{"title":"The Image of Men in Advertising as Perceived by Polish Students of English Philology","authors":"K. Papaja, Artur Świątek","doi":"10.36575/2353-2912/1(9)2021.037","DOIUrl":"https://doi.org/10.36575/2353-2912/1(9)2021.037","url":null,"abstract":"Images presented in advertisements are very powerful and have huge impact on our perception of the world. The roles of women and men have changed within the last decade and therefore it is worth investigating the way they are perceived in advertising. The purpose of our study was twofold. First, we aimed to find out how Polish students from the English Department at a tertiary level institution in Poland, who are mainly females, perceive the image of a man in advertising. Our second purpose was to analyse their reception of slogans used in the advertisements. In order to find out the answers to our research questions concerning the image of males in advertising as well as language of advertising, we have decided to design a special questionnaire in which the students were asked to comment on advertisements associated with particular image concerning men. The advertisements had been chosen in relation to the categories established by Frith and Müeller (2010). While analysing the data we decided to use these categories, which are to be described in the theoretical part of the article. The obtained data has allowed us to find out what the image of a man is and what kind of language is used to make the advertisements effective.","PeriodicalId":142301,"journal":{"name":"Forum Filologiczne Ateneum","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130450573","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"An overview of popular website platforms and mobile apps for language learning","authors":"A. Bączkowska","doi":"10.36575/2353-2912/1(9)2021.009","DOIUrl":"https://doi.org/10.36575/2353-2912/1(9)2021.009","url":null,"abstract":"This paper aims at providing a survey of the most popular online educational platforms and mobile apps for language learning. It gives an overview of the development and current trends in what is generally labelled computer-assisted language learning (CALL) with reference to select pedagogical theories; in particular, those embedded in the theoretical framework of broadly defined constructivism, as well as select learning processes, including self-regulation, self-directed learning, personal knowledge management and the concept of learner autonomy. Following this theoretical backdrop, the analysis of 30 educational platforms for language learning is presented, which were evaluated against several criteria, such as accessibility, revised Bloom et al.’s taxonomy of learning outcomes, language levels, typology of exercises, etc.","PeriodicalId":142301,"journal":{"name":"Forum Filologiczne Ateneum","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126455299","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Oglądanie poezji. Retrospektywa subiektywna","authors":"","doi":"10.36575/2353-2912/1(9)2021.209","DOIUrl":"https://doi.org/10.36575/2353-2912/1(9)2021.209","url":null,"abstract":"W artykule ukazano zmieniający się paradygmat słowa poetyckiego w dobie późnej nowoczesności. W obecnym momencie kulturowym, w rzeczywistości technocentrycznej słowo nie znaczy już tyle, ile znaczyło we wcześniejszym dziedzictwie humanistycznym, w kolosalnym dorobku myśli ludzkiej. Zmiana, którą tutaj uwyraźniam, zainicjowała poważny proces transfiguracji słowa (nie jego deprecjacji), którego różnoimiennych implikacji doświadcza dzisiejsza kultura. W niniejszym artykule namysł skierowano na ponowoczesną innowację lingwistyczną, której efektem jest poezja cybernetyczna. Uchwycono rozwój nowatorskiego projektu „słowa” cybernetycznego, wobec którego wyszła naprzeciw poezja tradycyjna. W związku z tym wyjaśniono kim jest dzisiaj poeta cybernetyczny i czym jest tworzona przez niego: wideopoezja, cyfrowa poezja konkretna i wizualna, poezja dźwiękowa oraz poezja hipertekstowa. Z osadzonych w tekście namysłów wyłania się nader intrygująca i pociągająca idea prekursorskiego