve our goals. This work constitutes the groundwork to continue the study of ICT and its use in teaching.","PeriodicalId":143152,"journal":{"name":"Int. J. Interact. Multim. Artif. Intell.","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2015-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127090142","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
David Álvarez Jiménez, D. M. Mediavilla, Pablo M. Orduna Portús, Virginia Pascual López, Fco. Javier San Vicente Vicente
{"title":"Maths: from distance to e-learning","authors":"David Álvarez Jiménez, D. M. Mediavilla, Pablo M. Orduna Portús, Virginia Pascual López, Fco. Javier San Vicente Vicente","doi":"10.9781/ijimai.2015.341","DOIUrl":"https://doi.org/10.9781/ijimai.2015.341","url":null,"abstract":"New technological progress and especially the \u0000use of Internet have implied a new paradigm on education, and \u0000nowadays one of its most prominent features is the rise of a new \u0000approach based on an instruction beyond the solid walls of schools \u0000and characterized by mobility. That is, e-learning. However, its \u0000origins and concept can be traced in time. This paper, focused on \u0000mathematics, deals with its evolution, antecedents and present \u0000status.","PeriodicalId":143152,"journal":{"name":"Int. J. Interact. Multim. Artif. Intell.","volume":"62 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2015-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116642900","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Venkateshwaran K., Anu Malviya, Utkarsha Dikshit, S. Venkatesan
{"title":"Security Framework for Agent-Based Cloud Computing","authors":"Venkateshwaran K., Anu Malviya, Utkarsha Dikshit, S. Venkatesan","doi":"10.9781/ijimai.2015.334","DOIUrl":"https://doi.org/10.9781/ijimai.2015.334","url":null,"abstract":"Agent can play a key role in bringing suitable cloud services to the customer based on their requirements. In agent based cloud computing, agent does negotiation, coordination, cooperation and collaboration on behalf of the customer to make the decisions in efficient manner. However the agent based cloud computing have some security issues like (a.) addition of malicious agent in the cloud environment which could demolish the process by attacking other agents, (b.) denial of service by creating flooding attacks on other involved agents. (c.) Some of the exceptions in the agent interaction protocol such as Not-Understood and Cancel_Meta protocol can be misused and may lead to terminating the connection of all the other agents participating in the negotiating services. Also, this paper proposes algorithms to solve these issues to ensure that there will be no intervention of any malicious activities during the agent interaction.","PeriodicalId":143152,"journal":{"name":"Int. J. Interact. Multim. Artif. Intell.","volume":"72 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2015-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121749683","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}