{"title":"Olumlu Sağlık Davranışı Geliştirmede Stratejik Bir Araç Olarak Dijital Oyunların Kullanımı","authors":"Hakan Kaçak","doi":"10.54993/syad.1167217","DOIUrl":"https://doi.org/10.54993/syad.1167217","url":null,"abstract":"Technology plays a vital role in the healthcare industry. Consequently, digital health care is gaining momentum, which brings forth the usage of gamification for predictive/preventive care, diagnosis, therapy and palliative care for patients and non-patients. Gamification is also applied for educational purposes, patient monitoring, medical adherence and professional training in the health sector. Digital health games promise to address a broad audience with quick and easy accessibility but are not competent enough to ensure users' long-term motivation and engagement. This paper focuses on the classification of digital health games, their implementation areas, the strategies and factors that contribute to successful digital health games and their effects on health behaviour change.","PeriodicalId":141162,"journal":{"name":"Stratejik Yönetim Araştırmaları Dergisi","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128986528","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"ANALYSIS OF INDICATORS THAT MAY BE EFFECTIVE ON HOUSING PRICES IN TURKEY WITH ARDL APPROACH","authors":"Salim Sercan Sari","doi":"10.54993/syad.1163937","DOIUrl":"https://doi.org/10.54993/syad.1163937","url":null,"abstract":"Market participants can see alternative investment instruments, which are considered effective in financial markets, as investment opportunities in order to maximize the return and minimize the risks. In this context, the aim of the study is to analyse the causal relationship between housing prices and macroeconomic indicators after the 2008 Mortgage housing crisis with econometric methods for Turkey. In the study, the dependent variable was determined as housing prices and the independent variables as gross domestic product, inflation and exchange rate. Data covering the period 2010Q1-2021Q1 were used in the analysis performed with the ARDL limit test. As a result of the analysis, a same-sided relationship was found between housing prices and the dollar exchange rate in the long run. Further, it was observed that there is an inverse relationship between housing prices, inflation and GDP in the long run. The short-term results of the analysis showed parallelism with the long-term results, and the inverse relationship between house prices, inflation and GDP was also revealed in the short term. The findings show that inflation, GDP and dollar exchange rates are effective on housing prices for Turkey.","PeriodicalId":141162,"journal":{"name":"Stratejik Yönetim Araştırmaları Dergisi","volume":"99 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127096837","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Azhar Ali Ahmed Aljorani̇, Fatih Ferhat Çeti̇nkaya
{"title":"THE EFFECT OF STRATEGIC LEADERSHIP ON ORGANIZATIONAL IDENTIFICATION: A RESEARCH ON EL-MUSTANSIRIYA UNIVERSITY EMPLOYEES","authors":"Azhar Ali Ahmed Aljorani̇, Fatih Ferhat Çeti̇nkaya","doi":"10.54993/syad.1160594","DOIUrl":"https://doi.org/10.54993/syad.1160594","url":null,"abstract":"Bu araştırmanın amacı, stratejik liderliğin örgütsel özdeşleşmeye ve özdeşleşmenin alt boyutlarına etkisinin olup olmadığını ortaya koymaktır. Liderlik ve liderlik tarzlarının çalışanların performansını etkilediği birçok araştırmada ortaya konulmuş olup, bu araştırmada üniversite çalışanlarının stratejik liderlik algılarının belirlenmesi ve bu algının örgütsel özdeşleşmelerini ne kadar etkilediğinin ortaya konulması önemli görülmüştür. Araştırmanın evrenini Irak’da bulunan El-Mustansiriya üniversitesinde çalışan akademik ve idari personel oluşturmaktadır. Evreni oluşturan toplam 6486 çalışandan 532 örnekleme ulaşılmıştır. Araştırmada veri toplama yöntemi olarak nicel araştırma yöntemlerinden anket tekniği kullanılmıştır. Anket formu demografik bilgiler, stratejik liderlik ve örgütsel özdeşleşme ölçeğinden oluşturulmuştur. Veriler toplandıktan sonra ilgili istatistiksel analizler olan açımlayıcı faktör analizi, t testi, Anova, korelasyon ve regresyon analizleri yapılmıştır. \u0000Araştırma neticesinde, demografik değişkenlerden yaş ile çalışanların stratejik liderlik algıları arasında farklılık olduğu, çalışanların kurumda çalışma süreleri ile stratejik liderlik ve örgütsel özdeşleşme düzeyleri arasında anlamlı farklılıkların olduğu görülmüştür. Korelasyon analizi neticesinde değişkenler arasında anlamlı ve pozitif yönlü ilişkilerin olduğu belirlenmiştir. Yapılan basit regresyon analizi sonucunda, stratejik liderliğin örgütsel özdeşleşmeyi, örgütsel özdeşleşmenin alt boyutlarından örgütün algılanan dış prestiji ve bilişsel, davranışsal, duygusal özdeşleşme boyutlarını istatistiksel açıdan anlamlı ve pozitif yönde etkilediği tespit edilmiştir. Son olarak yapılan çoklu regresyon analizi sonucunda, stratejik liderliğin alt boyutlarından politik uygulamalar ve iletişim becerileri boyutlarının örgütsel özdeşleşme üzerinde istatistiksel açıdan anlamlı ve pozitif yönlü etkilerinin olduğu tespit edilmiştir.","PeriodicalId":141162,"journal":{"name":"Stratejik Yönetim Araştırmaları Dergisi","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128117922","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"A CASE ANALYSIS ON GROWTH STRATEGIES IN