i alternatywnego alfabetu cyfrowego jako kompozytu poezji ultranowoczesnej.","PeriodicalId":142301,"journal":{"name":"Forum Filologiczne Ateneum","volume":"6 5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125978298","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Proces apelatywizacji w ujęciu socjolingwistycznym na przykładzie eponimu “Karen” i jego funkcji w slangu amerykańskim","authors":"Natalia Podlecka","doi":"10.36575/2353-2912/1(9)2021.163","DOIUrl":"https://doi.org/10.36575/2353-2912/1(9)2021.163","url":null,"abstract":"Niniejsza praca poddaje analizie proces apelatywizacji eponimu Karen funkcjonującego w slangu amerykańskim. Powstawanie wyrazów odimiennych może mieć różne podłoża i różne przyczyny, jednak w przypadku wybranego przykładu mamy do czynienia ze zwrotem ilustrującym więcej niż jedno zjawisko socjologiczne. Badając definicję słowa Karen, można wskazać na trzy sfery życia Amerykanów, które podlegają wielu napięciom i emocjonalnym reakcjom. Pierwszą z nich sfera ekonomiczno-społeczna, związana z dużym rozwarstwieniem społecznym. Kolejną jest wciąż obecny problem z tolerancją rasową, a zwłaszcza demonizowaniem Afroamerykanów. Ostatnim omawianym elementem jest pandemia i jej wpływ na społeczeństwo amerykańskie.","PeriodicalId":142301,"journal":{"name":"Forum Filologiczne Ateneum","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129236051","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Online foreign language education during the COVID-19 pandemic – teachers’ perspective","authors":"A. Kulińska","doi":"10.36575/2353-2912/1(9)2021.177","DOIUrl":"https://doi.org/10.36575/2353-2912/1(9)2021.177","url":null,"abstract":"The pandemic that started in 2020 significantly influenced the situations of students and teachers, who stopped attending regular schools, with all classes happening online. Distant education itself transformed a lot, and the activities performed by teachers in autumn were definitely more advanced than those from the beginnings in spring. Teachers developed their ICT skills, and generally feel more comfortable teaching online. They notice some advantages of more systematic application of ICT and the distant form of education, however there are some drawbacks of it that cannot be easily overcome.","PeriodicalId":142301,"journal":{"name":"Forum Filologiczne Ateneum","volume":"54 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130927432","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Сучасні методологічні принципи вивчення каузальної домінанти ЕФЕКТ у мовознавстві та процедура її зіставного дослідження","authors":"Iryna Vainorenie, Nataliya Lemish","doi":"10.36575/2353-2912/1(9)2021.141","DOIUrl":"https://doi.org/10.36575/2353-2912/1(9)2021.141","url":null,"abstract":"Ця стаття презентує комплекс таких сучасних методологічних принципів, як антропоцентризм, антропокосмізм, епістемічність, експансіонізм, експланаторність, функціоналізм та колострукціонізм. Їх використання у нашому лінгвістичному дослідженні довело доцільність отримання та інтерпретації результатів систематизованого та функціонального вивчення каузального комплексу як ментально-логічної конструкту з усіма його складовими (каузальною домінантою ЕФЕКТ включно) з позицій оновленого когнітивно семантичного підходу. Апробація запропонованої методологічної процедури зіставлення характеристик каузальної домінанти ЕФЕКТ в англійській та українській мовах відкриває можливості її застосування до інших об’єктів ментально-логічного плану.","PeriodicalId":142301,"journal":{"name":"Forum Filologiczne Ateneum","volume":"126 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132947126","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Nazwiska niemieckie z Reszla z XVI i XVII wieku na litery A i B","authors":"Marzena Guz","doi":"10.36575/2353-2912/1(9)2021.071","DOIUrl":"https://doi.org/10.36575/2353-2912/1(9)2021.071","url":null,"abstract":"Celem artykułu jest przedstawienie pochodzenia nazwisk genetycznie niemieckich, wskazanie, czy mają swoje odmianki, co jest ich przyczyną, czy badane nazwiska wystąpiły