BUSINESSES","authors":"Fettah Kayra","doi":"10.54993/syad.1114176","DOIUrl":"https://doi.org/10.54993/syad.1114176","url":null,"abstract":"The aim of this study is to reveal the results of a strategy implemented by Y Company , a subsidiary of X Group , in 2008. Headquartered in Bursa, this group is a group of companies employing nearly 2000 employees and having important brands. Qualitative research method was used in the study and the data were obtained through semi-structured interviews. The research pattern is case analysis, in other words, case study. In the research, in 2016, face-to-face interviews were conducted with the general manager of a food company affiliated to the group. According to the findings, Group X, which was in a weak situation in the ready-made food sector in 2008, took advantage of the weak features of its very strong rival and aimed to increase its market share by seeing the production gap in the market. While the food company affiliated to the group had a very small scale structure, it increased its technical and human capital in line with the strategies implemented, and increased its turnover by 420% in the first year and by 1200% in the second year. This is an issue worth examining as a successful growth story in terms of its realization process and results.","PeriodicalId":141162,"journal":{"name":"Stratejik Yönetim Araştırmaları Dergisi","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131361491","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"EXAMINING THE ROLE OF STATEGIC MANAGEMENT PROCESS ON ORGANIZATIONAL AGILITY AND PERCEIVED ENVIRONMENTAL UNCERTAINTY","authors":"Ethem Merdan","doi":"10.54993/syad.1107574","DOIUrl":"https://doi.org/10.54993/syad.1107574","url":null,"abstract":"Organizations may be adversely affected by environmental negativities and the conditions of the organization, and they may not be able to fight with their competitors and have to withdraw. For this reason, it is important for organizations that want to survive, maintain their existence, seize opportunities and take advantage of competitive advantage, to set goals and create strategies for these goals. Strategic management, which is expressed as the way the organization will follow in achieving its goals, can reduce the uncertainty around the organization and increase the organization's more active, fast and flexible, that is, its agility. The aim of this study is to determine the role of the strategic management process on organizational agility and perceived environmental uncertainty. Quantitative analysis method was used in the study. The sample of the study consists of managers of accommodation enterprises in Nevşehir province (n=168). The data were obtained by means of a printed questionnaire (survey). As a result of the analysis, no relationship was found between the strategic management process and organizational agility. On the other hand, it has been determined that the strategic management process affects the perceived environmental uncertainty positively. The findings were discussed and suggestions were made.","PeriodicalId":141162,"journal":{"name":"Stratejik Yönetim Araştırmaları Dergisi","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-05-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117222877","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"SOCIAL MEDIA MARKETING IN THE RETAIL INDUSTRY: A CONCEPTUAL FRAMEWORK ON BENEFITS, CHALLENGES AND STRATEGIES","authors":"Yasemin Gedik","doi":"10.54993/syad.1077709","DOIUrl":"https://doi.org/10.54993/syad.1077709","url":null,"abstract":"The widespread use of the Internet and the interest of its users in social networks have led the marketing approaches of businesses from traditional methods to online methods and led to the emergence of social media marketing. Social media has transformed customers from passive viewers to active participants by enabling content sharing, content sharing and two-way communication, and has created great changes in customers' search, selection and purchase behaviors for products/services. Social media marketing focuses on all the marketing activities that businesses do through social media sites such as Facebook, Instagram, LinkedIn, and provides businesses with many benefits such as brand loyalty, brand awareness, increasing sales and reaching more customers at the most affordable cost. This study focuses on creating a broad conceptual framework for social media marketing. In addition, the study aims to assist business managers and marketing professionals in making relevant marketing decisions by examining the advantages, challenges and strategies of social media marketing in the retail industry.","PeriodicalId":141162,"journal":{"name":"Stratejik Yönetim Araştırmaları Dergisi","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127250099","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"EFFECT OF THE FINANCIAL PERFORMANCE OF COMPANIES IN TOURISM SECTOR ON FIRM PROFITABILITY: AN APPLIED STUDY ON DEVELOPED COUNTRIES","authors":"Nilgün SANALAN BİLİCİ, Nercü Aydin","doi":"10.54993/syad.1040774","DOIUrl":"https://doi.org/10.54993/syad.1040774","url":null,"abstract":"","PeriodicalId":141162,"journal":{"name":"Stratejik Yönetim Araştırmaları Dergisi","volume":"48 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114577380","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}