jeszcze w XVIII na Warmii i w XX wieku w dawnym województwie olsztyńskim. Materiał badawczy pochodzi z Księgi Chrztów z Reszla o numerze E 462 = Rössel, Taufregister: MAI 1579-1653, która znajduje się w Archiwum Archidiecezji Warmińskiej w Olsztynie. Większość badanych mian stanowią nazwiska o jednej motywacji. Te nazwiska pochodzą głównie od nazw miejscowości, od nazw zawodów oraz imion. Odmianki (warianty) posiada 10 nazwisk. Najwięcej odmianek mają nazwiska Arend (4) i Berndt (5). Przyczynami występowania odmianek badanych nazwisk są m. in.: wymiana d → dt → t, s → ß, polonizacja nazwisk, podwajanie samogłosek i spółgłosek bez uzasadnienia, uproszczenie grupy spółgłoskowej, wymiana dyftongów. Do XVIII wieku nie przetrwało 10 z badanych nazwisk, zaś w XX wieku pojawiło się ich tylko dziewięć.","PeriodicalId":142301,"journal":{"name":"Forum Filologiczne Ateneum","volume":"67 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125083436","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Recenzja książki: Michael Pace-Sigge, The Function and Use of TO and OF in Multi-Word Units, Palgrave Macmillan, London 2015, ss. 187","authors":"Artur Świątek","doi":"10.36575/2353-2912/1(9)2021.277","DOIUrl":"https://doi.org/10.36575/2353-2912/1(9)2021.277","url":null,"abstract":"Recenzja książki Michaela Pace-Sigge, 'The Function and Use of TO and OF\u0000in Multi-Word Units', Palgrave Macmillan, London, 2015, ss. 187.","PeriodicalId":142301,"journal":{"name":"Forum Filologiczne Ateneum","volume":"67 5","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131544480","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"“La scintilla della libertà”: il 1956 polacco nella pubblicistica italiana","authors":"Onofrio Bellifemine","doi":"10.36575/2353-2912/1(9)2021.231","DOIUrl":"https://doi.org/10.36575/2353-2912/1(9)2021.231","url":null,"abstract":"Nel 1956 la Polonia è stata attraversata da significative trasformazioni politiche, culturali e sociali. Queste sono connesse agli eventi che hanno stravolto il Pcus e il comunismo internazionale dopo la denuncia dei crimini commessi da Stalin durante il XX congresso del partito tenutosi a Mosca. Particolarmente significative sono state l'emergere di una corrente riformista all'interno del PZPR, la rivolta operaia di Poznan e la sua severa repressione, il ritorno alla segreteria del partito di Władysław Gomułka e l'apertura di una nuova fase politica che ispirerà la rivolta di Budapest. Queste vicende hanno goduto di una grande attenzione presso l'opinione pubblica internazionale. Nel seguente saggio si analizza in modo critico come la stampa italiana ha ricostruito questi fatti, quali interpretazioni sono state fornite a seconda delle fasi sulla Polonia e sulle evoluzioni della situazione politica.","PeriodicalId":142301,"journal":{"name":"Forum Filologiczne Ateneum","volume":"91 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126291594","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Multimodale Praktiken der Konstruktion von Emotionen in printmedialen Diskursen","authors":"J. Szczepaniak","doi":"10.36575/2353-2912/1(9)2021.085","DOIUrl":"https://doi.org/10.36575/2353-2912/1(9)2021.085","url":null,"abstract":"Ziel des vorliegenden Beitrags ist es zu zeigen, wie Emotionen als interindividuelle, intersemiotische Entitäten, als relevante Diskursfaktoren, als „Bestandteile von routinisierten, kulturell standardisierten Praktikenkomplexen“ (Reckwitz, 2016, S. 173) konzipiert werden können. Diskurse, darunter auch massenmediale, werden hier als transtextuelle und transmodale Gebilde angesehen, die Orte der Entstehung, Manifestation bzw. Generierung von Emotionen sind. Gegenstand der Analyse sind Text-Bild-Konglomerate printmedialer Kommunikation (Titelseiten von polnischen Nachrichtenmagazinen), die in Hinblick auf ihre Emotions- bzw. Emotionalisierungspotenziale untersucht werden.","PeriodicalId":142301,"journal":{"name":"Forum Filologiczne Ateneum","volume":"45 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126673570","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}